RISE Marketing

What RISE Marketing does

RISE Marketing was a privately held, Vermont-headquartered marketing communications agency that operated as an extension of its clients' internal marketing departments. Its service offering spanned content marketing, advertising, email marketing, public relations, events management, and social media, delivered under a professional-services model (likely project-based and retainer arrangements) to small, medium, and enterprise-level clients across a range of industries.

The business was founded and owned by Deanna Kennedy and operated without disclosed proprietary technology, products, or platform — the offering was fundamentally human-delivered marketing services rather than software or SaaS. No headcount, revenue, pricing, or customer-logo data is publicly available, and the agency held no disclosed patents, certifications, or third-party awards in the source material.

On July 18, 2024, RISE Marketing merged with Ironistic, a digital agency headquartered in Alexandria, VA, creating a full-service marketing entity. The combination added Ironistic's web development, design, hosting/maintenance, PPC, and SEO capabilities to RISE's communications practice. Following the merger, the full RISE team was integrated into Ironistic, founder Deanna Kennedy transitioned to the role of Senior Digital Strategist, and RISE Marketing no longer operates as an independent company.

Name

RISE Marketing

Legal name

RISE Marketing

Website

https://risemrktg.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Product & Growth Marketing Strategy (MPAAAFAE)

Keywords

• Marketing communications services
• Content marketing agency
• Public relations services
• Social media marketing
• Email marketing services

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Communications Services: RISE Marketing generates revenue through providing specialized marketing communications services including content marketing, advertising, email marketing, public relations, events management, and social media management. The company operates as an extension of client marketing departments, suggesting project-based and retainer fee arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

RISE Marketing was a specialized marketing communications agency that provided content marketing, advertising, email marketing, public relations, events management, and social media services, functioning as an extension to clients' marketing departments. Following the July 18, 2024 merger with Ironistic, the combined entity offers full-service marketing capabilities to small, medium, and enterprise-level clients across multiple industries.

Product overview

RISE Marketing is a specialized marketing communications agency that operates as a single, unified service offering. The agency provides integrated marketing services including content marketing, advertising, email marketing, public relations, events management, and social media. RISE Marketing serves as an extension to their client's marketing department, enabling clients to access comprehensive marketing communications capabilities without building an in-house team. Following the merger with Ironistic (announced July 18, 2024), the combined entity creates a full-service marketing agency capable of leading complete marketing engagements for small, medium, and enterprise-level clients.

Differentiator

Problem solved

Functional benefit

Products and services

• RISE Marketing Services Integrated marketing communications services including content marketing, advertising, email marketing, public relations, events management, and social media, delivered as an extension to clients' marketing departments for small, medium, and enterprise-level clients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IronisticcoreStrategic or Co-development Partner · 18 July 2024RISE Marketing merged with Ironistic, a digital agency, to create a full-service marketing agency. The collaboration combines RISE Marketing's expertise in content marketing, advertising, email marketing, public relations, events management, and social media with Ironistic's web development, design, hosting, maintenance, and digital marketing services including PPC and SEO. The merger extends service offerings, capabilities, and resources to serve small, medium, and enterprise-level clients across a wide range of industries.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Ironistic: Ironistic is the digital agency that merged with RISE Marketing in July 2024, combining web development, design, SEO, and PPC with RISE's content, PR, and social capabilities. As the now-combined entity and acquiring parent, it is the most directly comparable peer.
• Bounteous: Bounteous is a full-service digital agency offering strategy, design, engineering, and integrated marketing across content, advertising, and analytics. Its multi-disciplinary service model and mid-market to enterprise client base make it a close operating peer to the combined RISE/Ironistic agency.
• WebFX: WebFX is a full-service digital marketing agency delivering SEO, content, advertising, social media, and email marketing to SMB through enterprise clients. Its bundled, multi-channel service offering directly mirrors RISE Marketing's positioning as an extension of the client marketing team.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, content, and lifecycle marketing for mid-market and enterprise clients. Its integrated paid-plus-organic model and SMB-to-enterprise segmentation closely parallel RISE Marketing's offering.
• SmartSites: SmartSites is a digital marketing agency providing web design, SEO, PPC, social media, and email marketing to SMB and mid-market clients. Its broad, bundled marketing communications stack is comparable to RISE's service mix.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, social advertising, and conversion-focused creative across the funnel. It overlaps directly with RISE's paid advertising and bottom-of-funnel paid social/display channels.
• LYFE Marketing: LYFE Marketing is a digital marketing agency offering social media management, content marketing, email, and paid advertising primarily to small and mid-sized businesses. Its service mix and SMB focus closely resemble RISE Marketing's core offering.

Broad incumbents

• R/GA: R/GA is a global digital agency delivering brand strategy, creative, content, and integrated marketing for enterprise clients. As a larger incumbent with overlapping integrated marketing capabilities, it represents the broader competitive tier above RISE Marketing's combined-entity scale.
• Dentsu Creative: Dentsu Creative is the global creative and integrated marketing network of Dentsu, offering advertising, content, PR, and digital services to enterprise clients worldwide. It represents the large-holding-company incumbent against which the combined RISE/Ironistic entity competes for multi-region mandates.
• Ogilvy: Ogilvy is a global advertising, PR, and integrated marketing network offering brand strategy, creative, content, and digital services. As a broad incumbent with deep PR and content capabilities, it overlaps with RISE Marketing's disciplines at the enterprise tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/risemrktg1
• Facebookfacebook.com/RISEMrktg
• LinkedInlinkedin.com/company/risemrktg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RISE Marketing