GSFleet

What GSFleet does

GSFleet, founded circa 1994 and headquartered in Stokke, Norway, is a private Nordic fleet management and asset-tracking SaaS provider operating as a subsidiary brand under GSGroup. The company sells a cloud-based platform branded GSFleet Manager that consolidates real-time GPS tracking, tachograph data management, electronic driver journaling (Travellog), equipment and tool tracking via BLE tags, temperature monitoring, and a 24/7 Spotguard alarm center for asset recovery. Subscription tiers include Fleet Basic, Fleet Pro, Tacho Remote, and Tacho Live, complemented by hardware sales of plug-and-play Spotguard devices, wireless temperature sensors, and BLE tags; the Spotguard service reports a 90% stolen-item recovery rate over its 30-year history.

The company targets enterprise and mid-market fleet operators across the Transport, Construction, Service Fleet, and Machine Rental industries in Norway, Sweden, Finland, and Denmark, with localized websites in five languages and country-specific legal entities (GSFleet AS in Norway, GSFleet AB in Sweden, GSFleet in Finland). Named customers include Omexom Norway, Quick Transport, Kristian Rytter Transport, Tungvognsspecialisten, Sydlog, Arvid Gjerde AS, and Bach & Pedersen. GTM combines direct field sales for enterprise accounts with inside sales for mid-market and a structured channel partner program covering Transport, Insurance, Service (Light Fleet), and Field Service verticals; pricing is not publicly disclosed and is delivered via custom quotes through a consultative demo-driven sales cycle.

Revenue mechanics are anchored in recurring monthly SaaS subscriptions with attached hardware sales and an API/FTP integration offering for tachograph analysis partners. The company operates with 51-100 employees and supports mixed-brand vehicle fleets through FMS data aggregation, with no public revenue, funding history, or institutional investment disclosed.

Name

GSFleet

Legal name

GSFleet AS

Website

https://gsfleet.io

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

GSFleet is a Nordic fleet management SaaS provider offering real-time GPS tracking, tachograph compliance, electronic driver journals, and asset recovery through its Spotguard alarm center, serving transport, construction, service fleet, and machine rental operators across Norway, Sweden, Finland, and Denmark.

Ownership category

akta.pro rank

Product category

Fleet Management Software

SIC

Transportation Services (4700), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

ELD/HOS Compliance & Tachograph Services (TLABAJAB), Fleet Safety Management (Policies, Monitoring, Incident Prevention) (TLABAIAC), Corporate & Employee Fleet Programs (THADAKAC)

Keywords

• Fleet management software
• GPS vehicle tracking
• Tachograph compliance
• Electronic driver logs
• Asset tracking

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fleet Management SaaS Subscriptions: Recurring subscription fees for access to the GSFleet Manager platform covering fleet monitoring, tachograph management, driver journals, and asset tracking. Subscription tiers include Fleet Basic, Fleet Pro, Tacho Remote, and Tacho Live packages.
2. Hardware Sales (Tracking Devices): Sale of GPS tracking hardware including Spotguard devices, wireless temperature sensors, and BLE tags for equipment control.
3. Data & Analysis Services: Forwarding of tachograph files to analysis partners via FTP server or API, and FMS vehicle data including fuel consumption, emissions, and driving behavior analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

GSFleet provides a cloud-based fleet management platform (GSFleet Manager) that delivers real-time GPS tracking, tachograph data download and compliance, electronic driver journals (Travellog), temperature monitoring, and equipment/tool tracking for trucks, trailers, and vans. The company also sells proprietary GPS tracking hardware (Spotguard) supported by a dedicated 24/7 alarm center and offers subscription-based software packages including Tacho Remote, Tacho Live, Fleet Basic, and Fleet Pro.

Product overview

GSFleet offers a unified fleet management platform with integrated modules for Trucks, Trailers, and Vans. The core offering consists of Fleet Manager for real-time vehicle monitoring and compliance, combined with specialized solutions including Tachograph (with Tacho Remote, Tacho Live, Fleet Basic, and Fleet Pro tiers), Driver Journal/Travellog for electronic travel logging, Tracking Device/Spotguard for GPS recovery, Temperature Control for cold chain monitoring, Equipment Control for tool and machine tracking, and Response for security incident management. All solutions share a common platform infrastructure with over 30 years of operational experience across Transport, Construction, Service Fleet, and Machine Rental industries in Nordic countries.

Differentiator

Problem solved

Functional benefit

Brands

• Travellog: Electronic travel log / driver journal mobile application for fleet managers and drivers, enabling automatic trip registration and compliance with tax authorities in Norway and Sweden.
• GSFleet Manager

Products and services

• GSFleet Manager (Fleet Management Platform) Core cloud-based fleet management platform providing real-time vehicle monitoring, trip inspection, driving behavior analysis, and compliance management for mixed vehicle fleets of trucks, trailers, and vans. Targets enterprise and mid-market fleet operators across the Nordics.
• Tachograph Solution Digital tachograph solution offering automatic download and management of driver hours, rest periods, and compliance data, with support for VDO and Stoneridge devices. Designed for transport operators subject to EU tachograph regulations.
• Travellog (Electronic Driver Journal) Automated electronic travel log mobile application with built-in driver identification, meeting tax authority requirements in Norway and Sweden. For fleet managers and drivers needing automatic trip registration and tax compliance.
• Spotguard GPS Tracking Device Plug-and-play GPS tracking hardware with proprietary tracking technology and a dedicated 24/7 alarm center, delivering a 90% stolen-item recovery rate over 30 years. No installation or cables required; suitable for asset security across trucks, trailers, vans, and equipment.
• Temperature Control Wireless temperature sensors tracking real-time temperature during transportation with instant driver alerts when limits are exceeded. For transport of temperature-sensitive goods requiring cold chain monitoring.
• Equipment Control Equipment and tool tracking solution using standalone tracking devices for large machines or BLE tags for smaller tools, with geofencing and theft alerts. For rental companies and construction firms needing asset visibility and usage-hour tracking.
• Response (24/7 Alarm Center Service) 24/7 alarm center and response service integrated with Spotguard tracking technology for asset recovery and security incident management. For fleet operators and asset owners needing stolen-asset recovery support.

Quantifiable outcome

• 90% of stolen items recovered over 30 years
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Omexom NorwaycoreTechnology or IntegrationOmexom Norway uses GSFleet for real-time fleet visibility, specifically to bring real-time fleet visibility to grid operators. This is featured as a flagship case study on GSFleet's website, demonstrating the integration of GSFleet's tracking platform with utility grid operations.
• Quick TransportcoreTechnology or IntegrationQuick Transport streamlined their diverse transport operations using GSFleet Manager. Featured as a case study demonstrating how GSFleet handles mixed vehicle fleets across the transport sector.
• Insurance PartnersminorChannel Partner/ Reseller/ DistributorGSFleet has a dedicated 'Insurance' partner category as part of its partner program, suggesting partnerships with insurance companies that offer fleet insurance products integrated with GSFleet's tracking and monitoring capabilities.
• Field Service PartnersminorChannel Partner/ Reseller/ DistributorGSFleet maintains a 'Field Service' vertical within its partner program, serving service fleet operators with GSFleet solutions sold through field service channel partners.
• Transport PartnerscoreChannel Partner/ Reseller/ DistributorGSFleet has a dedicated 'Transport' partner category as part of its partner program. Transport partners integrate or resell GSFleet fleet management solutions for logistics and transport companies.
• Service (Light Fleet) PartnersminorChannel Partner/ Reseller/ DistributorGSFleet maintains a 'Service' (Light Fleet) partner vertical for companies providing service fleet management solutions to light commercial vehicle operators.
• Tachograph Analysis PartnerscoreTechnology or IntegrationGSFleet forwards tachograph files to selected analysis partners via FTP server or API for compliance analysis. These partners receive GSFleet-collected tachograph data for regulatory analysis and reporting.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Webfleet (Bridgestone): Webfleet, owned by Bridgestone, is Europe's largest fleet management and telematics SaaS platform offering GPS tracking, tachograph, and compliance reporting - directly competing head-to-head with GSFleet in Nordic fleet operator deals.
• Geotab: Global telematics leader with deep European expansion, providing GPS fleet tracking, vehicle data, and compliance solutions across mixed commercial fleets - a direct product and GTM competitor to GSFleet.
• ABAX: Nordic-origin telematics company headquartered in Norway/UK providing fleet and asset tracking, electronic driver logs, and equipment monitoring - directly comparable in geography, target customers, and modular SaaS-plus-hardware offering.
• AddSecure: Swedish-headquartered IoT/fleet and secure communications provider with fleet telematics, GPS tracking, and managed services across the Nordics and Europe - a regional competitor in GSFleet's home market.
• Quartix: UK-listed fleet telematics specialist focused on GPS vehicle tracking and driver behaviour analytics for small and mid-sized fleets across Europe - directly comparable SaaS-plus-hardware model.
• Fleet Complete: Canada-based telematics and asset-tracking SaaS provider serving commercial fleets across North America and Europe with GPS tracking, driver behaviour, and connected asset solutions - directly comparable product scope.
• Ctrack (Inseego): Global fleet and asset management telematics provider under Inseego, offering GPS tracking, vehicle data, and compliance tools to commercial fleets - directly comparable offering for mid-market operators.

Broad incumbents

• Samsara: Large US-listed fleet telematics and IoT platform expanding into Europe with unified hardware/software stacks targeting large enterprise fleets - broader incumbent with comparable functionality (tracking, compliance, sensors).
• Verizon Connect: Telematics arm of Verizon offering fleet management, GPS tracking, and compliance for commercial fleets globally - a broader incumbent with overlapping capabilities and growing European reach.
• Trimble Transportation: Trimble's transportation segment provides enterprise fleet management, telematics, and compliance solutions for trucking and logistics fleets - a broader incumbent overlapping with GSFleet's transport-focused modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSFleet