KeVita
KeVita is a U.S. functional-beverage company (founded 2009) that sells certified-organic sparkling probiotic drinks, kombucha, and prebiotic lemonades to health-conscious consumers via U.S. retail, owned by PepsiCo.
- Company typePrivate
- Founded2009
- HeadquartersCalifornia City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What KeVita does
KeVita Inc. is a U.S.-based functional-beverage company that develops, produces, and sells sparkling probiotic drinks, kombucha, and prebiotic lemonades. Founded in 2009 by Chakra Earthsong in Ojai, California, the company built its initial line — the Lemon Ginger Sparkling Probiotic Refresher — around a proprietary water kefir culture developed from founder-led home fermentation research, naming the brand from "Kefir" and "Vitality." The product portfolio now comprises three core lines: Master Brew Kombucha (fermented kombucha tea culture with billions of live probiotics, organic acids, and organic caffeine), Sparkling Probiotic Refresher (fermented water kefir culture, low-calorie at 40 calories or less per serving), and Sparkling Prebiotic Lemonade (organic prebiotic fiber drink). KeVita deploys two specific probiotic strains — Bacillus Coagulans GBI-30 6086 in the Refreshers and MTCC 5856 in the Master Brew Kombucha — establishing domain specialization in gut-health applications; all products are certified USDA Organic, Non-GMO Project Verified, and (for the two core lines) Kosher.
The company generates revenue through branded CPG sales of its beverage SKUs, distributed via U.S. retail channels, with a stated employee band of 11–50 and a direct-to-consumer supplement to its retail presence. In 2021, KeVita was acquired by PepsiCo as part of a broader push into functional and probiotic beverages, and is operationally grouped under Tropicana Brands Group, which also handles corporate contact, careers, and policy pages. Prior funding activity includes a 2011 round backed by M13, a 2012 Series 2, and a 2014 Series 3 of approximately $6 million led by SPK Capital with Ecosystem Integrity Fund. KeVita is consistently identified as a major North American kombucha brand alongside GT's Living Foods and Health-Ade, and is listed as a named player in the global organic beverages market.
KeVita firmographics
Firmographics- Name
- KeVita
- Legal name
- KeVita Inc.
- Website
- https://kevita.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KeVita is a U.S. functional-beverage company (founded 2009) that sells certified-organic sparkling probiotic drinks, kombucha, and prebiotic lemonades to health-conscious consumers via U.S. retail, owned by PepsiCo.
- Ownership category
- akta.pro rank
KeVita industry classification
Industry- Product category
- Functional Probiotic Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)
- akta.pro secondary industries
- Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE), Probiotic/Prebiotic Functional Beverage Production (Non-Fermented) (AFAFAFAE)
Keywords
Where KeVita is headquartered
LocationHeadquarters
- HQ city
- California City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KeVita business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Beverage Product Sales: KeVita generates revenue through the sale of its branded probiotic beverage products including Master Brew Kombucha, Sparkling Probiotic Refreshers, and Sparkling Prebiotic Lemonades sold through retail channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
KeVita product offering
Product offeringCore offering
KeVita produces and sells sparkling probiotic beverages under three core product lines: Master Brew Kombucha (fermented kombucha tea culture with billions of live probiotics, organic acids, and organic caffeine), Sparkling Probiotic Refresher (fermented water kefir culture drinks with live probiotics, 40 calories or less per serving), and Sparkling Prebiotic Lemonade (organic prebiotic drinks made with acacia fiber). All products are certified USDA Organic, Non-GMO Project Verified, and Kosher.
Product overview
KeVita is a beverage company offering three distinct product lines: Master Brew Kombucha® (bold, smooth fermented kombucha with billions of live probiotics, organic acids, and caffeine), Sparkling Probiotic Refresher (light, refreshing fermented water kefir drink with live probiotics), and Sparkling Prebiotic Lemonade (bright sparkling lemonade with prebiotic fiber for gut health). All products are certified organic, Non-GMO Project Verified, and non-dairy. The company was founded in 2009 by Chakra Earthsong in Ojai, CA, and produces beverages using proprietary fermented cultures. KeVita was acquired by PepsiCo.
Differentiator
Problem solved
Functional benefit
Brands
- Master Brew Kombucha®: Bold and smooth fermented kombucha tea culture with billions of live probiotics, featuring flavors like Pineapple Peach, Strawberry Basil, Blackberry Elderberry, Tart Cherry, Ginger, Raspberry Lemon, Mango Lime, and Grapefruit.
- Sparkling Probiotic Refresher
- Sparkling Prebiotic Lemonade
Products and services
- Master Brew Kombucha
Quantifiable outcome
- Billions of live probiotics per bottle in all kombucha and sparkling probiotic products
- +2 more outcomes
Companies that use KeVita
Customer profileSegments2 records
Ideal customer profiles1 record
KeVita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
KeVita partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
KeVita competitors and assessment
Company assessmentEmerging players
- Olipop: Functional soda brand with prebiotic fiber and low-sugar positioning. Comparable to KeVita on gut-health benefits, natural ingredient positioning, and rapid growth in the same retail channels targeting health-conscious consumers.
- Poppi: Prebiotic soda brand competing in the functional beverage space with gut-health positioning. Comparable to KeVita on the prebiotic/probiotic value proposition and target health-conscious consumer, though delivered via soda format rather than fermented tea.
- Suja Life: Organic, cold-pressed functional beverage brand including kombucha and probiotic shots. Comparable to KeVita on clean-label positioning, organic certifications, and gut-health-focused product development within similar retail channels.
Broad incumbents
- Celsius Holdings: Large-scale functional beverage company operating in energy and fitness drinks. Comparable as a broader incumbent in functional beverages with overlapping retail channels and similar health-and-wellness consumer targeting, though in a different functional sub-category.
- Tropicana Brands Group: PepsiCo-affiliated entity that operates KeVita alongside other beverage brands. Relevant as KeVita's parent operating group and a broader incumbent in the non-alcoholic beverage space that shares distribution and corporate functions with KeVita.
Direct peers
- Humm Kombucha: Craft kombucha brand with organic, raw, and live-culture positioning. Directly comparable to KeVita on fermentation technology, product format, certifications, and target consumers in the functional beverage category.
- Health-Ade Kombucha: Premium kombucha brand cited alongside KeVita as a major player in the North American kombucha market. Competes with KeVita on similar retail channels, flavor innovation, and gut-health positioning for health-conscious consumers.
- Brew Dr. Kombucha: Craft kombucha brand focused on organic, non-GMO, and clean-label fermented tea beverages. Directly comparable to KeVita on certifications, organic positioning, and retail distribution through grocery and natural channels.
- GT's Living Foods: The category-defining kombucha brand and the largest North American player in fermented tea beverages. Directly competes with KeVita's Master Brew Kombucha line for shelf space, retail customers, and health-conscious consumers.
- Remedy Organics: Functional beverage brand offering kombucha and probiotic drinks with organic, plant-based positioning. Comparable to KeVita on product format, target consumer (health-focused), and category participation in the functional beverage market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KeVita social profiles
Digital presenceKeVita financial estimates
Financial estimateRevenue estimate
Valuation estimate
KeVita leadership team
Management profileNumber of profiles
Profiles2 records
KeVita funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KeVita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KeVita
What does KeVita do?
KeVita produces and sells sparkling probiotic beverages under three core product lines: Master Brew Kombucha (fermented kombucha tea culture with billions of live probiotics, organic acids, and organic caffeine), Sparkling Probiotic Refresher (fermented water kefir culture drinks with live probiotics, 40 calories or less per serving), and Sparkling Prebiotic Lemonade (organic prebiotic drinks made with acacia fiber). All products are certified USDA Organic, Non-GMO Project Verified, and Kosher.
Is KeVita a public or private company?
KeVita is a private company. It is classified as corporate owned and is currently operating.
When was KeVita founded?
KeVita was founded in 2009. It employs 11 to 50 people.
Where is KeVita based?
KeVita is headquartered in California City, United States, in the North America region.
How does KeVita make money?
One revenue line is on record: beverage Product Sales.
Who are KeVita's main competitors?
Emerging players on record are Olipop, Poppi and Suja Life. Broad incumbents are Celsius Holdings and Tropicana Brands Group. Direct peers are Humm Kombucha, Health-Ade Kombucha, Brew Dr. Kombucha, GT's Living Foods and Remedy Organics.
Does KeVita have an API?
No public API is recorded for KeVita.
What industry is KeVita in?
KeVita's product category is Functional Probiotic Beverages. Its primary akta.pro industry code is AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages, with a secondary code of AFAFAHAE, Probiotic & Live-Culture Beverage Production (Shots, Tonics). Its NAICS code is 3121 and its SIC code is 2080.