What Brake Free Technologies does

Brake Free Technologies is a Colorado-based electronics manufacturer that designs, sells, and distributes a smart wireless helmet-mounted brake light for motorcyclists and adjacent micromobility riders. The core product is a self-contained, 200-gram LED unit priced at $159.99 that uses an accelerometer and gyrometer (a Bosch automotive-grade IMU) with a patented brake detection algorithm to identify deceleration events, including engine braking, downshifting, and regular braking, without requiring any wiring to the motorcycle or a smartphone app. The 2024 USB-C refresh added 80% faster charging, and the company subsequently launched a White color variant.

The company sells direct to consumers via its own e-commerce storefront (brakefreetech.com) and the Amazon marketplace, supplemented by a dealer network that includes CycleGear and other powersports retailers, a dedicated European site (brakefreetech.eu), and an Australian dealer partnership with Fender Eliminators. Revenue is generated primarily through one-time hardware purchases (core unit, $7.99-$12.99 helmet mounts), with optional third-party AKKO protection plans at checkout; there is no subscription requirement. The company describes itself as rider-owned and operated and maintains 4.8-4.9 star ratings across more than 2,663 verified reviews. Founded in 2014 and initially launched via an IndieGoGo campaign in April 2017 (2,138 backers), Brake Free gained mainstream visibility through a 2020 Shark Tank Season 12 appearance that drove approximately $250,000 in sales within two weeks of airing, despite a proposed $200,000 investment from Robert Herjavec and Mark Cuban never being finalized. The company is led by CEO and co-founder Alex Arkhangelskiy and COO Henry Li, operates with 1-10 employees from Broomfield, Colorado, and partners with ShipDudes for fulfillment from Nevada and New Jersey warehouses.

Name

Brake Free Technologies

Legal name

Brake Free Technologies, Inc.

Website

https://brakefreetech.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Brake Free Technologies designs and sells a smart wireless helmet-mounted LED brake light for motorcyclists and micromobility riders, using a Bosch IMU and patented brake detection algorithm to signal deceleration without wiring or apps. The Broomfield, Colorado company sells DTC, on Amazon, and through a powersports dealer network.

Ownership category

akta.pro rank

Product category

Motorcycle Safety Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)

Keywords

• Smart helmet brake lights
• Motorcycle safety gear
• Helmet-mounted LED lights
• Motorcycle visibility products
• Wireless brake detection systems

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Hardware Product Sales: One-time purchase of Brake Free smart helmet brake light at $159.99. Additional revenue from helmet mounts ($12.99-$7.99), and branded merchandise. No recurring subscription required.
2. Aftermarket Protection Plans: Optional AKKO protection plan offered at checkout covering theft, loss, accidental damage, and mechanical breakdown with $0 deductible. Plans available for 1 year ($12.79), 2 years ($20.71), or 3 years ($28.63).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Brake Free Technologies manufactures and sells a smart wireless LED brake light that mounts to motorcycle helmets. The device uses a Bosch automotive-grade IMU (accelerometer and gyrometer) sensor package with a proprietary patented algorithm to detect braking events including engine braking, downshifting, and regular braking, without requiring wiring to the motorcycle or a smartphone app. The company sells directly to consumers through its own e-commerce site, Amazon, and a network of powersports dealers, plus helmet mounts and branded merchandise.

Product overview

Brake Free Technologies offers a portfolio of smart wireless helmet brake lights for motorcycle riders. The core product line consists of the Black and White Brake Free USB-C brake lights (smart LED brake lights priced at $159.99 each), complemented by helmet mount accessories (Universal mounts at $12.99, XL mounts at $12.99, and RF1400-specific mounts at $7.99). The company also sells branded merchandise including hats, apparel, and accessories. All products are rider-focused, with the company founded by motorcyclists who believe safety gear can be both functional and stylish. The Brake Free device is completely self-contained with no wires or apps required, using built-in sensors and a proprietary algorithm to detect braking events and improve rider visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Brake Free USB-C Ultra-bright smart wireless LED brake light for motorcycle helmets that detects braking events without wiring to the motorcycle. Features Bosch automotive-grade IMU sensors, 100 LEDs, 8-12 hours battery life, IP65 weatherproof rating, USB-C charging, and three light modes. Includes universal and XL helmet mounts. Priced at $159.99.
• White Brake Free USB-C White colorway of the Brake Free smart wireless LED brake light with identical technical specifications to the Black USB-C model, suited for helmets where white matches better. Priced at $159.99.
• Extra Helmet Light Mounts (2-pack) Universal helmet mounts for attaching Brake Free to helmets, including 3M VHB automotive-grade adhesive pre-installed. Allows users to mount Brake Free on multiple helmets for easy swapping. Priced at $12.99 for a 2-pack.
• XL Helmet Mounts (2-pack) Extended clearance helmet mounts designed for XXL or larger helmets, 5mm thicker than universal mounts. Required for Ruroc Atlas, Icon Airform, and Sedici Strada II helmets. Priced at $12.99 for a 2-pack.
• RF1400 Helmet Mount Custom-designed helmet mount specifically for Shoei RF1400 helmets (Shoei NXR II in EU/UK and Shoei Z-8 in Japan), ensuring a perfect flush fitment. Priced at $7.99.
• Go Ride a Motorcycle Merchandise Collection Branded merchandise line including vinyl stickers, t-shirts, patches, steel camping mugs, rope caps, pullover hoodies, trucker hats, and other apparel items featuring the 'Go ride a motorcycle' brand slogan, with separate Brake Free Hat - White Stitching listed as a flagship item.

Quantifiable outcome

• 60,000+ riders have been protected since Shark Tank appearance
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CycleGearcoreChannel Partner/ Reseller/ DistributorMajor powersports retailer offering Brake Free products in-store and online. CycleGear stocks both Brake Free units and RF1400-specific mounts.
• Fender Eliminators (Australia)minorChannel Partner/ Reseller/ DistributorAustralian dealer partner for Brake Free products, serving customers in Australia.
• ShipDudescoreOthersFulfillment partner operating 7 days a week from two US warehouse locations in Las Vegas, NV and Carlstadt, NJ. Processes orders within 24-48 hours.
• AKKOminorOthersThird-party protection plan provider offering coverage for theft, loss, accidental damage, and mechanical breakdown with $0 deductible on Brake Free products.
• ChaseontwowheelsminorGTM or Marketing PartnerOfficial partnership announced February 2026 for content collaboration and marketing within the motorcycle riding community.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace channel for Brake Free products. Maintains strong 4.8-star rating. Amazon handles its own return policies for marketplace purchases.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cosmo Connected: French company producing smart motorcycle helmet brake lights and connected safety accessories. Directly competes with Brake Free in the wireless helmet-mounted brake light category with similar accelerometer-based deceleration detection and premium DTC positioning.
• Sena Technologies: Leading maker of motorcycle Bluetooth communication systems and smart helmets with integrated LED features. Competes with Brake Free in the motorcycle rider safety/connectivity space and represents both a competitor (smart helmet features) and adjacent technology provider (the very helmets Brake Free integrates with).

Emerging players

• LIVALL: Smart helmet maker focused on bicycle and e-bike helmets with integrated LED turn signals and brake lights. Targets the micromobility segment that Brake Free serves as a secondary market, with similar light-based visibility technology.
• Skully Technologies: Maker of the Skully FENIX smart motorcycle helmet with integrated heads-up display and rear-facing camera. Represents a more ambitious smart-helmet vision that could absorb Brake Free's standalone product category into integrated helmet offerings.
• Unit 1: Direct-to-consumer smart helmet brand with integrated LED lighting and crash detection. Targets urban cyclists and commuters with a premium integrated approach, competing for the same tech-forward safety-conscious rider demographic that Brake Free serves.
• Ruroc: DTC-focused helmet brand with strong rider community positioning. Brake Free sells specific XL mounts for Ruroc Atlas helmets, indicating integration partnership; represents the kind of premium, design-led helmet brand that could integrate Brake Free-style lighting directly into future product lines.

Broad incumbents

• AGV Helmets: Premium motorcycle helmet manufacturer (owned by Dainese) whose helmets Brake Free explicitly supports. Represents the established incumbent in the motorcycle helmet market that Brake Free accessories attach to, and a potential OEM partner for integrated brake light features.
• Shoei: Premium motorcycle helmet manufacturer with a dedicated RF1400 mount compatibility for Brake Free products. Represents a key OEM ecosystem Brake Free integrates with and a potential channel partner for co-branded safety accessories.
• Bell Helmets: Major motorcycle and powersports helmet manufacturer whose products are explicitly listed in Brake Free's compatibility list. Serves as both a complementary OEM and a competitor should they integrate lighting features into premium helmet lines.

Others

• CycleGear: Largest US powersports apparel and gear retailer and Brake Free's primary dealer partner. Functions as a key distribution channel while also selling competing helmet brands and accessories, making them a critical go-to-market partner whose strategy shifts could impact Brake Free's dealer-sourced revenue.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brakefreetech
• YouTubeyoutube.com/c/BrakeFree
• Facebookfacebook.com/brakefreetech
• LinkedInlinkedin.com/company/brake-free-technologies
• Instagraminstagram.com/brakefreetech
• TikToktiktok.com/@brakefreetech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brake Free Technologies