What Chappell & Matthews does

Chappell & Matthews is a UK residential estate and letting agency operating as a retained trading brand under Countrywide Estate Agents Limited (sales) and Countrywide Residential Lettings Limited (lettings), both ultimately owned by Connells Group. The firm runs two physical branches in Bristol (Harbourside and Whiteladies Road, Clifton) and serves individual sellers, buyers, landlords, and tenants in the West Country. Core services cover residential sales commission (no sale, no fee), tiered lettings management (Full Management, Let & Rent Collection, Let Only, Marketing Only), and developer services for new homes and land. Ancillary revenue is generated through referral arrangements with Countrywide Mortgage Services, Countrywide Home Conveyancing, Countrywide Surveying Services, and an insurance panel including Aviva; additional fee streams come from Countrywide Property Auctions and from branded add-ons such as the Zero Deposit Guarantee (via Global Property Ventures) and the Premium Marketing Pack.

The technology stack is built on third-party SaaS rather than proprietary engineering: the website runs on Homeflow, repair ticketing on Fixflo, consent management on Cookie-Script, analytics on Microsoft Clarity and Google Analytics, and hosting on Microsoft Azure. Landlord and tenant self-service is delivered through a 24/7 landlord web portal and an online repair reporting system. Marketing is anchored by premium listings on Rightmove, Zoopla, and OnTheMarket, supplemented by property video on Vimeo and targeted social-media campaigns. The firm carries standard regulatory credentials — NAEA Propertymark, ARLA Propertymark, Propertymark Client Money Protection, TPO membership, Trading Standards approval, and FCA authorization (FRN 301684) routed through Countrywide Principal Services Limited.

Revenue mechanics are transaction-led for sales (percentage commission only on completion), recurring monthly subscriptions for full lettings management, and referal/commission for the regulated services and insurance products. There are no disclosed revenue, funding, or headcount-over-time figures. The customer base is highly fragmented across individual consumers and small-scale landlords, with developer and landowner accounts serving as a secondary, lower-volume segment.

Name

Chappell & Matthews

Legal name

Countrywide Estate Agents Limited

Website

https://chappellandmatthews.co.uk

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

Chappell & Matthews is a Bristol-based residential estate and letting agency (two branches) operating as a trading brand of Countrywide Estate Agents under Connells Group, serving individual sellers, buyers, landlords, and tenants in the West Country.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential property sales
• Property lettings services
• Estate agency
• Mortgage advisory
• Conveyancing services

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Commission: Traditional estate agency commission on property sales, charged as a percentage of the sale price. 'No sale, no sales fee' model means commission is only charged upon successful completion.
2. Lettings Management Fees: Ongoing management fees from landlords for property letting services. Service packages range from full management to let-only options. Fees vary by service level.
3. Landlord Service Packages: Tiered service packages: Full Management Service (comprehensive property management), Let & Rent Collection, Let Only, and Marketing Only Service for professional/institutional landlords.
4. Mortgage Services Referral: Referral fees from Countrywide Mortgage Services for mortgage products. Mortgage consultants compare 1000s of deals from high street and specialist lenders panel.
5. Conveyancing Referral: Referral fees from Countrywide Home Conveyancing services for property legal services. Fixed legal fees with transparency.
6. Insurance Services: Referral commissions from insurance products including homeowner, landlord, tenant, life insurance, income protection, and critical illness cover through Countrywide.
7. Survey Referral: Referral commissions from Countrywide Surveying Services for property surveys (RICS Home Survey Level 2 and Level 3).
8. New Homes Development Fees: Sales and marketing fees from property developers for new homes sales. Handles developments from single bespoke homes to major multi-unit schemes.
9. Property Auction Fees: Auction fees for property sales through Countrywide Property Auctions.
10. Land Sales Fees: Fees from land buying and selling services, advising on land disposal process for sites with or without planning permission.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Chappell & Matthews is a traditional high street estate and letting agency operating as a trading name of Countrywide Estate Agents Limited. It provides residential property sales, lettings and full property management services through two branches in the Bristol area, complemented by referral-based mortgage, conveyancing, surveying and insurance services delivered through the wider Countrywide network.

Product overview

Chappell & Matthews operates as a traditional estate and letting agency offering a comprehensive range of property services through its network of two branches in Bristol. The core offering consists of estate agency services for property sales and lettings services for landlords, supported by an integrated suite of ancillary services including mortgage advice (via Countrywide Mortgage Services), conveyancing, surveying, insurance products, property auctions, land sales, and new homes services. Additional value-added services include a Premium Marketing Pack for sellers, Zero Deposit Guarantee for tenants, and a 24/7 landlord web portal. All services operate under the Countrywide group umbrella, the UK's largest estate agency group.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Agency Services (Sales)
• Lettings Services
• Countrywide Mortgage Services
• Conveyancing Services
• Countrywide Surveying Services
• Homeowner Insurance
• Landlord Insurance
• Tenant Insurance
• Life Insurance
• Income Protection
• Critical Illness Cover
• Rent & Legal Protection
• Zero Deposit Guarantee
• Premium Marketing Pack
• Property Valuation
• Property Auctions
• Land & New Homes
• New Homes (Developers)
• Buying New Homes
• Shared Ownership
• Energy Performance Certificates (EPC)
• Property Investment Services

Quantifiable outcome

• No sale, no fee - commission only charged upon successful completion
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Countrywide Estate Agents LimitedcoreOthersParent company and trading name holder. Countrywide Estate Agents Limited is the primary trading entity, registered in England (No. 00789476), registered in Leighton Buzzard. The company operates as a trading name of Countrywide Estate Agents.
• Countrywide Residential Lettings LimitedcoreOthersSubsidiary company handling lettings operations, registered in England (No. 02995024). Member of ARLA Propertymark Client Money Protection Scheme. Agent and subsidiary of Countrywide Estate Agents.
• Countrywide Principal Services LimitedcoreOthersParent services company authorised and regulated by FCA (FRN 301684) for mortgage and insurance services. Trading names include Countrywide Mortgage Services and Countrywide Insurance Services.
• Connells GroupcoreStrategic or Co-development PartnerParent holding company of Countrywide. The UK's largest property group. Connells Group includes Countrywide as a major subsidiary, operating 58+ estate agency brands across 650+ locations nationwide.
• RightmovecoreGTM or Marketing PartnerUK's largest property portal. Primary channel for property listings with premium listing options available for enhanced visibility.
• ZooplacoreGTM or Marketing PartnerMajor UK property portal. Property listings distributed on platform with premium listing options for enhanced marketing.
• OnTheMarketcoreGTM or Marketing PartnerUK property portal operated by agents. Property listings distributed with premium listing options.
• Global Property Ventures (Zero Deposit)minorGTM or Marketing PartnerProvides Zero Deposit Guarantee service enabling deposit-free renting. FCA regulated insurance intermediary. Partners with Tenancy Deposit Scheme (TDS) for dispute protection.
• OVO EnergyminorImplementation/ SI/ Consulting PartnerEnergy supplier partner for landlord services. Partnership enables arrangement of gas and electricity supplies for rental properties.
• AvivaminorGTM or Marketing PartnerInsurance provider partner for buildings, contents, landlord, tenant, life, and critical illness insurance products through Countrywide's insurance panel.

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hunters Property Group: UK franchised estate agency offering residential sales, lettings, and property management through a national branch network. Directly comparable in business model and customer segments, though Chappell & Matthews is corporate-owned rather than franchised.
• Hamptons International: UK estate agency focused on sales, lettings, and property management in mid-to-upper market segments with a strong regional branch network. Directly comparable business model, customer segments, and ancillary services.
• Foxtons: Listed UK estate agency chain with a hybrid sales and lettings model focused on London and the South East. Comparable as a high-street estate agency offering sales, lettings, and mortgage referral services to a similar urban/commuter-belt customer base.
• Winkworth: UK franchised estate agency specialising in residential sales, lettings, and property management across London and the Home Counties. Comparable mid-market positioning, sales-and-lettings hybrid model, and reliance on local high-street presence.
• Belvoir: UK-franchised estate agency with a particularly strong lettings and property management franchise network. Comparable in offering both sales and lettings under one brand with a UK-wide regional branch footprint.

Broad incumbents

• Connells Group: The parent group of Countrywide and Chappell & Matthews; the UK's largest residential property services group with 58+ brands and 650+ branches. Most directly comparable as the overarching brand-portfolio owner and operator.
• Savills: Global property services group with significant UK residential sales and lettings operations alongside commercial, investment, and rural services. Comparable as a UK-headquartered estate agency with a strong regional branch network.
• Knight Frank: Global property consultancy offering UK residential sales, lettings, and new homes alongside commercial and investment services. Comparable as an upper-mid-market UK estate agency with strong regional presence.

Emerging players

• Purplebricks: UK online/hybrid estate agency that disrupted the traditional high street model with fixed-fee pricing. Comparable as a sales-focused competitor pressuring traditional commission economics in the same Bristol/Southwest market.
• Yopa: UK hybrid estate agency combining online platform with local property experts. Comparable as a modern alternative to traditional high street agents targeting cost-conscious sellers in overlapping UK geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chappellhomes
• Facebookfacebook.com/chappellandmatthewsbristol
• LinkedInlinkedin.com/company/chappell-and-matthews

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chappell & Matthews