RFID Journal LLC

What RFID Journal LLC does

RFID Journal LLC operates a B2B media and events platform serving the global RFID (radio frequency identification) and adjacent IoT technology community. The company's core offering is the rfidjournal.com website, which publishes news, expert views, case studies, editorials, videos, white papers, and educational content covering RFID, RTLS, IoT, BLE, AI, NFC, LoRaWAN, and IT/infrastructure topics. Beyond editorial, RFID Journal produces the annual RFID Journal LIVE! conference and exhibition (23rd edition in 2025, 80+ exhibitors from 26 countries), an annual awards program recognizing RFID implementation excellence (19th year in 2025), webinars attracting 150-250 participants each, downloadable white papers, and the RFID Professional Institute professional certification. The company is owned and operated by Emerald X, LLC, a trade media holding company.

The underlying technology is a web-based content management and publishing platform with associated event-management infrastructure for the LIVE! conference. The platform serves two primary customer segments: RFID technology decision-makers (enterprise executives, IT/infrastructure leaders, and operations managers in retail, logistics, healthcare, manufacturing, and defense who consume content to inform buying and implementation decisions) and RFID/IoT technology vendors (providers of tags, readers, software, and adjacent solutions seeking to reach qualified buyers through advertising, event sponsorship, and lead-generation content).

Revenue is generated through three primary streams: advertising and sponsorship on the website and newsletter, event revenue from LIVE! (exhibitor fees, attendee registration, conference sponsorships), and content licensing via webinars and white papers that function as turnkey lead-generation assets for sponsors. Pricing is quote-based and not publicly disclosed; contracts tend to be multi-year for advertising and sponsorship. The company runs a sales-led go-to-market motion with a dedicated sales team, led by two Senior Directors of Sales (Alan McIntosh and Matthew Singer) and Managing Editor James Hickey. RFID Journal claims to serve the largest audience of RFID decision-makers worldwide, positioning itself as the dominant information resource in its niche.

Name

RFID Journal LLC

Legal name

RFID Journal LLC

Website

https://rfidjournal.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

RFID Journal LLC is a B2B media and events company serving the global RFID and IoT technology community. It publishes news, case studies, and expert content via rfidjournal.com and produces the annual RFID Journal LIVE! conference and awards program. The company is owned by Emerald X, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising & Sponsorship: RFID Journal generates revenue primarily through advertising placements on its website and in its newsletter, as well as event sponsorships for RFID Journal LIVE! conferences and webinars.
2. Event Revenue: The company produces RFID Journal LIVE! events and generates revenue through exhibitor fees, attendee registration, and conference sponsorships.
3. Content Licensing: White papers, case studies, and webinar content serve as lead-generation assets for sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RFID Journal LLC operates a B2B media and events platform for the global RFID community. It publishes a news and information website covering RFID, RTLS, IoT, BLE, AI, NFC, LoRaWAN, and IT/Infrastructure topics, and produces the annual RFID Journal LIVE! conference and exhibition, the RFID Journal Awards, webinars, white papers, Expert Views content, and RFID Professional Institute certification training for RFID practitioners.

Product overview

RFID Journal LLC operates a unified media and events platform serving the global RFID technology community. The core offering consists of the RFID Journal website as a primary news and information resource, supplemented by the annual RFID Journal Live! conference and exhibition. Additional products include the RFID Journal Awards program recognizing industry excellence, webinars for online lead generation, white papers for thought leadership, Expert Views contributed content section, and RFID Professional Institute certification training. Together these products position RFID Journal as the most relied-upon RFID information resource serving decision-makers worldwide through both digital content and face-to-face events.

Differentiator

Problem solved

Functional benefit

Brands

• RFID Journal LIVE!: Annual conference and exhibition for RFID technology, recognized as the most significant RFID event in the world.
• RFID Journal Awards

Products and services

• RFID Journal Website Online news publication providing up-to-the-minute RFID news, in-depth case studies, best practices, and strategic insights for RFID decision-makers worldwide. Covers RFID, RTLS, IoT, BLE, AI, NFC, LoRaWAN, and IT/Infrastructure topics.
• RFID Journal LIVE! Conference Annual conference and exhibition bringing together industry leaders, expert speakers, and vendors to explore RFID, IoT, AI, and robotics applications across retail, manufacturing, healthcare, defense, and government sectors.
• RFID Journal Awards Annual awards program recognizing excellence in RFID and IoT implementations across categories including Best Retail, Manufacturing, Healthcare/Food, Supply Chain/Logistics, RFID/IoT/AI Implementation, and Best New Product.
• Webinars Online webinar programs covering RFID and IoT topics, providing thought leadership opportunities and targeted lead generation for technology buyers, implementers, and sponsoring vendors.
• White Papers Downloadable research and educational resources covering RFID technology applications, best practices, and industry trends for technology buyers and implementers.
• Expert Views Contributed articles and insights from industry experts covering RFID deployments, technology trends, and implementation guidance across retail, logistics, healthcare, and manufacturing sectors.
• RFID Professional Institute Certification Professional certification program for RFID practitioners covering best practices for determining appropriate RFID technology and deploying solutions, with an updated certification exam and new study guide.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Emerald X, LLCparent companyOthersRFID Journal is owned and operated by Emerald X, LLC, a media company specializing in trade publications and events for technology industries.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Supply Chain Management Review: Established supply chain trade publication covering RFID-driven logistics and inventory initiatives; comparable in audience overlap (supply chain decision-makers who deploy RFID) and trade-media advertising economics.
• Logistics Management: Long-standing logistics and supply chain trade publication covering RFID-enabled tracking and warehouse automation; comparable because its reader base overlaps with RFID implementers at shippers such as UPS and Maersk.
• IndustryWeek: Long-running manufacturing trade publication covering Industry 4.0 and IIoT topics that frequently intersect with RFID deployments such as Cummins's RTI program; comparable in trade-media monetization and overlapping manufacturing reader base.
• SupplyChainBrain: Supply chain media brand covering news, analysis, and events for global logistics and procurement leaders, with frequent RFID adoption coverage; overlaps materially with RFID Journal's logistics/retail reader base.

Direct peers

• Retail TouchPoints: Retail-technology media brand covering store operations, including RFID-based inventory and loss-prevention deployments at retailers such as Walmart and C&A; comparable as a B2B vertical media outlet monetized through ads, events, and content sponsorships.
• IoT World Today: IoT-focused trade publication operated by Informa covering news, analysis, and events for the IoT ecosystem; directly comparable as a B2B media site serving IoT and identification technology decision-makers with similar advertising and event monetization.
• IoT Now: Global IoT media outlet covering enterprise IoT deployments, connectivity, and identification technologies; comparable in target reader (enterprise IoT buyers/operators) and editorial scope spanning RFID, BLE, and adjacent identification tech.
• AZoSensors (AZoNetwork): Trade media network covering sensors, RFID, and identification technology, with content marketing and lead-generation products for vendors; comparable in vertical focus and B2B media monetization model.
• RFID Insider: RFID-dedicated online news and resources publication targeting RFID buyers and implementers; comparable as a niche RFID media property with content marketing and lead-generation offerings aimed at vendors.
• Connected World (Connected World magazine): B2B media brand covering IoT, RFID, and connected-device technologies for enterprise decision-makers; comparable in audience (RFID/IoT implementers), content format (trade publication), and vendor marketing positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/RFIDJournal
• YouTubeyoutube.com/user/RFIDJournal/featured
• Facebookfacebook.com/rfidjournal
• LinkedInlinkedin.com/company/rfid-journal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RFID Journal LLC