Ireland Thinks

What Ireland Thinks does

Ireland Thinks is a Dublin-based professional services firm founded in 2016 that provides public opinion polling, market research, and statistical analysis to academics, NGOs, government state bodies, and corporate clients across the Republic of Ireland. The firm operates across multiple data collection methodologies — SMS, telephone, face-to-face, and video polling — and self-claims the fastest representative polling turnaround in the Irish market. It brands itself as the "pollster's pollster," offering methodology advisory to other research operations in addition to direct client commissions.

Core products include Public Opinion Polling Services, Analysis & Segmentation (using segmentation tools and cluster analyses to develop voter and consumer targeting strategies), Focus Groups & Interviews, and Consulting Services. Supporting infrastructure comprises an invite-only Online Panel restricted to permanent residents of the Republic of Ireland — with demographic weighting aligned to British Polling Council, MRS UK, and ESOMAR standards — and a public Data Portal and analysis blog branded "The Evidence" (analysis.irelandthinks.ie) that publishes polling research, exit polls, and data visualizations. The firm is registered at 49 Clonkeen Road, Blackrock, Co. Dublin, with Kevin Cunningham identified as Managing Director, Founder, and Data Protection Officer.

The business model is professional-services based: clients commission polls and consulting engagements directly via the website and email; pricing is not publicly disclosed. Marketing is predominantly earned media, with regular features in RTÉ, The Irish Independent, and The Sunday Times. The firm is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, and no certifications, patents, or partnerships documented in source material. Operations remain exclusively domestic within the Republic of Ireland.

Name

Ireland Thinks

Legal name

Ireland Thinks

Website

https://irelandthinks.ie

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Ireland Thinks is a Dublin-based polling and market research firm founded in 2016 that conducts multi-modal public opinion polling, segmentation analysis, and focus groups for academics, NGOs, government bodies, and corporates across the Republic of Ireland.

Ownership category

akta.pro rank

Product category

Market Research and Public Opinion Polling Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

Keywords

• Public opinion polling
• Market research services
• Voter segmentation analysis
• Focus group research
• Polling methodology consulting

Headquarters

HQ city

Blackrock

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Polling Services: Commissioned public opinion polling for clients including academics, NGOs, state bodies, and corporates. Services include SMS, telephone, face-to-face, and video polls with rapid turnaround.
2. Analysis and Segmentation Consulting: Polling analysis and targeting strategy development using segmentation tools and cluster analyses. Also provides consulting advice to other pollsters on methodology.
3. Focus Groups and Interviews: Recruitment and conduct of focus groups and interviews using rich data to build targeted groups with high quality open-ended insights.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ireland Thinks conducts commissioned public opinion polling for academics, NGOs, state bodies, and corporates using SMS, telephone, face-to-face, and video methodologies with rapid turnaround. It also provides polling analysis and segmentation targeting via cluster analyses, recruits and runs focus groups and interviews, and offers methodology consulting to other pollsters — self-described as 'the pollster's pollster.' An invite-only online panel and a public Data Portal support these offerings.

Product overview

Ireland Thinks is a polling and market research company offering a suite of research services. The core offerings include Public Opinion Polling Services (SMS, face-to-face, telephone, and video polls), Analysis & Segmentation Services, Focus Groups & Interviews, and Consulting Services. Supporting these are the Ireland Thinks Online Panel (an invitation-only panel for rapid visual surveys) and the Data Portal (analysis.irelandthinks.ie) which hosts articles and data from their research. The company works with academics, NGOs, state bodies, and corporates.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Opinion Polling Services

Quantifiable outcome

• Claims fastest polling turnaround in Ireland

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Survation: UK-based polling and market research firm known for political polling and MR. Operates with a similar boutique model serving political, media, and corporate clients, making it a direct methodology and customer parallel.
• Savanta: Research and polling firm with strong UK/Ireland footprint, offering consumer, B2B, and political research. Comparable mid-sized competitor delivering multi-modal surveys and analysis for similar buyer types.
• Red C Research & Marketing: One of Ireland's leading market research and polling firms, offering consumer, brand, and political polling. Directly comparable as an Irish-headquartered B2B research firm serving corporates, media, and political clients.
• Amarach Research: Ireland-based research consultancy providing consumer, employee, and brand research with strong qualitative capabilities. Comparable as a Dublin-headquartered boutique research firm serving similar corporate and public-sector buyers.
• Behaviour & Attitudes: Irish market research firm running the well-known B&A polls for the Sunday Times, alongside corporate research. Directly competes in the same Irish B2B polling and research space as Ireland Thinks.

Broad incumbents

• Gallup: Iconic global polling and analytics firm covering public opinion, engagement, and well-being. Comparable on public opinion methodology and election polling, though broader in scope and global in delivery.
• Kantar: Global market research firm with established Irish presence offering consumer insights, brand tracking, and analytics. Competes for the same corporate research budgets as Ireland Thinks but at much larger scale.
• YouGov: Global online panel-based research and polling company with active Ireland coverage. Comparable panel-driven methodology and political polling use cases, though operating at vastly greater scale across multiple markets.
• Ipsos: Global market research and polling powerhouse with a significant Irish operation. Overlaps with Ireland Thinks on public opinion and consumer research but serves a much wider international portfolio of clients.

Emerging players

• Focaldata: Tech-forward polling and research firm using large online panels and advanced analytics for political and consumer research. Comparable on rapid-turnaround survey methodology and segmentation capabilities, with a digitally native operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ireland_thinks
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ireland-thinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ireland Thinks