Nantucket Looms

What Nantucket Looms does

Nantucket Looms is a privately held luxury home goods and lifestyle brand founded in 1968 by master weaver Andrew Oates and business partner Bill Euler, operating continuously from its flagship retail store and weaving studio at 51 Main Street on Nantucket Island, Massachusetts. The company designs, handweaves, and retails textiles and home goods using Macomber looms and all-natural fibers (wool, linen, cotton, mohair, alpaca, and cashmere), with weaving techniques rooted in methods developed at Black Mountain College under Bauhaus artist Anni Albers. Current Master Weaver Rebecca Jusko Peraner, who apprenticed under Oates, leads the weaving team that produces all handwoven products in the studio located above the retail floor.

The business operates a direct-to-consumer model through three channels: an owned e-commerce storefront (Shopify-powered at nantucketlooms.com), the 51 Main Street flagship retail location, and the wholly-owned NL Interiors full-service residential design studio. Revenue is generated via one-time unit sales across categories ranging from $12 decorative accessories to $1,600 Ready-to-Wear CPO jackets, with core handwoven throws priced from $600 (cotton) to $825+ (cashmere), kitchen towels at $75, and a Rizzoli-published heritage book at $57.50. International fulfillment is enabled through a partnership with Stackry, a US-based package forwarding service. Free ground shipping is offered on orders over $250, and a 10% newsletter discount supports email-driven customer acquisition. The brand has been featured in House Beautiful, Veranda, Vogue, New England Home, and Coastal Living.

The product portfolio spans handwoven blankets and throws, baby blankets, kitchen towels, placemats and table runners, rugs, wraps and scarves, heirloom fabric clutches, CPO jackets, decorative pillows, dinnerware, lightship baskets, artwork, and curated gift collections. Nantucket Looms employs 11-50 people and is independently owned (current owners referenced as Bess, Becky, Stephanie & Liz); the company has no disclosed funding rounds, no parent company, and no public listing. Customer segments include affluent luxury home decor consumers, gift buyers for weddings, anniversaries, and housewarmings, and coastal lifestyle enthusiasts. Two wholly-owned subsidiaries — NL Interiors and The Weaving Studio — support the parent brand, and a 2024 Rizzoli hardcover book documents the brand's 55+ year heritage.

Name

Nantucket Looms

Legal name

Nantucket Looms

Website

https://nantucketlooms.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Nantucket Looms is a privately held luxury home goods brand founded in 1968 that designs, handweaves, and retails premium textiles and home decor from its Nantucket Island flagship, serving affluent consumers seeking heirloom-quality coastal-inspired goods and luxury gift buyers.

Ownership category

akta.pro rank

Product category

Luxury Handwoven Textiles & Home Decor

NAICS

Textile Furnishings Mills (3141)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

akta.pro secondary industries

Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE), Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

Keywords

• Handwoven textile production
• Luxury home decor
• Artisan home goods
• Interior design services
• Natural fiber textiles

Headquarters

HQ city

Nantucket

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Revenue is generated through direct one-time product sales across multiple categories including handwoven textiles (throws, blankets, scarves, wraps), home decor, apparel, jewelry, artwork, and lifestyle accessories. Products range from everyday items like kitchen towels ($75) to luxury pieces like CPO jackets ($1,600) and handwoven cashmere throws.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nantucket Looms designs, handweaves, and sells luxury textiles and home goods from its Nantucket Island studio. Core offerings include handwoven blankets and throws, baby blankets, kitchen towels, table linens, rugs, wraps, scarves, and heirloom fabric clutches crafted from all-natural fibers (mohair, cashmere, alpaca, cotton, linen). The company also offers curated home decor, apparel including signature CPO jackets, artwork, and full-service residential interior design through NL Interiors.

Product overview

Nantucket Looms is a luxury handwoven textile and home lifestyle brand offering a diverse portfolio of products centered on traditional craftsmanship. The core offering consists of handwoven textiles including blankets & throws, baby blankets, kitchen towels, placemats & table runners, rugs, wraps & scarves, and heirloom fabric clutches—all crafted from all-natural fibers (mohair, cotton, alpaca, cashmere, and silk) in their Main Street Nantucket studio since 1968. The brand also offers signature apparel items such as CPO jackets and handwoven apparel, complemented by curated home décor including pillows, dinnerware, candles, art, and antiques. Key sub-brands include the published book 'Nantucket Looms: A Legacy of Style' and Nantucket Looms Interiors, a full-service interior design studio. Products are available through their e-commerce platform and physical retail location.

Differentiator

Problem solved

Functional benefit

Brands

• NL Interiors: Full service interior design studio offering residential interior design services
• The Weaving Studio
• Nantucket Looms: A Legacy of Style

Products and services

• Handwoven Blankets & Throws Luxury handwoven blankets and throws crafted from all-natural fibers including mohair, cotton, alpaca, and cashmere. Made in the Nantucket studio since 1968 using traditional techniques for individual consumers seeking heirloom-quality home textiles.
• Baby Blankets Heirloom-quality handwoven baby blankets made from cotton flake yarn sourced from North Carolina. Machine-washable and designed for generations of use, targeted at gift buyers and new parents.
• Kitchen Towels Handwoven kitchen towels crafted from absorbent, durable natural fibers in textures and hues inspired by Nantucket's coastal beauty. Priced from $75 and positioned as accessible entry-level luxury textiles.
• Placemats & Table Runners Handwoven table linens crafted from natural fibers, adding texture and character to everyday and celebratory table settings for residential dining use.
• Handwoven Rugs Curated selection of handwoven rugs blending durability with creative design, crafted from cotton and linen. Priced from $225 to $495.
• CPO Jackets Iconic handwoven CPO (Chief Petty Officer) jackets featuring wool tweed fabric handwoven in the Main Street studio and lined with Liberty of London cotton fabric. Available as made-to-order custom designs and ready-to-wear, priced at $1,600.
• Wraps & Scarves Handwoven wraps and scarves crafted from alpaca, cashmere, cotton, and mohair fibers, featuring colors and textures inspired by Nantucket. Priced $250-$650.
• Heirloom Fabric Clutches Handbags repurposed from archival handwoven fabrics originally crafted as yardage for Nantucket Looms designs. Each piece carries the legacy of the weaving studio. Priced from $175.
• Home Decor & Accessories Curated collection of home décor including pillows, decorative accents, baskets, candles, soaps, art, and antiques inspired by Nantucket's coastal style. Prices range from $12 to $1,500+.
• Pillows Decorative pillows embodying the timeless elegance and relaxed sophistication of Nantucket, bringing texture, comfort, and coastal beauty to any space.
• Dinnerware & Entertaining Collection of dinnerware, serveware, drinkware, and table linens for everyday dining and special occasions, featuring classic and sophisticated designs.
• Lightship Baskets Iconic Nantucket lightship baskets representing maritime heritage, handcrafted by artisans on the island.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• StackryminorChannel Partner/ Reseller/ DistributorNantucket Looms partners with Stackry, a trusted US-based package forwarding service, to enable international shipping. Stackry provides customers worldwide with a US shipping address, consolidation services, and carrier options. International customers receive 10% off their first shipment with code NANTUCKETLOOMS.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Coyuchi: Direct-to-consumer organic and sustainable home textile brand selling throws, bedding, towels, and robes. Overlaps with Nantucket Looms on premium natural-fiber DTC positioning and gift-driven purchase behavior.
• Boll & Branch: Direct-to-consumer premium home textile brand (sheets, towels, duvets) competing for affluent gifting and self-purchase occasions. Comparable in DTC channel strategy, premium pricing, and natural-fiber positioning.
• Hill House Home: Lifestyle brand offering bedding, nap dresses, and home textiles with strong DTC and gifting positioning. Overlaps with Nantucket Looms on the affluent gift-buyer customer base and curated lifestyle narrative.
• Schoolhouse: Independent American home brand producing lighting, hardware, textiles, and decor with a heritage-craft narrative. Comparable in DTC positioning, design-forward assortment, and appeal to design-conscious affluent buyers.

Direct peers

• Brahms Mount: Maine-based maker of handwoven throws, blankets, and towels using natural fibers on antique shuttle looms. Closely comparable to Nantucket Looms as a small-batch, craft-driven American home textile brand with similar pricing and heritage positioning.
• Sferra: Luxury Italian linen and home textile brand selling sheets, towels, throws, and table linens to affluent consumers through specialty retail and DTC. Overlaps with Nantucket Looms in premium home textile positioning and gift-oriented purchase occasions.
• Matouk: Family-owned American luxury linen maker producing bedding, towels, and table linens with in-house manufacturing. Comparable in heritage-brand positioning, premium pricing, and gift-oriented customer base.

Broad incumbents

• Pendleton Woolen Mills: Heritage American woolen mill (founded 1863) producing blankets, throws, apparel, and home textiles. Comparably positioned as a long-running craft textile brand but at significantly greater scale and broader distribution than Nantucket Looms.
• Serena & Lily: Coastal-inspired lifestyle home brand offering furniture, bedding, decor, and textiles through DTC and showrooms. Comparable in coastal-aesthetic positioning, affluent customer base, and curated home textile assortment.
• RH (Restoration Hardware): Luxury home furnishings brand with galleries, source books, and a broad assortment spanning furniture, textiles, and decor. Comparable as a high-end home lifestyle brand serving affluent consumers, though operating at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nantucketlooms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nantucket Looms