Ace Appliance

What Ace Appliance does

Ace Appliance (legal entity Ace Appliance Parts & Service Inc.) is a family-owned appliance repair and service company founded in 1984 and headquartered at 3722 Airport Highway, Toledo, Ohio. The company services major household appliances across a regional footprint covering Northwest Ohio and Southeast Michigan, with satellite offices in Oregon, OH, Swanton, OH, and Monroe, MI. Its primary customer base is residential homeowners who need repair, maintenance, or replacement of refrigerators, washers, dryers, dishwashers, ovens, cooktops, freezers, microwaves, garbage disposals, and central air conditioning. The company reports servicing more than 19,000 homes in a recent year and maintains a 5-star Google rating, anchored by a technician base in which most staff have 10-20 years of field experience across brands including Whirlpool, Samsung, LG, Maytag, Electrolux, and GE.

Name

Ace Appliance

Legal name

Ace Appliance Parts & Service Inc.

Website

https://aceapplianceinc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Ace Appliance is a family-owned appliance repair service founded in 1984, serving more than 19,000 residential customers annually across Northwest Ohio and Southeast Michigan. It earns revenue from transactional repair calls, a subscription protection plan, and retail appliance sales.

Ownership category

akta.pro rank

Product category

Appliance Repair Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro industry

PRIMARYCRACAJAB

Major Appliance Repair & Service

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Electronics Repair, Refurbished & Pre-Owned Retail

SECONDARYHSAGANAO

Appliance Diagnosis, Troubleshooting & Safety Inspection

Home & Personal Services/Home Repair, Maintenance & Handyman/Appliance Installation & Minor Appliance Repair

SECONDARYCRACACAK

Appliance Service Plans, Extended Warranties & Maintenance Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYCRACAJAC

Small Appliance Repair & Service

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Electronics Repair, Refurbished & Pre-Owned Retail

Keywords

• Appliance repair services
• Home appliance maintenance
• Field service technicians
• Appliance protection plans
• Household appliance parts

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Appliance Repair Service: Fee-for-service appliance repair model. Customers pay diagnostic fee plus labor and parts charges based on the Major Appliance Service National Price Guide. The company prices approximately 15% below the national guide.
2. Appliance Sales: Resale of new appliances from Whirlpool, Maytag, Amana, GE, and SpeedQueen brands through their separate shop website.
3. Protection Plan Subscriptions: Monthly or annual subscription plans covering parts and labor for major appliances. Plans start at $8.99 per inspected appliance with discounts for covering more appliances (4+ appliances required). Includes zero deductible, price lock guarantee, and up to $1,600 per year for replacement assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ace Appliance is a family-owned appliance repair company founded in 1984 that provides in-home diagnostic and repair services for major residential appliances across Northwest Ohio and Southeast Michigan. Its core revenue comes from fee-for-service repair visits priced approximately 15% below the Major Appliance Service National Price Guide, with technicians carrying 95% of fast-moving parts on their trucks to enable same-day first-visit completion. The company supplements repairs with subscription-based Ace Protection Plans covering parts and labor, and new appliance resale through Ace Appliance Shop.

Product overview

Ace Appliance is a family-owned and operated appliance repair service company founded in 1984, serving Northwest Ohio and Southeast Michigan. The company operates as a single unified service offering centered on appliance repair, supplemented by a Protection Plan (annual/monthly coverage for parts and labor) and new appliance sales through Ace Appliance Shop. The core product is the appliance repair service, which provides same-day diagnosis and repairs using technicians stocked with parts. The Protection Plan is an add-on subscription that covers 100% of parts and labor with zero deductible and up to $1,600 annually in replacement assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Ace Appliance Shop: Retail appliance sales operation selling new appliances from Whirlpool, Maytag, Amana, GE, and SpeedQueen
• Ace Protection Plan

Products and services

• Appliance Repair Service Fee-for-service in-home repair, diagnosis, and parts replacement for major residential appliances (refrigerators, washers, dryers, dishwashers, ovens, cooktops, freezers, microwaves, garbage disposals, icemakers, and central air), priced approximately 15% below the Major Appliance Service National Price Guide, with same-day service 7 days a week and no extra charge for evenings, weekends, or holidays. Targeted at residential homeowners in Northwest Ohio and Southeast Michigan.
• Ace Protection Plan Monthly or annual subscription plan covering 100% of parts and labor for covered major appliances, including washers, dryers, refrigerators, ranges, dishwashers, microwaves, freezers, and garbage disposals. Plans start at $8.99 per inspected appliance per month with tiered volume discounts up to 56%, zero deductible, price lock guarantee, and up to $1,600 per year in replacement assistance. Targeted at residential homeowners seeking predictable coverage for multiple appliances.
• New Appliance Sales Retail sale of new home appliances from Whirlpool, Maytag, Amana, GE, and SpeedQueen through the Ace Appliance Shop website and on-site showroom at 3722 Airport Highway, Toledo, OH, providing residential customers a one-stop transition from appliance repair to replacement.
• Service Call & Diagnosis In-home diagnostic service visit including a complete written estimate of repair costs covering labor and parts. Standard service call is $99 (or $74.25 with coupon), additional appliances at same residence $59.99 each, with multi-appliance customers receiving 70% off additional diagnostics. Targeted at residential homeowners scheduling repair appointments across Northwest Ohio and Southeast Michigan.

Quantifiable outcome

• Same-day service available 7 days a week with no extra charge
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Others

• Reliable Parts: Wholesale distributor of OEM appliance parts serving independent service companies. Direct ecosystem participant supplying parts to Ace Appliance-type operations; relevant comparable for parts-sourcing economics and pricing benchmarks.
• U-Fix-It Appliance Parts: Retailer of appliance parts and accessories; comparable business model on the parts-retail adjacency of Ace's appliance shop and protection plan business. Indirect comparator for the showroom/parts monetization economics.

Broad incumbents

• American Home Shield: Leading national home warranty provider offering appliance coverage with annual contracts. Competes for the same peace-of-mind/budget-conscious homeowner with bundled protection plans rather than per-incident repair economics.
• Sears Home Services: Incumbent national appliance repair, installation, and home-services provider (legacy Sears) covering the same major home appliances with broad geographic reach. Larger, lower-trust local reputation but directly competes for budget-conscious repair customers.
• Asurion (appliance protection plans): Large third-party administrator of appliance and home warranty protection plans (e.g., via Allstate Protection Plans). Relevant comparable for Ace Protection Plan product mechanics and pricing benchmarks, even though Asurion operates at vastly different scale.

Emerging players

• Puls: Tech-enabled appliance repair platform offering on-demand in-home technician dispatch across major U.S. metros. Comparable business model with digital scheduling and parts logistics; emerging direct competitor seeking to bring platform economics to traditional appliance repair.
• RepairClinic: Direct-to-consumer appliance parts e-commerce platform with repair how-to content; competes with Ace's service revenue by enabling DIY repair. Adjacent competitor reshaping the demand funnel for small-ticket appliance fixes.

Regional players

• Action Appliance Service: Independent regional appliance repair operator (Midwest territory); analogous single-market repair service competing for the same residential homeowner segment. Useful comparable for unit economics and growth ceiling of local independents.

Direct peers

• GE Appliances Factory Service: OEM-authorized in-home appliance repair service arm of GE; serves the same residential homeowner segment in Ohio/Michigan with brand-warranty and out-of-warranty repairs. Direct competitor on technician dispatch and parts access, with the advantage of OEM backing and the disadvantage of brand-specialization.
• Mr. Appliance: Neighborly-owned national appliance repair franchise with a comparable offering (in-home repair across all major brands, multi-day service model). Most direct comparable on service mechanics and customer profile, differing only in franchise-driven national scale versus Ace's independent regional footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aceappliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Appliance