Geoinsight

What Geoinsight does

Geoinsight is a privately held Istanbul-based location intelligence and geospatial data company, founded in 2014, that sells GIS software, geospatial datasets, and consulting services to enterprise customers in Turkey, with adjacent reach into Central Asia. Its core products are Mapinsight, a GIS software platform for demographic and socio-economic analysis and thematic mapping, and Locater, a CRM geocoding tool that lets enterprises visualize their own customer base on maps; both are supported by a Locater API for system integration. The company maintains a substantial proprietary geospatial dataset covering Turkey's 81 provinces, 973 districts, and 45,000 neighborhood polygons, with 50+ annual-updated demographic variables, plus broader coverage of administrative borders, roads, and POIs for the USA, Europe, and parts of Asia.

Geoinsight monetizes through a mix of one-time data and report purchases (POI store-location lists, country retail/real estate reports, and demographic packages priced in Turkish Lira) sold via an online DataStore, custom consultancy engagements in trade area analysis, market potential sizing, and network optimization, and R&D-funded smart city work conducted at METU Technopolis. Primary verticals are Retail (grocery and cosmetics chains including CarrefourSA, Migros, Şok Marketler, Gratis, Watsons, EVE, and Rossmann), FMCG, Real Estate, and Finance (via a proprietary Living Standards Index). In October 2021 it extended its distribution through a partnership with g-Xperts to offer Google Business Location Services to the Turkish market. Headcount is reported at 1-10 employees and no revenue, funding, or institutional ownership is disclosed.

Name

Geoinsight

Legal name

Geoinsight

Website

https://geoinsight.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Geospatial Analytics and Location Intelligence Software

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Software Publishers (5132), Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Location Intelligence, Analytics & Geospatial BI (BPAMANAE)

akta.pro secondary industries

GIS & Spatial Data Management Platforms (BPAMANAK), Geocoding, Search & Place Data Platforms (BPAMANAC), Geospatial BI & Location Analytics (HDAEAMAK), Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)

Keywords

• Geospatial data analytics
• Location intelligence software
• GIS mapping services
• Geomarketing consulting
• Demographic data products

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Geospatial Data Products: One-time purchase of coordinate-based POI (Point of Interest) data, demographic datasets, and administrative border files sold through the DataStore. Products include store location lists for retailers (CarrefourSA, Migros, Rossmann, Watsons, etc.) and regional data packages.
2. Analytics Reports: Pre-packaged research reports on retail, real estate, and demographic/socio-economic analysis for specific markets (Turkey, Uzbekistan) sold as downloadable PDF documents.
3. Consultancy Services: Custom consulting engagements for market potential analysis, trade area analysis, network optimization, customer segmentation, and strategic planning based on location intelligence.
4. Smart City Projects: R&D projects including the METU Technopolis smart city initiative for barrier-free accessibility analytics using GIS-based participatory data infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Geoinsight sells proprietary GIS software (Mapinsight for thematic geographic market analysis and Locater for CRM data geocoding) alongside curated geospatial datasets covering Turkish and global administrative borders, demographic and socio-economic variables, and Point of Interest (POI) store-location lists for major retailers. It complements these software and data products with pre-packaged analytics reports and bespoke consultancy services for trade area analysis, market potential sizing, customer segmentation, and site selection, targeting enterprise buyers in retail, FMCG, real estate, and finance.

Product overview

Geoinsight is a location intelligence company offering a unified platform combining Data, Software, and Consultancy services for geographic and market analysis. The core products include Mapinsight (GIS software for thematic mapping and trade area analysis) and Locater (CRM geocoding and customer visualization). These are supported by a comprehensive data portfolio including Geospatial Data (administrative borders, demographic and socio-economic data for Turkey, USA, Europe, and Asia) and Point of Interest (POI) data products covering retail, grocery, and cosmetic store locations. The consultancy services encompass Data Analytics, Location Analytics, Marketing Intelligence, and Strategic Segmentation Reports. The company also maintains an R&D project (METU Technopolis Smart City Accessibility Project) and offers partner products through Google Business Location Services. All offerings are delivered with a focus on data-driven decision making for retail, FMCG, real estate, and finance sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Mapinsight: GIS software platform enabling geographical understanding of markets, demographic analysis, segmentation, and address geocoding.
• Locater

Products and services

• Mapinsight GIS Software Proprietary GIS software enabling geographic understanding of markets, demographic and socio-economic analysis, and catchment area visualization. Used by retail, FMCG, real estate, and finance enterprises for trade area analysis, customer profiling, and market potential assessment.
• Locater CRM Geocoding Tool Customer geocoding and visualization tool that integrates with CRM systems to map and analyze a company's own customer base, enabling location-based customer targeting and marketing by visualizing customer data on maps.
• Geospatial Data Products Administrative borders (province, district, neighborhood), demographic data, and socio-economic data for Turkey, USA, Europe, and Asia. Includes population, age breakdowns, income, expenditure, and SES groups. Sold via one-time perpetual license through the online DataStore.
• Point of Interest (POI) Store Location Data Coordinate-based store location lists for major Turkish retailers (e.g., Migros 2,508 stores, CarrefourSA 738 stores, Şok Marketler 8,280 stores, Gratis 672 stores, Watsons 371 stores, EVE 227 stores, Rossmann 130 stores) and other sectoral POI categories including food courts, government buildings, and service providers.
• Catchment and Trade Area Analysis Reports Pre-packaged analysis reports providing demographic variables, population, age groups, education breakdowns, socio-economic status, income and expenditure data, and competition analysis for geographic trade areas.
• Strategy and Segmentation Reports Statistical and location-based market segmentation and strategy reports that identify market size, competition, and target customers to develop blue ocean strategies.
• Sales Modelling and Forecasting Geographic sales estimation models that prioritize markets across provinces, districts, neighborhoods, and streets using location similarity clustering and behavioral similarity clustering.
• Turkey Retail Sector Summary Report 2008-2018 Comprehensive report covering Turkey demographic structure, economic structure, retail industry, e-commerce, foreign investments, shopping centers expansion, and Istanbul Shopping Centers Index.
• Uzbekistan Retail and Real Estate Analysis Report (Özbekistan Perakende ve Gayrimenkul Analiz Raporu) Demographic and socio-economic analysis report covering Uzbekistan retail and real estate sectors, including Tashkent province analysis, population demographics, economic structure, and market gaps.
• Consultancy Services Strategic consultancy for market potential analysis, competitive landscape analysis, customer profile analysis, trade area analysis, and risk management using data-driven strategies. Engagements are bespoke and priced on direct inquiry.
• Google Business Location Services (Partner Offering) Business location services platform delivered through the g-Xperts partnership, providing Google Maps integration and online listing management for Turkish retail market customers.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• g-XpertscoreGTM or Marketing Partner · 19 October 2021g-Xperts and Geoinsight partnered to bring Business Location Services and Google Gold Standard to the Turkish market. The partnership combines Geoinsight's location intelligence expertise and market know-how with g-Xperts' technology and Google Maps platform. Geoinsight extends its services to include Business Location Services (BLS) to provide online listing management for customers.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mapbox: Developer-focused mapping and location platform serving enterprise and consumer apps. Comparable as a platform competitor in custom map-building and location APIs that overlaps with Mapinsight and Locater.
• Pitney Bowes (Location Intelligence): Long-standing provider of location intelligence, geocoding, and demographic data products. Comparable as a competitor offering postal/address data and demographic datasets at scale similar to Geoinsight's Turkish demographic files.
• Esri: Global GIS platform leader with ArcGIS. Comparable because Esri defines the enterprise mapping category in which Geoinsight's Mapinsight competes, though Geoinsight focuses on a localized, verticalized subset of Esri's broad capability stack.
• HERE Technologies: Enterprise mapping and location data platform with strong automotive and logistics roots. Comparable as a broad incumbent offering geospatial data and location services that overlap with Geoinsight's POI and administrative border offerings.
• Google Maps Platform: Cloud-based maps, geocoding, and location services from Google. Comparable as the underlying infrastructure Geoinsight resells through the g-Xperts partnership and as a competitor providing POI and geocoding capabilities at global scale.

Emerging players

• Foursquare: Location technology and POI data provider with consumer and enterprise products. Comparable as a competitor in global POI datasets and location-based audience analytics, though at significantly larger scale.
• Placer.ai: Foot-traffic and location analytics platform focused on retail and real estate verticals. Comparable because it targets the same retail network optimization and trade area use cases that Geoinsight serves with Mapinsight, using a more capital-intensive, panel-based methodology.
• SafeGraph: POI data and geospatial analytics provider for retailers, real estate, and academics. Comparable as a direct competitor in curated POI datasets that overlaps with Geoinsight's store-list and POI products.

Others

• Statista (Turkey/Retail coverage): Large-scale data and market research publisher. Comparable as an indirect competitor for the pre-packaged retail and real estate research reports Geoinsight sells (e.g., Turkey Retail Sector Summary), particularly to corporate buyers using Statista as an alternative source.

Regional players

• Esri Turkey (ESRI Türkiye): Local Turkish distributor and implementation partner of Esri serving the same geographic market. Comparable as the most direct in-market competitor, offering enterprise GIS capability against Geoinsight's vertically-specialized Mapinsight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/geoinsightrc
• LinkedInlinkedin.com/company/geoinsight-research-and-consultancy
• Instagraminstagram.com/geoinsightrc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geoinsight