What Now Art does

NOW Art is a Los Angeles-based, founder-owned 360-degree public art agency that delivers end-to-end creative services — consultation, curation, cultural planning, project management, fabrication, design, marketing and documentation — for municipalities, business improvement districts, private developers, and major retailers. Its commercial offering is anchored by the nationwide Community Mural Program, which has installed 2,500+ site-specific murals in every U.S. state through a scalable pipeline of 1,600+ artists, with Walmart as the flagship enterprise customer installing original works in thousands of stores. The firm also produces marquee cultural events and installations including Luminex (a biennial outdoor digital art exhibition in Downtown LA featuring artists such as Refik Anadol and Nancy Baker Cahill), Attune (a simultaneous multi-location light and sound platform across LA County), the Triforium reactivation (with the City of LA, Goldhirsh Foundation, and LA2050), Liquid Shard, and Culture Break.

Revenue is generated on a project-based, custom-engagement model with no standardized pricing disclosed; client concentration rests on enterprise (Walmart), government (City of LA, LA Recreation and Parks), and developer (Trammell Crow, South Park BID) relationships. Technical operations depend on an ecosystem of integration partners — ARUP for audio-visual systems design, MS Productions, Kinetic Lighting, Media Pollution, and Metro LA — enabling immersive productions using projection mapping, AR/VR, kinetic sculpture, and multimedia activations. The company also operates NXT Art Foundation (501(c)(3)) as its experimental and large-scale public art arm and an Artist Portal serving as a self-serve onboarding channel for artists nationwide. Internal headcount is reported at 1–10 employees, making NOW Art a lean professional services firm that subcontracts through a broad artist network rather than scaling internal production.

Name

Now Art

Legal name

NOW Art

Website

https://nowartpublic.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Now Art is a Los Angeles-based public art agency delivering consultation, curation, production, and activation services to municipalities, developers, and major retailers through the Community Mural Program, Luminex, and Attune platforms.

Ownership category

akta.pro rank

Product category

Public Art Services

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121), Other Performing Arts Companies (711190)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Arts & Culture Appreciation (Art History, Film Appreciation, Music Appreciation) (EDAAAGAO)

Keywords

• Public art agency
• Art consultation services
• Mural installation programs
• Cultural programming
• Art curation services

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Public Art Consulting and Curation: Professional services providing consultation, curation, and project management for public art plans for business districts, cities, counties, and private developers. Includes overseeing percent for art designations and producing projects with positive cultural, social, and economic impact.
2. Public Art Production: Full-service production including permitting, fabrication, and installation for permanent or temporary public art installations at mid to high scale projects.
3. Integrated Design Services: Bespoke and corporate art portfolios tailored for private and capital improvement projects integrating with interior design concepts.
4. Community Activations: Experiential activations that inspire public spaces and serve as catalysts for community connection and cultural programming.
5. Community Mural Program: Large-scale mural creation services, particularly the Walmart Community Murals Program featuring original artworks in retail locations nationwide.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NOW Art is a 360° creative arts agency that provides end-to-end public art services including consultation, curation, cultural planning, project management, design, marketing, permitting, fabrication, and installation for permanent or temporary public art projects. The agency serves municipalities, business districts, private developers, and major retailers, producing large-scale programs such as the Community Mural Program (with thousands of murals nationwide), the biennial Luminex digital art exhibition in Downtown Los Angeles, and the Attune multi-location light and sound experience across Los Angeles County.

Product overview

NOW Art is a 360° creative arts agency based in Los Angeles that operates as a unified creative agency with multiple distinct products and programs. The core offerings include Luminex (a biennial digital art exhibition), the Community Mural Program (nationwide mural installations), and Attune (a simultaneous light and sound experience). Supporting programs include Triforium (revived polyphonoptic sculpture), Liquid Shard (kinetic sculpture), and Culture Break (performance series). The organization also includes the NXT Art Foundation non-profit, an Artist Portal for community engagement, and full-service creative agency offerings (consultation, curation, production, design, activations).

Differentiator

Problem solved

Functional benefit

Brands

• NXT Art Foundation: Non-profit foundation focused on experimental and large-scale public art activations, serves as the 501(c)(3) arm of NOW Art.
• Luminex
• Attune
• Culture Break
• Community Mural Program

Products and services

• Luminex A biennial world-class exhibition of renowned artists featuring large-scale digital artworks and immersive installations projected onto buildings throughout Downtown Los Angeles, transforming the city into a nighttime cultural landscape.
• Community Mural Program A nationwide directory and scalable pipeline of artists creating high-quality community murals, with a major partnership installing murals in thousands of Walmart stores across America reflecting local diversity and cultural references.
• Attune A multidisciplinary platform activating communities across diverse landscapes through simultaneous light and sound experiences, featuring compositions created in collaboration with acclaimed artists at multiple locations.
• Creative Agency Services Comprehensive public art services including consultation, curation, production, design, and activations for public art projects serving business districts, cities, counties, and private developers. Services span public art consulting and curation, public art production (permitting, fabrication, installation), and integrated design for bespoke and corporate art portfolios.
• Triforium A project reviving Joseph Young's 1975 polyphonoptic sculpture, now modernized to respond to live musicians with synchronized light and sound using laptop and MIDI controllers.
• Liquid Shard A groundbreaking kinetic sculpture installation by Patrick Shearn featuring a shimmering, fluid, reflective form installed in Downtown Los Angeles.
• Culture Break A free afternoon performance series celebrating cultural diversity of DTLA featuring live music and artistic performances near Metro Regional Connector stations.
• NXT Art Foundation A 501(c)(3) non-profit organization that activates, inspires and advocates for public art, creating experimental and large-scale public art activations as the non-profit arm of NOW Art.
• Artist Portal A dedicated online platform connecting artists with NOW Art projects, featuring livestreams, artist conversations, community forum, artist opportunities, and social media residencies.

Quantifiable outcome

• Over 2,500 murals created through Community Mural Program
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and advisory.

• ARUPcoreTechnology or IntegrationTechnical partner for Luminex and Attune projects. Paul Chavez serves as Technical Director, providing audio-visual systems design and user experience expertise. Arup enables complex multi-location synchronized experiences with minimal latency.
• MS ProductionsmajorImplementation/ SI/ Consulting PartnerProduction partner for Attune 1.0, contributing to the technical execution of the multi-location light and sound art experience.
• Kinetic LightingmajorImplementation/ SI/ Consulting PartnerLighting partner for Attune 1.0, providing technical expertise for the synchronized light installations across multiple locations.
• Media PollutionmajorImplementation/ SI/ Consulting PartnerCreative technology partner for Attune, providing old-school TVs with circulating cameras at each location showing live feeds from all installations throughout Los Angeles County.
• Central City Association (CCA)coreStrategic or Co-development PartnerPresenting partner for Culture Break, a free afternoon performance series celebrating DTLA cultural diversity near Metro Regional Connector stations.
• DTWXcoreStrategic or Co-development PartnerPartner for Culture Break and DTWX's mission to activate downtown through inclusive arts programming. NOW Art's NXT Art Foundation collaborates on these initiatives.
• Metro (Los Angeles County Metropolitan Transportation Authority)majorOthersOfficial Transit Partner for Culture Break, with Metro Regional Connector stations hosting the performance series locations.
• dublabadvisoryGTM or Marketing PartnerAdvisory board member Tate Chavez serves as Events Director at dublab, the Los Angeles-based community-supported internet radio station and creative collective.
• KCRWadvisoryGTM or Marketing PartnerAdvisory board member Alejandro Cohen serves as Music Director at KCRW, shaping Los Angeles' cultural landscape for 25+ years.
• PanasonicadvisoryOthersBoard members from Panasonic represent the business community on NXT Art Foundation board, bringing corporate perspective to public art projects.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LAND Studio: LAND Studio is a Cleveland-based public art and urban-design nonprofit that connects artists, designers, and neighborhoods to deliver permanent and temporary placemaking projects. Closely aligned with NOW Art's BID, developer, and municipal project delivery model.
• Meow Wolf: Meow Wolf operates large-scale, immersive art exhibitions and permanent installations in multiple U.S. cities. It is the closest analogue to NOW Art's Luminex and Attune platforms, combining artist-driven experiences with free public access and branded entertainment IP.
• Creative Time: Creative Time is a New York-based nonprofit that commissions and presents public art installations across civic spaces. It is a direct peer in producing large-scale, free public art projects that engage communities and partner with municipalities and corporate sponsors.
• Mural Arts Philadelphia: Mural Arts produces Philadelphia's globally recognized mural program, employing hundreds of artists annually and partnering with municipalities, schools, and corporations. It is a direct peer to NOW Art's Community Mural Program, particularly the nationwide retail and civic mural pipeline.
• Times Square Arts: Times Square Arts presents temporary public art installations and performance programming in Times Square, partnering with artists, foundations, and civic entities. Comparable to NOW Art's role curating immersive, free-to-the-public art in high-traffic urban districts.
• teamLab: teamLab creates boundary-free, technology-driven immersive art exhibitions installed in cities worldwide, including permanent venues. Comparable to NOW Art's Luminex biennial in its use of projection mapping, digital art, and large outdoor canvases for public engagement.

Regional players

• Public Art Saint Paul: Public Art Saint Paul is a nonprofit that produces citywide public art programming and consulting in the Twin Cities, including mural and installation pipelines. Comparable to NOW Art's community mural and civic consulting model, though concentrated in a different geography.
• San Francisco Arts Commission Galleries: SFAC administers the city's percent-for-art program and curates exhibitions and public installations in civic spaces. A regional parallel to NOW Art's municipal consulting and curation work, particularly for percent-for-art compliance and public exhibitions.

Broad incumbents

• Burning Man Project: Burning Man Project supports large-scale experimental and participatory art installations through grants and city-supported events globally. A broader incumbent in the public-art-as-cultural-infrastructure category, with similar emphasis on artist amplification and civic impact.
• Artsy (artist-services platform): Artsy operates a global art marketplace and editorial platform with infrastructure for artist representation, auction partnerships, and collector services. While broader than NOW Art, it touches the same artists and institutions and could be a partner or adjacent competitor for curatorial reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nowart_la
• Xx.com/nowart_la
• Facebookfacebook.com/nowartla
• LinkedInlinkedin.com/company/nowartla

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now Art