CENTURY21 Excellence

What CENTURY21 Excellence does

CENTURY 21 Excellence, operating as CENTURY 21 Perú (legal name: CENTURY 21 Perú), is the Peruvian master franchise of the global CENTURY 21 real estate brand. It runs the digital platform century21.pe and orchestrates a network of 30+ independently owned and operated franchise offices across 10+ Peruvian departments — Lima (30+ offices, the dominant cluster), Arequipa, Cusco, Ica, Junín, La Libertad, Lambayeque, Moquegua, Puno, and Tacna — with planned expansion into Ancash. The master franchise itself is privately held and headquartered in Lima; each local office is a separate franchise business licensed to use the CENTURY 21 brand and logo (owned by U.S.-based CENTURY 21 Real Estate, LLC).

The core product is a residential and commercial real estate brokerage service delivered through the franchise network: property search for buyers and renters, listing/marketing/valuation services for sellers ("Confíanos tu Propiedad" / "Ofrezco tu Propiedad"), Comparative Market Analysis, paperwork and closing support, financing referrals, and cross-border referrals. The technology layer is a unified web platform (century21.pe) comprising a property search portal split into sale and rent modules, an Office Directory, an Agent Directory, a dedicated C21 Commercial sub-brand for commercial transactions, an International Property Search linked to century21global.com (84 countries, 8,200+ offices, 120,000 agents), contact forms, and a customer feedback module. Listings are displayed in both Peruvian Soles and U.S. Dollars to match the dual-currency nature of the Peruvian real estate market.

CENTURY 21 Perú's revenue model has two streams: (1) per-transaction brokerage commissions earned by the individual franchise offices on closed sale and rental deals (not consolidated at the master level), and (2) franchise fees, royalties, and brand licensing payments flowing from the independently owned offices up to the Peru master franchise and onward to CENTURY 21 Real Estate, LLC. Pricing is quote-based per transaction and is not publicly disclosed; customers are routed to local offices via the directory, contact forms, and an inbound call capture line (+51 963 833 843). Customer segments span residential buyers and sellers (primary), commercial and investment property buyers/sellers via C21 Commercial, cross-border clients via the global network, and aspirant agents/franchisees via the "Únete" and "Franquicias" landing pages.

Name

CENTURY21 Excellence

Legal name

CENTURY 21 Perú

Website

https://century21.pe

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CENTURY 21 Excellence is the Peruvian master franchise of the global CENTURY 21 real estate brand, operating century21.pe and a network of 30+ independently owned brokerage offices across 10+ Peruvian departments, serving residential buyers, sellers, tenants, and commercial/investment property clients via sale, rental, and cross-border referral services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAC

Luxury & High-End Residential Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAGAG

Hospitality (Hotel) Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management

SECONDARYBPAJAGAI

Senior Living Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management

Keywords

• Residential real estate brokerage
• Property rental services
• Commercial real estate brokerage
• Real estate franchise network
• Property listing portal

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real estate brokerage commissions (sale and rent): Primary revenue stream: commission earned by individual affiliate offices and their agents on closed real estate sale and rental transactions in Peru. Commissions are not publicly disclosed; pricing is transaction-based and varies by property and office.
2. Franchise fees and royalties: Recurring revenue to the master franchise and global brand from independently owned affiliate offices operating under the CENTURY 21 brand in Peru (offices listed in the directory).
3. Commercial real estate brokerage (C21 Commercial): Specialized brokerage for higher-value commercial and investment properties, including large-scale Chancay and Lima listings.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

CENTURY21 Excellence operates as the Peru master franchise of the global CENTURY 21 real estate brand, delivering end-to-end brokerage services for residential property sales, residential rentals, and commercial real estate transactions through a network of independently owned franchise offices. The firm also provides real estate advisory, comparative market analysis valuations, listing marketing across digital portals, and cross-border referrals to international CENTURY 21 affiliates in 84 countries via the century21global.com platform.

Product overview

CENTURY 21 Perú operates a single unified digital platform (century21.pe) that serves as the central hub for its network of independently-owned and operated franchise real estate offices across Peru. The platform combines several integrated modules: a property search experience split into Properties for Sale (Propiedades en Venta) and Properties for Rent (Propiedades en Renta), an Office Directory (Directorio de Oficinas) and Agent Directory (Directorio de Agentes) for locating local franchisees, and a dedicated C21 Commercial sub-brand focused on commercial real estate. An International Property Search module extends the experience outward by linking to the global CENTURY 21 network spanning 84 countries, including neighboring Argentina, Bolivia, Brazil, Chile, Colombia, and Mexico. The platform is structured as one website with role-specific modules rather than as a separate suite of products, supporting the franchise network of 120,000 agents worldwide as part of the broader CENTURY 21 system owned by CENTURY 21 Real Estate, LLC.

Differentiator

Problem solved

Functional benefit

Brands

• CENTURY 21 Commercial: Commercial real estate arm of the CENTURY 21 brand (referenced as a top-level navigation entry on the Peru site and internationally as Century 21 Comercial).

Products and services

• Residential Property Sales Brokerage End-to-end brokerage service for individuals and families selling residential properties (houses and apartments) across Peru. Includes comparative market analysis-based pricing guidance, multi-portal marketing, agent-led prospect screening, accompaniment on property visits, paperwork support, and closing coordination handled through the assigned local franchise office.
• Residential Property Rental Brokerage Brokerage service for landlords renting out residential properties and tenants seeking rental houses or apartments across Peru. The century21.pe 'Propiedades en Renta' search module and dedicated listing flow route rental inquiries to local franchise offices for matching, viewings, contract preparation, and ongoing tenancy support.
• C21 Commercial — Commercial Real Estate Brokerage Specialized brokerage for higher-value commercial and investment properties, including large land plots, multi-unit residential buildings, and commercial assets such as the 21-bedroom Chancay property listed at US$3.5M. Designed for investors, developers, and businesses seeking confidentiality, off-market inventory access, and cross-border deal structuring support.
• Real Estate Advisory and Comparative Market Analysis Real estate consulting service provided by CENTURY 21 Peru agents to help buyers and sellers make informed decisions, including comparative market analysis-based property valuations, market trend interpretation, financing referrals, and transaction structuring advice.
• International / Cross-Border Property Referrals Reciprocal referrals and inventory sharing with sister CENTURY 21 affiliates in Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guyana, Mexico, Paraguay, Uruguay, Venezuela and other markets worldwide. Supports relocating expats, foreign investors, and cross-border property transactions through the global CENTURY 21 network of 8,200+ offices and 120,000 agents.
• CENTURY 21 Peru Franchise Program Franchise program allowing entrepreneurs and real estate professionals to open and operate their own CENTURY 21 real estate brokerage office in Peru under a licensed trademark agreement with CENTURY 21 Real Estate, LLC, supported by brand recognition, training, marketing, and network effects from the global 8,200+ office footprint.

Quantifiable outcome

• JD Power Customer Satisfaction award — Buyers & Sellers of Homes category — five consecutive years (2014, 2015, 2016, 2017, 2018)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• CENTURY 21 Real Estate, LLCflagshipOEM/ Whitelabel/ Licensing PartnerGlobal brand owner. The CENTURY 21 brand and logo are owned by CENTURY 21 Real Estate, LLC, which licenses the trademark to the Peru master affiliate and its independently owned franchise offices for use in Peru.
• Century 21 Global (century21global.com)coreTechnology or IntegrationInternational property search gateway integrated into century21.pe for cross-border inventory discovery across the global CENTURY 21 network (84 countries).
• Century 21 Latin America affiliate network (Argentina, Bolivia, Brasil, Chile, Colombia, Ecuador, Guyana, México, Paraguay, Uruguay, Venezuela)coreChannel Partner/ Reseller/ DistributorSister CENTURY 21 country websites cross-linked from century21.pe footer for cross-border referrals and inventory sharing in Latin America.
• Century 21 Comercial (c21comercial.com)coreStrategic or Co-development PartnerDedicated commercial real estate division of the CENTURY 21 network for higher-value commercial transactions, surfaced from the Peru site navigation.
• J.D. PowerminorGTM or Marketing PartnerCustomer satisfaction research firm whose award is cited across CENTURY 21 Peru marketing copy to reinforce trust claims.
• Millward BrownminorGTM or Marketing PartnerBrand research firm cited as the source of the 19-consecutive-year "most recognized real estate brand" distinction used in CENTURY 21 Peru positioning.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Habi: LATAM proptech operating a data-driven residential brokerage and iBuying model in Colombia and Mexico, representing the digital-first disruption to traditional CENTURY 21-style franchise brokerage.
• Properati: LATAM real estate marketplace active across multiple South American countries including Peru, competing for buyer/seller mindshare with century21.pe's listing portal.

Regional players

• Tops Inmobiliaria: Peruvian independent real estate brokerage competing locally for residential listings and rentals in Lima and key regional cities, comparable as a non-franchise domestic broker.

Broad incumbents

• Sotheby's International Realty: Global luxury real estate franchise that competes with CENTURY 21's Commercial and high-end Lima listings for premium and international clientele, though focused on the top of the market.
• Better Homes and Gardens Real Estate: US franchisor with limited LATAM footprint; comparable as a global franchise model competing for the same franchisee talent pool globally.
• Berkshire Hathaway HomeServices: Large US-headquartered real estate franchise network with selective LATAM expansion; competes with CENTURY 21 for high-net-worth and international buyer relationships.

Direct peers

• Keller Williams Realty: Large US-headquartered agent-centric real estate franchise that competes for franchisees and recruits real estate agents globally, including in Latin America.
• Coldwell Banker Perú: Another major global real estate franchise with Peruvian master franchise operations, competing for the same residential buyer/seller and franchisee pool in Lima and regional cities.
• ERA Inmobiliaria: Global real estate franchise brand (formerly ERA Real Estate) with operations across LATAM and a similar commission-based franchise model in residential brokerage.
• RE/MAX Perú: Direct global real estate franchise competitor operating a comparable network of independently owned offices in Peru, with similar commission-based revenue and franchise fee model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/century21pe
• Facebookfacebook.com/Century21pe
• LinkedInlinkedin.com/company/century21-excellence

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY21 Excellence