FootNotes Dance & Acrobatics Studio

What FootNotes Dance & Acrobatics Studio does

FootNotes Dance & Acrobatics Studio is a privately held performing arts education business operating from a single 8,000-square-foot facility at 2500 Old Alabama Road in Roswell, Georgia. Founded in 2001 and serving the greater Roswell, Alpharetta, Johns Creek, and Milton corridor for over 23 years, the studio offers in-person dance and acrobatics instruction to students ages 3 through 12th grade across Ballet, Tap, Jazz, Hip Hop, Contemporary, and Acrobatics. Programming is structured by age tier (Sparks, Ignite, Spotlight, Headliners, Launch) plus combination preschool classes, with an optional competitive track branded The Vibe Performance Company (sub-teams VPC-Bravo, Elite, Nova, Ovation, Premier) for students seeking competition exposure beyond the annual recital at Gas South Theater in Duluth. A fully-stocked on-site dancewear store and the Acrobatic Arts curriculum are noted differentiators, and the owner/operator, Cheryl Pozzuoli, has 35 years of arts study and 25 years of teaching experience.

The studio runs a direct-to-consumer, seasonal model. Tuition is billed monthly across a 10-month season (August-June) at $85 for the first class, $70 for the second, and $60 per additional class, with auto-billing required for all accounts. Recurring tuition is complemented by non-refundable annual registration ($35 per first student / $50 per family, $25 returning) and recital fees ($185 first class, $130 each additional; refundable until November 10) covering costumes, rehearsal, and an HD digital recording. An experimental Pom Dance 8-Week Series ($175 standalone, $150 add-on) was added for the 2026-2027 season as a demand test.

Customer registration and class management are handled through the third-party Akadadance SaaS portal; there is no proprietary technology stack, no app, no API, and no AI/ML functionality. Marketing relies on the studio's website, Facebook testimonials, and 23 years of community word-of-mouth. Reporting structure is flat under founder/owner/director Cheryl Pozzuoli, with a named faculty of at least six instructors. No funding rounds, M&A, partnerships, patents, or external investment are disclosed.

Name

FootNotes Dance & Acrobatics Studio

Legal name

FootNotes Dance & Acrobatics Studio

Website

https://footnotesdance.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

FootNotes Dance & Acrobatics Studio is a privately held Roswell, Georgia dance and acrobatics school founded in 2001, offering in-person instruction in Ballet, Tap, Jazz, Hip Hop, Contemporary, and Acrobatics to students ages 3 through 12th grade across the greater Roswell, Alpharetta, Johns Creek, and Milton area.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance education classes
• Acrobatics instruction
• Ballet tap jazz
• Youth dance training
• Performing arts studio

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Monthly Tuition: Recurring monthly tuition fees based on class enrollment. Tuition is divided into equal monthly payments over a 10-month season. Auto-billing required with all correspondence sent via email.
2. Recital Fees: One-time fees per student covering costume, class photo in program, participation in rehearsal and recital, and HD digital recording of the show. $185 for first class, $130 for each additional class. Refundable until November 10th.
3. Registration Fees: One-time registration fee of $35 for first student, $50 per family, or $25 for returning students. Non-refundable.
4. Pom Dance 8-Week Series: One-time fee of $175 for the 8-week Pom Dance series if standalone, or $150 if enrolled simultaneously in other FNDA classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FootNotes Dance & Acrobatics Studio delivers in-person dance and acrobatics instruction to students ages 3 through 12th grade across Ballet, Tap, Jazz, Hip Hop, Contemporary, and Acrobatics disciplines. The studio operates year-round structured programs ranging from recreational beginner classes to competitive team training via The Vibe Performance Company, supplemented by an annual recital at Gas South Theater, an 8-week Pom Dance series, and an on-site dancewear retail store.

Product overview

FootNotes Dance & Acrobatics Studio is a dance education business offering a single integrated performing arts program. The core offering consists of dance classes across multiple disciplines (Ballet, Tap, Jazz, Hip Hop, Contemporary, and Acrobatics) structured through age-specific programs (Sparks, Ignite, Spotlight, Headliners, Launch, and Combination classes for ages 3-7). The studio enhances its core instruction with The Vibe Performance Company for competitive dancers, an annual recital at Gas South Theater, a Pom Dance 8-week series, and an on-site dancewear store. Online registration is managed through the Akadadance portal. The 2026-2027 season runs from August 17th, 2026, through June 2027.

Differentiator

Problem solved

Functional benefit

Brands

• The Vibe Performance Company: A performance company for more serious dancers who desire more than the once-a-year recital opportunity. Dancers participate in competitions and additional stage performances. Includes competitive teams: VPC-Bravo, Elite, Nova, Ovation, Premier.

Products and services

• Dance Classes (Ballet, Tap, Jazz, Hip Hop, Contemporary, Acrobatics) Comprehensive performing arts education program offering dance instruction across Ballet, Tap, Jazz, Hip Hop, Contemporary, and Acrobatics for students from beginner to competitive levels ages 3 through 12th grade.
• Program-Specific Class Offerings (Sparks, Ignite, Spotlight, Headliners, Launch) Age-differentiated dance programs: Sparks (ages 3-6), Ignite (1st-2nd grade), Spotlight (3rd-5th grade), Headliners (middle school and high school), and Launch (prep track for competition team candidates ages 8+).
• Combination Preschool Classes (Twirl & Tap, Twirl & Tumble, Groove & Tap) Combination dance classes for ages 3-7 pairing Ballet with Tap (Twirl & Tap), Ballet with Acrobatics (Twirl & Tumble), or Jazz with Tap (Groove & Tap) in a nurturing environment.
• The Vibe Performance Company Competitive dance team program for serious dancers providing additional performance opportunities beyond the annual recital, participation in dance competitions, and advanced training. Includes competitive teams VPC-Bravo, Elite, Nova, Ovation, and Premier.
• Pom Dance 8-Week Series High-energy 8-week performance dance class introducing pom dance style combining jazz technique, hip hop flair, and synchronized group work for ages 8+; $175 standalone or $150 if enrolled simultaneously in other FNDA classes.
• Dancewear Store On-site fully-stocked dancewear store offering dance shoes, leotards, activewear, and dance accessories for purchase, including required dance shoes for classes.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Goldfish Swim School: Franchised children's swim instruction for ages 4 months to 12 years with a year-round recurring-class model. Comparable as a specialized children's skills-based instruction franchise competing for the same after-school activity wallet.
• The Coder School: Franchised after-school coding education for kids and teens using a coach-led, subscription-style enrollment model. Comparable as a recurring-revenue children's enrichment franchise targeting the same suburban parent demographic.
• Club Pilates: Franchised group Pilates instruction operating in multi-studio retail footprints on subscription/membership pricing. Comparable studio operations, multi-class subscription economics, and suburban family/health-conscious customer base.
• My Gym Children's Fitness Center: Franchised structured children's fitness and movement classes for ages 6 weeks to 10 years. Comparable subscription-based enrichment offering for young children competing for the same household activity dollars.
• School of Rock: Franchised performing-arts instruction focused on music for school-age children and teens, including performance-based programs. Comparable as a recurring-tuition, performance-driven youth arts education franchise.
• The Little Gym: Franchised children's motor-skill development program for ages 4 months through 12 years using gymnastics as the core discipline. Comparable as a parent-paid, recurring-tuition children's enrichment model targeting the same suburban family demographic.
• Code Ninjas: Franchised children's coding and STEM education centers serving ages 7–14 with recurring enrollment. Comparable children's enrichment franchise model with subscription tuition and parent-driven purchasing decisions.

Direct peers

• Fred Astaire Dance Studios: Franchised dance instruction chain teaching ballroom and Latin styles on a subscription class structure. Comparable business model of recurring tuition, multiple studios under one roof, and standardized curriculum.
• Arthur Murray Dance Studios: Long-established dance instruction franchise offering group and private lessons across ballroom and social dance styles. Directly comparable as a recurring-tuition dance school model, though skewed toward adult clientele rather than children.
• Kinderdance International: Franchised children's dance, gymnastics, and movement education for ages 2–12, delivered on-site at schools and studios. Closest peer in age range and curriculum overlap (ballet, tap, jazz, hip hop) to FootNotes' Sparks/Ignite/Spotlight tiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FootNotes Dance & Acrobatics Studio