Business Intelligence Theorems

What Business Intelligence Theorems does

Business Intelligence Theorems Ltd. (BITs) is a UK-based specialist data technology services and consulting firm founded in 2009 and headquartered in London at 2 London Wall Place. The company delivers outcome-driven professional services across five areas: evaluating existing data projects, designing new data projects, leading data initiatives, supplying on-demand technical resources (data engineers, data scientists, and analysts), and developing custom data tools such as task management and capacity planning systems. Core technical work centers on the Microsoft Power BI ecosystem, data warehousing, server architecture, and bespoke data tool development, with the proprietary 'BI Performance Model' structuring client engagements around three proven outcome areas.

BITs serves primarily enterprise financial services organizations, with secondary exposure to professional services firms and a horizontal channel of BI software vendors, resellers, and consultants reached through a formal Partner Program. Its commercial model is professional services and managed resource supply, with quote-based, per-engagement pricing and no publicly disclosed rate cards. Notable engagements include a multi-million pound Reporting Transformation program for a major financial institution (delivered alongside McKinsey), data leadership on Europe's largest remediation program (alongside EY and Accenture), and a Customer Service Operations deployment handling over 200,000 weekly tasks with a 20% FTE reduction.

The group operates through wholly-owned subsidiaries BreachAware Limited (cybersecurity data tools) and BITs Software LLC (US operations in California). The firm is privately held and founder-led by Executive Chair Ketan Patel, with ISO/IEC 27001 and NIST 800-171 compliance and registered trademarks including Visual and Logical, Make Sense Not War, and BreachAware.

Name

Business Intelligence Theorems

Legal name

Business Intelligence Theorems Ltd.

Website

https://bits.company

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Intelligence Theorems (BITs) is a London-based, founder-led BI consulting firm founded in 2009 that helps enterprise financial services and professional services clients evaluate, design, lead, resource, and build data projects on Power BI and related platforms.

Ownership category

akta.pro rank

Product category

Business Intelligence Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Other Scientific and Technical Consulting Services (54169), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Self-Service BI & Data Visualization (HDAEAMAA)

Keywords

• Business intelligence consulting
• Data warehousing services
• Power bi consulting
• Data engineering services
• Custom data tool development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. BI Consulting Services: Professional consulting services including evaluating data projects, designing data projects, leading data projects, and supplying technical resources (data engineers, scientists, and analysts). Delivered through direct client engagement and managed project delivery.
2. Custom Tool Development: Design and build of custom data tools tailored to exact client needs including task management, capacity planning, and full-scale platforms.
3. Technical Resource Supply: Providing on-demand top-tier data engineers, scientists, and analysts as managed resources for short-term or long-term client support.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Business Intelligence Theorems is a specialist data technology consulting firm that helps organisations turn data into business performance. Its core offering spans five service lines: evaluating existing data projects, designing new BI/data projects, leading data initiatives, supplying on-demand technical resources (data engineers, scientists, analysts), and developing custom data tools such as task management and capacity planning systems. Engagements are anchored by a proprietary BI Performance Model that benchmarks current state, goals, and focus areas, with delivery centred on Power BI, data warehousing, and server architecture for enterprise clients.

Product overview

Business Intelligence Theorems operates as a specialist data technology services and consulting firm offering a portfolio of outcome-driven professional services. The company does not sell a packaged software product but rather delivers consulting and technical services across five core areas: evaluating data projects, designing data projects, leading data projects, supplying technical resources, and developing custom tools. The sole named product sub-brand is BreachAware (a subsidiary brand), a registered trademark under BITs Software LLC that focuses on data security and breach monitoring. Together, the services and BreachAware brand constitute the company's full offering, with the consulting services being the primary revenue driver.

Differentiator

Problem solved

Functional benefit

Brands

• BreachAware: A registered trademark of BreachAware Limited, a subsidiary offering cybersecurity data tools. BreachAware Limited is a subsidiary of Business Intelligence Theorems.
• Visual and Logical
• Make Sense Not War

Products and services

• BI Consulting Services (Evaluating, Designing, and Leading Data Projects) Outcome-driven consulting delivered across three integrated practices: evaluating existing data projects to identify performance gaps, designing bold business-ready data projects from infrastructure to analytics, and leading data initiatives hands-on to keep them on track, on budget, and focused on strategic impact. Targeted at enterprise clients, primarily in UK financial services.
• Technical Resource Supply On-demand supply of top-tier data engineers, scientists, and analysts delivered as fully managed resources for short-term or long-term client engagements, without recruiter intermediaries or umbrella companies. Designed for enterprise data teams needing senior capability augmentation.
• Custom Data Tool Development Design and build of custom data tools tailored to client needs, including task management systems, capacity planning solutions, and full-scale data platforms, engineered to integrate smoothly with existing systems and deliver measurable operational outcomes.
• BI Performance Assessment Entry-point diagnostic combining a 30-minute conversation with an online questionnaire to produce a tailored BI assessment report covering current state, goals, focus areas, and a plan to bridge the gap, based on the proprietary BI Performance Model.
• BreachAware Cybersecurity data tools and breach monitoring offering delivered through BreachAware Limited, a wholly-owned subsidiary of Business Intelligence Theorems.

Quantifiable outcome

• Multi-million pound offshore savings achieved for financial services client
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BI Software Vendors and Resellers (Partner Program)coreGTM or Marketing PartnerFormal partner program for BI software vendors, resellers, and consultants. Partners collaborate with BITs to ensure clients are data ready, enabling faster implementations, seamless adoption, and lasting ROI. Partners benefit from accelerated deployments, stronger stakeholder trust through cleaner data, and measurable outcomes.
• McKinsey & CompanyminorImplementation/ SI/ Consulting PartnerCollaborated with McKinsey consultants as part of multi-million pound Reporting Transformation program at a major financial services client. Worked alongside BITs team to ensure integrated delivery across the program.
• EY (Ernst & Young)minorImplementation/ SI/ Consulting PartnerWorked alongside EY as top-tier consulting partner on Europe's largest remediation program, driving operational and regulatory target achievements.
• AccentureminorImplementation/ SI/ Consulting PartnerPartnered with Accenture as part of Europe's largest remediation program team to deliver multi-million pound savings and optimize processes.
• Financial Ombudsman ServiceminorStrategic or Co-development PartnerCollaborated with Financial Ombudsman Service as part of remediation program team to hit operational and regulatory targets.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adatis: UK-based Microsoft Data & AI consultancy offering data engineering, BI, and advanced analytics services. Closely comparable to BITs as a Microsoft-stack specialist serving UK enterprise clients.
• Coeo: UK-based Microsoft Data Platform specialist consultancy focused on SQL Server, Power BI, and Azure data services. Closely comparable on Microsoft-stack BI delivery and UK enterprise focus.
• Decision Inc. Global data and BI consultancy with strong UK presence focused on enterprise analytics, BI platform implementations, and managed analytics services. Comparable in BI delivery model and enterprise FS/regulated-industry client base.
• Advancing Analytics: UK-based Microsoft data and analytics consultancy specializing in Power BI, data platform, and AI delivery. Directly comparable to BITs in size, geography, and Microsoft-centric BI consulting focus.
• Altis Consulting: UK-based data and analytics consultancy delivering BI, data warehousing, and reporting solutions to financial services and other enterprise clients. Comparable on geography, FS vertical, and BI delivery focus.

Broad incumbents

• Capgemini Invent: Global consulting firm with a sizeable data and analytics practice that delivers BI transformation programs to UK financial services clients. Comparable on FS BI program delivery at much larger scale.
• Slalom Consulting: US-anchored global consulting firm with a strong data and analytics practice serving financial services and other regulated industries. Comparable in BI consulting delivery model and FS vertical focus.
• Wavestone: Global consultancy with UK presence offering data, analytics, and BI advisory and implementation services to financial services and other regulated sectors. Comparable in FS BI delivery at larger scale.
• Baringa Partners: UK-headquartered independent consultancy with a substantial data and analytics practice serving financial services clients. Comparable on geography, FS vertical focus, and outcome-driven delivery model, though much larger in scale.

Emerging players

• Pyramid Analytics: BI and analytics platform vendor that also operates a partner/consulting ecosystem for delivery. Comparable through its BI tooling focus and partner-led delivery motion, though it is product-led rather than services-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BITheorems
• LinkedInlinkedin.com/company/business-intelligence-theorems

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Intelligence Theorems