Linker
Linker is a Riyadh-based B2B SaaS company that provides Saudi e-commerce sellers and restaurants with a multi-channel platform (Linker Sellers) and an AI-powered conversational agent (Linker AI Agent) for synchronizing sales, inventory, orders, and customer service across marketplaces, social platforms, and WhatsApp.
- Company typePrivate
- Founded2023
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Linker does
Linker is a Saudi Arabia–based B2B SaaS company (legally Rawabit Al Sharq for Information Technology) founded in 2023 and headquartered in Riyadh, operating in the multi-channel e-commerce integration and conversational AI segments. The company offers two core products: Linker Sellers, a multi-channel commerce management platform that synchronizes product catalogs, inventory, pricing, and orders across Amazon Saudi Arabia, Noon, Shopify, Zid, Google Shopping, Facebook Marketplace, Instagram Shop, and WhatsApp; and Linker AI Agent, an autonomous conversational agent deployed across WhatsApp, websites, and Instagram for 24/7 multilingual customer service, sales, and lead qualification. A third offering, Linker Restaurants, addresses the food-delivery segment with a centralized control plane for menu and order management across delivery apps.
The underlying technology combines WhatsApp Business API integration with an AI agent layer (text and voice modalities) and structured-data handling for inventory, order, and pricing synchronization. Distribution combines a self-serve product-led motion (linker-sellers.com, a free WhatsApp Link Generator, an Arabic content blog) with a sales-assisted enterprise motion (demo requests, Meta Business Manager verification guides, custom pricing). Marketing reach is built through a presence on 8+ social platforms and participation in regional events such as Seamless Riyadh 2023. Revenue is generated primarily through annual SaaS subscriptions across the three product lines, with custom pricing for larger accounts.
Linker is privately held and seed-funded, having closed a 6 million Saudi Riyal (~$1.6M USD) round in 2023 led by Hassan Nasser Al-Dosari with co-investor Nama Al Sharq. The company positions itself as the only multi-channel commerce platform of its kind in Saudi Arabia, aligning its narrative with Saudi Vision 2030 digitalization goals and targeting 9+ verticals from e-commerce and restaurants to education, real estate, telecom, automotive, government, healthcare, and financial services. Customer logos and revenue figures are not publicly disclosed.
Linker firmographics
Firmographics- Name
- Linker
- Legal name
- شركة روابط الشرق لتقنية المعلومات
- Website
- https://linker.com.sa
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Linker is a Riyadh-based B2B SaaS company that provides Saudi e-commerce sellers and restaurants with a multi-channel platform (Linker Sellers) and an AI-powered conversational agent (Linker AI Agent) for synchronizing sales, inventory, orders, and customer service across marketplaces, social platforms, and WhatsApp.
- Ownership category
- akta.pro rank
Linker industry classification
Industry- Product category
- Multi-Channel E-Commerce SaaS
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industries
- Social Marketplace Aggregators (Multi-seller in Social Feed) (CRAFANAB), Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Linker is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Linker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Linker Sellers): Linker operates on a subscription SaaS model where merchants pay for access to the multi-channel selling platform. Pricing tiers are offered with annual subscription options (mentioned alongside 'الأسعار' / pricing page and promotional annual plan offers). The platform enables merchants to manage multiple sales channels from one subscription.
- SaaS Subscription (Linker AI Agent): AI agent service offered as a separate product, likely on a subscription basis given the product catalog structure and tiered pricing mentioned on the website.
- SaaS Subscription (Linker Restaurants): Restaurant management platform offered as a separate product/subscription for restaurant owners to manage multiple food delivery integrations centrally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual subscription plans with free 14-day direct support bonus |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Linker product offering
Product offeringCore offering
Linker operates a multi-channel e-commerce management SaaS platform (Linker Sellers) that lets Saudi merchants synchronize product catalogs, inventory, orders, and pricing across Amazon.sa, Noon, Shopify, Zid, Google Shopping, Facebook Marketplace, Instagram Shop, and WhatsApp from a single dashboard. It also sells an autonomous AI-powered customer service agent (Linker AI Agent) that runs 24/7 across WhatsApp, websites, and Instagram in multiple languages, handling thousands of simultaneous conversations and proactively recommending products. A dedicated restaurant offering (Linker Restaurants / Linker Muta'amir) centralizes food delivery app management for Saudi restaurants.
Product overview
Linker is a Saudi Arabian e-commerce technology company (Rawabit Al Sharq for Information Technology) offering two core products: Linker AI Agent and Linker Sellers. Linker AI Agent is an autonomous AI system that handles customer service and sales interactions 24/7 via WhatsApp, website, and Instagram with natural language understanding and proactive recommendations. Linker Sellers is a multi-channel e-commerce management platform that connects sellers to multiple marketplaces (Amazon, Noon, Shopify, Zid, Google Shopping, Facebook Marketplace, Instagram Shop) and manages all operations (products, inventory, orders, pricing, analytics) from a unified dashboard. The company also offers a free WhatsApp Link Generator tool. Linker closed a 6 million SAR seed round in 2023 and participated in Seamless Riyadh 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Linker AI Agent (وكيل لنكر الذكي): AI-powered customer service agent providing 24/7 multilingual support via WhatsApp, website, and Instagram, with action-oriented AI capabilities.
- Linker Sellers (لنكر البائعين)
Products and services
- Linker Sellers (لنكر البائعين) Multi-channel e-commerce management SaaS platform that unifies sales across Amazon.sa, Noon, Shopify, Zid, Google Shopping, Facebook Marketplace, Instagram Shop, and WhatsApp. Centralizes product catalog management, real-time inventory synchronization, order processing, pricing strategy, and sales analytics from a single dashboard for online sellers in Saudi Arabia.
- Linker AI Agent (وكيل لنكر الذكي) Autonomous AI-powered customer service agent that operates 24/7 across WhatsApp, websites, and Instagram in multiple languages, handling thousands of simultaneous conversations. Understands customer intent, predicts needs, proactively suggests products and services, and scales with business growth without requiring team expansion. Targets enterprises and mid-market organizations across education, real estate, telecom, automotive, government, healthcare, financial services, and service-based businesses.
- WhatsApp Link Generator (مولد روابط واتساب) Free tool that generates WhatsApp click-to-chat links for businesses to share products, promotions, or initiate conversations with customers directly via WhatsApp. Used as a free lead-generation and brand-awareness asset.
Quantifiable outcome
- Companies can increase sales by up to 127% using WhatsApp Business, along with improving customer service by 225% (per third-party data cited by Linker)
Companies that use Linker
Customer profileSegments10 records
Ideal customer profiles3 records
Linker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature7 records
Linker partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and secondary.
- Meta (Facebook / Instagram)coreLinker integrates deeply with Meta's ecosystem — Facebook, Instagram, and Meta Business Manager — enabling sellers to manage their Meta commerce channels, run click-to-WhatsApp ads, and access Meta Business verification support through Linker's platform. Linker provides step-by-step guides for Meta Business Manager verification as part of its onboarding process.
- Amazon Saudi Arabia (أمازون)coreAmazon Saudi Arabia (amazon.sa) is one of the primary marketplace channels integrated with Linker Sellers, enabling sellers to list products, synchronize inventory, and manage orders on Amazon through Linker's centralized dashboard.
- WhatsApp / Meta PlatformscoreLinker is a WhatsApp Business API solutions provider, enabling businesses to use WhatsApp as a full commerce channel — sending catalogs, processing orders, collecting payments, and sharing delivery updates directly within WhatsApp chats. The platform also offers WhatsApp click-to-chat ads integration.
- Noon (نون)coreNoon is listed as one of the major marketplace channels integrated with Linker Sellers, alongside Amazon, Zid, Shopify, and WhatsApp, allowing Saudi sellers to manage their Noon store operations through Linker's unified dashboard.
- ShopifysecondaryShopify is listed as one of the e-commerce platforms integrated with Linker Sellers, enabling Shopify store owners to connect additional marketplace channels and manage multi-channel operations from Linker's platform.
- Zid (منصة زد)coreZid is a Saudi e-commerce platform (zid.sa) that Linker integrates with, enabling Zid merchants to connect additional sales channels and marketplaces through Linker's platform. Zid serves over 8,000 active stores across 22 commercial sectors in Saudi Arabia.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Linker competitors and assessment
Company assessmentDirect peers
- Salla: Salla is another leading Saudi e-commerce platform enabling merchants to launch online stores. Like Linker, it targets Arabic-speaking merchants in Saudi Arabia with multi-channel and WhatsApp commerce-adjacent features, making it a directly comparable peer in the same domestic market.
- WATI: WATI is a WhatsApp Business API platform serving SMBs with shared inbox, broadcasts, chatbots, and integrations. It competes head-to-head with Linker's WhatsApp commerce and Linker AI Agent capabilities for merchant adoption.
- AiSensy: AiSensy is a WhatsApp Business API and chatbot platform enabling marketing automation, in-chat commerce, and multi-agent support. It directly mirrors Linker's WhatsApp Business API and Linker AI Agent feature set.
- ExpandCart: ExpandCart is a MENA-focused e-commerce platform offering multi-channel online store capabilities to Arab merchants. It overlaps with Linker Sellers on storefront, multi-channel management, and Arabic-language e-commerce infrastructure.
- Aasaan: Aasaan (formerly Ecomexperts) is a Middle East-focused multi-channel e-commerce platform providing inventory, order, and marketplace integration for merchants. It is a directly comparable peer to Linker Sellers in the same regional market.
- Zid: Zid is a Saudi-native e-commerce platform serving 8,000+ active merchants across 22 commercial sectors. It is the closest direct Saudi competitor in commerce enablement, and Linker explicitly integrates with Zid as well as competes for the same merchant wallet share.
- Gupshup: Gupshup is a conversational AI and messaging platform offering WhatsApp commerce, chatbots, and ACE LLM-powered agent solutions for enterprises. It competes with Linker AI Agent at the enterprise tier.
- Respond.io: Respond.io is an omnichannel customer messaging platform unifying WhatsApp, Messenger, Instagram, and other channels with workflow automation. It competes with both Linker AI Agent and the multi-channel aspects of Linker Sellers.
Broad incumbents
- Shopify: Shopify is the global SMB e-commerce platform leader that Linker integrates with via its Sellers product. It is a broader incumbent that overlaps with Linker Sellers on storefront and multi-channel inventory management, though at global scale.
- Intercom: Intercom is a leading AI-first customer service platform with Fin AI Agent for autonomous resolution across channels. It competes with Linker AI Agent at the broader customer engagement/AI agent layer with significantly more resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Linker social profiles
Digital presenceLinker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linker leadership team
Management profileNumber of profiles
Profiles2 records
Linker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linker
What does Linker do?
Linker operates a multi-channel e-commerce management SaaS platform (Linker Sellers) that lets Saudi merchants synchronize product catalogs, inventory, orders, and pricing across Amazon.sa, Noon, Shopify, Zid, Google Shopping, Facebook Marketplace, Instagram Shop, and WhatsApp from a single dashboard. It also sells an autonomous AI-powered customer service agent (Linker AI Agent) that runs 24/7 across WhatsApp, websites, and Instagram in multiple languages, handling thousands of simultaneous conversations and proactively recommending products. A dedicated restaurant offering (Linker Restaurants / Linker Muta'amir) centralizes food delivery app management for Saudi restaurants.
Is Linker a public or private company?
Linker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linker founded?
Linker was founded in 2023. It employs 11 to 50 people.
Where is Linker based?
Linker is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Linker make money?
Three revenue lines are on record. SaaS Subscription (Linker Sellers) is the primary driver. The others are saaS Subscription (Linker AI Agent) and saaS Subscription (Linker Restaurants).
Who are Linker's main competitors?
Direct peers on record are Salla, WATI, AiSensy, ExpandCart, Aasaan, Zid, Gupshup and Respond.io. Broad incumbents are Shopify and Intercom.
Does Linker have an API?
Yes. Linker offers WhatsApp Business API integration that enables businesses to communicate with customers for sales, customer service, and marketing purposes. The API allows for receiving and responding to customer conversations professionally and quickly, with features including multiple agent logins, marketing message campaigns, performance reports, chat automation via chatbots, and integration with e-commerce platforms for sending payment links and order status updates directly within WhatsApp conversations.
What industry is Linker in?
Linker's product category is Multi-Channel E-Commerce SaaS. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of CRAFANAB, Social Marketplace Aggregators (Multi-seller in Social Feed).