KSRO

Radio Broadcastingksro.com

Company typePrivate
Founded-
HeadquartersSanta Rosa, United States
Headcount1–10
GTM typeB2C
OfferingServices

KSRO firmographics

Firmographics

Name: KSRO
Legal name: Amaturo Sonoma Media Group LLC
Website: https://ksro.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

KSRO industry classification

Industry

Product category: Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro industry: PRIMARYMPABACAD
Independent Local Radio Stations
Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)
SECONDARYMPABACAC
Local Radio Station Groups (Owned & Operated/Station Chains)
Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

News talk radio
Fm am broadcasting
Live audio streaming
Radio advertising sales
Community events calendar

Where KSRO is headquartered

Location

Headquarters

HQ city: Santa Rosa
HQ country: United States
HQ region: North America

Offices1 record

Markets served

KSRO business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising Revenue: KSRO generates revenue primarily through advertising sold to local businesses and national advertisers. The station offers various ad formats including traditional radio spots and digital advertising across their streaming platforms and website. Advertising inquiries are directed through Sonoma Media Group's sales team.
Event Sponsorships: The station features community events on their platform, including the Santa Rosa Wednesday Night Market, Acoustic Sunsets at Sonoma Botanical Garden, and other local events. These events likely offer sponsorship opportunities for local businesses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

KSRO product offering

Product offering

Core offering

KSRO is a Sonoma County news/talk radio station that broadcasts local and nationally syndicated programming across 103.5FM, 96.9FM, and 1350AM, with online live streaming and a mobile app for listeners. It sells advertising airtime and sponsorships to local businesses, and operates a free community events calendar for event organizers. The core revenue product is local audience reach delivered via traditional radio plus digital streaming channels.

Product overview

KSRO (103.5FM, 96.9FM & 1350AM) is a radio broadcasting company serving Sonoma County, California, operated by Amaturo Sonoma Media Group (ASMG). The company offers a multi-platform audio media portfolio centered on FM and AM radio broadcasts, complemented by live streaming services via StreamGuys, a dedicated mobile application, podcast on-demand content, and community-focused programming. Core offerings include FM radio at 103.5FM and 96.9FM, AM radio at 1350AM, live online streaming, mobile app access, podcast distribution, community events calendar, news content, email newsletters (Listener Club), and SMS messaging (Text Club). The programming lineup includes nationally syndicated shows such as The Guy Benson Show, Coast to Coast AM, Markley Van Camp & Robbins, The Joe Pags Show, and The Dave Ramsey Show, alongside local community segments like Ask The Expert. The station also provides sports coverage including Golden State Warriors and Las Vegas Raiders game broadcasts.

Differentiator

Problem solved

Functional benefit

Products and services

KSRO 103.5FM Radio Broadcast Primary FM radio broadcast at 103.5FM delivering news, talk shows, sports, and community programming to Sonoma County listeners.
KSRO 96.9FM Radio Broadcast Secondary FM radio broadcast at 96.9FM extending KSRO's news/talk coverage across Sonoma County.
KSRO 1350AM Radio Broadcast AM radio broadcast at 1350AM providing talk radio and regional news coverage for Sonoma County and beyond.
KSRO Live Stream Live audio streaming service available via StreamGuys, allowing listeners worldwide to tune in to KSRO online in real time through the website or mobile app.
KSRO Mobile App Dedicated iOS and Android mobile app providing live stream access, on-demand content, and on-the-go listening for KSRO listeners.
KSRO Events Calendar Community events calendar on the KSRO website showcasing Sonoma County local events, with Google Calendar, iCal, and Eventbrite integration for free event promotion.
KSRO Podcast Content On-demand podcast distribution of KSRO radio shows and segments available through the KSRO website and streaming platforms.
Golden State Warriors Game Broadcast Coverage Live broadcast coverage of Golden State Warriors NBA basketball games for Sonoma County listeners, including a published game schedule on the KSRO website.
Las Vegas Raiders Game Broadcast Coverage Live broadcast coverage of Las Vegas Raiders NFL football games for Sonoma County listeners, including a published 2023 game schedule on the KSRO website.
KSRO Text Club SMS-based messaging club that sends subscribers station news, event updates, and promotional content via text message.
KSRO Listener Club Free VIP membership email newsletter delivering important local Sonoma County news and events directly to subscribers' inboxes.

Companies that use KSRO

Customer profile

Named customers2 records

Segments1 record

Ideal customer profiles2 records

KSRO technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

KSRO partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

StreamGuyscoreTechnology or IntegrationStreamGuys is KSRO's third-party audio streaming provider, enabling live broadcast streaming through their professional streaming infrastructure. The partnership allows KSRO to deliver high-quality audio content to online listeners worldwide beyond traditional radio broadcast range.
InterTech Media LLCcoreTechnology or IntegrationInterTech Media LLC powers the KSRO website through their OneCMS platform and provides overall technology infrastructure for the station's digital operations.
Amaturo Sonoma Media GroupcoreOthersAmaturo Sonoma Media Group (ASMG) is the parent company of KSRO. ASMG operates multiple radio stations in the Sonoma County area including KZST 100.1, KFGY Froggy 92.9, KVRV 97.7 The River, KHTH HOT 101.7, KWVF The Wolf 102.7, and KJZY HD-2 The Bull 99.1.
Golden State WarriorsminorGTM or Marketing PartnerKSRO broadcasts Golden State Warriors NBA basketball games, providing sports entertainment content to local listeners.
Las Vegas RaidersminorGTM or Marketing PartnerKSRO broadcasts Las Vegas Raiders NFL football games, offering sports programming to the local audience.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

KSRO competitors and assessment

Company assessment

Broad incumbents

Cumulus Media: Large national radio broadcaster with stations across California. Comparable as a broad incumbent offering similar ad-supported talk and music formats with portfolio-level sales and digital distribution infrastructure.
Audacy (formerly Entercom/CBS Radio): Major U.S. radio broadcaster operating multiple stations in California markets. Comparable as a broad incumbent with national reach, podcast platforms, and digital ad technology competing for the same advertiser and listener base.
iHeartMedia Sonoma County cluster: National radio broadcasting conglomerate that operates competing stations in adjacent Northern California markets. Comparable as a large incumbent with multi-station portfolio scale, programmatic ad tech, and podcast distribution platforms.

Direct peers

KGO 810 AM: Bay Area news/talk AM station with a comparable mix of syndicated and local programming. Operates as a direct format peer competing for the same Northern California talk radio audience.
KOH News Talk 780 AM: Independent news/talk AM station in Reno, Nevada with comparable syndicated programming mix (Coast to Coast, Dave Ramsey). Directly comparable as a regional news/talk AM broadcaster with multi-platform digital distribution.
KFBK NewsRadio 1530 AM: Sacramento-based news/talk AM station operated by iHeartMedia. Comparable as a regional news/talk AM with syndicated national programming plus local content, serving a Northern California market.
KZST 100.1: Sister station under Amaturo Sonoma Media Group in Sonoma County. Competes for the same local advertising dollars and listener share in the same geographic market, with overlapping news/talk and music format coverage.
KFGY 92.9 Froggy: Sister station under ASMG operating in Sonoma County with a country format. Directly comparable as a co-owned local commercial radio station competing for the same Sonoma County listener base and advertising pool.
KCBS All News 740 AM: San Francisco Bay Area all-news AM station. Comparable as a major-market news/talk radio operation competing for similar advertiser and listener segments across Northern California.

Regional players

NPR Member Stations (KQED, KXJZ): Public radio operators in Northern California providing news/talk content. Comparable as a competing audio news provider for Sonoma County listeners, but operates on non-commercial member-supported model rather than advertising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

KSRO compliance and trust

Trust signal

Compliance4 records

KSRO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KSRO leadership team

Management profile

Number of profiles

Profiles5 records

KSRO funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KSRO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KSRO

What does KSRO do?

Is KSRO a public or private company?

KSRO is a private company. It is classified as corporate owned and is currently operating.

When was KSRO founded?

KSRO was founded in -1. It employs 1 to 10 people.

Where is KSRO based?

KSRO is headquartered in Santa Rosa, United States, in the North America region.

How does KSRO make money?

Two revenue lines are on record. Advertising Revenue is the primary driver. The others are event Sponsorships.

Who are KSRO's main competitors?

Broad incumbents on record are Cumulus Media, Audacy (formerly Entercom/CBS Radio) and iHeartMedia Sonoma County cluster. Direct peers are KGO 810 AM, KOH News Talk 780 AM, KFBK NewsRadio 1530 AM, KZST 100.1, KFGY 92.9 Froggy and KCBS All News 740 AM. NPR Member Stations (KQED, KXJZ) is listed as a regional player.

Does KSRO have an API?

No public API is recorded for KSRO.

What industry is KSRO in?

KSRO's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAD, Independent Local Radio Stations, with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.