Creer Property

What Creer Property does

Creer Property is an independent residential real estate agency headquartered in Charlestown, New South Wales, serving buyers, sellers, landlords, and tenants across Newcastle, Lake Macquarie, and the broader Hunter Region. The firm traces its origins to the 1870s, making it a long-incumbent regional brand, and operates with a headcount in the 11–50 employee band. Its core offerings are residential property sales (typically commission-based, transacted through auctions and private treaty), ongoing property management for rental clients, and formal appraisals. Individual sales agents are central to the model; production data on at least one agent (Brendan Walsh, cited at over A$44M in settled sales over 12 months) underscores that the business is built on agent-led field activity rather than centralized automation.

Operationally, Creer runs on a third-party SaaS technology stack rather than proprietary platforms: LockedOn is used as the firm's website and property-marketing platform, and 2Apply handles tenant applications. No artificial intelligence, proprietary data products, or in-house software development are referenced, and the digital footprint is best characterized as standard industry tooling layered onto a traditional agency workflow that still relies on open homes, auctions, and local market knowledge as the primary demand-generation channels.

The revenue model mixes transaction-based commissions on residential sales with recurring fees from managed rental properties. Customer-facing expansion has gone service-line deep rather than geographically wide: Creer has extended into adjacent advisory content (property tax, downsizing, and investment-property guidance) and into a partnership with Kapalua to broaden the client service surface, while remaining concentrated on its established Hunter Region catchment.

Name

Creer Property

Legal name

Creer Property

Website

https://creer.com.au

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Creer Property is an independent, long-established real estate agency in Charlestown, NSW, providing residential sales, property management, and appraisal services to buyers, sellers, landlords, and tenants across the Newcastle, Lake Macquarie, and Hunter Region.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlestown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales: Commission-based real estate sales services for residential properties including houses, units, apartments, and townhouses across the Newcastle, Lake Macquarie, and Hunter Region markets. Agents facilitate buying, selling, and auction services.
2. Property Management: Rental property management services including tenant sourcing, rent collection, property maintenance coordination, and end-of-financial-year statements for landlords.
3. Property Appraisals: Expert property valuation services to help homeowners understand market value before selling, offered as a free or low-cost lead generation service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Creer Property is an independent residential real estate agency operating in the Newcastle, Lake Macquarie, and Hunter Region of New South Wales, Australia. Its core offerings include residential property sales (buying, selling, auctions, and appraisals) and rental property management (tenant sourcing, rent collection, and maintenance coordination) for individual homeowners, buyers, tenants, and property investors.

Product overview

Creer Property operates as a traditional real estate agency offering a unified suite of property services centered on residential sales and property management. The core offerings include Property Sales Services (buying, selling, appraisals, auctions) and Property Management & Rental Services, supported by an Online Property Search portal. Additional services include a Book an Appraisal tool for sellers and Property Tax Advisory Resources providing educational content for property investors, buyers, sellers, and landlords. The agency uses the LockedOn platform to power its website and integrates with 2Apply for tenant application processing. Established in the 1870s, Creer Property serves the Newcastle, Lake Macquarie, and Hunter Region markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services
• Property Management & Rental Services
• Online Property Search
• Book an Appraisal

Quantifiable outcome

• Properties achieving strong auction results with competitive bidder numbers and sale prices reflecting true market value
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• KapaluacoreStrategic or Co-development PartnerKapalua is a strategic partner allowing Creer to offer expanded services including new developments, residential real estate, investments, property management, and downsizing advisory services. Agent Kellie Quinn operates under both Kapalua and Creer brands, providing end-to-end property services.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Century 21: Global franchise network with NSW Hunter Region offices providing residential sales, rentals, and property management. Comparable franchise-driven brokerage model targeting similar primary-market homebuyers.
• LJ Hooker: Long-established Australian residential real estate franchise with offices throughout NSW including the Hunter Region. Comparable independent-franchise model offering sales, rentals, and property management to similar buyer/seller segments.
• Belle Property: Premium Australian residential real estate brand with Newcastle and Lake Macquarie offices focused on sales, auctions, and property management. Competes for the same premium-segment sellers and lifestyle-property buyers Creer targets.
• McGrath Estate Agents: Large Australian residential real estate agency with sales, property management, and auction services across NSW including Newcastle and Lake Macquarie. Directly competes with Creer for listings and management mandates in the same geography and customer segments.
• Ray White: Major national franchise network with strong Newcastle and Hunter Region presence, offering residential sales, property management, and auctions. Closest direct competitor given similar full-service model and overlapping territory.
• Raine & Horne: Heritage Australian real estate brand (founded 1883) with NSW offices including the Hunter Region. Comparable historical positioning and full-service residential offering directly overlap with Creer's value proposition.
• Richardson & Wrench: Long-running Sydney-based real estate brand with Hunter Region offices providing residential sales, auctions, and property management. Similar heritage-style positioning and full-service offerings overlap with Creer's customer base.
• First National Real Estate: Australian cooperative real estate network with member offices across the Hunter Region offering residential sales, rentals, and management. Comparable independent-but-networked model serving similar suburban Newcastle/Lake Macquarie customers.
• Harcourts: International and Australian residential real estate group with NSW Hunter Region coverage, offering sales, auctions, and management. Overlaps with Creer on full-service residential brokerage in the same territory.

Regional players

• Starr Partners: Western Sydney-focused Australian residential real estate group with sales and property management services. Comparable independent full-service brokerage model targeting similar family and investor segments, though primarily serving a different Sydney metropolitan geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCisDR28aG4RqMtDY4M9dZyw/videos?view_as=subscriber
• Facebookfacebook.com/CreerProperty
• Instagraminstagram.com/creerproperty/?hl=en
• LinkedInlinkedin.com/company/creer-property

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creer Property