What Integration Kings does

Integration Kings is an Australian business systems consultancy founded in 2014 and headquartered in Loganholme, Queensland. The firm helps small and medium businesses select, implement, integrate, and operate off-the-shelf cloud software stacks. It does not develop proprietary software; its deliverable is professional services structured around a five-phase methodology — Consultation, Egility Systems Audit, Set-up & Migration, Training, and ongoing Support. The product portfolio is its partner ecosystem: the firm recommends, implements, and supports a defined set of third-party SaaS platforms, with Xero (accounting), Capsule CRM (customer relationship management), Cin7 Core (inventory), Deputy (workforce management), and WorkflowMax (project management) representing the core tier and Inventory Planner, StockTrim, PandaDoc, Starshipit, and Pinch Payments forming a secondary tier.

Revenue is generated almost entirely through project-based implementation engagements (Egility Systems Audit, system setup and migration, training), with a recurring layer of month-to-month email and phone support subscriptions sold at the client level with no minimum contract. New engagements are sourced via a sales-led GTM motion that begins with a complimentary 30-minute consultation delivered by phone, video conference, or in person within a 30km catchment of Loganholme. Marketing emphasis is on content (blog, client-story case studies, newsletter, organic social). Geography served is Australia plus overseas, delivered remotely via Zoom and on-site where required.

The competitive position rests on a CA-qualified founder (Robert King) with cross-disciplinary accounting and IT expertise applied to SMB process re-engineering, a defined audit methodology (Egility), and a portfolio of verticalised integrations. The firm employs 1-10 people, is privately held (no institutional capital or parent company), and discloses no revenue, funding, or acquisition history. Customer evidence is concentrated in micro and SMB engagements in trade services, food/e-commerce, insurance, dental/health, and equipment hire, with named case studies including Switch Nutrition, Ross Building Group, Caboolture Dental, Macro Mike, North Group Consulting, and QPaint.

Name

Integration Kings

Legal name

Integration Kings

Website

https://integrationkings.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Integration Kings is an Australian business systems consultancy that helps small and medium businesses select, implement, integrate, and support off-the-shelf cloud software such as Xero, Capsule CRM, Cin7 Core, and Deputy via a five-phase consulting engagement model, serving SMBs across Australia and overseas.

Ownership category

akta.pro rank

Product category

Business Systems Consulting

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Systems Integration & Implementation Services (BPAEAAAB)

akta.pro secondary industry

Digital Workplace & Collaboration Integration (BPAEAAAM)

Keywords

• Cloud integration consulting
• Business systems audit
• Software implementation services
• Cloud migration consulting
• SMB systems consultancy

Headquarters

HQ city

Loganholme

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Business Consulting and Systems Integration Services: Integration Kings generates revenue through professional consulting services including Egility Systems Audit, system implementation, setup and migration, training, and ongoing support. They provide holistic, hands-on business consulting to help SMBs streamline operations through cloud-based software solutions. Support packages are offered on a month-to-month basis with no minimum contract requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Integration Kings is a business systems consultancy that helps small-to-medium businesses select, implement, integrate, and support cloud-based software platforms such as Xero, Capsule CRM, Cin7 Core, Deputy, and WorkflowMax. Its five sequential service phases — Consultation, Egility Systems Audit, Set-up & Migration, Training, and Support — are delivered as paid consulting engagements plus recurring monthly support subscriptions.

Product overview

Integration Kings is a business systems consultancy — not a software vendor — offering a holistic, hands-on consulting service that helps small-to-medium businesses select, implement, and optimise cloud-based software systems. Its core methodology consists of five sequential service phases: Consultation (initial 30-minute needs assessment), Egility Systems Audit (scoping and systems analysis), Set-up & Migration (implementation of chosen platforms), Training (staff onboarding on new systems), and Support (monthly email/phone assistance). The company does not build custom software; it works exclusively with off-the-shelf third-party cloud applications, recommending and integrating a portfolio of partner platforms including Xero (accounting), Capsule CRM (CRM), Cin7 Core / DEAR (inventory management), Deputy (workforce management), WorkflowMax (project management), Inventory Planner (e-commerce forecasting), StockTrim (inventory planning), Starshipit (shipping), PandaDoc (proposals), and Pinch Payments (payments).

Differentiator

Problem solved

Functional benefit

Products and services

• Consultation Initial 30-minute one-on-one discussion conducted by phone, video conference, or in-person (within 30km of Loganholme, Qld) to assess a prospective client's business requirements and determine whether an Egility Systems Audit is appropriate. Offered as a complimentary step in Integration Kings' five-step engagement process.
• Egility Systems Audit Structured audit service that analyses a business's current systems and operations, identifies inefficiencies and outdated processes, and produces a roadmap for migrating to optimised, cloud-based solutions. Serves as the diagnostic phase preceding platform implementation, with pricing set in custom proposals.
• Set-up & Migration Hands-on implementation and migration of selected cloud-based business systems into a client's operations, following the Egility Systems Audit. Involves 1-2 key client staff members and can range from a couple of days to several months depending on complexity.
• Training Staff training delivered on-site or via video conference on the implemented cloud-based systems. Initial training scope is outlined in the implementation proposal; additional training beyond the proposal is available at an hourly rate.
• Support Monthly support packages covering email and phone assistance for clients on implemented cloud systems. Available on a month-to-month subscription basis with no minimum contract and the ability to upgrade or downgrade at any time.

Quantifiable outcome

• Reduced monthly IT system costs through cloud migration
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Five partnerships are on record, tiered core.

• Capsule CRMcoreTechnology or IntegrationIntegration Kings recommends and implements Capsule CRM, a cloud-based customer relationship management platform. They use it as their #1 CRM recommendation for small businesses. The partnership involves helping clients implement Capsule for contact management, sales pipeline tracking, task management, and integration with other business systems like Xero and PandaDoc.
• Cin7 CorecoreTechnology or IntegrationCin7 Core (formerly DEAR Inventory) is positioned as the most competitive inventory management system on the market. Integration Kings implements this all-in-one solution for inventory-based businesses, including e-commerce, wholesale, manufacturing, and retail. Features include B2B portal, POS software, and real-time inventory visibility.
• DeputycoreTechnology or IntegrationDeputy is recommended as the ultimate workforce management solution. Integration Kings implements Deputy for roster scheduling, timesheets, time clock, award interpretation, and payroll integration. The platform offers 50+ integrations and is suitable for businesses of all sizes from startups to established enterprises.
• WorkflowMaxcoreTechnology or IntegrationWorkflowMax is project management software that improves productivity and profitability. Integration Kings recommends this for creative agencies, IT services, building and construction, engineers, architects, and business consultants. Features include job costing, quoting, time tracking, and 30+ integrations.
• XerocoreTechnology or IntegrationXero accounting software is recommended for small to medium businesses with over 500+ add-on applications and integrations. Integration Kings implements Xero for invoicing, bank reconciliation, multi-currency support, purchase orders, Single Touch Payroll, and integration with other business systems.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Accenture: Largest global systems integrator with broad cloud migration, ERP, and SaaS implementation practices including work for SMB and mid-market segments. Sets the upper bound on what a scaled consultancy in this space can look like, and a credible competitor on larger engagements.
• BDO Digital: Technology consulting arm of BDO Global focused on ERP, cloud, and business application implementations for mid-market clients. Comparable in pairing accounting-advisory DNA with systems integration services, though at materially larger scale and with a global footprint.
• Slalom: Global technology and business consulting firm with established cloud, ERP, and CRM implementation practices serving mid-market and enterprise clients. Overlaps with Integration Kings on cloud-platform integration work but addresses a much larger customer and ticket size.
• Avanade: Joint Accenture–Microsoft venture focused on Microsoft ecosystem implementations and cloud integration at scale. Comparable as a systems integration specialist, though focused on enterprise Microsoft workloads rather than the SMB Xero/Cin7/Deputy stack that Integration Kings serves.
• Wipfli: Top-20 US accounting and advisory firm with a sizeable technology consulting practice that implements ERP, CRM, and cloud business applications for mid-market and SMB clients. Comparable in the accounting + cloud-implementation pairing, but operates at meaningfully greater scale and breadth.
• Deloitte Digital: Digital consulting arm of a Big Four firm, providing enterprise systems integration, ERP/CRM implementation, and cloud transformation services. Comparable technology-implementation capability but operating at significantly larger scale, often serving as a competitor for mid-market accounts that outgrow Integration Kings.

Direct peers

• BlueRock: Australian business advisory firm combining accounting, tax, and technology advisory for SMBs. Directly comparable to Integration Kings because it pairs accounting expertise with cloud software implementation for the same small-business buyer, often recommending the same Xero/Cin7/Deputy stack.
• Cloudwerx: Australia-based cloud consultancy delivering cloud architecture, migration, and integration services. Comparable in its project-based systems-integration delivery model, though typically weighted toward Salesforce and enterprise clients rather than SMB Xero/Cin7 deployments.
• The Adaptavist Group: Global consultancy specialised in implementing, integrating, and extending collaboration platforms (Atlassian ecosystem). Comparable as a partner-led systems integration firm whose value proposition is helping customers deploy and integrate third-party platforms rather than building its own product.
• Allata: Mid-sized cloud and integration consultancy delivering systems integration, application modernisation, and managed services. Comparable in that its core business is implementing and integrating off-the-shelf platforms for clients, although Allata skews larger and more US-centric.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/integratorkings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integration Kings