Boyd Digital
- Company typePrivate
- Founded2010
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Boyd Digital firmographics
Firmographics- Name
- Boyd Digital
- Legal name
- Boyd Digital Ltd
- Website
- https://boyddigital.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Boyd Digital industry classification
Industry- Product category
- Search Engine Optimisation Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Boyd Digital is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Boyd Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- SEO Services: Core search engine optimisation services including local, national, and international SEO campaigns. Revenue generated through monthly retainers and project-based engagements for website audits, technical optimizations, content creation, and link development.
- PPC Management: Pay-per-click advertising management across Google Ads, Bing Ads, Amazon Sponsored Ads, and social platforms. Earns fees for campaign management and strategy delivery.
- Social Media Marketing: Social media marketing services including organic content strategy and paid social campaigns across Facebook, LinkedIn, Twitter, Instagram, and TikTok.
- Inner Circle Platform: Community social network platform licensed to businesses for creating branded online communities. Generates revenue through platform setup and ongoing subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Budget tiers from £1,000-£5,000+ per month for digital marketing services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Boyd Digital product offering
Product offeringCore offering
Boyd Digital is a Glasgow-based international SEO and digital marketing agency that sells search engine optimisation services for local, national and international campaigns. It also provides PPC management, social media marketing, technical SEO, content creation, analytics, conversion optimisation and related digital marketing services for business clients.
Product overview
Boyd Digital is an international SEO agency headquartered in Glasgow, Scotland, offering a comprehensive digital marketing service portfolio. The core offering centers on Search Engine Optimisation (SEO) services, which span local, national, and international campaigns. Supporting services include E-commerce SEO (with platforms including WooCommerce, Shopify, Magento, and BigCommerce), Pay-Per-Click (PPC) Management as a Google Certified Partner, Social Media Marketing, Digital Marketing Strategy, Website Performance & Speed Optimisation, Competitor Analysis, Digital Audits, and Data Analytics & Reporting. Additionally, the company offers Inner Circle, a standalone private community social network platform. The services operate as interconnected offerings, where SEO, PPC, social media, and analytics work together as a multi-pronged digital marketing approach.
Differentiator
Problem solved
Functional benefit
Brands
- Inner Circle: A private community social media network platform that enables brands to build their own social networking websites for communities, featuring custom branding, mobile apps, and engagement tools
Products and services
- Search Engine Optimisation (SEO)
- E-commerce SEO
- Pay-Per-Click (PPC) Management
- Social Media Marketing
- Digital Marketing Strategy
- Website Performance & Speed Optimisation
- Competitor Analysis
- Digital Audits
- Data Analytics & Reporting
- Inner Circle
- Conversion Rate Optimisation
Quantifiable outcome
- 444% growth in organic site traffic YoY for premium skincare e-commerce client
- +9 more outcomes
Companies that use Boyd Digital
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Boyd Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature1 record
Boyd Digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreBoyd Digital is a Google Certified Partner with verified agency certification through Google's Partner program. This partnership provides access to Google tools, resources, and demonstrates certified proficiency in Google Ads management.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Boyd Digital competitors and assessment
Company assessmentEmerging players
- Circle: SaaS community platform offering branded communities with monetization, courses and integrations — directly comparable to Boyd Digital's Inner Circle product as a pure-play community SaaS competitor.
Direct peers
- Click Consult: UK digital marketing agency with dedicated SEO, PPC, content and CRO practices serving enterprise and mid-market clients — comparable integrated digital offering to Boyd Digital.
- Hallam: UK multi-award-winning digital marketing agency offering SEO, paid media, content and CRO for mid-market and enterprise clients — closely comparable in service breadth and UK-centric positioning.
- Semetrical: UK-based digital marketing agency specialising in SEO, PPC and data-driven campaigns for e-commerce and SaaS brands — comparable in agency size and emphasis on measurable organic growth.
- Wolfgang Digital: Award-winning Irish digital marketing agency with a strong SEO, PPC and content practice serving global brands — comparable in agency size, integrated digital offering and enterprise client mix.
- Blue Array: UK SEO consultancy offering technical SEO, content and digital PR for enterprise brands including FTSE 100 clients — directly comparable in SEO specialism and enterprise focus.
- Croud: UK-headquartered digital marketing agency offering SEO, PPC, paid social and content services to enterprise brands — closest direct comparable in scale, geography and service mix to Boyd Digital.
- Impression: UK digital agency providing SEO, paid media, content and CRO services to enterprise and growth-stage brands — closely comparable in full-funnel digital service mix.
- Builtvisible: Boutique UK SEO and digital marketing agency focused on technical SEO, content and link building for enterprise clients — directly comparable in service specialism and client profile.
Broad incumbents
- Brainlabs: Global data-driven digital marketing agency (acquirer of Distilled) offering paid media, SEO, programmatic and analytics at significantly larger scale — same service category but with much broader capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Boyd Digital social profiles
Digital presenceBoyd Digital compliance and trust
Trust signalCompliance3 records
Boyd Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boyd Digital leadership team
Management profileNumber of profiles
Profiles3 records
Boyd Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boyd Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boyd Digital
What does Boyd Digital do?
Boyd Digital is a Glasgow-based international SEO and digital marketing agency that sells search engine optimisation services for local, national and international campaigns. It also provides PPC management, social media marketing, technical SEO, content creation, analytics, conversion optimisation and related digital marketing services for business clients.
Is Boyd Digital a public or private company?
Boyd Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boyd Digital founded?
Boyd Digital was founded in 2010. It employs 11 to 50 people.
Where is Boyd Digital based?
Boyd Digital is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Boyd Digital make money?
Four revenue lines are on record. SEO Services are the primary driver. The others are PPC Management, social Media Marketing and inner Circle Platform.
Who are Boyd Digital's main competitors?
Circle is listed as an emerging player. Direct peers are Click Consult, Hallam, Semetrical, Wolfgang Digital, Blue Array, Croud, Impression and Builtvisible. Brainlabs is listed as a broad incumbent.
Does Boyd Digital have an API?
No public API is recorded for Boyd Digital.
What industry is Boyd Digital in?
Boyd Digital's product category is Search Engine Optimisation Services. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541810 and its SIC code is 7311.