TIPXY

What TIPXY does

TIPXY is a U.S. direct-to-consumer e-commerce retailer of wine and spirits, operating the website tipxy.com and shipping to most U.S. states through licensed retailers. The company was founded by Mayer Koenig (Founder and CEO), is headquartered in Hackensack, NJ, and runs with a lean team of 1–10 employees. The platform aggregates an extensive catalog that spans 500+ red wines, 320+ Cabernet Sauvignon selections, 100+ craft spirits and wines, sparkling wines, Champagne, sake, kosher-certified wines, and non-alcoholic alternatives, with 95+ new arrivals added daily and price points ranging from under $25 to over $13,000 (e.g., Macallan 60th Anniversary at $13,752.99).

The commerce stack is built on Shopify, augmented with the Loyalty Lion-powered Tipxy Rewards program, a Flight Club subscription tier, the FindMyFlavor personalization quiz, and the standalone Spirit Academy educational site at spiritacademy.tipxy.com. Age verification (21+) is enforced at entry. Marketing runs across email, a blog ("Gettin' Crafty with Our Spirits"), and an active social presence on Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and YouTube. Vendor partnerships include featured craft distilleries such as Equiano Rum Co, Stonecrest Distillery, Righteous Road, Murder Creek Distillery, Kadabra, and Absinthia.

The business model is transaction-based retail: TIPXY sells bottles directly to consumers, monetizing through per-bottle margins, with promotional levers such as a $12-off-6-bottles code (6GET12), free shipping on orders over $149, and $8.99 shipping on orders $100–$149. Customer segments span wine and spirits enthusiasts, gift buyers, kosher wine consumers, and craft spirits collectors, with no disclosed enterprise or B2B channel. No revenue, funding, M&A, patents, awards, or regulatory actions were disclosed in the source material.

Name

TIPXY

Website

https://tipxy.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

TIPXY is a U.S. direct-to-consumer online wine and spirits retailer aggregating 500+ wines and 100+ craft spirits from global producers and craft distilleries, shipping to most U.S. states via a Shopify-powered storefront with personalization, loyalty, and educational features.

Ownership category

akta.pro rank

Product category

Online Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Wine retail
• Spirits e-commerce
• Online alcohol delivery
• Craft spirits marketplace
• Wine subscription

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales: Direct online retail of wine and spirits products to consumers. Transaction-based model with per-bottle pricing. Includes promotional offers such as buy-6-get-$12-off deals.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

TIPXY operates a direct-to-consumer online wine and spirits storefront selling bottles across red, white, rosé, sparkling, champagne, dessert, and fruit wines alongside whiskey, bourbon, scotch, gin, rum, tequila, vodka, mezcal, brandy, cognac, liqueurs, and ready-to-drink cocktails. The catalog spans entry-level bottles under $25 through ultra-premium rare and allocated products priced above $13,000, with shipping to most U.S. states via licensed retailers.

Product overview

TIPXY is an online wine and spirits retailer offering a unified e-commerce platform for purchasing craft spirits and wine with delivery across the United States. The product portfolio consists of the core TIPXY Online Store, supplemented by customer engagement tools including FindMyFlavor (a personalized flavor recommendation tool), Tipxy Rewards (a loyalty program), and Spirit Academy (an educational platform). New Arrivals are featured through a dedicated daily-updated collection. The platform's extensive catalog spans red wine (Cabernet Sauvignon, Merlot, Pinot Noir, Malbec, and 530+ varieties), white wine (Chardonnay, Riesling, Moscato), rosé, sparkling wine (Champagne, Prosecco), spirits (whiskey, bourbon, gin, rum, tequila, vodka, mezcal, liqueurs), craft cocktails, and non-alcoholic alternatives, sourced from craft distilleries and top producers.

Differentiator

Problem solved

Functional benefit

Products and services

• TIPXY Online Store (Wine catalog)

Quantifiable outcome

• Free shipping on orders over $149; $8.99 shipping on orders $100-$149
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Equiano Rum CominorChannel Partner/ Reseller/ DistributorFeatured craft rum brand featured on TIPXY vendor showcase, available for online purchase through the platform
• Stonecrest DistilleryminorChannel Partner/ Reseller/ DistributorFeatured craft distillery brand showcased on TIPXY vendor section, distributed through the platform
• Righteous RoadminorChannel Partner/ Reseller/ DistributorCraft spirits brand featured on TIPXY vendor showcase
• Murder Creek DistilleryminorChannel Partner/ Reseller/ DistributorFeatured craft distillery brand available on the platform
• KadabraminorChannel Partner/ Reseller/ DistributorCraft spirits brand featured in TIPXY's curated vendor selection
• AbsinthiaminorChannel Partner/ Reseller/ DistributorAbsinthe brand featured on TIPXY's vendor showcase
• ShopifycoreTechnology or IntegrationE-commerce platform powering tipxy.com online store with shopping cart, account management, and payment processing capabilities

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BevMo!: Multi-state U.S. specialty alcohol retailer (brick-and-mortar plus e-commerce) carrying wine, beer, and spirits. Comparable catalog scope and price-tier strategy, with stronger offline footprint.
• Total Wine & More: Large U.S. multi-store alcohol retailer with a significant e-commerce channel covering beer, wine, and spirits across all price tiers. Competes with TIPXY on catalog breadth and pricing but is far broader in footprint and assortment depth.

Direct peers

• Drizly: Leading U.S. online alcohol marketplace and delivery platform (acquired by Uber). Overlaps with TIPXY on DTC beer/wine/spirits ordering, licensed retailer network, and broad catalog breadth, with stronger on-demand delivery positioning.
• Wine.com: One of the largest U.S. online wine and (select) spirits retailers; offers an extensive multi-region catalog, gift options, and a subscription/club program. Directly comparable to TIPXY in DTC alcohol e-commerce, though with significantly larger scale, headcount, and funding.
• Flaviar: Spirits subscription club and online retailer built around tasting flights, education, and discovery of premium and craft spirits. Overlaps TIPXY's Flight Club subscription, educational content (Spirit Academy), and rare/craft positioning.
• ReserveBar: Premium online spirits and wine retailer focused on gifting and rare/allocated bottles. Closest direct competitor to TIPXY's Rare/Allocated and High Roller verticals, with similar premium-and-gift positioning.
• Caskers: Online spirits marketplace specializing in craft and small-batch American distilleries. Directly comparable to TIPXY's craft spirits focus, with a similar emphasis on discovery, niche brands, and enthusiast buyers.
• Minibar Delivery: Online alcohol delivery marketplace operating in multiple U.S. cities through local licensed retailers. Comparable DTC alcohol e-commerce model and licensed-retailer fulfillment approach to TIPXY.

Regional players

• Master of Malt: Large UK-based online spirits retailer with deep rare and craft assortment, shipping internationally where regulations allow. Comparable to TIPXY on spirits depth, rare/allocated focus, and educational content, though operating primarily outside the U.S.

Emerging players

• Thirstie: E-commerce and on-demand alcohol delivery platform with a focus on spirits, wine, and gifting. Smaller and more emerging than TIPXY in some respects, but operates in the same DTC alcohol retail category with licensed-retailer fulfillment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TIPXY2
• YouTubeyoutube.com/@tipxy2772
• Facebookfacebook.com/TIPXY-112073767364717
• LinkedInlinkedin.com/company/tipxy
• Instagraminstagram.com/tipxytipxy
• Pinterestpinterest.it/tipxytipxy
• TikToktiktok.com/@tipxydrinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIPXY