MIKOH
MIKOH was a direct-to-consumer swimwear and lifestyle brand that sold apparel through a Shopify-based online store at shop.mikoh.com, which has since been officially closed. Customer inquiries are directed to [email protected].
- Company typePrivate
- Founded1993
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MIKOH does
MIKOH was a direct-to-consumer lifestyle brand that sold swimwear and related products through a Shopify-based online storefront at shop.mikoh.com. The brand operated without publicly disclosed funding, parent company, or subsidiary structure, and targeted individual consumers in the discretionary swimwear and beach lifestyle category. Its go-to-market was a single direct-to-consumer e-commerce channel, with the Shopify platform serving as the underlying commerce infrastructure.
The business model relied on retail sales of branded apparel through its own online store, with no evidence of wholesale distribution, licensing, or marketplace presence. No pricing tiers, subscription mechanics, or enterprise contracts are disclosed in the input. The company operated for many years before discontinuing its online retail operations.
MIKOH has since officially closed its online store. The shop.mikoh.com domain now displays a password-protected page that thanks customers and directs outstanding inquiries to [email protected]. No information is available regarding a successor entity, intellectual property transfer, or remaining operations beyond customer inquiry handling.
MIKOH firmographics
Firmographics- Name
- MIKOH
- Legal name
- MIKOH
- Website
- https://mikoh.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- MIKOH was a direct-to-consumer swimwear and lifestyle brand that sold apparel through a Shopify-based online store at shop.mikoh.com, which has since been officially closed. Customer inquiries are directed to [email protected].
- Ownership category
- akta.pro rank
MIKOH industry classification
Industry- Product category
- Swimwear and Lifestyle Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Swimwear & Beachwear Cut & Sew (IMAOAEAH)
Keywords
Where MIKOH is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
MIKOH business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D
MIKOH product offering
Product offeringCore offering
MIKOH was a direct-to-consumer fashion/lifestyle brand that sold its own branded swimwear and related apparel through an online store built on Shopify (shop.mikoh.com). The brand has officially closed its online store after many years of operation, with the storefront now displaying only a password/login landing page and a thank-you message to customers, and routing remaining inquiries to [email protected].
Product overview
MIKOH has officially closed its online store. The company operated as an e-commerce fashion/lifestyle brand selling swimwear and related products through its Shopify-based online store at shop.mikoh.com. Specific product details, named product lines, or modular offerings are not available from the source content, as the store is now closed and only a password/login landing page remains accessible.
Differentiator
Problem solved
Functional benefit
Products and services
- MIKOH online store (shop.mikoh.com) Brand-operated Shopify-based e-commerce storefront that previously sold MIKOH-branded swimwear and related lifestyle apparel directly to consumers. The online store has officially closed after many years of operation, and only a password/login landing page with a closure announcement now remains accessible.
Companies that use MIKOH
Customer profileIdeal customer profiles1 record
MIKOH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MIKOH partnerships and signals
Strategic signalRecent moves1 record
MIKOH competitors and assessment
Company assessmentBroad incumbents
- Billabong: Global surf and swimwear incumbent with extensive swim product lines and DTC channels, comparable to MIKOH in swimwear category but serving a much broader action-sports portfolio.
- Seafolly: Established Australian swimwear brand with global wholesale distribution alongside DTC, comparable to MIKOH in core swimwear category but operating at much larger scale and broader footprint.
Direct peers
- Beach Bunny Swimwear: California-based women's swimwear and cover-up brand with online and boutique distribution, closely comparable to MIKOH in product mix and premium positioning.
- Triangl: Australian-born direct-to-consumer swimwear brand selling bikini and one-piece swimwear exclusively online, mirroring MIKOH's Shopify-based DTC swimwear model and premium lifestyle positioning.
- Summersalt: Digitally-native women's apparel brand with a strong swimwear category, selling through its own e-commerce site — comparable to MIKOH in DTC swimwear-led model.
- Monday Swimwear: Miami-based premium DTC swimwear brand with a Shopify-led online store, directly comparable to MIKOH in category, channel mix, and target female consumer.
- L*Space: California-based swimwear and resort wear brand selling through its own DTC site and select retailers, comparable to MIKOH in product category and lifestyle branding.
- Vitamin A Swim: Premium women's swimwear and beachwear label operating DTC and through specialty retailers, sharing MIKOH's premium sustainable-leaning swimwear positioning.
- Andie Swim: Women's DTC swimwear brand operating online with a focus on fit and inclusive sizing, overlapping with MIKOH's online-first swimwear positioning and customer demographic.
- Cupshe: Direct-to-consumer swimwear retailer selling a broad assortment of bikinis, one-pieces, and cover-ups online, comparable to MIKOH in e-commerce-only swimwear distribution.
Market position
Strengths1 record
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
MIKOH social profiles
Digital presenceMIKOH financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIKOH leadership team
Management profileNumber of profiles
MIKOH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIKOH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIKOH
What does MIKOH do?
MIKOH was a direct-to-consumer fashion/lifestyle brand that sold its own branded swimwear and related apparel through an online store built on Shopify (shop.mikoh.com). The brand has officially closed its online store after many years of operation, with the storefront now displaying only a password/login landing page and a thank-you message to customers, and routing remaining inquiries to [email protected].
When was MIKOH founded?
MIKOH was founded in 1993. It employs 11 to 50 people.
Where is MIKOH based?
MIKOH is headquartered in Sydney, Australia, in the Oceania region.
Who are MIKOH's main competitors?
Broad incumbents on record are Billabong and Seafolly. Direct peers are Beach Bunny Swimwear, Triangl, Summersalt, Monday Swimwear, L*Space, Vitamin A Swim, Andie Swim and Cupshe.
Does MIKOH have an API?
No public API is recorded for MIKOH.
What industry is MIKOH in?
MIKOH's product category is Swimwear and Lifestyle Apparel. Its primary akta.pro industry code is IMAOAEAH, Swimwear & Beachwear Cut & Sew. Its NAICS code is 45811 and its SIC code is 5621.