Greater El Paso Association of Realtors

Name

Greater El Paso Association of Realtors

Legal name

Greater El Paso Association of REALTORS®

Website

https://elpasotx.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Other Activities Related to Real Estate (531390)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAD

Land Brokerage (Raw Land & Development Sites)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYFSAEAJAN

Property Management Advisory & Leasing Administration

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Real estate MLS services
• Trade association membership
• Multiple listing service
• Property listing platform
• Real estate professional development

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues billed by December 1 for the following year. Dues vary by membership level: Designated REALTOR®, Non-Designated REALTOR®, or Affiliate. Includes TREPAC Fair Share investment of $35 (opt-out).
2. MLS Services: Quarterly MLS Services fee of $132.19 per quarter, providing access to the Multiple Listing Service for property listings and data.
3. SentriLock Services: Quarterly SentriKey services fee of $55.21 for lockbox access and management through the SentriKey Real Estate app.
4. MLS Office Setup: One-time $200 office setup fee for MLS Office membership.
5. Event Tickets and Sponsorships: Revenue from event registrations including TREPAC Murder Mystery (limited to 100 tickets) and REALTOR Rally 2026, plus sponsorship opportunities.
6. TREPAC Investments: Voluntary political action committee investments from members, with minimum Fair Share of $35, used to support political candidates and initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

GEPAR operates as El Paso's largest real estate trade association, providing professional services, education, training, and a Multiple Listing Service (MLS) for area REALTORS®. It offers a member portal (Info Hub), property listing tools, electronic lockbox access via SentriKey, continuing education, Code of Ethics training, advocacy through TREPAC, and networking events to support licensed real estate agents, brokers, appraisers, and affiliates.

Product overview

Greater El Paso Association of REALTORS® (GEPAR) is a trade association offering a platform of professional services, education, and technology tools for real estate professionals in the El Paso area. The core offering is the GEPAR MLS (Multiple Listing Service) which provides property listings and listing management tools. This is supplemented by the Info Hub member portal for membership management and billing, SentriKey lockbox technology, the REALTOR® STORE for equipment purchases, and various directories (REALTOR® Search, Affiliate Search, Brokerage Office Search, Appraiser Search) for member networking. The association also provides professional development through Code of Ethics training, New Member Orientation, continuing education courses, and leadership programs including TRLP and YPN. Advocacy services are delivered through TREPAC (Political Action Committee) and Government Affairs programs. Market Statistics tools provide area real estate data.

Differentiator

Problem solved

Functional benefit

Products and services

• GEPAR MLS (Multiple Listing Service) Multiple Listing Service providing property listings, MLS tools, rules and regulations, property type definitions, and listing status definitions for licensed REALTORS® in the El Paso area.
• Info Hub Member Portal Online member portal for managing profiles, paying membership dues, accessing billing information, MLS access, and auto-pay settings for GEPAR members.
• SentriKey Lockbox Service Electronic lockbox access and management service via the SentriKey Real Estate app, allowing agents to manage lockbox inventory, generate secure One Day Codes, and view access logs. Billed quarterly at $55.21.
• REALTOR® Store Online store for purchasing SentriLock electronic lockboxes and other real estate professional supplies and equipment.
• Code of Ethics Training Mandatory training on the National Association of REALTORS® Code of Ethics, required within 60 days of membership activation for all new GEPAR members.
• Continuing Education (CE) Courses Continuing education (CE) and Salesperson Apprentice Education (SAE) courses for license renewal and professional development of licensed real estate professionals.
• TREPAC Political Advocacy Political action committee providing advocacy for private property rights, homeownership protection, and political candidate support at local, state, and national levels.
• Texas REALTORS® Leadership Program (TRLP) Leadership development program cultivating leaders through education, guest speakers, seminars, and community issue focus for GEPAR members.
• GEPAR Annual Membership Annual membership in GEPAR providing MLS access, Code of Ethics training, advocacy representation, networking, professional development, lockbox services, and member directory inclusion.

Quantifiable outcome

• Most real estate professionals in the El Paso area are served by the largest local trade association

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• National Association of REALTORS®coreStrategic or Co-development PartnerParent organization providing the Code of Ethics, governing documents, designations, certifications, and national-level advocacy. GEPAR members automatically receive NAR membership along with Texas REALTORS® and GEPAR membership.
• Texas REALTORS®coreStrategic or Co-development PartnerState-level association providing forms library, education resources, TREPAC political action committee, SAE and CE training information, and ZipForm access. GEPAR members receive membership at all three levels.
• Texas Real Estate Commission (TREC)coreOthersState regulatory body for real estate licensing. GEPAR directs members to TREC for licensing information, license renewals, and continuing education tracking.
• GrowthZonemajorTechnology or IntegrationPlatform provider for GEPAR's website, member portal, event registration system, and association management. Site built and maintained by GrowthZone.
• SentriLockmajorTechnology or IntegrationElectronic lockbox provider. GEPAR provides access to the SentriKey Real Estate app for members to manage lockbox inventory, generate One Day Codes, and control lockbox settings. Lockboxes available for purchase through the REALTOR® Store.
• TRIBUSmajorTechnology or IntegrationTechnology platform providing MLS content and terms of use for the member portal and MLS access (gep.flexmls.com). Handles privacy policy and platform management.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Tarrant County Association of REALTORS: Local REALTOR association serving the Fort Worth area with MLS, member services, and education. Comparable to GEPAR as a similarly sized Texas-based local association serving a single metro/regional market.
• Texas REALTORS®: State-level REALTOR association providing forms, education, and advocacy for Texas real estate professionals. GEPAR members automatically receive Texas REALTORS® membership, making it the direct state-level counterpart to GEPAR's local-level offering.
• Austin Board of REALTORS: Central Texas regional REALTOR association providing MLS, education, advocacy, and lockbox services to real estate professionals in the Austin area. Mirrors GEPAR's structure as a regional MLS-operating trade association in Texas.
• Houston Association of REALTORS®: Large local REALTOR association serving the Houston metro with MLS services, education, and advocacy. Comparable business model to GEPAR—local trade association providing MLS access, member dues, lockbox, and continuing education for real estate professionals in a defined Texas region.
• MetroTex Association of REALTORS: One of the largest local REALTOR associations in Texas, serving the Dallas-Fort Worth metro. Operates a similar suite of MLS, education, advocacy, and member services for real estate professionals in a single regional market.
• San Antonio Board of REALTORS: Regional REALTOR association serving the San Antonio metro with MLS, professional development, and government affairs. Closely comparable to GEPAR as a Texas-based local trade association serving a single metro market with subscription-based member services.

Regional players

• Tucson Association of REALTORS: Local REALTOR association serving the Tucson metro area. Comparable to GEPAR in scale and structure as a Southwest border-region trade association, though operating in a different metro market.

Broad incumbents

• Florida REALTORS®: Largest state-level REALTOR association in the U.S., providing MLS, advocacy, education, and member services across Florida. Comparable in role and structure to GEPAR's state-level partner, Texas REALTORS®.
• California Association of REALTORS®: Large state-level REALTOR association operating across California with MLS, education, and advocacy. Comparable to Texas REALTORS® and to GEPAR's state-level affiliation structure, but at much greater scale.
• National Association of REALTORS® (NAR): National umbrella trade association to which GEPAR members automatically belong. NAR provides the Code of Ethics, national advocacy, and designations that flow down to local associations like GEPAR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GEPAR
• YouTubeyoutube.com/user/GEPARELP
• Facebookfacebook.com/elpasorealtors
• LinkedInlinkedin.com/in/gepar-greater-el-paso-association-of-realtors-95854432
• Instagraminstagram.com/eprealtors
• TikToktiktok.com/t/ZTRLCoodB

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater El Paso Association of Realtors