Chroma Drukarnia

What Chroma Drukarnia does

Chroma Drukarnia (legal entity Chroma Sp. z o.o.) is a Polish online digital printing company founded in 1993 and headquartered in Żary, Poland, with 251-500 employees. It operates a productized e-commerce platform selling commercial and consumer print products including flyers, brochures, posters, and business cards, along with paper and enhancement sample services. The platform is differentiated by an automated file verification system and a 3D visualization tool (Upload 3D) that previews customer projects before printing, reducing order errors.

The company generates revenue primarily through one-time print product sales priced by format, substrate, enhancements, and quantity, supplemented by a recurring subscription revenue stream from Chroma Club — a loyalty membership offering a stable 40% discount on all products, free delivery, and a dedicated concierge advisor. It serves four primary customer segments: SMB and mid-market businesses needing marketing collateral, individual consumers, print industry professionals (B2B program Chroma dla drukarni), and advertising-industry professionals (Rabat dla branży reklamowej). Payment is processed via TPay, with deferred B2B invoicing through SPINGO.

Chroma operates under a hybrid go-to-market model combining a self-serve e-commerce storefront — localized in Polish, German (chromadruckerei.de), Czech (chromaprint.cz), and English — with a dedicated B2B enterprise service for higher-value accounts. The company self-describes as the leader in online printing in Poland and cites named enterprise customers including Energylandia, eobuwie.pl, and Naturhouse Polska. Adjacent product lines include Chroma Stock (stock photography) and Chroma Marketplace, but there is no disclosed AI/ML capability, no institutional funding, and no revenue disclosure.

Name

Chroma Drukarnia

Legal name

Chroma Sp. z o.o.

Website

https://chroma.pl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Chroma Drukarnia is a Polish online digital printing company operating a self-serve e-commerce platform for flyers, brochures, posters, and business cards, serving SMBs, consumers, and enterprises across Poland, Germany, and the Czech Republic with a Chroma Club loyalty program.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Graphic Design Services (541430), Office Supplies and Stationery Retailers (45941)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Digital printing services
• Commercial printing
• Online print shop
• Marketing materials printing
• Business printing

Headquarters

HQ city

Zary

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Print Product Sales: Customers configure and order printed products (flyers, brochures, posters, business cards) as one-time purchases with product-specific pricing based on format, substrate, enhancements, and quantity.
2. Chroma Club Membership: Chroma Club subscription membership offering 40% stable discount on all products, free delivery, dedicated concierge service, and stock photo package. Generates recurring revenue from loyal business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Chroma Drukarnia is an online digital printing company that manufactures and sells commercial printed materials including flyers (ulotki), brochures (broszury), posters (plakaty), and business cards (wizytówki) through an e-commerce platform. The platform features proprietary automated file verification and 3D visualization tools, and is supported by a Chroma Club loyalty membership offering a stable 40% discount, concierge service, and free delivery, along with dedicated B2B programs for print shops, advertising agencies, and corporate clients.

Product overview

Chroma Drukarnia is an online print shop operating as a unified e-commerce platform that offers a comprehensive range of printing products and services. The core product portfolio includes standard print items such as flyers (ulotki), brochures (broszury), posters (plakaty), and business cards (wizytówki). The company enhances its offering with value-added services including the Upload 3D visualization tool for file preview, Chroma Stock stock photography integration, and paper/enhancement sample services. For customer retention, Chroma Club provides an elite loyalty program with 40% discounts and concierge support, while dedicated B2B programs serve printing companies, advertising professionals, and corporate clients through Chroma dla drukarni, Rabat dla branży reklamowej, and Rabat dla firm. The platform also operates Chroma Marketplace for expanded market reach.

Differentiator

Problem solved

Functional benefit

Brands

• Chroma Club: Elite membership program offering 40% discount on all products, dedicated concierge service, free delivery, and access to Chroma Stock photo package.
• Chroma Stock
• Chroma Marketplace
• Chroma dla drukarni

Products and services

• Chroma Club

Quantifiable outcome

• 40% discount on all products for members

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pixartprinting: Pixartprinting (a Cimpress company) is a European online printer focused on customizable print products and signage, with strong e-commerce capabilities and B2B orientation. Comparable in technology-driven, online-first print delivery across Europe.
• PrintingForLess: PrintingForLess is a US-based online commercial printer serving SMBs with marketing materials, brochures, and business cards via a self-serve online ordering experience. Comparable product catalog, customer base, and direct-to-buyer online printing model.
• Flyeralarm: Flyeralarm is one of Europe's largest online printing companies, serving B2B and B2C customers with a broad catalog of print products, similar loyalty/discount programs, and multilingual storefronts. Highly comparable as a European online print rival with a recognizable brand and scale advantages.
• Onlineprinters: Onlineprinters (part of the Druckhaus Group) is a major German-based online print shop offering flyers, brochures, posters, and business stationery via a B2B/D2C e-commerce model. Direct competitor in the same DACH/Central European market Chroma is expanding into.
• Vistaprint (Cimpress): Vistaprint is the global benchmark in online printing for SMBs and consumers, offering business cards, flyers, brochures, and marketing materials through a self-serve e-commerce platform. Same product categories, same online ordering model, and overlapping target customers as Chroma Drukarnia.
• Helloprint: Helloprint is a European online printing marketplace aggregating thousands of print products across multiple European countries, with a self-serve platform and tiered pricing. Comparable marketplace-led B2B/B2C print model and pan-European ambition.
• GotPrint: GotPrint is a US-based online printing company offering business cards, flyers, brochures, and other marketing materials via e-commerce. Similar product set, ordering flow, and SMB target audience as Chroma.
• MOO: MOO is a design-led online printer specializing in business cards, marketing materials, and premium print products for SMBs and professionals. Comparable in product mix and premium-positioning, though MOO skews more design/branding and serves English-speaking markets.

Emerging players

• Print.com: Print.com is an emerging European online print aggregator that connects buyers with local print partners via a unified e-commerce platform. Conceptually similar to Chroma Marketplace and a direct overlap on the platform/marketplace thesis in the same geography.

Broad incumbents

• CEWE: CEWE is a large European photo printing and commercial printing group with retail and B2B operations. While its core is consumer photo products, it operates in adjacent printing categories and competes for some of the same SMB and consumer marketing-print spend in Central Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chromadrukarnia
• LinkedInlinkedin.com/company/chroma-drukarnia-online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chroma Drukarnia