Shing Lee Publishers
Shing Lee Publishers is a Singapore-based educational publisher (founded 1935) offering MOE-approved mathematics textbooks, digital learning resources, and teacher training to schools in Singapore and 40+ international markets.
- Company typePrivate
- Founded1935
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Shing Lee Publishers does
Shing Lee Publishers Pte Ltd is a Singapore-based educational publishing company founded in 1935 that specializes in mathematics curriculum materials for primary, secondary, and pre-university students. The company's product portfolio includes the think! Mathematics series (available in Singapore Edition and U.S. Edition), New Syllabus Primary Mathematics (NSPM), Mathematics Achiever Series, Mentor Mathematics Series, PSLE preparation materials, and O Level/N Level/A Level ten-year examination series, alongside kindergarten picture books. All curriculum content carries approval from the Singapore Ministry of Education.
The company's underlying technology comprises a digital learning platform providing eBook access, interactive templates, teacher's resources, and student's resources accessible online. Digital resources integrate third-party computational tools including Geogebra, The Geometer's Sketchpad, Desmos, and Microsoft Excel-based simulation templates for mathematics investigations and real-world problem contexts. The technology infrastructure supports both self-serve and guided learning paths for teachers and students.
Shing Lee operates a hybrid go-to-market model: direct-to-consumer e-commerce via a Shopify-powered online store (SL Education) targeting individual students and parents, supplemented by direct institutional sales to Singapore schools and international distribution channels reaching more than 40 countries. Revenue streams include one-time textbook sales, recurring digital/e-book subscription access, and professional services revenue from teacher training workshops. The company maintains 11-50 employees at its Singapore headquarters and is privately held with no disclosed external investors.
Shing Lee Publishers firmographics
Firmographics- Name
- Shing Lee Publishers
- Legal name
- Shing Lee Publishers Pte Ltd
- Website
- https://shinglee.com.sg
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shing Lee Publishers is a Singapore-based educational publisher (founded 1935) offering MOE-approved mathematics textbooks, digital learning resources, and teacher training to schools in Singapore and 40+ international markets.
- Ownership category
- akta.pro rank
Shing Lee Publishers industry classification
Industry- Product category
- Educational Publishing
- NAICS
- Book Publishers (51313), Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)
- akta.pro secondary industries
- K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Children’s Educational & Curriculum Publishing (MPAJAFAF), Higher Education Textbook Publishing (MPAJABAB)
Keywords
Where Shing Lee Publishers is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Shing Lee Publishers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Textbook Sales: Sale of printed and digital textbooks covering mathematics curriculum for primary, secondary, and pre-university levels. Products include MOE-approved curriculum content widely adopted in Singapore schools and internationally in more than 40 countries.
- Digital/E-book Access: Revenue from digital platform access providing interactive learning resources, teacher's resources, and student's resources. Available through the SL Education e-resources portal.
- Professional Development Training: Training workshops for educators providing teaching approaches and professional development support. Conducted regularly to support teachers during their teaching journey.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Shing Lee Publishers product offering
Product offeringCore offering
Shing Lee Publishers is an educational book publisher that produces MOE-approved mathematics textbooks, workbooks, examination preparation materials, and kindergarten picture books for the Singapore market and international schools across more than 40 countries. The company complements its print catalogue with a proprietary digital learning platform offering eBook access, interactive investigation templates, teacher's resources, and student's resources, and delivers professional development training workshops for educators. Products are sold both directly to schools/institutions and to individual consumers through the SL Education e-commerce store.
Product overview
Shing Lee Publishers is a Singapore-based educational publisher offering a comprehensive portfolio of mathematics educational materials across multiple series and formats. The core offering includes the think! Mathematics series (available in both Singapore Edition and U.S. Edition), Mathematics Achiever Series, Mentor Mathematics Series, and subject-specific examination preparation series including PSLE Series, O Level & N Level Ten-Year Series, and A Level Ten-Year Series, along with the NSPM (New Syllabus Primary Mathematics) 2nd Edition and Maths 20/20. These products are complemented by a digital learning platform providing eBook access, interactive resources (including Geogebra and Sketchpad-based mathematics investigations), teacher's resources, and student's resources. The company also offers professional development training workshops for educators. All materials are available in both print and digital formats, with MOE-approval for curriculum content in Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- think! Mathematics (Singapore Edition) MOE-approved mathematics textbook series for primary and secondary students in Singapore, designed for pupils of varied academic abilities and available in both print and digital formats.
- think! Mathematics (U.S. Edition) Adapted version of the Singapore mathematics curriculum for the U.S. market, maintaining the same pedagogical approach while aligning with U.S. standards.
- New Syllabus Primary Mathematics (NSPM) 2nd Edition Primary mathematics textbook series with interactive digital components including Flash-based activities and Excel templates aligned to each chapter.
- Mathematics Achiever Series Supplementary mathematics workbook series designed to help students reinforce and extend their mathematical knowledge through structured practice.
- Mentor Mathematics Series Mathematics tutoring and enrichment series providing additional practice and guidance for students.
- PSLE Series Examination preparation materials specifically designed for Primary School Leaving Examination (PSLE) candidates in Singapore.
- O Level & N Level Ten-Year Series Past examination papers compilation covering ten years of O Level and N Level examinations for secondary school students in Singapore.
- A Level Ten-Year Series Past examination papers compilation covering ten years of A Level examinations for pre-university students in Singapore.
- Kindergarten Picture Book Series Illustrated educational picture books designed for kindergarten children to develop early literacy and numeracy skills.
- Maths 20/20 Contemporary mathematics textbook series designed to engage students with modern approaches to mathematical learning.
- SL Education Digital Learning Platform Digital learning platform providing eBook access, interactive templates, teacher's resources, and student's resources accessible from anywhere.
- eBook Access Digital versions of textbooks and educational materials available for online access through the company's eBook platform.
- Professional Development Training Training workshops for educators conducted regularly to support teachers with suggested teaching approaches for mathematics instruction.
Companies that use Shing Lee Publishers
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Shing Lee Publishers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
Shing Lee Publishers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GeogebrasupportingGeogebra is used as an interactive mathematics tool integrated into Shing Lee's student resources. The company provides Geogebra-based templates for geometry investigations including arc length, sector area, and circle properties. This is a technology integration partnership rather than a formal commercial partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Shing Lee Publishers competitors and assessment
Company assessmentDirect peers
- Singapore Math Inc. U.S.-based publisher specializing in the 'Singapore Math' methodology, distributing primary mathematics curriculum (Primary Mathematics, Math in Focus) to American schools and homeschool markets. Direct competitor to Shing Lee's U.S. Edition of think! Mathematics.
- Marshall Cavendish Education: Singapore-based K-12 educational publisher competing head-to-head with Shing Lee in MOE-approved mathematics textbook series for Singapore primary and secondary schools. Operates the 'Math in Focus' series (U.S. edition of Singapore math), making it the closest direct competitor in both domestic and U.S. markets.
Broad incumbents
- Scholastic: Large global children's book and educational materials publisher with K-12 mathematics offerings (e.g., Scholastic Math magazine, school book fairs). Comparable as a broad-based K-12 educational publisher with both trade and institutional channels.
- Oxford University Press (Education): Global publisher of educational materials including mathematics textbooks and digital resources. Comparable as an internationally distributed educational publisher with both curriculum and supplementary mathematics offerings for primary and secondary markets.
- McGraw-Hill Education: Major U.S. education publisher with K-12 mathematics textbook series (Glencoe, Everyday Mathematics) and the Connect digital learning platform. Comparable institutional competitor with similar curriculum-to-platform monetization model.
- Cambridge University Press (Education): Publisher of Cambridge International mathematics curricula and IGCSE/A Level examination materials. Comparable as a publisher of international mathematics curricula serving schools in multiple jurisdictions, including exam preparation content similar to Shing Lee's Ten-Year Series.
- Curriculum Associates: U.S. education publisher behind i-Ready, a widely adopted adaptive diagnostic and instruction platform that competes with textbook-driven mathematics instruction. Represents the digital/adaptive competition that Shing Lee's static digital resources must increasingly contend with.
- Houghton Mifflin Harcourt: Education publisher offering K-12 mathematics programs (Into Math, Math Expressions) with integrated digital platforms. Comparable in institutional mathematics publishing, though with broader U.S. K-12 portfolio than Shing Lee's Singapore-anchored offering.
- Pearson Education: Global education publishing incumbent with comprehensive K-12 mathematics curriculum offerings and integrated digital platforms. Comparable as an institutional mathematics publisher with international distribution, though at vastly greater scale.
Regional players
- CPD Singapore Education Services: Singapore-based education services provider offering tuition, teacher training, and supplementary mathematics materials. Comparable as a regional Singapore player in the same mathematics education ecosystem, though with a services-led rather than publishing-led business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shing Lee Publishers social profiles
Digital presenceShing Lee Publishers compliance and trust
Trust signalCompliance1 record
Shing Lee Publishers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shing Lee Publishers leadership team
Management profileNumber of profiles
Profiles1 record
Shing Lee Publishers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shing Lee Publishers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shing Lee Publishers
What does Shing Lee Publishers do?
Shing Lee Publishers is an educational book publisher that produces MOE-approved mathematics textbooks, workbooks, examination preparation materials, and kindergarten picture books for the Singapore market and international schools across more than 40 countries. The company complements its print catalogue with a proprietary digital learning platform offering eBook access, interactive investigation templates, teacher's resources, and student's resources, and delivers professional development training workshops for educators. Products are sold both directly to schools/institutions and to individual consumers through the SL Education e-commerce store.
Is Shing Lee Publishers a public or private company?
Shing Lee Publishers is a private company. It is classified as unknown and is currently operating.
When was Shing Lee Publishers founded?
Shing Lee Publishers was founded in 1935. It employs 11 to 50 people.
Where is Shing Lee Publishers based?
Shing Lee Publishers is headquartered in Singapore, Singapore, in the Asia region.
How does Shing Lee Publishers make money?
Three revenue lines are on record. Textbook Sales are the primary driver. The others are digital/E-book Access and professional Development Training.
Who are Shing Lee Publishers's main competitors?
Direct peers on record are Singapore Math Inc. and Marshall Cavendish Education. Broad incumbents are Scholastic, Oxford University Press (Education), McGraw-Hill Education, Cambridge University Press (Education), Curriculum Associates, Houghton Mifflin Harcourt and Pearson Education. CPD Singapore Education Services is listed as a regional player.
Does Shing Lee Publishers have an API?
No public API is recorded for Shing Lee Publishers.
What industry is Shing Lee Publishers in?
Shing Lee Publishers's product category is Educational Publishing. Its primary akta.pro industry code is EDAGAAAA, Core Subject Textbooks (ELA, Math, Science, Social Studies), with a secondary code of MPAJABAA, K–12 Textbook Publishing (Core Curriculum). Its NAICS code is 51313 and its SIC code is 2731.