What Ecojohn does

Ecojohn (ECOJOHN, INC.) is a U.S.-based manufacturer specializing in waterless incinerating toilet systems and wastewater treatment solutions. Founded approximately 25 years ago and headquartered in North Little Rock, Arkansas, the company designs and engineers products that address sanitation needs in locations without conventional plumbing, sewage infrastructure, or reliable water supply. Its core products include the TinyJohn (a compact waterless incinerating toilet for RVs, cabins, and outbuildings), SepticJohn (a whole-house wastewater incinerator), the WES Series (commercial-scale wastewater treatment plants up to 2,400 gallons per day), and WorkJohn/DeluxeJohn mobile restroom units for construction and event use. The underlying technology is high-temperature waste combustion managed by proprietary PLC-based control systems, with products carrying UL/CSA safety certifications.

Ecojohn serves five primary customer segments: residential off-grid consumers, commercial and industrial users, construction sites, RV and marine applications, and government and defense customers. Notable deployments include McMurdo Station in Antarctica, U.S. Military and U.S. Navy installations, international Ministries of Defense, and a remote mining camp in Australia. The company operates a multi-channel go-to-market strategy combining direct e-commerce sales, a dealer and distributor network, GSA federal procurement, and consumer financing through Affirm. Pricing spans from approximately $2,785 for refurbished units to over $12,095 for new SepticJohn systems, with commercial WES Series units priced on application. Ecojohn reports thousands of units installed worldwide and has received the Arkansas Governor's Award for Global Trade in 2018 and 2021.

Name

Ecojohn

Legal name

ECOJOHN, INC.

Website

https://shop.ecojohn.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecojohn designs, engineers, and manufactures waterless incinerating toilets and wastewater treatment systems for off-grid residential, commercial, construction, and government/defense customers worldwide, with thousands of units installed globally.

Ownership category

akta.pro rank

Product category

Wastewater Treatment Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Solid Waste Combustors and Incinerators (562213)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Sanitary Services (4950)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

akta.pro secondary industry

Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF)

Keywords

• Incinerating toilets
• Wastewater incineration systems
• Off-grid sanitation
• Septic alternatives
• Mobile restroom solutions

Headquarters

HQ city

North Little Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sale of incinerating toilet units, wastewater incinerator systems, and mobile restroom solutions. Products range from individual TinyJohn toilets ($2,795-$5,295) to SepticJohn systems ($12,095+) to WES commercial plants (contact for pricing).
2. Accessories and Consumables: Ongoing sales of toilet bowl liners, liner dispensers, vent kits, propane hoses, and odor guard products. Recurring consumable revenue from customers using the products.
3. Mobile Restroom Rental: WorkJohn mobile restrooms available for rental starting at $200/month, providing recurring revenue from temporary or event sanitation needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ecojohn designs, engineers, and manufactures self-contained waterless incinerating toilets (TinyJohn series), whole-household wastewater incinerator systems (SepticJohn), turnkey commercial wastewater incineration plants (WES Series), and mobile restrooms (WorkJohn/DeluxeJohn). All products use high-temperature combustion to convert human waste and black/grey water into sterile ash, eliminating the need for water, septic systems, sewer connections, or pump-outs, and are configured for off-grid and remote operation.

Product overview

Ecojohn offers a portfolio of self-contained incinerating toilet and wastewater management systems for off-grid, remote, and locations where traditional septic systems fail. The core product lines include the TinyJohn series (compact waterless incinerating toilets for RVs, cabins, and tiny homes available in gas and electric models), SepticJohn (whole-home wastewater incinerators processing all sewage into sterile ash), WES Series (large-scale turnkey wastewater incinerator plants for commercial operations, RV parks, and mining camps processing up to 2400 gallons per day), and WorkJohn/DeluxeJohn (mobile restroom units eliminating pump-outs through incineration technology). All products are manufactured in Arkansas, USA, and share core incineration technology that converts waste to sterile ash without requiring water, septic systems, or sewer connections. Accessories include toilet bowl liners, vent kits, propane hoses, and solar power kits.

Differentiator

Problem solved

Functional benefit

Brands

• TinyJohn: Waterless incinerating toilets ideal for off-grid applications, RVs, tiny homes, cabins. Available in different sizes and colors (standard, XL, BLACK).
• SepticJohn
• WES Series
• WorkJohn
• DeluxeJohn
• MobileJohn

Products and services

• TinyJohn Electric - Waterless Incinerator Toilet

Quantifiable outcome

• Remote mining camp saved $513,000-$826,000 annually by eliminating truck haulage; 2-year payback on $500,000 investment; projected $3.25 million savings over 10 years
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• U.S. General Services Administration (GSA)coreGTM or Marketing PartnerEcojohn is an approved contractor listed on the GSA Schedule, enabling direct purchasing of products by U.S. Government entities including Department of Agriculture, Department of Defense, Department of Energy, Department of Homeland Security, and Department of Housing and Urban Development.
• AffirmminorGTM or Marketing PartnerFinancing partnership allowing customers to pay over time with Affirm payment options (rates from 0-36% APR). Helps make higher-priced products more accessible to consumers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cinderella Eco Solutions: Norwegian manufacturer of premium waterless incinerating toilets. Closest direct competitor to Ecojohn's TinyJohn line, with overlapping product specs (gas/electric options, off-grid focus) but a higher price point ($4,395-$5,995) and strong European distribution.
• Incinolet: U.S.-based manufacturer of electric incinerating toilets. Direct competitor in the residential off-grid sanitation market; Ecojohn's competitive positioning explicitly cites Incinolet as a comparison benchmark (Incinolet from $3,300+).
• Separett: Swedish manufacturer of waterless toilets including both incinerating and urine-diverting models. Direct peer in the European and global off-grid sanitation category with comparable product breadth and end-customer segments.

Emerging players

• Nature's Head: U.S. manufacturer of waterless composting toilets for RVs, tiny homes, and off-grid cabins. Direct substitute product category targeting the same end-customers as Ecojohn's TinyJohn with lower operating cost and no propane requirement.
• Sun-Mar: North American manufacturer of composting toilets for residential, cottage, and RV use. Competes for the same off-grid residential buyer as Ecojohn's TinyJohn line via a non-combustion, lower-energy alternative.
• BioLet: Manufacturer of waterless and composting toilet systems for off-grid homes and remote installations. Adjacent substitute product to Ecojohn's TinyJohn with comparable end-customer use cases.
• Clivus Multrum: Pioneer in waterless composting toilet systems for residential, commercial, and remote installations. Targets overlapping off-grid and remote-cabin customer base with a non-combustion alternative to Ecojohn's incineration approach.

Broad incumbents

• Thetford Corporation: Established global supplier of sanitation and refrigeration products for RV, marine, and portable sanitation markets. Broad incumbent with much wider product portfolio (porta-potty chemicals, RV toilets, refrigerators) that competes indirectly with Ecojohn in RV and marine end-markets.
• Liberty Utilities / Onsite Wastewater Treatment Providers: Large utility and decentralized wastewater service operators offering conventional septic and advanced treatment systems. Competes with Ecojohn's SepticJohn line in the residential on-site wastewater market via established, lower-capex conventional solutions.

Regional players

• PolyPortables: U.S. portable restroom rental company serving construction, events, and remote sites with traditional porta-potties. Competes with Ecojohn's WorkJohn mobile restroom line in the construction/job-site and rental segment by offering lower-cost conventional units.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecojohnofficial
• Instagraminstagram.com/ecojohnofficial
• Xx.com/ECOJOHNofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecojohn