What Rainbow Dust Colours Ltd does

Rainbow Dust Colours Ltd is a UK-based manufacturer and retailer of professional edible food colourings and cake decoration supplies, founded in 2008 and headquartered in Preston, England. The company designs, manufactures, and distributes a portfolio of colourant formats built around proprietary formulations: ProGel concentrated water-based gels with precision drop-by-drop dosing, ProFlo liquids formulated for airbrush work, ProPowder powders for moisture-shy carriers such as buttercream, royal icing, chocolate, and meringues, and Squires Kitchen COCOL cocoa butter colourings for chocolate work. All ProGel products carry comprehensive dietary certifications (vegan, Halal, Kosher, gluten-free, nut-free, GM-free) and are manufactured to BRC food-safety standards in the UK, with bake-stable formulations validated against standard baking temperatures. The portfolio extends beyond colourings into sugarpastes, modelling pastes, royal icing, isomalt, edible paints, lustre powders, glitter, wafer paper, and sugarcraft essentials, assembled partly through the 2024 acquisition of the heritage Squires Kitchen brand.

The company serves professional cake decorators and wedding-cake designers as its primary segment, with secondary segments in serious hobbyist bakers, chocolatiers, and sugar artists. It monetises through direct-to-consumer e-commerce on a Shopify storefront (rainbowdust.co.uk), Amazon marketplace listings, and a dedicated trade/wholesale account program for professional customers, using pay-as-you-go unit pricing across a wide SKU range. Marketing is multi-channel: organic social (Instagram, Facebook, TikTok), a blog and recipe library, a brand ambassador program featuring competition-winning international cake artists, the Cake & Bake Club email loyalty program, and event sponsorships including Britain's Best Cake 2026. Rainbow Dust operates as part of The Albex Group, a diversified parent, with the 2024 Squires Kitchen acquisition representing its principal inorganic move to date.

Name

Rainbow Dust Colours Ltd

Legal name

Rainbow Dust Colours Ltd

Website

https://rainbowdust.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rainbow Dust Colours Ltd is a UK manufacturer and DTC retailer of professional edible food colourings and cake decoration supplies, serving professional decorators, hobbyist bakers, chocolatiers, and sugar artists through its Shopify storefront, Amazon, and trade accounts.

Ownership category

akta.pro rank

Product category

Cake Decorating Supplies

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (311340)

SIC

Sugar & Confectionery Products (2060), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Application-Specific Color Solutions (Beverage, Dairy, Confectionery, Bakery, Savory, Pet Food) (AFAJAEAH)

akta.pro secondary industries

Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH), Color Blends & Formulation Systems (Standardized Blends, Shade Matching) (AFAJAEAF), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Edible food colourings
• Cake decorating supplies
• Sugarcraft products
• Sugarpaste modelling paste
• Baking decorations

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product purchases through their Shopify e-commerce storefront at rainbowdust.co.uk. Customers purchase individual products across food colourings, sugarcraft supplies, and decorating tools. Free delivery threshold of £40 with £3.99 standard delivery charge.
2. Amazon Marketplace Sales: Products also available through Amazon, with customer reviews and ratings visible on product pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Rainbow Dust Colours Ltd manufactures and retails professional-grade edible food colourings and cake decorating supplies under the Rainbow Dust and Squires Kitchen brands. The core product range includes concentrated gel colourings (ProGel), liquid airbrush colourings (ProFlo), powdered colourings (ProPowder), cocoa butter colourings (COCOL), sugarpaste, modelling pastes, royal icing, edible decorations, and sugarcraft tools designed for cake decorators, chocolatiers, and sugarcrafters.

Product overview

Rainbow Dust Colours Ltd is a UK-based manufacturer and retailer of professional cake decorating and sugarcraft supplies. Founded in 2008 and headquartered in Preston, England, the company offers a comprehensive product portfolio centred around edible colourings and decorating materials. In 2024, Rainbow Dust acquired Squires Kitchen, expanding its range with premium pastes, icings, and specialist products. The core product lines include: ProGel Food Colouring Gels (the flagship concentrated gel colouring), ProFlo Liquid Colouring (for airbrushing), ProPowder Powder Colouring (for moisture-shy applications), and COCOL Cocoa Butter Colourings (for chocolate work); Cake Art Pens (edible dual-nib colouring pens); Sugarpaste and Modelling Pastes including Sugar Florist Paste and High Definition Modelling Paste from Squires Kitchen; Royal Icing and Specialist Sugars including Isomalt and Flexi-Ice; Decorations and Sparkles including Lustre Dust, Sparkle Dust, Metallic Paints, and Edible Glitter; Wafer Paper for decorations and baking; and Sugarcraft Essentials including Edible Glue, Rejuvenator Spirit, Glycerine, Gum Tragacanth, Icing Whitener, and Tylose Powder. All ProGel products are vegan-friendly, Halal certified, and Kosher approved, with bake-stable formulations suitable for professional and hobbyist bakers.

Differentiator

Problem solved

Functional benefit

Brands

• ProGel: Professional-grade concentrated gel food colouring - water-based formula for bold, consistent colour in buttercream, fondant, and royal icing
• ProFlo
• ProPowder
• Cake Art Pens
• Twinkle Dust
• Shimmer Dust
• Squires Kitchen

Products and services

• ProGel Food Colouring Gels Highly concentrated water-based gel food colouring that delivers bold, consistent colour without thinning mixtures. Available in 25g tubes, 100g tubes, and various multipacks (Rainbow, Essentials, Pastels). Bake-stable and suitable for professional cake decorators.
• ProFlo Liquid Food Colouring Liquid food colouring formulated for airbrush work with thinner consistency. Available in 16g bottles in 13 colours including Baby Blue, Black, Brown, Holly Green, Ivory, Navy Blue, Orange, Purple, Red, Rose, Spring Green, Turquoise, and Yellow.
• ProPowder Food Colouring Powder
• Squires Kitchen COCOL Cocoa Butter Colourings
• Cake Art Pens
• Squires Kitchen Sugarpaste and Modelling Paste Range
• Royal Icing and Specialist Sugars
• Decorations and Edible Sparkles
• Cake Art Paint
• Squires Kitchen Edible Wafer Paper
• Sugarcraft Essentials
• Squires Kitchen Brand Portfolio Premium cake decorating brand acquired by Rainbow Dust in 2024. Includes all Squires Kitchen products including sugarpastes, modelling pastes, icings, colourings, and specialist baking supplies.

Quantifiable outcome

• One 25g ProGel tube can colour dozens of cakes
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Squires KitchencoreStrategic or Co-development PartnerIn 2024, Rainbow Dust welcomed Squires Kitchen into the Rainbow Dust family, expanding their range with even more premium decorating products. Squires Kitchen is a heritage brand in the cake decorating industry, known for their specialist sugars, modelling pastes, and professional-grade tools.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Americolor: US-based manufacturer of professional soft gel paste food colourings widely used by cake decorators and bakeries. Direct competitor to Rainbow Dust's ProGel range on concentration, vibrancy, and bake-stability in the same professional channel.
• Renshaw: UK manufacturer of sugarpaste, fondant, royal icing, and marzipan products for cake decorators. Direct competitor to Rainbow Dust's Squires Kitchen sugarpaste and modelling paste lines in the UK professional and hobbyist market.
• PME Cake: UK-based cake decorating supplier offering sugarcraft tools, cutters, colourings, and cake decorating courses. Comparable as a UK cake decorating supplies specialist competing for the same professional and hobbyist decorator customers.
• Chefmaster: US manufacturer of professional food colourings including gel, liquid, and airbrush formats. Direct competitor to Rainbow Dust's ProGel and ProFlo ranges in the professional baker and cake decorator segment.
• Cake Craft Company: UK cake decorating retailer and supplies specialist operating across colourings, pastes, tools, and ingredients. Comparable as a UK-focused cake decorating retailer serving hobbyists and professionals through e-commerce and trade accounts.
• Karen Davies Sugarcraft: UK sugarcraft moulds, pastes, and cake decorating supplies manufacturer. Comparable as a UK-based sugarcraft specialist serving professional cake decorators and hobbyists with decorating pastes and accessories.
• Cake Stuff: UK online retailer of cake decorating supplies, colourings, sprinkles, and baking ingredients. Comparable as a UK-focused multi-channel cake decorating retailer competing for the same hobbyist and professional customer base.

Broad incumbents

• Wilton: Large US-headquartered cake decorating brand offering colourings, sprinkles, tools, pans, and decorating courses. Competes with Rainbow Dust on gel/liquid colourings and decorating supplies but operates at much broader scale and through mass-market retail.

Emerging players

• Sugar & Crumbs: UK-based manufacturer of icing sugar, ganache, and related cake decorating ingredients. Overlaps with Rainbow Dust's sugarcraft essentials and icing categories but focuses on flavoured icing sugar as its core product.
• Icing Images: UK-based edible printing and wafer paper specialist offering printer supplies, edible ink, and wafer paper for cake decorators. Comparable to Rainbow Dust's Squires Kitchen edible wafer paper line in the edible printing/decorating medium segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RainbowDustColours
• Instagraminstagram.com/rainbow_dust_colours
• TikToktiktok.com/@rainbowdustsquireskitch
• Xx.com/RainbowDustLtd
• LinkedInlinkedin.com/company/rainbow-dust-colours-limited

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Dust Colours Ltd