What Simply Computing does

Simply Computing is a Canadian-owned Certified Apple Specialist founded in 1984 and headquartered in Vancouver, British Columbia. The company operates five retail locations across British Columbia — Vancouver (main), Langley (Willowbrook Shopping Centre), Victoria, Kamloops (Sahali Mall), plus a dedicated Simply Business office — alongside an owned e-commerce storefront at simply.ca. Its product portfolio spans the full Apple lineup (MacBook Neo/Air/Pro, iMac, Mac mini, Mac Studio, iPad, iPhone, Apple Watch, audio, accessories, displays) in both new and certified pre-owned variants, supplemented by third-party displays (BenQ MA Series) and a recent expansion into pre-owned Windows PCs. The underlying technology is not proprietary; Simply Computing is a credentialed reseller and authorized service provider rather than a product developer.

The business operates a hybrid go-to-market combining bottom-of-funnel physical and e-commerce retail with mid-funnel appointment-based services (repairs, training, sales consultations) and top-of-funnel community/content marketing (Simply Sisters brand ambassadors, Tips blog, charity programs). Revenue is generated through six distinct streams: hardware sales, Apple-authorized repair services, paid technical support and training (billed in 15/25/50-minute blocks plus fixed setup and check-up services), the SimplyGuard multi-tier subscription warranty (up to 5-year coverage with a No Lemon Guarantee), in-house EasyPlan consumer financing (0% interest for up to 12 months, 48-month terms), and a trade-in program that monetizes device recycling. Primary customers are individual consumers in British Columbia, with a secondary business segment served through the Simply Business division. Simply Computing also runs the '250 Refurbished Macs for BC Charities' donation program, donating refurbished Macs to local charities.

Name

Simply Computing

Legal name

Simply Computing

Website

https://simply.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Simply Computing is a Canadian-owned Certified Apple Specialist founded in 1984, operating five British Columbia retail locations and an e-commerce storefront. It sells new and pre-owned Apple products alongside Apple-authorized repairs, training, in-house financing, and proprietary warranty plans.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)

Keywords

• Apple authorized retailer
• Consumer electronics retail
• Device repair services
• Extended warranty plans
• Pre-owned device sales

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sales of new and pre-owned Apple products including Mac computers, iPads, iPhones, Apple Watches, audio equipment, accessories, and displays. Revenue generated from retail and e-commerce transactions.
2. Repair Services: Apple-authorized repairs performed by certified technicians using Apple tools and genuine Apple parts. In-person same-day repairs and service drop-off options.
3. Technical Support and Training: One-on-one training sessions, troubleshooting, Mac/iPhone/iPad setup services, backup services, and device check-ups. Billed per session or as packages (15-min, 25-min, 50-min blocks).
4. Extended Warranty (SimplyGuard): Comprehensive insurance coverage for devices covering accidents, mechanical/electrical failures, and loss. Multiple tiers: SimplyGuard, SimplyGuard Plus (zero deductible), and SimplyGuard Lite for pre-owned devices.
5. In-House Financing (EasyPlan): Interest-free financing program allowing customers to spread payments over 48 months. 0% interest for up to 12 months. Generates revenue through the financing arrangement and payment processing.
6. Trade-In Program: Customer trade-ins of old Mac, iPad, or approved devices with credit towards new purchases. Contributes to environmental sustainability through electronics recycling.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Simply Computing is a Canadian Certified Apple Specialist retailer that sells new and certified pre-owned Apple hardware (Mac, iPad, iPhone, Apple Watch, AirPods, accessories, displays) plus BenQ monitors through five BC retail locations and simply.ca. It also provides Apple-authorized repair, one-on-one training, Simply@Home on-site setup, and time-blocked technical support, financed through its EasyPlan program and backed by the SimplyGuard extended warranty and a trade-in buyback program.

Product overview

Simply Computing is a Canadian-owned and operated Apple retailer (since 1984) operating a multi-location retail and service business. The company offers a unified portfolio combining hardware sales and support services. Core hardware includes MacBook Neo laptops, iPad tablets, iPhone 17e smartphones, Apple Watch wearables, Audio products, Accessories, and Displays (including BenQ MA Series), available in both new and certified pre-owned variants. The service ecosystem centers on Apple-authorized Repair Services, personalized One-on-One Training, Simply@Home on-site support, and device setup/migration services. The company provides in-house EasyPlan Financing for device purchases and SimplyGuard extended warranty/protection plans in three tiers. Additional offerings include a Trade-In Program and a Charity Donation Program. Simply Computing positions itself as a Certified Apple Specialist offering comprehensive sales, service, repairs, training, and financing across British Columbia store locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mac / MacBook Neo (Apple hardware) New Apple Mac and MacBook computers (including the MacBook Neo line) sold to individual consumers and business customers through Simply Computing's BC retail stores and e-commerce site at simply.ca. Targeted at users looking for a Certified Apple Specialist to purchase Apple desktop and notebook computers.
• iPad (Apple hardware) Apple iPad tablets sold as part of Simply Computing's Apple hardware lineup across its BC retail locations and simply.ca. Available to individual consumers and business customers seeking a Canadian Certified Apple Specialist for tablet purchases.
• iPhone 17e (Apple hardware) Apple iPhone 17e smartphone offered as part of Simply Computing's new Apple hardware lineup, sold through its BC stores and simply.ca to consumers and business customers.
• Apple Watch, AirPods, Apple Accessories and Displays Apple wearable (Apple Watch), audio (AirPods), accessories, and Apple-branded display products sold alongside Simply Computing's core Apple hardware lineup through BC retail stores and simply.ca.
• Pre-owned and certified pre-owned Apple devices Certified pre-owned Apple hardware sold through Simply Computing as a lower-cost alternative to new Apple devices. Targeted at price-sensitive consumers and businesses wanting Apple products at a discount, backed by Simply Computing's retailer support.
• BenQ displays BenQ computer monitors sold alongside Apple hardware through Simply Computing's BC retail stores and simply.ca, often used to complement Mac and iPad setups.
• Apple-authorized repair service In-warranty and out-of-warranty Apple-authorized repair service performed by Simply Computing technicians using genuine Apple parts. Targeted at Apple device owners in BC who want authorized, local repairs rather than shipping devices away or using unauthorized shops.
• One-on-one training sessions Booked, individualized Apple-product training sessions delivered by Simply Computing staff to help individual consumers and business customers learn to use their Apple devices.
• Simply@Home on-site setup and support On-site setup, installation, and technical support delivered by Simply Computing technicians at the customer's home or business location across BC, for Apple hardware and related devices.
• Time-blocked technical support Booked technical support in 15-, 25-, and 50-minute paid time blocks, delivered by Simply Computing staff to Apple device owners needing help with setup, troubleshooting, or usage questions.
• SimplyGuard extended warranty (3 tiers) Simply Computing's in-house extended warranty and protection plan offered in three tiers to cover Apple hardware purchases beyond the manufacturer's warranty. Sold alongside Simply Computing hardware purchases to individual consumers and businesses.
• EasyPlan financing Simply Computing's installment financing program for hardware purchases, offering up to 12 months interest-free and longer-term 48-month payment plans to qualifying individual consumers and business customers.
• Trade-In / device buyback program Trade-in service that estimates the value of a customer's existing device and applies it as credit toward a new purchase at Simply Computing, available in-store and online via a transparent estimator.
• Charity donation program Program allowing customers to donate the residual value of traded-in devices to charitable causes in partnership with Simply Computing, rather than taking the credit themselves.
• Simply Business division services Dedicated business-to-business services delivered through simplybusinessit.ca, including multi-device procurement, device fleet management, dedicated IT support, and on-site assistance for small and mid-sized businesses buying Apple hardware.

Quantifiable outcome

• Device purchase financing available at 0% interest for up to 12 months
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• London Drugs: Western Canada-based general retailer with a significant electronics department carrying Apple and competing products, plus in-store services. Comparable as a BC regional competitor for Apple consumer electronics sales; differs as a multi-category (pharmacy, grocery) retailer.
• Compugen: Canadian IT solutions provider offering hardware procurement, managed services, and workplace technology support including Apple products. Comparable as a Canadian competitor for B2B Apple procurement and IT services, though broader in cross-vendor scope.

Direct peers

• Best Buy Canada: Canada's largest consumer electronics retailer selling the same Apple lineup (Mac, iPad, iPhone, Apple Watch) plus competing brands. Directly competes with Simply Computing on retail storefront, online, Geek Squad-style services, and trade-in programs across many of the same BC metro markets.
• Simply Mac: North American Apple Premium Reseller chain selling new and certified pre-owned Apple products, accessories, and services. Closest direct peer to Simply Computing — same Apple-specialist model, similar certified pre-owned emphasis, and overlapping target customer.
• Canada Computers: Major Canadian computer and electronics retailer carrying Apple products alongside Windows OEMs. Comparable to Simply Computing in its new/refurbished mix, technical expertise emphasis, and SMB/consumer customer base, with a larger geographic footprint across Canada.
• The Source: Bell Canada-owned national consumer electronics retail chain selling smartphones, computing, and accessories including Apple products. Comparable on storefront retail and trade-in programs; differs in being carrier-tied and broader in non-Apple assortment.

Broad incumbents

• Micro Center: US specialty retailer focused on computers, components, and consumer electronics with deep Apple assortment plus expert-led service. Comparable on the Apple-specialist positioning and high-touch customer experience, though US-only and bigger in scope.
• CDW Canada: Canadian arm of the major technology products and solutions reseller serving business and education customers. Comparable to Simply Computing's Simply Business division in addressing B2B/enterprise Apple procurement, IT support, and fleet deployment.
• Apple Retail (Apple Store): Apple's own direct retail channel selling the same products, services (Apple-authorized repairs, Today at Apple training), and AppleCare+ warranty. Comparable as the OEM incumbent Simply Computing is reselling for; the primary competitive threat on price, service, and brand experience.

Emerging players

• Experimax: US-based franchise specializing in buying, selling, and trading certified pre-owned Apple devices and accessories. Comparable on the recertified Apple business model and trade-in flywheel, though smaller scale and US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simplydotca
• Facebookfacebook.com/simplydotca
• LinkedInlinkedin.com/company/simply-computing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Computing