What KPTN Marketing does

KPTN Marketing OG is a privately held performance marketing agency headquartered in Graz, Austria, founded in October 2020 by David Dabrowski and Kathrin Hiller. The agency operates as a member of the ikp-group network and delivers an integrated performance marketing service organized around a data-driven testing loop rather than discrete software products. Its six core service modules are Social Strategy, Content Production (in a 315 m² in-house studio), Ad Creatives (with mandatory A/B testing of at least 5-10 variants per campaign), Social Advertising (paid media buying across Meta, TikTok, Snapchat, LinkedIn, YouTube, Pinterest, Twitch, Google Ads, and Microsoft Ads), E-Commerce (Shopify design and custom coding, starting at €7,000 per build), and Workshops (on-site or at the agency's seminar room). The underlying technology stack is composed of third-party MarTech platforms (Shopify for stores, Klaviyo for email automation, Meta Pixel and Google Analytics for tracking, LeadInfo for B2B lead identification) rather than proprietary infrastructure; the agency's defensible asset is its testing methodology and cumulative learnings from 22,500+ produced creatives and €450k+ monthly managed ad spend.

The business model is professional services plus managed services: revenue is generated through (a) one-time Shopify project fees starting at €7,000, (b) monthly shop management retainers, (c) ongoing performance marketing retainers tied to a minimum client media spend of approximately €3,000 per month, (d) pilot/learning-sprint engagements from €1,500-3,000, and (e) workshop fees scaled by scope. Clients retain ownership of their own ad accounts, which lowers switching costs but also reduces platform risk for the agency. Customers are approximately 70% e-commerce brands, plus enterprise accounts (Dr. Oetker, Tchibo, FRoSTA, Energie Graz, LKH-Univ. Klinikum Graz, FH JOANNEUM, Uni Graz) and SMB clients (Geschwister Rauch, TOM'S HOT STUFF, Rolling Pin). Geographic focus is DACH (Austria, Germany, Switzerland) with selective international projects in the USA and UK. The go-to-market is sales-led via direct contact through the website, phone, and email ([email protected]), supplemented by workshops as a demand-generation lever and a free 'Ad Creative Check' lead magnet.

Name

KPTN Marketing

Legal name

KPTN Marketing OG

Website

https://kptnmarketing.at

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

KPTN Marketing is a Graz, Austria-based performance marketing agency founded in 2020 that serves DACH e-commerce brands and enterprise clients with data-driven social advertising, creative A/B testing, Shopify builds, and workshops.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-Commerce Project Fees (Shopify Builds): One-time project-based fees for Shopify store builds and relaunches. Starting price €7,000, with pricing scaling based on business complexity. Typical delivery timeline 4-8 weeks.
2. Monthly Shop Management Retainer: Recurring monthly retainer for ongoing Shopify shop management following relaunch (changes, product uploads, app integrations, performance monitoring).
3. Workshop Fees: Per-engagement workshop fees scaled by scope and duration (half-day sessions to multi-day deep dives). Priced by effort with focus on immediately usable results. Includes practical handout post-workshop.
4. Performance Marketing Agency Services: Ongoing performance marketing agency services (paid social advertising, social strategy, content production, ad creatives). Clients retain their own ad accounts (no media buying consolidation) with minimum monthly media spend of approximately €3,000. Pilot/learning-sprint engagements possible from €1,500-3,000.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

KPTN Marketing is a Graz-based performance marketing agency that helps brands replace gut-feel marketing with a data-driven testing loop. The agency delivers six tightly interlinked service modules — Social Strategy, Content Production, Ad Creatives, Social Advertising, E-Commerce (Shopify builds and management), and Workshops — running paid media on Meta, TikTok, Snapchat, LinkedIn, YouTube, Pinterest, Twitch, Google Ads and Microsoft Ads, with continuous A/B testing of hooks, creatives, copy and CTAs.

Product overview

KPTN Marketing is a single integrated service offering from KPTN Marketing OG (a performance marketing agency based in Graz, Austria), organised around a data-driven testing loop rather than as a platform-plus-modules software product. The core is the agency's Performance Marketing service, which is delivered through six tightly interlinked service modules: Social Strategy (strategic planning and channel/audience targeting), Content Production (photo/video shoots in-house or on-location), Ad Creatives (platform-native image and video ad production with A/B testing), Social Advertising (paid media buying on Meta, TikTok, Snapchat, LinkedIn, YouTube, Pinterest, Twitch, Google Ads and Microsoft Ads), E-Commerce (Shopify store design, custom coding and conversion optimisation), and Workshops (hands-on training for in-house marketing teams). The Social Strategy module sets the framework and KPIs; Content Production feeds the asset pipeline; Ad Creatives and Social Advertising form the paid execution layer built around a continuous creative/hook testing loop; E-Commerce is the conversion/retention layer (including Klaviyo email automation for clients such as TOM'S HOT STUFF); and Workshops upskill client teams. As a member of the ikp-group, KPTN also runs inter-agency workshops on current social-media topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Strategy Social media strategy development that ties organic content and paid performance campaigns together around clear target audiences, channels and KPIs, delivered as a concrete action plan with content ideas, ad plans and testing schedules (not a theory deck).
• Content Production In-house content production (photography and video, including Reels, TikToks and Social Ads) using a 315 m² studio, covering product and lifestyle shoots, UGC creator sourcing, on-location shoots and motion design, with standard 3-5 day turnaround and 24-48 hour express option.
• Ad Creatives Performance-oriented ad creative production covering platform-native content, UGC and QUGC formats, and image ads, with each creative data-developed and A/B tested (hooks, visuals, CTAs) before scaling, typically delivering 5-10 variants per campaign.
• Social Advertising Paid media buying across Meta (Facebook/Instagram), TikTok, Snapchat, LinkedIn, YouTube, Pinterest, Twitch, Google Ads and Microsoft Ads, with full-funnel campaigns, continuous creative testing, bid management and audience targeting, reporting on ROAS, CPA and CTR; clients retain their own ad accounts (minimum ~€3,000/month media spend).
• E-Commerce (Shopify Store Builds & Management) Shopify store design, custom coding (e.g., heat-level scale, live stock indicator) and conversion optimization, including mobile-first design, checkout/upsell/cross-sell optimization and an optional monthly retainer for ongoing shop management; starting price €7,000, typical build 4-8 weeks.
• Workshops Hands-on, individually tailored marketing training for client teams (CEO, marketing lead, social, product, e-commerce) using live campaigns and real accounts rather than slide decks; held at KPTN's Graz seminar room (up to 12 people) or on client premises, with a practical post-workshop handout.
• Klaviyo Email Marketing for E-Commerce Email marketing automation on the Klaviyo platform (KPTN is an official Klaviyo partner) covering bi-weekly newsletters and automated flows (welcome, cart abandonment, search abandonment, review requests, reactivation), A/B testing on send times/subject lines/content, and discount code strategy.

Quantifiable outcome

• 40 million impressions for FH JOANNEUM student campaign (Jan-Oct 2025) across Meta, Snapchat, TikTok
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TikTokcoreTechnology or IntegrationKPTN is an official TikTok Partner. Provides direct support line for issues or special requirements in Social Advertising service delivery. Used for TikTok ad campaigns including hook testing for clients like FH JOANNEUM.
• Meta (Facebook & Instagram)coreTechnology or IntegrationKPTN is an official Meta Partner. Provides direct support line for issues or special requirements in Social Advertising service delivery. Meta is one of KPTN's primary advertising platforms.
• KlaviyocoreTechnology or IntegrationKPTN is an official Klaviyo Partner (badge displayed on website). Uses Klaviyo as the email marketing automation platform for e-commerce clients (e.g., TOM'S HOT STUFF). Implements newsletter automations, dynamic customer segments, and A/B testing on send times, subject lines, and content variants.
• ikp-groupcoreStrategic or Co-development PartnerKPTN is a member agency of the ikp-group network ('member of ikp-group' logo in footer). As part of the group, KPTN briefs partner agencies regularly on social media topics and trends. Co-developed the FH JOANNEUM student campaign together with ikp. As part of ikp-group, KPTN runs workshops for partner agencies on current social media topics.
• ShopifycoreOEM/ Whitelabel/ Licensing PartnerShopify is the core e-commerce platform used for all KPTN shop builds and relaunches (e.g., TOM'S HOT STUFF). KPTN uses custom coding on top of Shopify themes, integrates apps selectively, and runs A/B testing continuously.
• UGC Creator NetworkminorImplementation/ SI/ Consulting PartnerKPTN maintains a 'hand-picked UGC creator network' for scaling authentic user-generated content production. Used in combination with in-house creators and motion designers for Ad Creatives and content production projects.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moburst: Global performance and mobile-first marketing agency with deep TikTok and Meta expertise and a creative-testing-led approach. Closely matches KPTN's hook-testing methodology, multi-platform buying (TikTok, Snap, Meta, Google) and e-commerce client focus.
• Acceleration Partners: Global performance marketing agency with a strong affiliate, paid social, content and creator-commerce practice. Comparable to KPTN in serving e-commerce and enterprise clients with measurable ROAS-driven programs and integrated creative-plus-media delivery.
• Channel Bakers: eCommerce growth agency with a strong Shopify, Amazon and paid-social practice. Comparable to KPTN in combining Shopify builds/optimization with paid media execution for D2C and e-commerce brands.
• Tinuiti: US-headquartered independent performance marketing agency offering paid media, creative, analytics and commerce services across Meta, TikTok, Google and Amazon. Highly comparable to KPTN in its data-driven creative-testing methodology, multi-channel paid buying, and integration with commerce platforms (Shopify/Klaviyo-like stacks).

Regional players

• Reachhero: DACH-based performance marketing agency specializing in influencer and creator-led paid social campaigns. Comparable to KPTN's creative-and-media integrated model in the DACH region, with particular overlap in social advertising and content production services.
• Projecter: German performance marketing agency with a data-driven paid-social and SEO practice serving DACH enterprise clients. Direct DACH-region competitor to KPTN with similar mid-to-large enterprise client focus and creative-testing culture.

Broad incumbents

• Publicis Groupe: Global advertising holding company with extensive performance-marketing, commerce and creative capabilities through agencies such as Performics, Digitas and Saatchi & Saatchi. Represents the large-incumbent competitive ceiling for KPTN's enterprise ambitions in DACH and beyond.
• Dept Agency: Large global digital agency with a strong DACH presence offering creative, performance marketing, commerce and technology services. Overlaps with KPTN's full-service performance-marketing scope but operates at materially larger scale with broader portfolio offerings.
• Jung von Matt: Major DACH-headquartered creative and digital agency with extensive enterprise client relationships. Comparable to KPTN as a DACH creative-and-performance competitor, though significantly larger and more brand-led than KPTN's performance-first positioning.

Emerging players

• Fospha: Marketing measurement and attribution platform serving e-commerce brands with a focus on unifying paid media, creative and commerce data. Adjacent to KPTN's testing methodology and would overlap if KPTN moved further into measurement/analytics tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kptn-marketing
• Instagraminstagram.com/kptn.agency
• Facebookfacebook.com/KPTN.Marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPTN Marketing