Carney & Co

What Carney & Co does

Carney & Co (CarneyCo) is a privately held, 100% woman-owned business strategy and transformation consultancy founded in 1980 and headquartered in Rocky Mount, North Carolina, with a secondary office in Jamestown, NC serving the Piedmont Triad region. The firm operates as a strategy-first business transformation agency targeting growth-focused business leaders and executive teams across the Southeast US, with a stated horizontal segmentation across personas (executives, exit-planning owners) and business units (executive, marketing, sales, and operational teams). Its core delivery is built around the proprietary ReVision™ Transformation System — a trademarked methodology that moves clients through a Problems → Opportunities → Action → Results sequence and is operationalized through 'How Might We?' workshops, teambuilding engagements, and 1:1 coaching.

The product portfolio spans human-delivered services (ReVision™ Transformation System, Teambuilding ReVisions™, 1:1 ReVision™, 'How Might We?' Workshops offered as half-day or full-day sessions, keynote speaking, and Value Build consulting) and self-service digital assessment tools (Gifts InVentory™ at $20 per team member and Quintessential Brand Voice Survey at $179 per group of 10). The firm also publishes the book 'Start With How Might We?' as both a thought-leadership asset and a product line. The technology stack is essentially zero — there is no API, no SDK, no mobile app, and no disclosed platform; the proprietary IP is methodological (registered trademarks for ReVision™, How Might We?, Gifts InVentory™, I.D.E.A. T.E.A.M., and Building a Business of Significance™) rather than software.

CarneyCo's go-to-market is sales-led and regionally concentrated, with distribution through direct workshop engagement, 1:1 executive sessions, keynote speaking, and e-commerce for the assessment tools. The firm holds a Certified Exit Planning Advisor (CEPA) credential and is an active member of the Exit Planning Exchange (XPX) Piedmont Triad chapter and the Center for Private Business, channeling it into the private-company exit-advisory ecosystem. With 1-10 employees, no external funding, and no parent company, CarneyCo is a small, founder-led practice whose economic output is bounded by the billable capacity of its principals.

Name

Carney & Co

Legal name

Carney & Co.

Website

https://carneyco.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Carney & Co (CarneyCo) is a privately held, woman-owned business strategy and transformation consultancy in North Carolina that delivers the proprietary ReVision™ methodology through workshops, 1:1 coaching, keynote speaking, and self-service assessment tools for Southeast US business leaders and executive teams.

Ownership category

akta.pro rank

Product category

Business Strategy Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Business strategy consulting
• Brand transformation services
• Executive team workshops
• Marketing consulting agency
• Innovation facilitation services

Headquarters

HQ city

Rocky Mount

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - ReVision Workshops: Revenue from facilitating ReVision Transformation System workshops, including 'How Might We?' sessions offered as half-day or full-day engagements. Customized based on team size, industry, and business goals. Also includes teambuilding workshops and 1:1 ReVision sessions.
2. Keynote Speaking: Revenue from keynote speaking engagements including 'Building a Business of Significance' and 'The Power of How Might We' presentations.
3. Gifts InVentory Assessment: Per-person assessment tool sold at $20 per team member. Teams of 12+ can contact for custom pricing. Group admin receives access to all results.
4. Quintessential Brand Voice Survey: Group-based survey sold in multiples of 10 participants at $179 per group. Available for teams of 10+ with custom pricing for larger teams.
5. Book Sales - 'Start With How Might We?': Sale of the book 'Start With How Might We?' authored by Skip Carney and Jessica Carney McKnight, which documents the ReVision™ method.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

CarneyCo is a strategy-first business transformation agency that sells consulting services built around its proprietary ReVision™ Transformation System. Offerings include facilitated workshops (Teambuilding ReVisions™, How Might We? workshops), 1:1 executive coaching, keynote speaking, Value Build consulting (Build Significance, Build Enterprise Value), and digital assessment tools (Gifts InVentory™, Quintessential Brand Voice Survey), aimed at helping small and mid-sized business leaders create clarity, align teams, and drive measurable growth.

Product overview

CarneyCo is a strategy-first business transformation agency offering a portfolio of consulting services, workshops, and assessment tools. The core offering is the proprietary ReVision™ Transformation System, which includes team-based (Teambuilding ReVisions™) and individual (1:1 ReVision™) engagements. Supporting products include the 'How Might We?' Workshop for team alignment, two digital assessment tools (Gifts InVentory Assessment and Quintessential Brand Voice Survey), and the 'Start With How Might We?' book. Additional services encompass keynote speeches, Value Build consulting, and the Insights blog for ongoing business strategy content.

Differentiator

Problem solved

Functional benefit

Brands

• ReVision™: Proprietary business transformation methodology that helps organizations uncover problems and opportunities, build consensus, and create strategic action plans.

Quantifiable outcome

• ReVision process helps teams arrive at possible solutions with speed; transforms perspective from seeing problems to seeing possibilities
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Exit Planning Exchange (XPX)coreStrategic or Co-development PartnerCarneyCo is an active member and participant in XPX (Exit Planning Exchange), a Piedmont Triad chapter organization focused on exit planning. XPX is a professional association for business advisors, M&A professionals, and business owners engaged in exit planning. CarneyCo displays the XPX combination mark on their website footer.
• Center for Private BusinesscoreStrategic or Co-development PartnerCarneyCo is affiliated with the Center for Private Business (CPB), an organization serving private business owners. Their logo appears on CarneyCo's website footer indicating membership or affiliation.
• Certified Exit Planning Advisor (CEPA)coreStrategic or Co-development PartnerCarneyCo holds Certified Exit Planning Advisor credentials, indicating specialized expertise in exit planning services. This certification is displayed prominently on their website as a credential demonstrating qualification to serve business owners in exit planning engagements.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• EOS Worldwide: EOS Worldwide sells the Entrepreneurial Operating System, a proprietary small/medium-business operating methodology implemented through a global network of certified EOS Implementers. CarneyCo competes head-to-head for the same SMB operating-system buyer and faces the same opportunity to scale via a practitioner network licensing the ReVision™ method.
• SME Strategy: SME Strategy is a small-business strategy facilitation firm that helps leadership teams set and execute strategy using frameworks and workshops. It competes for the same executive-team workshop budget and represents a similar productized-strategy-consulting model.
• FocalPoint Business Coaching: FocalPoint is a business coaching and performance improvement franchise (with a Brian Tracy lineage) that delivers strategy, sales, and leadership coaching to SMBs. It competes for the same CEO/executive coaching budget and offers a certified-coach network model CarneyCo could mirror.
• Strategic Coach: Strategic Coach is a coaching and strategic thinking program for entrepreneurs and executives, sold as a membership/workshop product. It targets the same business-leader persona with a structured, methodology-driven engagement model.
• Rhythm Systems: Rhythm Systems provides a strategy-execution system (software + coaching) for small and mid-sized businesses, combining quarterly planning, meetings, and dashboards. It is a more software-enabled analogue to CarneyCo's ReVision™ action-and-results loop, serving the same executive team.
• ActionCOACH: ActionCOACH is the world's largest business coaching franchise, serving SMB owners with structured coaching, workshops, and assessments. It targets the same business-leader buyer with a franchised, methodology-driven model that CarneyCo could emulate.
• The Growth Coach: The Growth Coach is a business coaching and strategy franchise focused on SMB owners and leaders, delivering group and 1:1 sessions built around proprietary goal-setting and growth frameworks. It is a close comparable in delivery model, buyer, and pricing structure.
• Gazelles International (Scaling Up): Gazelles (now Scaling Up) provides a proprietary growth methodology for small and mid-market companies, delivered through certified coaches and workshops. It directly mirrors CarneyCo's ReVision™ workshop-and-assessment model and targets the same executive audience seeking strategic clarity and execution discipline.

Emerging players

• Hinge Marketing: Hinge Marketing is a B2B marketing firm specializing in branding, positioning, and demand generation for professional services firms. It overlaps with CarneyCo's brand strategy and brand-voice work, but is more marketing-focused and serves a more enterprise buyer.

Others

• SCORE (Service Corps of Retired Executives): SCORE is a nonprofit network providing free mentoring, workshops, and resources to small business owners. It competes for the same SMB owner's attention at the free end of the market and is sometimes a feeder or substitute for paid strategy engagements like CarneyCo's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@carneyandco
• Facebookfacebook.com/carneycomarketing
• LinkedInlinkedin.com/company/carney-&-co-
• Instagraminstagram.com/carneycoagency
• Xx.com/carneycoagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carney & Co