Kinetic Software

What Kinetic Software does

Kinetic Software, Inc. is a privately held, founder-led software company founded in 1978 by Bill Ashton and headquartered in Palo Alto, California. The firm operates two distinct lines of business: a consumer-facing product, StopJetLag, and a custom enterprise software consulting practice. StopJetLag is a cross-platform mobile and web product suite built on a patented C# expert system that ingests a traveler's flight schedule and outputs a personalized jet lag mitigation plan combining bright light therapy, melatonin timing, sleep/activity cycle adjustments, and meal coordination derived from Dr. Charles Ehret's research. The mobile app is delivered on iOS, Android, and Windows using .NET Maui and Xamarin.Forms (sharing ~98% of the codebase), with a PHP/MySQL web storefront on StopJetLag.com and Azure SQL as the backend.

Kinetic's consulting practice designs and implements domain-driven software for Fortune 500 and vertical-market clients across pharmaceuticals (Merck), tire manufacturing (Bridgestone), investment management (Fisher Investments), human capital management (Taleo), fleet management (Service Power), telecommunications (AT&T), and consumer electronics (Apple). Revenue derives from engagement-based professional services for consulting and from consumer sales of StopJetLag plans and mobile app subscriptions; pricing is not publicly disclosed. The firm also retains legacy solar engineering products DAYLITE and SUNPAS, the latter carrying California Energy Commission Title 24 certification. In January 2025, Kinetic announced a partnership with RoomSync extending its KxWelcome platform into student accommodation software. The company has no external funding, no M&A activity, and operates with 1-10 employees under continuous founder ownership.

Name

Kinetic Software

Legal name

Kinetic Software, Inc.

Website

https://kinetic-software.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinetic Software is a privately held, founder-led Palo Alto software firm (founded 1978) that operates two businesses: the StopJetLag cross-platform mobile expert system for personalized jet lag prevention, and custom .NET / Xamarin consulting services for Fortune 500 clients.

Ownership category

akta.pro rank

Product category

Custom Cross-Platform Mobile Application Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Trip Planning & Itinerary Design (HSACAKAA)

Keywords

• Custom software development
• Mobile app development
• Expert system software
• Jet lag prevention
• Vertical market software

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. StopJetLag Mobile App Sales: The StopJetLag mobile app generates revenue through direct consumer sales to travelers seeking jet lag avoidance plans. Available on iOS, Android, and Windows app stores.
2. StopJetLag Website Plans: StopJetLag Plans are available for purchase from StopJetLag.com website, allowing travelers to order customized jet lag avoidance schedules.
3. Custom Software Consulting: Professional consulting services for custom software development, mobile app architecture, and enterprise application projects for Fortune 500 clients and vertical market software companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kinetic Software designs and develops business-specific software systems, with its flagship StopJetLag product suite providing personalized jet lag prevention plans via cross-platform mobile apps (iOS, Android, Windows) and the StopJetLag.com website. The StopJetLag expert system applies scientific research on light therapy, melatonin timing, sleep/activity cycles, and meal coordination to individual flight schedules. The company also provides custom software consulting services, including mobile app development, expert system design, and enterprise application architecture for Fortune 500 clients across multiple verticals.

Product overview

Kinetic Software specializes in business-specific software design and implementation, with StopJetLag as its flagship product suite. The portfolio includes the StopJetLag Mobile App (cross-platform using C#, .NET Maui, and Xamarin Forms), the StopJetLag Expert System (C# WPF-based knowledge system for generating personalized jet lag plans), and the StopJetLag Website (PHP/MySQL platform for ordering plans). The company also developed legacy solar energy engineering software (DAYLITE and SUNPAS) and provides custom mobile app consulting services using .NET technologies.

Differentiator

Problem solved

Functional benefit

Brands

• StopJetLag: Expert computer system mobile app that provides a comprehensive, scientific approach to beating jet lag using bright light, melatonin, sleep/activity cycles and meals coordinated with flight schedules. Available across iPhone, iPad, Android, and Windows platforms.

Products and services

• StopJetLag Cross-platform mobile application and website providing personalized jet lag prevention plans, powered by a C# expert system that analyzes flight schedules and applies scientific research on light therapy, melatonin timing, sleep/activity cycles, and meal coordination. Shares 98% of code base across iPhone, iPad, Android, and Windows platforms using C#, Xamarin.Forms, and .NET Maui, with backend hosted on Azure.
• DAYLITE Legacy 3-D graphics calculations software for intensive daylighting analysis, providing capabilities previously found only in mainframe programs. Available for Macintosh and IBM platforms and used by solar design professionals.
• SUNPAS Legacy solar heating and cooling analysis program for Macintosh, IBM, and Apple II platforms. Certified by the California Energy Commission for Title 24 Energy Code Compliance.
• Custom Software Consulting Services Custom software development and consulting services for enterprise clients, including mobile application architecture and cross-platform development using .NET Maui and Xamarin, expert system design, enterprise application development, database architecture (SQL Server, Azure SQL), and domain-driven software design. Delivered to Fortune 500 clients across pharmaceuticals, telecommunications, manufacturing, finance, human capital management, fleet management, and healthcare verticals.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• RoomSynccoreStrategic or Co-development Partner · 30 January 2025Kinetic Software and RoomSync announced a partnership on January 30, 2025, to integrate RoomSync's roommate matching technology into Kinetic's student accommodation software platform. The integration enables students in Kinetic-powered housing departments to self-select compatible roommates through web and mobile apps, with selections automatically syncing into KxWelcome to reduce manual workload for housing officials. Both companies stated the partnership aims to improve operational efficiency and student satisfaction in campus housing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sleep Cycle: Public, well-capitalized consumer sleep-tracking app with global distribution. A broader incumbent expanding into sleep quality, snore tracking, and circadian features — adjacent to StopJetLag's sleep/circadian focus but at materially larger scale.
• Globant: Large global digital engineering consultancy delivering custom software, AI, and cloud-native solutions for enterprise clients. Broad incumbent and competitor for the kind of complex, domain-driven enterprise work Kinetic has historically delivered.
• Endava: Public technology services firm specializing in custom software development, cloud, and digital transformation for enterprise customers. Broad incumbent in the same custom-software-for-Fortune-500 space as Kinetic's consulting business.
• Whoop: Subscription wellness wearable and app that includes sleep, strain, and circadian/recovery analytics. A broad incumbent in the consumer sleep/circadian wellness category where StopJetLag's expert-system approach could one day compete or partner.
• Slalom: Large global technology and business consulting firm delivering custom software, cloud, and data work to enterprise clients. A broad incumbent competing with Kinetic Software for Fortune 500 custom development engagements, though at vastly larger scale.
• Oura: Consumer smart ring with sleep, readiness, and circadian rhythm analytics sold on subscription. Broader wellness incumbent with overlapping sleep/circadian positioning to StopJetLag's jet lag use case.

Emerging players

• Reflect: Early-stage consumer app applying circadian science to energy and focus across the day. An emerging player with partial overlap to StopJetLag's circadian/melatonin/timing approach.

Direct peers

• Timeshifter: Consumer mobile app that produces personalized jet lag avoidance schedules based on circadian science. Direct head-to-head competitor to StopJetLag with similar value proposition but more recent launch and reportedly stronger funding and B2B (airline/corporate) distribution.
• ArcTouch: Boutique mobile app development consultancy building iOS, Android, and cross-platform apps for enterprise clients. Closely comparable to Kinetic Software's custom mobile app consulting business in scope, stack flexibility, and Fortune 500 client focus.
• Jet Lag Rooster: Mobile app that generates jet lag adjustment schedules for travelers. Direct consumer-product peer to StopJetLag, operating in the same narrow niche with a simpler, schedule-driven approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/StopJetLag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinetic Software