CPD Singapore Education Services

What CPD Singapore Education Services does

CPD Singapore Education Services Pte Ltd is a Singapore-based educational publishing and training company incorporated in 2015, operating as a private Pte Ltd entity headquartered at 63 Hillview Avenue, Singapore. The company produces a catalog of more than 500 educational books, magazines, flashcards, coding products, educational toys, and subscription boxes aligned to the Singapore Ministry of Education syllabus from Pre-school through Primary, Secondary, IGCSE, A-Level, and International Baccalaureate levels. Content is created by a network of more than 100 authors and education consultants, and is distributed through a hybrid channel stack: a proprietary e-commerce storefront (cpdsingapore.com), Lazada and Shopee marketplaces, direct B2B sales to schools and government institutions (including Singapore's MOE and Ministry of Manpower), and an international distributor network spanning more than 20 countries.

The business model combines one-time unit sales (assessment books, children's books, flashcards, educational toys), recurring revenue (STEAM magazine subscriptions, STEAM Alive! Box at $223.74/year, Reader Boxes at $29/month or $174/6 months), professional services (Teaching Strategies Workshops across SEL, differentiated instruction, curriculum design, ICT integration), and licensing of proprietary curricula including Literacy Learning Champs, Pre-School Curriculum, Pre-school Coding, and a Chinese Language Curriculum set. Sub-brands include STEAM Alive!, Reader Box, Kamibot, and Cubico. Distribution targets four customer segments: primary/secondary/pre-university students (assessment book buyers), pre-school children (early literacy and numeracy), parents and families (subscription boxes and toys for home use), and schools/educational institutions (B2B curriculum licensing, teacher professional development, and consultancy services). Pricing is published in SGD excluding 9% GST with promotional codes, a CPD Members loyalty program (up to 25% off), and a CPD Affiliate Programme driving repeat and referral demand.

Name

CPD Singapore Education Services

Legal name

CPD Singapore Education Services Pte Ltd

Website

https://cpdsingapore.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CPD Singapore Education Services is a Singapore-based educational publisher producing MOE-aligned assessment books, STEAM magazines, subscription boxes, coding products, and teacher workshops for K–12 students, parents, and schools across Singapore and 20+ international markets.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131), Software Publishers (5132)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ)

akta.pro secondary industries

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Assessment, Testing & Exam Prep Publishing (MPAJABAF), Children’s Educational & Curriculum Publishing (MPAJAFAF), Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)

Keywords

• Educational publishing services
• K-12 assessment books
• Singapore MOE curriculum
• STEAM education products
• Teacher training workshops

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Educational Book Sales: Sale of assessment books, children's books, flash cards, magazines across multiple educational levels from pre-school to A-Level and IB. One-time purchase model with physical and digital products.
2. Subscription Boxes: STEAM Alive! Box (6 boxes/year), Reader Boxes (1/6/12 month options) providing curated educational content and toys on recurring basis.
3. Magazine Subscriptions: STEAM Explorers and STEAM Matters magazine subscriptions for ongoing educational content delivery.
4. Educational Toy Sales: Sale of STEM/STEAM educational toys including bicycles, building blocks, science models, and robotics kits.
5. Professional Development Services: Teaching strategy workshops, consultancy services for educational institutions, and curriculum design services for schools.
6. Curriculum Licensing: Licensing of proprietary curricula (Literacy Learning Champs, Pre-School Curriculum, Pre-school Coding, Chinese Language Curriculum) to other educational institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Singapore-based educational publishing company that develops, publishes, and distributes MOE-aligned K-12 assessment books, children's illustrated books, flashcards, STEAM magazines, educational toys, coding products, and curated subscription boxes. The company complements its publishing catalog with curriculum design, school consultancy, teacher-training workshops, and licensable curriculum programs.

Product overview

CPD Singapore Education Services is an educational publishing and training company offering a comprehensive portfolio of products and services. The core offering consists of Assessment Books covering Singapore's MOE syllabus from Pre-school through A-Level and IB; Children's Books & Illustrations organized by age groups; Flashcards in multiple languages and subjects; STEAM Magazines (Explorers for ages 4-8, Matters for ages 9-12); Coding Products including Kamibot Robot and Cubico; Educational Toys with STEM focus (Bicycle curriculum, DIY Human Body Model, DIY Heart Model, Automata kits); and Subscription Boxes combining books and toys (STEAM Alive! Box, Reader Boxes). Services include Teaching Strategies Workshops for educators and Curriculum Design Consultancy. The company operates as a multi-product educational resources platform serving schools, educators, parents, and students across Singapore and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• STEAM Alive!: A subscription box combining STEAM Explorers Magazine (Ages 4-8) or STEAM Matters Magazine (Ages 9-12) with educational toys, delivered 6 times per year, aimed at engaging educators and learners in STEAM education.
• Kamibot
• Cubico
• Reader Box

Products and services

• Assessment Books Singapore MOE-aligned assessment workbooks and practice books for K-12 students covering core subjects and exam preparation.
• Children's Books and Illustrations Age-organized illustrated children's books designed for early readers and primary-level engagement.
• Flashcards Educational flashcards for early childhood and primary learners covering English, math, and general knowledge.
• STEAM Magazines Periodical STEAM-focused educational magazines combining science, technology, engineering, arts, and math content with hands-on activity guidance.
• Subscription Boxes Recurring curated subscription boxes such as Reader Boxes and STEAM Alive! Box delivering books and learning materials to subscribers.
• Educational Toys and DIY Kits Hands-on STEAM toys including the patented Bicycle, DIY science and engineering kits, and Dinosaur Adventure playsets for children.
• Coding Products Coding-education products such as Kamibot paper-craft robot and Cubico for primary-level programming introduction.
• Teaching Strategies Workshops Professional development workshops for educators and parents covering teaching strategies and effective use of CPD materials.
• Curriculum Design and Consultancy Services End-to-end consultancy for preschool and school setup including curriculum design and educator enablement.
• Curriculum Licensing Programs Licensable curricula offered to schools, distributors, and international partners for use in their own programs.

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International DistributorscoreChannel Partner/ Reseller/ DistributorWell-established network of international distributors across more than 20 countries enabling global market presence and localized distribution of educational materials.
• Authors NetworkcoreStrategic or Co-development PartnerTeam of more than 100 experienced authors and education consultants creating curriculum-aligned educational content and assessment materials.
• ResellersminorChannel Partner/ Reseller/ DistributorPartnership program for resellers to distribute CPD Singapore's educational products in various markets.
• Schools Partnership ProgramcoreStrategic or Co-development PartnerPartnership with schools for English Companion Worksheets, Mathematics Companion Worksheets, English Practice Papers, and supplementary materials designed for specific school curricula.
• LazadaminorChannel Partner/ Reseller/ DistributorMarketplace distribution partnership through Lazada platform for Southeast Asian consumer market reach.
• ShopeeminorChannel Partner/ Reseller/ DistributorMarketplace distribution partnership through Shopee platform for Southeast Asian consumer market reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Geniebook: Singapore-based adaptive learning platform for primary and secondary students using AI-personalized worksheets and tuition — directly substitutes for CPD's physical assessment books with a digital-first offering.
• KooBits: Singapore adaptive math and learning platform adopted widely by primary schools — competes for the same MOE-aligned supplementary math practice spend that underpins CPD's mathematics assessment book line.

Broad incumbents

• Pearson Education: Global education publisher with K-12 curriculum and assessment offerings including Singapore-market products — broader incumbent whose scale and digital resources pressure niche players.
• Oxford University Press (Education): International publisher with primary and secondary educational resources distributed in Singapore schools — overlapping subject areas but operating at a much larger, global scale.
• Scholastic: Global children's books and educational publisher with school-based distribution channels — comparable in children's publishing, magazines, and school channel reach.

Direct peers

• Pelanduk Publications: Malaysia/Singapore publisher producing educational and assessment books for primary and secondary curricula in the region — comparable in catalog scope and target buyer.
• Singapore Asia Publishers (SAP Education): Long-standing Singapore publisher of assessment books and practice papers aligned to MOE syllabi across primary, secondary, and JC levels — directly competes in the same supplementary exam-prep category.
• Alston Publishing House: Singapore publisher of assessment books and supplementary educational materials aligned with MOE curricula for primary and secondary levels.
• Shing Lee Publishers: Singapore educational publisher producing MOE-aligned textbooks and supplementary materials for primary and secondary schools, serving the same institutional and parent buyer base as CPD.
• Marshall Cavendish Education: Singapore-headquartered educational publisher producing MOE-aligned textbooks, assessment books, and digital learning resources across primary and secondary levels — directly overlapping CPD's core K-12 exam-prep catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cpd.singapore
• LinkedInlinkedin.com/company/cpdsingapore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPD Singapore Education Services