ConcreteNetwork.com
ConcreteNetwork.com (The Concrete Network), founded in 1999, is a U.S.-based digital marketplace that connects homeowners and commercial property owners with decorative concrete contractors through a searchable directory and an extensive content library, generating revenue primarily from paid contractor advertising and affiliate product referrals.
- Company typePrivate
- Founded1999
- HeadquartersCalimesa, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ConcreteNetwork.com does
ConcreteNetwork.com (doing business as "The Concrete Network") is a digital marketplace and content platform founded in 1999 and operated from Calimesa, California, by a privately held team of 1-10 employees. The platform connects homeowners and commercial property owners seeking decorative concrete services with a nationwide directory of specialized contractors covering applications including stamped concrete, stained concrete, polished floors, countertops, overlays, resurfacing, patios, driveways, and pool decks. Its underlying technology is a content-and-directory platform rather than a software product: thousands of SEO-optimized city- and topic-specific landing pages drive organic traffic into a searchable contractor directory, supported by an extensive content library of technical articles, hundreds of curated project photos, over 200 instructional videos, eight free downloadable design style guides, and a Concrete Calculator tool that estimates slab and footing pours. There is no mobile app, no public API, and no SDK; distribution is web-only.
ConcreteNetwork.com firmographics
Firmographics- Name
- ConcreteNetwork.com
- Legal name
- ConcreteNetwork.com
- Website
- https://concretenetwork.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ConcreteNetwork.com (The Concrete Network), founded in 1999, is a U.S.-based digital marketplace that connects homeowners and commercial property owners with decorative concrete contractors through a searchable directory and an extensive content library, generating revenue primarily from paid contractor advertising and affiliate product referrals.
- Ownership category
- akta.pro rank
ConcreteNetwork.com industry classification
Industry- Product category
- Decorative Concrete Contractor Marketplace
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)
- akta.pro secondary industries
- Concrete Flatwork & Decorative Concrete (Stamped, Stained) (HSAIACAJ), Concrete Flooring Systems (Polished, Stained, Overlays) (IMADAJAG), Patio Construction (Pavers, Concrete & Stone) (HSAPALAB), Concrete Resurfacing, Overlays & Patching (HSAGALAD), Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)
Keywords
Where ConcreteNetwork.com is headquartered
LocationHeadquarters
- HQ city
- Calimesa
- HQ country
- United States
- HQ region
- North America
Markets served
ConcreteNetwork.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Contractor Advertising & Job Leads: Contractors pay to advertise on the platform and receive job leads. The site directs homeowners and businesses to contact listed contractors for quotes on decorative concrete projects including patios, driveways, countertops, floors, and more.
- Product Sales: The platform facilitates sales of concrete products, stamps, tools, and supplies through the 'Buy Concrete Products' section, connecting buyers with manufacturers and suppliers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
ConcreteNetwork.com product offering
Product offeringCore offering
ConcreteNetwork.com operates a dual-sided online marketplace that connects homeowners and commercial property owners seeking decorative concrete services with local contractors across the United States. The platform generates revenue primarily through paid contractor advertising placements and qualified job lead delivery, supplemented by affiliate referrals to manufacturers and suppliers of concrete products, stamps, tools, and supplies. Supporting the marketplace is an extensive library of educational content including original articles, design guides, photo galleries, and over 200 instructional videos covering stamped, stained, polished, and resurfaced concrete applications.
Product overview
ConcreteNetwork.com is a B2C/B2B marketplace platform that connects property owners and businesses with decorative concrete contractors across the United States. The platform operates as a contractor directory with integrated educational content, featuring a searchable database of contractors organized by specialty (stamped, stained, polished, countertops, floors) and location. The core offering includes a contractor finder, photo gallery showcasing project portfolios, technical information resources, design style guides, over 200 training videos, a concrete calculator for material estimation, and a product suppliers directory. The site covers decorative concrete applications including patios, driveways, pool decks, countertops, interior floors, and outdoor surfaces, along with repair and maintenance services like foundation repair, crack repair, and sealing.
Differentiator
Problem solved
Functional benefit
Products and services
- Contractor Directory A searchable online directory connecting homeowners and commercial property owners with decorative concrete contractors across multiple U.S. cities and service categories including patios, driveways, countertops, floors, stamped concrete, stained concrete, polished concrete, and foundation repair. Contractors pay to advertise and receive qualified job leads.
- Concrete Product Suppliers Directory An online marketplace connecting buyers with concrete product manufacturers and suppliers for countertop supplies, sealers, stamps, admixtures, and other materials used in decorative concrete applications. Generates revenue via affiliate referrals.
- Concrete Calculator A standalone web-based tool that calculates material requirements for slab pours and footing pours, helping homeowners and contractors estimate concrete project quantities.
Companies that use ConcreteNetwork.com
Customer profileSegments3 records
Ideal customer profiles3 records
ConcreteNetwork.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ConcreteNetwork.com partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- RamJackminorRamJack is featured as a foundation repair sponsor on ConcreteNetwork.com. The partnership directs users to RamJack for foundation repair services through a referral link, with RamJack appearing as a site sponsor offering local dealer lookup.
- DCI - Bob Harris TrainingminorBob Harris and DCI (Decorative Concrete Institute) provide training services featured as a sponsor on ConcreteNetwork.com, offering decorative concrete training programs for contractors.
- Fox BlocksminorFox Blocks is featured as a concrete homes sponsor on ConcreteNetwork.com, promoting their insulated concrete form (ICF) building system for concrete homes.
- Solomon ColorsminorSolomon Colors is featured as a colored concrete sponsor on ConcreteNetwork.com, offering concrete pigments, stains, and coloring products for decorative concrete applications.
- BrickformminorBrickform is featured as a decorative concrete sponsor on ConcreteNetwork.com, offering stamps, stains, and tools for decorative concrete applications.
- Fritz-PakminorFritz-Pak is featured as a concrete admixtures sponsor on ConcreteNetwork.com, offering concrete admixture products for contractors and projects.
- Deco-Crete SupplyminorDeco-Crete Supply is featured with products on ConcreteNetwork.com, offering concrete stamps and tools including the Desert Flagstone Stamps product line.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ConcreteNetwork.com competitors and assessment
Company assessmentDirect peers
- Networx: Networx is a home improvement directory connecting consumers with local contractors across multiple trade categories using a quote-based lead model. It directly competes for the same contractor advertising and job-lead revenue that ConcreteNetwork.com monetizes, particularly for concrete-related projects.
- HomeAdvisor: HomeAdvisor is a home services directory and lead-generation platform that matches homeowners with prescreened local service professionals across many categories including concrete work. It operates a contractor directory with paid lead model analogous to ConcreteNetwork.com's revenue model, but at much larger scale.
- Houzz: Houzz is the leading home improvement marketplace combining design inspiration (photo galleries, ideabooks) with a contractor directory connecting homeowners to professionals. ConcreteNetwork.com competes in the same product category — combining decorative concrete content/photos with a find-a-contractor flow — just narrowed to the concrete vertical, making it the closest peer on both product and business model.
- BuildZoom: BuildZoom is a marketplace that connects consumers with general contractors by leveraging building permit data to identify and vet professionals. It uses a directory + paid lead model similar to ConcreteNetwork.com's contractor advertising approach, though focused on broader construction/permitting rather than decorative concrete.
- Angi: Angi (formerly Angie's List) operates a home services marketplace that connects consumers with local service professionals across dozens of categories. While broader than ConcreteNetwork.com, it directly competes for the same homeowner demand intent and uses a similar advertising/lead-generation revenue model.
- Porch: Porch is a home services marketplace connecting homeowners with local professionals across categories including concrete work, with a project-concierge style offering. It directly competes for the same homeowner-to-contractor advertising/lead revenue stream as ConcreteNetwork.com.
Broad incumbents
- Yelp: Yelp is a general-purpose local business directory with a contractor and home services advertising offering that competes with ConcreteNetwork.com for local business discovery and review-driven contractor selection, though it addresses every local business category rather than specializing.
- Thumbtack: Thumbtack is a large home services marketplace spanning hundreds of categories from home improvement to events, using a pay-per-lead model. It overlaps with ConcreteNetwork.com in decorative concrete lead generation but as part of a much broader portfolio rather than a niche vertical play.
Emerging players
- This Old House: This Old House operates a content-driven home improvement media brand with a contractor network (TOH Suggests, Find a Pro) that connects homeowners with vetted professionals. It overlaps with ConcreteNetwork.com's editorial-content-plus-contractor-directory model in adjacent home improvement categories including masonry and outdoor living.
Others
- Procore: Procore is the leading construction management software platform for commercial contractors, project owners, and specialty trades. While not a homeowner-facing directory, it is an ecosystem participant serving many of the same commercial concrete contractors that ConcreteNetwork.com targets in its commercial property owner segment, and represents an enabling/technology adjacency rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ConcreteNetwork.com social profiles
Digital presenceConcreteNetwork.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConcreteNetwork.com leadership team
Management profileNumber of profiles
ConcreteNetwork.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConcreteNetwork.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConcreteNetwork.com
What does ConcreteNetwork.com do?
ConcreteNetwork.com operates a dual-sided online marketplace that connects homeowners and commercial property owners seeking decorative concrete services with local contractors across the United States. The platform generates revenue primarily through paid contractor advertising placements and qualified job lead delivery, supplemented by affiliate referrals to manufacturers and suppliers of concrete products, stamps, tools, and supplies. Supporting the marketplace is an extensive library of educational content including original articles, design guides, photo galleries, and over 200 instructional videos covering stamped, stained, polished, and resurfaced concrete applications.
Is ConcreteNetwork.com a public or private company?
ConcreteNetwork.com is a private company. It is classified as unknown and is currently operating.
When was ConcreteNetwork.com founded?
ConcreteNetwork.com was founded in 1999. It employs 1 to 10 people.
Where is ConcreteNetwork.com based?
ConcreteNetwork.com is headquartered in Calimesa, United States, in the North America region.
How does ConcreteNetwork.com make money?
Two revenue lines are on record. Contractor Advertising & Job Leads are the primary driver. The others are product Sales.
Who are ConcreteNetwork.com's main competitors?
Direct peers on record are Networx, HomeAdvisor, Houzz, BuildZoom, Angi and Porch. Broad incumbents are Yelp and Thumbtack. This Old House is listed as an emerging player. Procore is listed as an others.
Does ConcreteNetwork.com have an API?
No public API is recorded for ConcreteNetwork.com.
What industry is ConcreteNetwork.com in?
ConcreteNetwork.com's product category is Decorative Concrete Contractor Marketplace. Its primary akta.pro industry code is CRAFABAO, Construction, Home Improvement & Building Materials Marketplaces, with a secondary code of HSAIACAJ, Concrete Flatwork & Decorative Concrete (Stamped, Stained). Its SIC code is 7310.