Clinica Portoazul

What Clinica Portoazul does

Clínica Portoazul S.A. (doing business as Clínica Portoazul Auna Barranquilla) is a private multi-specialty hospital founded in 2008 and headquartered at Carrera 30 Corredor Universitario N° 1-850 in Barranquilla, Colombia. It operates a single physical campus — the "Complejo Portoazul" — that consolidates 24-hour emergency, hospitalization, surgery, ICU, hemato-oncology, radiotherapy and outpatient consultation services under one roof, supported by 501–1,000 employees organized across 20+ clinical units including Hemato-Oncology, Comprehensive Neurology, Orthopedics and Traumatology, Gastroenterology and Endoscopy, Peripheral Vascular Health, Urology, Pediatrics, Maternity and Maternal-Fetal Medicine, Hemodynamics and Interventionism, Cardiovascular Care, and Integral Rehabilitation. The clinic is positioned as the reference tertiary-care campus for the Colombian Caribbean region, with first-in-region technology positions including submillimeter-precision radiosurgery (frameless immobilizer + Hexapod robotic couch + HD collimator), the CORI robotic-assisted knee replacement system (2025), 1470 nm endovenous laser with radial fiber for chronic venous insufficiency, and the only in-house radiotherapy unit serving the Caribbean region. Other notable capabilities include ECMO critical-care therapy, endoscopic spine surgery with neuronavigation, and pediatric oncology integrated within the Hemato-Oncology unit.

The company is a subsidiary of Auna Colombia S.A.S., the local arm of the Auna healthcare group that also operates Promotora Médica Las Américas and Instituto de Cancerología. Clinica Portoazul generates revenue from a mix of fee-for-service outpatient and inpatient clinical care across all complexity levels, bundled medical-tourism packages via its Pacientes Internacionales program, recurring diagnostic and home-collection laboratory volume, subscription-based preventive care under the Membresía Auna Contigo membership, and institutional Convenios with Colombian insurers, EPS and corporate partners. Its go-to-market is hybrid: a direct-to-consumer model combining on-site service delivery with online appointment booking, WhatsApp and phone-based sales, complemented by a B2B referral channel through the Convenios program and cross-border patient acquisition through the Pacientes Internacionales landing page. Pricing for procedures is not publicly disclosed; instead, the clinic routes pricing inquiries through phone, WhatsApp and online contact forms, while membership and laboratory services have their own digital funnels.

Name

Clinica Portoazul

Legal name

Clínica Portoazul S.A.

Website

https://clinicaportoazul.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Clínica Portoazul Auna Barranquilla is a multi-specialty tertiary hospital in Barranquilla, Colombia, serving adult, pediatric, maternal and international medical-tourism patients across 20+ specialty units including oncology, radiotherapy, robotic surgery and intensive care, operating under the Auna Colombia group.

Ownership category

akta.pro rank

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Outpatient and inpatient clinical services: Fee-for-service revenue from consultations, hospitalizations, surgeries, emergencies and ICU across high, medium and low complexity levels. Includes maternity, oncology, cardiology, neurology, orthopedics, pediatrics, gastroenterology, urology and vascular services.
2. International patient services (medical tourism): Dedicated "Pacientes Internacionales" program attracting foreign patients to Barranquilla for high-complexity care; bundled treatment packages including oncology, cardiology, orthopedics and robotic surgery.
3. Membership program (Membresía Auna Contigo): Subscription/membership offering promoted via aunacontigo.auna.org, providing recurring access to preventive consultations, wellness checks and integrated Auna network benefits.
4. Clinical laboratory and diagnostic services: Recurring diagnostic revenue from in-clinic and at-home laboratory testing, imaging and executive check-ups (Chequeo Ejecutivo, Chequeo Oncológico, Chequeo Deportivo).
5. Institutional agreements and insurer contracts (Convenios): Revenue from institutional "Convenios" with health insurers, EPS and corporate partners (Convenios page on site).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

No source content was provided in the input to describe the core offerings of Clinica Portoazul.

Product overview

Clínica Portoazul Auna operates a single unified hospital platform under the Auna Colombia brand in Barranquilla, organized as a portfolio of integrated specialty clinical units and patient-facing digital services rather than a standalone SaaS product. The core inpatient and emergency backbone comprises Hospitalización (with its Unidad de Cuidados Intensivos), Urgencias 24h, and Cirugía (including Cirugía de Cabeza y Cuello and Cirugía Laparoscópica). On top of this backbone sit specialty units such as the Unidad de Hemato Oncología, which is paired with the in-house Servicio de Radioterapia and Radiocirugía capability; the Unidad Integral de Neurología; the Unidad de Ortopedia y Traumatología (offering the CORI robotic knee replacement and Cirugía Endoscópica de Columna); Servicio de Gastroenterología y Endoscopia; Salud Vascular; Urología; the Unidad Cardiovascular (paired with Hemodinamia e Intervencionismo); the Unidad de Pediatría (with pediatric urgencias); and the Unidad de Maternidad (paired with Plan Bebé Portoazul and Medicina Materno Fetal). Supporting diagnostic and preventive offerings include the Laboratorio Clínico, Chequeo Ejecutivo (with Chequeo Deportivo and Chequeo Oncológico modules), Medicina Preventiva y Consulta Externa, Servicios de Apoyo (Rehabilitación Integral, Terapia de Piso Pélvico, Espirometría), and the Bienestar Médico wellness program. Patient-facing digital layers — Servicios en Línea, Pagos en Línea, the online lab results portal (integrated with Dinámica IPS), and the A tu lado palliative care program — wrap around the clinical portfolio.

Differentiator

Problem solved

Functional benefit

Named customers21 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship (parent group), core and minor.

• Auna Colombia S.A.S.flagship (parent group)Strategic or Co-development PartnerAuna Colombia S.A.S. acts as centralizer and administrator of all databases for Clínica Portoazul S.A. and other Auna affiliates (Promotora Médica Las Américas, Instituto de Cancerología). Authorizations, privacy policy, membership (Membresía Auna Contigo) and "Pacientes Internacionales" program all run through the Auna corporate umbrella.
• Promotora Médica Las Américas S.A.coreStrategic or Co-development PartnerListed Auna Colombia affiliate co-administered under the same data-protection authorization; operates Clínica Las Américas Auna and ambulatory centers. Enables cross-facility referrals within the Auna group.
• Instituto de Cancerología S.A.ScoreStrategic or Co-development PartnerListed Auna Colombia affiliate (also branded "Instituto de Cancerología Las Américas Auna") co-administered under the same data-protection authorization; supports the oncology referral network for the Caribbean.
• Clínica Imat Oncomédica AunaminorStrategic or Co-development PartnerReferenced as an affiliated Auna entity within the data-treatment authorization form for patients, employees, providers and physicians.
• Fundación Auna IdeasminorGTM or Marketing PartnerCross-linked from the clinic's footer as a social-impact partner; foundation site auna-ideas.org co-promoted to support community and patient programs.
• SICOF (Sistema de Conducta y Cumplimiento Auna)minorImplementation/ SI/ Consulting PartnerAuna-managed ethical-conduct channel used by Clínica Portoazul to receive anonymous reports of fraud, corruption, asset laundering or terrorism financing; reports handled by Compliance Officer Cristhian Insignares.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fundación Santa Fe de Bogotá: High-complexity multi-specialty hospital in Bogotá widely regarded as one of Colombia's leading tertiary centers. Comparable to Clínica Portoazul as a privately operated, full-service hospital with strong oncology, cardiology and surgical specialties competing for complex referral cases.
• Hospital Pablo Tobón Uribe: High-complexity multi-specialty hospital in Medellín offering comprehensive oncology, cardiology, robotic and transplant services. Comparable as a regional referral center competing with Clínica Portoazul for tertiary case volume in Colombia.
• Clínica Reina Sofía: Multi-specialty hospital in Bogotá with established oncology, cardiology, surgical and critical care services. Comparable to Clínica Portoazul as a privately operated tertiary provider competing for self-pay and insurer-referred patients.
• Instituto de Cancerología Las Américas Auna: Oncology-focused sister entity within the Auna Colombia group, operating as Instituto de Cancerología S.A.S. Comparable as a referral oncology provider linked to the same Auna ecosystem and routing pediatric and adult cancer cases that may compete or complement Clínica Portoazul's hemato-oncology unit.
• Clínica Las Américas (Promotora Médica Las Américas, Auna): Sister Auna Colombia facility and multi-specialty hospital in Medellín with comprehensive oncology, cardiology and surgical services. Most directly comparable peer given shared parent group, shared membership program and overlapping service portfolio.
• Clínica del Caribe: Historic multi-specialty hospital located in Barranquilla. Directly competes with Clínica Portoazul for patients in the same metro area and across similar specialty lines including emergency, surgery and ICU.
• Centro Médico Imat Oncomédica Auna: Auna-affiliated oncology center in Montería referenced in the group's data-authorization disclosures. Comparable as an oncology peer within the same network competing for Caribbean regional cancer referrals.

Broad incumbents

• Hospital Universitario San Ignacio: Large university-affiliated multi-specialty hospital in Bogotá with deep specialty coverage and academic medicine ties. Comparable to Clínica Portoazul at the high-complexity end as a tertiary referral destination in Colombia.
• Clínica Country: Long-established multi-specialty clinic in Bogotá offering comprehensive surgical, oncology and outpatient services. Comparable to Clínica Portoazul as a legacy multi-specialty provider competing for national tertiary referrals.

Regional players

• Centro Médico de Occidente: Multi-specialty hospital network in western Colombia (Coffee Region / Eje Cafetero). Comparable as a regional multi-specialty player with similar complexity tier, but operating in a different geography than Clínica Portoazul's Atlántico/Caribbean catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clinicaportoazulauna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clinica Portoazul