Harris Real Estate Group

What Harris Real Estate Group does

Harris Real Estate Group, Inc. is a privately held residential real estate brokerage headquartered in El Paso, Texas, founded in 2007 by Lane Harris (Owner and Designated Broker). The firm provides buyer and seller representation across El Paso County submarkets (West El Paso, Upper Valley, Kern Place, Central, East, Northeast, Mission Ridge, Lower Valley, Horizon City) and into adjacent New Mexico markets (Santa Teresa, Sunland Park), with approximately 14–15 licensed agents organized into specialized roles (listing, buyer, new home, commercial, investment). The firm also operates LEH Homes, a related builder division offering new construction, a Builder Exchange Program, and a Military Appreciation Allowance. Technology is built on an IDX Broker integration that syndicates listings to over 76,000 websites worldwide, supporting both self-serve property search and agent-led transactions. The firm is independently owned and operated with no disclosed institutional backing.

The business model is traditional real estate brokerage: Harris Real Estate Group earns transaction-based commissions on residential property sales, with buyer representation offered at no direct cost to buyers (compensation sourced from seller-side commissions). A second revenue stream flows from the LEH Homes new construction vertical, which generates one-time proceeds on home sales. Distribution is primarily direct-to-consumer through the company's own agent team, supplemented by the IDX-enabled website, social channels (Facebook, Instagram, Twitter, YouTube), and email/newsletter. Awards and recognition (Greater El Paso Association of Realtors #1 team 2014–2018; Wall Street Journal Texas #18 team and #166 nationally in 2018) have historically driven brand-led lead generation. Customer segments include first-time home buyers, repeat sellers, international buyers, military buyers (via the LEH Homes allowance), and new construction buyers.

Name

Harris Real Estate Group

Legal name

Harris Real Estate Group, Inc.

Website

https://harris-realestate.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Harris Real Estate Group is a privately held El Paso, Texas residential real estate brokerage founded in 2007, serving home buyers and sellers across El Paso County and adjacent New Mexico markets via a team of ~15 specialized agents and IDX-syndicated listings to 76,000+ websites.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

New Construction & Builder Sales (BPAJAAAB), Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Buyer and seller representation
• New home construction
• Property listing syndication
• Real estate agent services

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commissions: The company earns commissions on residential property sales through buyer and seller representation services. As noted, 'It's our job to look after your best interests, and we will do so at no cost to you as a buyer', indicating traditional seller-paid commission model for buyers.
2. New Construction (LEH Homes): The company has an associated home building division (LEH Homes) that constructs new homes, potentially generating revenue from new home sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Harris Real Estate Group is a residential real estate brokerage that provides buyer and seller representation services across the El Paso, Texas and southern New Mexico markets. The company offers full-service property transactions including property search, pricing strategy, negotiation, marketing, and free home evaluations, alongside a Guaranteed Offer program. It also operates the LEH Homes builder division, delivering new construction homes through a Builder Exchange Program and Military Appreciation Allowance.

Product overview

Harris Real Estate Group is a residential real estate brokerage offering a comprehensive suite of services centered on buyer and seller representation. The core offerings include Buyer's Representation and Seller's Representation, supplemented by specialized services such as the Home Finder (for accessing off-market properties), Guaranteed Offer program, and Home Evaluation services. The company operates a Builder Division under the LEH Homes brand, which constructs new homes for various buyer segments. Property listings are syndicated to over 76,000 websites through IDX Broker integration, supported by marketing resources for first-time home buyers and international purchasers.

Differentiator

Problem solved

Functional benefit

Brands

• LEH Homes: A home building division operated by Harris Real Estate Group, offering new construction homes for first-time home buyers to empty nesters. Referenced as a separate brand with its own website (lehhomes.com) and Builder Exchange Program.

Products and services

• Buyer's Representation Full-service buyer representation including property search, financing guidance, neighborhood information, budget determination, and offer negotiation for residential home buyers in the El Paso market.
• Seller's Representation Comprehensive home selling services including market analysis, pricing strategy, home staging advice, multi-channel property marketing, and transaction negotiation for residential property sellers.
• Guaranteed Offer Program Program that provides home sellers with a guaranteed purchase offer on their property, offering certainty of close and timeline control.
• Home Evaluation Free market analysis service that evaluates a property's worth based on current market conditions, comparable sales, and actively searched prices for prospective home sellers.
• LEH Homes New Construction Home building division offering new construction homes from first-time buyers to empty nesters, including a Builder Exchange Program and Military Appreciation Allowance for qualified buyers.
• International Home Buyer Services Specialized assistance for international buyers navigating U.S. property laws, with recommendations for legal counsel and real estate professionals for cross-border property purchases.

Quantifiable outcome

• Sold 626 homes with $101+ million in sales volume in 2018
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Greater El Paso Association of Realtors (GEPAR)OthersMembership in GEPAR provides access to MLS listings, networking opportunities, and industry resources. Agents Cesar Diaz and Fernando Hermosillo are noted as members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Century 21: Global residential real estate franchise with established El Paso market centers. Provides traditional buyer/seller representation services that directly overlap with Harris Real Estate Group's offering.
• eXp Realty: Cloud-based brokerage with rapidly growing agent count nationwide. Operates in El Paso and competes on commission structure and remote operations, pressuring traditional local teams like HRG.
• HomeSmart: Large national brokerage with a high agent-to-office ratio and competitive commission splits. Expands into regional markets like El Paso, recruiting productive agents away from teams like Harris Real Estate Group.
• Keller Williams Realty: The largest real estate franchise in the U.S. by agent count. Competes with Harris Real Estate Group in the El Paso market through independent KW market centers offering buyer/seller representation with similar team-based models.
• Compass: Tech-forward national brokerage expanding into secondary markets. Represents a strategic threat to traditional brokerages like Harris Real Estate Group via agent-friendly economics and tech-enabled marketing.
• Redfin: Tech-enabled residential brokerage offering direct-to-consumer search and reduced-commission services. Operates in El Paso and pressures traditional brokerages like Harris Real Estate Group on price and buyer experience.
• RE/MAX: Global residential real estate franchise with significant El Paso presence. Competes on similar buyer/seller representation services with comparable commission economics and brand recognition.
• Berkshire Hathaway HomeServices: National real estate brokerage brand operating in El Paso. Competes with Harris Real Estate Group for residential listings and buyer representation in the same submarkets.
• Better Homes and Gardens Real Estate: National real estate franchise affiliated with a recognized consumer brand. Competes in the same mid-market residential segments as Harris Real Estate Group.
• Coldwell Banker: Established national real estate brokerage brand with El Paso offices. Directly comparable to Harris Real Estate Group in residential buyer/seller representation and luxury/move-up segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HRG_Real_Estate
• YouTubeyoutube.com/channel/UC85hDOJjGsS2V4-uBsf06UA
• Facebookfacebook.com/harrisrealestategroup
• Instagraminstagram.com/harris_real_estate_group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harris Real Estate Group