HomeShield Pest Control
HomeShield Pest Control is a family-owned pest management company founded in 2009 that provides eco-friendly residential and commercial pest control services, including rodent exclusion, termite treatment, and attic restoration, across 14 California counties and two Florida markets using EcoSMART green insecticide products.
- Company typePrivate
- Founded2009
- HeadquartersAnaheim, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What HomeShield Pest Control does
HomeShield Pest Control is a privately held, family-owned pest management company founded in 2009 by Ian Morgan and headquartered in Anaheim, California. The company provides residential and commercial pest control services covering more than 15 pest categories including ants, cockroaches, bed bugs, spiders, mosquitoes, fleas, ticks, termites, and rodents, plus specialty services such as rodent exclusion, attic cleaning, attic insulation, wood repair and construction, fumigation, and bird control. Treatment delivery is differentiated by exclusive use of EcoSMART 100% green insecticide products, positioning the company in the eco-friendly segment of the pest control market with appeal to households with children and pets.
The company operates through a direct field-service distribution model with 12+ physical office locations serving 14 California counties (Contra Costa, El Dorado, Los Angeles, Orange, Placer, Riverside, Sacramento, San Bernardino, San Diego, San Joaquin, Solano, Sutter, Yolo, Yuba) and two Florida markets (Davie and Vero Beach), covering more than 50 California cities. Customer acquisition combines inbound phone sales, website lead capture with free quote requests, a content marketing engine of 280+ region-specific articles, and a referral program that the company states generates most of its business. Service delivery is backed by a 100% satisfaction guarantee with unlimited free maintenance calls between scheduled visits.
The revenue model is a mix of subscription-recurring pest control service contracts and project-based specialty services. Pricing is custom, quote-based, and not publicly disclosed. The company is licensed throughout California, bonded and insured, operates 7am-7pm seven days a week, and holds NPMA QualityPro GreenPro certification along with BBB accreditation. The company has been recognized as a Fortune 5000 firm by Inc. Magazine and as a Nextdoor Neighborhood Favorite for three consecutive years (2022-2024), supported by 8,000+ five-star reviews on Google and Yelp.
HomeShield Pest Control firmographics
Firmographics- Name
- HomeShield Pest Control
- Legal name
- HomeShield Pest Control
- Website
- https://homeshieldpestcontrol.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HomeShield Pest Control is a family-owned pest management company founded in 2009 that provides eco-friendly residential and commercial pest control services, including rodent exclusion, termite treatment, and attic restoration, across 14 California counties and two Florida markets using EcoSMART green insecticide products.
- Ownership category
- akta.pro rank
HomeShield Pest Control industry classification
Industry- Product category
- Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Recurring Maintenance Plans (General Pests) (HSAMAAAN)
- akta.pro secondary industries
- Eco-Friendly/Organic Outdoor Pest Control (Botanical, Beneficials, IPM) (HSAIANAJ), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF), Preventive Barrier Treatments & Exclusion/Sealing (General) (HSAMAAAG)
Keywords
Where HomeShield Pest Control is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
HomeShield Pest Control business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Professional Pest Control Services: HomeShield generates revenue through recurring professional pest control service visits for residential and commercial customers. Services include pest control, termite control, rodent exclusion, attic cleanup, bed bug control, mosquito control, and specialty services. The subscription-like recurring service model implies regular scheduled visits with ongoing revenue from each customer account.
- Specialty Services (One-Time Projects): One-time or project-based services including attic cleaning, attic insulation, wood repair and construction, and fumigation services. These are likely episodic revenue events driven by specific customer needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom pricing based on property size, infestation type, and service plan — quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
HomeShield Pest Control product offering
Product offeringCore offering
HomeShield Pest Control is an extermination service company that provides bed bug, roach, flea, rodent, ant, and spider control treatments, alongside broader residential and commercial pest management. Services span recurring pest control plans, termite treatment and wood repair, rodent exclusion, attic cleaning and insulation, mosquito control, bee and wasp removal, fumigation, and eco-friendly treatments using EcoSMART green products. The company operates across 14 California counties and two Florida locations, delivering services directly through licensed, bonded and insured field technicians.
Product overview
HomeShield Pest Control offers a comprehensive suite of pest management services organized around residential and commercial core offerings, supplemented by specialized services. The residential and commercial pest control services form the foundation, addressing common insects (ants, cockroaches, beetles, centipedes, crickets, flies, moths, silverfish, stink bugs) and arachnids (spiders, scorpions). Specialized services include rodent control with exclusion and attic services, termite control with wood repair, bed bug elimination, mosquito control, bee and wasp removal, fumigation, bird control, and eco-friendly treatments using EcoSMART products. The company operates across California and Florida with locations in Los Angeles, Orange County, San Diego, Sacramento, San Francisco, and Vero Beach.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Pest Control Comprehensive pest control services for homeowners covering insects, arachnids, and rodents including ants, cockroaches, spiders, fleas, ticks, mosquitoes, scorpions, centipedes, beetles, moths, crickets, flies, stink bugs, boxelder bugs, bed bugs, and stinging insects.
- Commercial Pest Control Professional pest management services for commercial clients across multiple verticals including HOAs and property management, government buildings, healthcare facilities, industrial and warehousing operations, office buildings, restaurants, and schools.
- Rodent Control Rodent elimination services targeting mice, rats, and squirrels for residential and commercial properties.
- Termite Control Termite inspection, treatment, and prevention services for residential and commercial properties.
- Bed Bug Control Specialized bed bug elimination services for residential and commercial properties.
- Mosquito Control Mosquito prevention and elimination services for residential yards and commercial outdoor spaces.
- Bee & Wasp Control Removal and control services for bees, wasps, hornets, and other stinging insects at residential and commercial properties.
- Fumigation Services Professional fumigation treatments for severe residential and commercial pest infestations.
- Rodent Exclusion Structural sealing and exclusion services designed to prevent rodent entry into residential and commercial buildings.
- Attic Cleaning Cleaning services for rodent-infested or contaminated attic spaces, typically performed alongside rodent control.
- Attic Insulation Installation and replacement of attic insulation, often combined with rodent deterrent and cleanup solutions.
- Wood Repair & Construction Repair and reconstruction services for wood damaged by termites or other wood-destroying pests.
- Eco-Friendly Pest Control Services Environmentally responsible pest control services using EcoSMART organic and green insecticide products that are safe for children, pets, and the environment.
- Bird Control Pigeon and pest bird prevention, exclusion, trapping, and cleanup services for residential and commercial properties.
Quantifiable outcome
- 5.0 out of 5 stars average rating from 8,000+ customer reviews
- +2 more outcomes
Companies that use HomeShield Pest Control
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
HomeShield Pest Control technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HomeShield Pest Control partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EcoSMARTcoreHomeShield Pest Control uses EcoSMART products exclusively — described as the world's leader in green pesticide solutions and the only 100% green insecticide proven to work. This is a key product partnership enabling the company's eco-friendly positioning and differentiation.
- National Pest Management Association (NPMA)minorHomeShield is a member of the NPMA, the leading trade organization for the pest control industry. Membership provides industry credibility, standards compliance, and access to best practices.
- Pest Control Operators of CaliforniaminorHomeShield is a member of the Pest Control Operators of California, a state-level industry trade association providing networking, advocacy, and standards for pest control operators in California.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HomeShield Pest Control competitors and assessment
Company assessmentDirect peers
- Massey Services: Large privately held pest and termite management company with significant Florida presence — particularly relevant given HomeShield's Davie and Vero Beach Florida locations.
- Truly Nolen: Family-owned, branded pest control company offering residential and commercial services across the US and internationally with a distinctive yellow-truck branding model — directly comparable in positioning and ownership structure.
- Bulwark Exterminating: Regional residential pest control company with multi-state US coverage; offers recurring service plans and termite programs similar to HomeShield's core offering.
- Western Exterminator (Rollins): Western US-focused pest control brand under Rollins; provides residential and commercial pest control with significant California presence — a direct head-to-head competitor to HomeShield in core counties.
Emerging players
- Aptive Environmental: Fast-growing, private equity-backed residential pest control operator with subscription-based service plans and a tech-enabled customer experience — comparable recurring-revenue motion targeting similar homeowner segments.
- Mosquito Joe: Franchise-based outdoor pest and mosquito control specialist; comparable outdoor pest service line that overlaps with HomeShield's mosquito control offering and recurring service model.
- Greenix Pest Control: Eco-friendly residential pest control company using sustainable practices; comparable to HomeShield's EcoSMART/green positioning and recurring service model.
Regional players
- Arrow Exterminators: Privately held pest control operator concentrated in the US Southeast; comparable service model and recurring revenue approach, but operates outside HomeShield's core California territory.
Broad incumbents
- Orkin (Rollins): Rollins' flagship residential and commercial pest control brand; the largest US pest control company with national coverage that overlaps directly with HomeShield's California service territory.
- Terminix (Rentokil Terminix): One of the largest US pest control operators (now part of Rentokil Initial), Terminix is a direct competitor offering residential and commercial pest, termite, and rodent control nationwide — competing with HomeShield in California and Florida markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HomeShield Pest Control social profiles
Digital presenceHomeShield Pest Control compliance and trust
Trust signalCompliance3 records
HomeShield Pest Control financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeShield Pest Control leadership team
Management profileNumber of profiles
Profiles1 record
HomeShield Pest Control funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeShield Pest Control M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeShield Pest Control
What does HomeShield Pest Control do?
HomeShield Pest Control is an extermination service company that provides bed bug, roach, flea, rodent, ant, and spider control treatments, alongside broader residential and commercial pest management. Services span recurring pest control plans, termite treatment and wood repair, rodent exclusion, attic cleaning and insulation, mosquito control, bee and wasp removal, fumigation, and eco-friendly treatments using EcoSMART green products. The company operates across 14 California counties and two Florida locations, delivering services directly through licensed, bonded and insured field technicians.
Is HomeShield Pest Control a public or private company?
HomeShield Pest Control is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HomeShield Pest Control founded?
HomeShield Pest Control was founded in 2009. It employs 11 to 50 people.
Where is HomeShield Pest Control based?
HomeShield Pest Control is headquartered in Anaheim, United States, in the North America region.
How does HomeShield Pest Control make money?
Two revenue lines are on record. Professional Pest Control Services are the primary driver. The others are specialty Services (One-Time Projects).
Who are HomeShield Pest Control's main competitors?
Direct peers on record are Massey Services, Truly Nolen, Bulwark Exterminating and Western Exterminator (Rollins). Emerging players are Aptive Environmental, Mosquito Joe and Greenix Pest Control. Arrow Exterminators is listed as a regional player. Broad incumbents are Orkin (Rollins) and Terminix (Rentokil Terminix).
Does HomeShield Pest Control have an API?
No public API is recorded for HomeShield Pest Control.
What industry is HomeShield Pest Control in?
HomeShield Pest Control's product category is Pest Control Services. Its primary akta.pro industry code is HSAMAAAN, Recurring Maintenance Plans (General Pests), with a secondary code of HSAIANAJ, Eco-Friendly/Organic Outdoor Pest Control (Botanical, Beneficials, IPM). Its NAICS code is 561710 and its SIC code is 7340.