ibidPREP

What ibidPREP does

ibidPREP, LLC is a New York City-based private educational consulting and test preparation company founded in 2006 by Stuart Servetar and operating from its headquarters on the Upper West Side of Manhattan (155 West 72nd St., Rms 403-404). The company provides one-on-one tutoring, small-group classes (4-12 students), diagnostic practice tests, proprietary textbooks, and college admissions coaching for students in grades 4 through 12 across the New York metropolitan area. Its core test prep portfolio covers the SHSAT, Hunter, ISEE, SSAT, TACHS, HSPT, SAT, ACT, APs, Regents, and New York State exams, supported by founder-developed 'Remain Clam!' textbooks and an in-house Online TEST CENTER platform that delivers remote practice exams with instant scoring and diagnostic reporting.

The business operates a direct-to-consumer model: customers book through the website, receive a free consultation with founder Stuart Servetar, and purchase tutoring packages sold in 3h, 6h, 9h, and 12h blocks that are transferable and non-expiring, with both in-person and remote delivery options. Pricing is not publicly disclosed; a 20% summer discount is offered on all 1-1 packages, and class-enrolled students receive 10% off additional tutoring. Group courses run seasonally (Winter, Spring, Summer, Fall), and proprietary textbooks and SAT software are sold separately as standalone products. Free diagnostic exams and unlimited free practice tests for enrolled students serve as lead-conversion and retention mechanisms.

ibidPREP is a private, founder-owned LLC with no institutional investment or parent company, and operates a related non-profit sibling, FootNotes AfterSchool, which offers the same tutoring on a donation-only basis. The team comprises roughly 15+ carefully recruited tutors from top universities plus dedicated operational staff (office management, finance, test coordination, operations), all personally trained and supervised by Servetar. The company has helped thousands of students gain entry to selective NYC middle schools, specialized high schools, private schools, and elite colleges, with reported outcomes including 25-40% of Hunter test prep students gaining entry to Hunter College High School versus a 6-8% baseline acceptance rate.

Name

ibidPREP

Legal name

ibidPREP, LLC

Website

https://ibidprep.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

ibidPREP is a New York City-based private test preparation and academic tutoring company offering one-on-one instruction, group courses, proprietary 'Remain Clam!' textbooks, and college admissions coaching for grades 4-12 students in the NYC metropolitan area. Founded in 2006 by Stuart Servetar, the firm operates from its Upper West Side Manhattan headquarters.

Ownership category

akta.pro rank

Product category

Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AP/IB & Subject-Specific Standardized Exams Prep (AP, IB, SAT Subject legacy, subject exams) (EDANABAE)

akta.pro secondary industries

Honors & Advanced Coursework Tutoring (non-AP/IB) (EDANAKAD), K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

Keywords

• Test preparation services
• Private tutoring
• Academic tutoring
• Standardized test prep
• College admissions coaching

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Tutoring: One-on-one tutoring sessions in all subjects and test prep. Packages sold in 3h, 6h, 9h, 12h hour blocks with remote and in-person delivery options. Sessions of 1.5+ hours recommended.
2. Group Courses: In-person group classes for SHSAT (4-12 students), SAT, and Hunter Test preparation. Courses offered seasonally (Winter, Spring, Summer, Fall) with structured curriculum.
3. Practice Tests: Proctored practice exams for all test types including SHSAT, SAT, ACT, ISEE, SSAT, TACHS, HSPT, APs, Regents. Unlimited free tests for enrolled students; one free diagnostic for prospective students; additional tests available for purchase.
4. Products (Books & Software): Sale of proprietary Remain Clam! textbooks and SAT software packages. Hard-copy textbooks sold separately from package hours.
5. Admissions Coaching: College admissions guidance including initial consultation, school research, essay lists, personal statement support, supplements, waitlist support. Founder personally handles all admissions writing work.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

ibidPREP provides one-on-one and small-group private tutoring, structured group courses, and proprietary textbooks for standardized tests (SHSAT, SAT, ACT, ISEE, SSAT, TACHS/HSPT, AP, Regents, Hunter, and NY State) for students in grades 4 through 12, complemented by college admissions coaching and personal statement writing support. Tutoring is delivered in-person at its Upper West Side office or in-home, as well as remotely via its Online TEST CENTER, with all instruction built around founder-developed curricula and the Remain Clam! textbook series.

Product overview

ibidPREP is a test preparation and academic tutoring company offering a comprehensive portfolio of products and services. The core offering consists of one-on-one tutoring and group courses for standardized tests including SHSAT, ISEE, SSAT, TACHS/HSPT, SAT, ACT, AP exams, and Regents. These are complemented by the Remain Clam! proprietary textbook series. Additional services include private tutoring across all subjects, college admissions coaching, personal statement writing assistance, and diagnostic practice tests available online and in-person. The company operates from the Upper West Side of Manhattan, serving the NYC metropolitan area since 2012.

Differentiator

Problem solved

Functional benefit

Brands

• FootNotes AfterSchool: Not-for-profit sibling organization offering the same elite 1-1 and group tutoring but to needy students on a donation-only basis.

Products and services

• SHSAT Prep One-on-one tutoring covering the verbal and math sections of the Specialized High School Admissions Test (SHSAT) for NYC students targeting specialized public high schools such as Stuyvesant, Bronx Science, and Brooklyn Tech.
• SHSAT Group Courses In-person group classes of 4–12 students with structured SHSAT curriculum, including virtual and hard copies of the Remain Clam! SHSAT Edition course book, in-person and remote testing, a summer binder for self-study, and session reports.
• ISEE Prep One-on-one preparation for the Independent School Entrance Exam (ISEE), the gateway exam to NYC's elite private schools, covering above-grade-level reading comprehension, advanced vocabulary, and quantitative reasoning.
• SSAT Prep One-on-one preparation for the Secondary School Admission Test (SSAT), preferred by most independent schools outside NYC, covering above-grade-level questions and vocabulary including analogies.
• TACHS & HSPT Prep One-on-one preparation for the Test for Admission into Catholic High Schools (TACHS) and the High School Placement Test (HSPT), used by Catholic and independent schools for admissions.
• SAT Prep One-on-one and custom group preparation for the SAT, complemented by the Remain Clam! Test Taking & the Teenage Mind: SAT Edition textbook and adaptive digital exam and practice sets that mirror digital adaptive SAT testing.
• SAT Group Courses In-person group SAT prep classes of 4–12 students offering a structured learning environment with proprietary material and high student engagement.
• ACT Prep One-on-one and custom group preparation for the ACT, complemented with diagnostic exams and the textbook Remain Clam! Test Taking & the Teenage Mind: ACT Edition.
• AP Exam Prep One-on-one tutoring for Advanced Placement coursework and exams, using real tests in conjunction with full AP syllabus reviews across all AP subjects.
• Regents Prep One-on-one preparation for New York State Regents Examinations used for graduation criteria, covering Common Core subjects and core subjects with full authentic practice exams.
• Hunter Test Prep One-on-one preparation for the Hunter College High School entrance exam, developing advanced analytical, mathematical, and writing abilities with proprietary materials and systematic practice tests.
• Hunter Group Courses Yearly in-person Hunter Test group course running from October through the January exam, with a reported 25–40% historical success rate among enrolled students.
• 7th Grade NY State Test Prep Preparation for the New York State 7th Grade Tests in ELA and Math, which are used by NYC public high schools as a key admissions criterion.
• 4th Grade NY State Test Prep Preparation for the 4th Grade New York State Test used for entrance to many public middle schools, covering ELA and Math with materials refined since Common Core adoption in 2012.
• Private Tutoring One-on-one tutoring available for all subjects and test prep, from 4th grade up, offered in-person at the Upper West Side office, in-home, or remotely, with tutors drawn from top universities. Packages are sold as 3h, 6h, 9h, and 12h hour blocks with package hours that do not expire and can be transferred.
• Admissions Guidance College admissions coaching including tailored school lists, application checklists, test scheduling, tours and meetings, and personal essay support, with founder Stuart Servetar personally involved in the limited admissions writing work.
• Personal Statements College essay and personal statement writing assistance, with Stuart Servetar personally handling all admissions writing work to help students develop ideas and refine their writing.
• Practice Tests Diagnostic and proctored practice tests for SHSAT, SAT, ACT, ISEE, SSAT, TACHS, HSPT, Regents, APs and other exams, delivered online through the Online TEST CENTER and in-person, with instant scoring and diagnosis; one free diagnostic is offered to prospective students, unlimited free tests for enrolled students, and additional tests available for purchase.
• Remain Clam! Textbook Series Proprietary "Remain Clam! Test Taking & the Teenage Mind" textbook series published by ibidPREP, with editions covering SHSAT, SAT, ACT, 4th Grade NYS, 7th Grade NYS, and Hunter entrance exams; available in both hard-copy and (for SAT) digital adaptive practice-software formats, sold separately from tutoring hours.

Quantifiable outcome

• 25-40% of our Hunter test students gain entry to Hunter College High School (vs. 6-8% overall acceptance rate)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• StripeminorOthersPayment processor used to securely handle credit card details and billing information for online purchases. Customers' payment information is shared with Stripe to process payments.
• PearsoncoreOthersContracted by NYC DOE to develop and administer the SHSAT in digital format. NYC Panel for Educational Policy approved Pearson's 5-year, $17 million contract for the online Specialized High School Test.
• FootNotes AfterSchoolminorStrategic or Co-development PartnerNot-for-profit sibling organization of ibidPREP offering the same elite 1-1 and group tutoring on a donation-only basis to needy students. Same founder Stuart Servetar oversees both organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PrepScholar: Tech-led online SAT/ACT prep with adaptive practice, content courses, and optional tutoring add-ons. Comparable on outcome-driven SAT prep, adaptive digital exam technology, and direct-to-consumer GTM, though delivered at scale digitally versus ibidPREP's boutique in-person model.
• Manhattan Prep: NYC-rooted premium test prep brand with strong content authoring (Manhattan Prep books) plus in-person and live-online courses for graduate and undergraduate exams. Comparable on premium NYC positioning, content-led teaching model, and live instruction format.
• ArborBridge: Premium online SAT, ACT, and admissions tutoring with curated tutors and personalized study plans. Comparable on premium 1-1 tutoring, curated tutor pool, and K-12 to college funnel overlap with ibidPREP.
• Compass Education Group: Boutique test prep and college admissions consulting firm with strong presence in NYC and other major metros. Comparable on private tutoring, admissions coaching, and personalized essay support for premium families.
• Signet Education: Boutique test prep and academic tutoring firm founded by Ivy-grad tutors, with strong Northeast presence and emphasis on personalized test prep and college consulting. Highly comparable on founder-led, premium-boutique tutoring model serving families targeting selective schools.
• Revolution Prep: Live online test prep and tutoring focused on SAT, ACT, AP, and subject-specific coaching. Comparable on small-group and 1-1 live delivery, online-first tutor model, and outcome-focused SAT/ACT positioning.
• C2 Education: National K-12 test prep and tutoring chain offering SAT, ACT, AP, SHSAT, ISEE/SSAT prep plus college admissions coaching. Comparable to ibidPREP on product breadth, K-12 entrance exam focus, and tiered 1-1 + small-group delivery, though broader and more franchise-driven.

Broad incumbents

• Princeton Review: One of the largest national test prep brands, offering SAT, ACT, AP, and graduate exam prep with courses, tutoring, and online tools. Overlaps with ibidPREP across virtually every test but at much larger scale; comparable as a shared-end-customer alternative, not a specialized NYC niche player.
• Varsity Tutors: Large online tutoring and test prep platform offering SAT, ACT, AP, and subject tutoring plus college admissions. Comparable on broad test prep and tutoring coverage with both 1-1 and group formats; addresses similar customer outcomes at much larger scale.
• Kaplan Test Prep: Large incumbent offering SAT, ACT, AP, and admissions prep with classroom, online, and private tutoring formats. Comparable on full-spectrum test prep coverage but operates as a diversified portfolio player rather than a boutique tutor-curated firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ibidPREP

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ibidPREP