Florida Rush Soccer

What Florida Rush Soccer does

Florida Rush Soccer is a 501(c)-style Florida nonprofit youth soccer club founded in 1973, operating across five Central Florida facility locations (Winter Garden, Clermont, Tavares, Sorrento, Kissimmee) across three counties and serving 2,800+ families. The club delivers a vertically integrated player development pathway spanning recreational (Mighty Mites for ages 3-4, Developmental Soccer League for U5-U14), training (Rush Futures U7-U14 at $135/month), competitive (Rush Select, FL Rush Academy, MLS NEXT for boys U13-U19, Girls Academy in DPL/NAL), and inclusive (TOPSoccer for players with disabilities) programs, plus referee development and two annual tournaments (Florida Rush Cup in December, Champions Cup in May).

The business uses third-party SaaS platforms — PlayMetrics for registration and player evaluation, GotSport for tournament management and roster verification, and Capelli Sport for uniform ecommerce — none of which are proprietary. The organization generates revenue through a mix of season subscriptions ($155–$175 per DSL season), month-to-month training fees ($22–$135), a one-time $250 competitive team commitment fee plus auto-pay, tournament entry fees ($675–$1,025 per team), and uniform/merchandise sales. Distribution is hybrid: digital self-serve registration via PlayMetrics, on-site coaching and programming at five physical facilities, and event-driven tournament hosting. The club operates under FYSA sanctioning and USYS/MLS NEXT affiliations.

Leadership comprises CEO Richie Gray, COO Don Gemmell (appointed July 2024, ex-Texas Rush/Dynamo|Dash), Technical Director Sean Murphy (USSF 'A' license, since 2008), and recently appointed Girls Director of Coaching Christiane Lessa (April 2025). In 2025 the organization rebranded to Sol Sports Club, signaling a positioning reset while retaining its 50+ year history, community roots, and operational footprint.

Name

Florida Rush Soccer

Legal name

Florida Rush Soccer

Website

https://floridarushsoccer.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Rush Soccer (now Sol Sports Club) is a Central Florida nonprofit youth soccer club founded in 1973 serving 2,800+ families across five cities with a full player development pathway from ages 3-19, including recreational, competitive (MLS NEXT), and adaptive programs.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth soccer training
• Competitive soccer leagues
• Soccer tournament hosting
• Grassroots soccer programs
• Elite youth development

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Developmental Soccer League fees: Program fees for recreational/developmental soccer leagues: U5-U7 ages $155, U8-U14 ages $175 per season. Includes uniform kit purchase from Capelli Sport ($53-$58 plus shipping).
2. Mighty Mites monthly fees: Month-to-month training program for ages 3-4: $22 initial fee for t-shirt and acceptance fee, $75 monthly fee. Program runs February through May on Friday evenings.
3. Rush Futures training program fees: Monthly training program (U7-U14) with two sessions per week for $135/month. Cancel at any time in writing. Training kit purchased separately from Capelli Sport ($38 plus shipping).
4. Florida Rush Cup tournament entry fees: Tournament registration fees include referee fees. U9 Futures U8: $675, U9-U10: $675, U11-U12: $750, U13 (U12 11v11): $850, U13-U14: $850. Late fee of $50 after November 15.
5. Champions Cup tournament entry fees: Tournament fees: U9 Futures (U8): $800, U9-U10: $800, U11 (U10 9v9): $850, U11-U12: $850, U13 (U12 11v11): $950, U13-U14: $950, U15-U19: $1,025. Includes referee fees. Registration deadline April 18, 2025.
6. Competitive team commitment fee: Upon selection for a competitive team, players pay a one-time $250 commitment fee and are enrolled in auto-pay program starting July 1.
7. Uniform and merchandise sales: Club sells uniforms and training kits through Capelli Sport, with uniform bundles (2 jerseys, shorts, socks) at $38-$58 plus shipping, and mandatory kits at $38-$53 depending on program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Florida Rush Soccer is a youth soccer club that delivers year-round soccer coaching, league play, and competitive team programs for children from early childhood through high school across Central Florida. Its portfolio spans recreational and developmental leagues, an elite MLS NEXT boys program and Girls Academy program, tournament hosting, and ancillary services such as referee training and player evaluations. The club operates five facility locations and serves roughly 2,800 member families under a nonprofit, membership-driven model.

Product overview

Florida Rush Soccer operates as a comprehensive youth soccer organization offering a multi-tiered developmental pathway across Central Florida. The portfolio includes grassroots programs (Mighty Mites for ages 3-4, Developmental Soccer League for ages 4-13), competitive pathways (Rush Futures training, Academy, MLS NEXT for boys, Girls Academy), and community programs (TOPSoccer for disabilities, Referee Program). The club serves 2,800+ families through programs at five locations in Winter Garden, Clermont, Kissimmee, Tavares, and Sorrento, and hosts two major annual tournaments (Florida Rush Cup in December, Champions Cup in May). In 2025, the organization rebranded as Sol Sports Club while maintaining its commitment to player development and community soccer.

Differentiator

Problem solved

Functional benefit

Products and services

• Developmental Soccer League (Rush DSL)
• Rush Futures
• Mighty Mites
• Mighty Mites PLUS
• MLS NEXT Program
• Girls Academy Program
• Florida Rush Cup
• Champions Cup
• TOPSoccer
• Referee Program
• Player Evaluations

Quantifiable outcome

• 2,800+ families served across three counties and five Central Florida cities
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lake County Soccer ClubcoreStrategic or Co-development Partner · 15 March 2022Florida Rush Soccer partnered with Lake County Soccer Club (founded ~25 years ago, nonprofit since 2008) to expand its top-level player pathway and coaching education throughout Lake County. Lake County teams continue at existing locations (Mike Stone Soccer Complex, Tavares; East Lake Sports & Community Complex, Sorrento) with staff and teams remaining intact. The partnership adds collaborative coaching education, referee development, and competitive league exposure for Lake County players and families.
• US Youth Soccer (USYS)coreStrategic or Co-development Partner · 4 May 2021Florida Rush Soccer was a founding member of the USYS Sunshine Conference Girls Academy Division, announced May 2021. The division features competition for teams aged 13U through 19U, with first-place teams advancing to USYS Southern Regional Championships and top two finishers in 13U-18U qualifying for National League P.R.O.
• Florida Youth Soccer Association (FYSA)coreStrategic or Co-development Partner · 4 May 2021Florida Rush Soccer operates under FYSA sanctioning for its competitive programs and tournaments. The Champions Cup is FYSA-sanctioned and open to all US Soccer affiliates. FYSA Executive Director Joel Dragan expressed support for the USYS Sunshine Conference Girls Academy Division.
• MLS NEXTcoreStrategic or Co-development Partner · 1 June 2020Florida Rush Soccer is a member club of MLS NEXT — a top-tier youth soccer development league launched in 2020. The club fields MLS NEXT teams in U15, U16, U17, and U19 age groups, participating in league play, national showcase events, and MLS NEXT Cup Playoffs. MLS NEXT currently has 118 clubs, 521 teams, and over 11,000 players across the U.S. and Canada.
• Orlando HealthminorStrategic or Co-development PartnerOrlando Health is the naming sponsor of the National Training Center (NTC) facility at 1935 Don Wickham Dr, Clermont, FL 34711 — the club's primary training facility. The Orlando Health National Training Center hosts developmental soccer leagues, Rush Futures summer programs, and competitive team activities.
• Capelli SportminorGTM or Marketing PartnerCapelli Sport is the official uniform and apparel partner for Florida Rush Soccer. The club provides mandatory uniform kit ordering links through Capelli Sport's online portal for all programs. Uniform bundles include 2 jerseys, shorts, and socks for developmental programs ($38-$58 plus shipping).
• PlayMetricscoreTechnology or IntegrationPlayMetrics is the club's registration and program management platform. All player registrations for developmental leagues, Mighty Mites, Rush Futures, tryouts, TOPSoccer, and summer programs are conducted through PlayMetrics with club-specific registration tokens.
• GotSportcoreTechnology or IntegrationGotSport is the tournament management platform used for Florida Rush Cup and Champions Cup. Handles team registration, schedule management, eCheck-in, and roster verification for both annual tournaments.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bethesda SC: Mid-Atlantic elite youth soccer club fielding MLS NEXT, ECNL, and USYS teams with a multi-program developmental-to-competitive pipeline. Comparable size and program breadth to Florida Rush, and a useful peer for tier-pricing and tournament economics.
• Lonestar SC: Texas-based elite youth soccer club participating in MLS NEXT, ECNL, and USYS leagues with a multi-city Texas footprint. Closely mirrors Florida Rush's multi-facility, developmental-to-elite structure and is the kind of benchmark club a Texas Rush alum (Don Gemmell) would model.
• Weston FC: South Florida-based competitive youth soccer club offering developmental through elite pathways and competing in MLS NEXT and ECNL/USYS leagues. Comparable Florida peer with similar age-group programming and tournament-hosting model.
• Orlando City Youth Soccer (OCYS): The MLS-affiliated youth soccer program for Orlando City SC, based in the same Central Florida market as Florida Rush and competing for the same U9–U19 talent pool, including MLS NEXT roster spots. Most directly comparable peer due to overlapping geography, age range, and league participation.
• Sockers FC Chicago: Elite Midwestern youth soccer club with MLS NEXT, USYS, and ECNL teams, plus a long-running tournament business (Sockers Cup). Highly comparable to Florida Rush on the combination of league participation, tournament hosting, and developmental programming.
• Plantation FC: South Florida competitive youth soccer club offering developmental, academy, and elite-level pathways and competing in MLS NEXT and USYS leagues. Closely comparable Florida peer with similar developmental-to-elite funnel and tournament operations.
• Tampa Bay United Rowdies Youth Soccer: One of Florida's largest competitive youth soccer clubs, also competing in MLS NEXT and USYS leagues with a multi-location footprint across the Tampa Bay region. Comparable in scale, programming tiers, and league participation to Florida Rush's competitive pathway.

Broad incumbents

• IMG Academy: Florida-based elite multi-sport academy headquartered in Bradenton with a globally recognized soccer program serving youth through professional athletes. Comparable as a Florida-based elite youth soccer destination, but operates at much larger scale and as a broader multi-sport institution.
• Atlanta United FC Academy: MLS club's youth academy program participating in MLS NEXT with elite boys' and girls' teams from academy ages through senior levels. Comparable on elite-league participation and academy structure, though it sits under a first-team MLS club with significantly greater resources.
• Rush Soccer (national network): The parent network of regional Rush-branded clubs (including Texas Rush, Colorado Rush, etc.) of which Florida Rush is an affiliate. Provides shared methodology, branding, and league pathways, and the most direct institutional peer for benchmarking operational model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FloridaRushSoccer
• Instagraminstagram.com/floridarushsoccer
• Xx.com/flrushsoccer
• LinkedInlinkedin.com/company/florida-rush

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Rush Soccer