Aroma
Aroma is a Turkish family-owned fruit juice, beverage, and natural spring water manufacturer founded in 1968, operating two owned production facilities in Bursa and selling nine sub-brands nationwide through a dealership network, retail, and HoReCa channels.
- Company typePrivate
- Founded1968
- HeadquartersGürsu
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Aroma firmographics
Firmographics- Name
- Aroma
- Legal name
- AROMA BURSA MEYVE SULARI VE GIDA SANAYİİ ANONİM ŞİRKETİ
- Website
- https://aroma.com.tr
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Aroma is a Turkish family-owned fruit juice, beverage, and natural spring water manufacturer founded in 1968, operating two owned production facilities in Bursa and selling nine sub-brands nationwide through a dealership network, retail, and HoReCa channels.
- Ownership category
- akta.pro rank
Aroma industry classification
Industry- Product category
- Fruit Juice and Beverage Manufacturing
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
- akta.pro secondary industry
- Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)
Keywords
Where Aroma is headquartered
LocationHeadquarters
- HQ city
- Gürsu
Offices2 records
Markets served
Aroma business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fruit Juice and Beverage Sales: Aroma generates revenue through the manufacture and sale of fruit juices, nectars, flavored drinks, carbonated beverages, and natural spring water under multiple brand sub-lines (Aroma %100, Aroma Klasik, Aroma Nektar, Aroma Tropical, Aroma Limonata & Cool Lime, Aroma Gazlı İçecekler, Aroma Meltem, Aroma Ömer Duruk Doğal Kaynak Suyu). Products are sold through dealership network, retail stores, restaurants, and hotels across Turkey.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Aroma product offering
Product offeringCore offering
Aroma manufactures and sells a full range of fruit juices, nectars, flavored drinks, lemonades, carbonated beverages, tropical drinks, and natural spring water under multiple sub-brands, all produced in Turkey from locally sourced Turkish fruits. Products are distributed nationwide through a dealership network to retail stores, supermarkets, hotels, and restaurants, with a dedicated damacana natural water home-delivery service. The company operates two production facilities in Bursa (Gürsu and Kestel) and maintains ISO 9001, ISO 14001, FSSC 22000, Zero Waste, and Halal certifications.
Differentiator
Problem solved
Functional benefit
Brands
- AROMA %100: 100% fruit juice line with no added sugar, made from fruit purees and concentrates.
- AROMA Klasik
- AROMA Nektar
- AROMA Tropical
- AROMA Limonata & Cool Lime
- AROMA Gazlı İçecekler
- AROMA Meltem
- Aroma Ömer Duruk Doğal Kaynak Suyu
- Meyoz
Products and services
- Aroma %100 Fruit Juices
Quantifiable outcome
- Products certified with ISO 9001, ISO 14001, FSSC 22000 quality systems and Zero Waste certificates
- +1 more outcomes
Companies that use Aroma
Customer profileSegments2 records
Ideal customer profiles2 records
Aroma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aroma partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Local Turkish Farmers (Yerel Çiftçiler)coreAroma works with local Turkish farmers to source fruits grown in Turkey's fertile lands. The company supports local agriculture and emphasizes partnerships with Turkish farmers as part of its 100% local production commitment. This supply chain partnership ensures fresh, quality fruits for juice production while contributing to Turkish agricultural development.
- Tek Gıda Sendikası (Food Union)minorTek Gıda Sendikası is the food industry labor union with which Aroma has a collective labor agreement (Toplu İş Sözleşmesi). This partnership governs employment terms and conditions for workers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Aroma competitors and assessment
Company assessmentRegional players
- Hamidiye Su: Hamidiye is a Turkish bottled water and beverage producer historically concentrated in the Marmara region. Comparable to Aroma's spring water and damacana operations in terms of distribution mechanics.
Direct peers
- Dimes Gıda: Dimes is a major Turkish producer of fruit juices, nectars, and compotes under the Dimes and Cappy (licensed) brands. Highly comparable product mix, packaging formats, and Turkish mass-market retail positioning to Aroma.
- Tamek Gıda: Tamek is one of Turkey's largest fruit juice, nectar, and sauce producers with a similarly broad portfolio (Tamek, Tamek Vita, Tamek Pulpy). Directly competes head-to-head with Aroma in Turkish retail juice and HoReCa channels.
- Uludağ İçecek: Uludağ İçecek produces and markets Uludağ Gazoz and other traditional Turkish carbonated soft drinks, plus mineral water and fruit drinks. Directly comparable as a heritage Turkish beverage producer with strong brand equity.
- Erikli Su: Erikli is a leading natural spring water brand in Turkey, including the Hayat Su portfolio. Directly comparable to Aroma Ömer Duruk Doğal Kaynak Suyu for both retail bottle water and 19L damacana distribution.
Broad incumbents
- Pınar (Yaşar Holding): Pınar is a major Turkish packaged food and beverage group with water, dairy, and juice products. Comparable as a multi-category Turkish CPG with overlapping retail customers and certifications.
- PepsiCo Turkey: PepsiCo's Turkey operations cover CSD (Pepsi, 7Up, Mirinda), juices (Lipton, Tropicana licensing), and snacks. Competes with Aroma Kola and Aroma juice/nectar lines on Turkish shelves.
- Coca-Cola İçecek (CCI): CCI is the largest non-alcoholic beverage operator in Turkey, bottling Coca-Cola, Cappy, Fuse Tea, Damla, and many more. Overlaps with Aroma across CSD, juice, water, and iced tea in the same retail and HoReCa channels.
- Danone Türkiye: Danone operates in Turkey across dairy, plant-based, and bottled water (Hayat Su legacy), overlapping with Aroma in juice-adjacent and water segments and providing international best-practice benchmarks.
- Nestlé Türkiye: Nestlé operates in Turkey across beverages (Nescafe, Nestea, Resource), confectionery, dairy, and water. Overlaps with Aroma in juices, RTD beverages, and bottled water and competes for similar retail and HoReCa contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Aroma social profiles
Digital presenceAroma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aroma leadership team
Management profileNumber of profiles
Profiles3 records
Aroma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aroma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aroma
What does Aroma do?
Aroma manufactures and sells a full range of fruit juices, nectars, flavored drinks, lemonades, carbonated beverages, tropical drinks, and natural spring water under multiple sub-brands, all produced in Turkey from locally sourced Turkish fruits. Products are distributed nationwide through a dealership network to retail stores, supermarkets, hotels, and restaurants, with a dedicated damacana natural water home-delivery service. The company operates two production facilities in Bursa (Gürsu and Kestel) and maintains ISO 9001, ISO 14001, FSSC 22000, Zero Waste, and Halal certifications.
Is Aroma a public or private company?
Aroma is a private company. It is classified as family owned and is currently operating.
When was Aroma founded?
Aroma was founded in 1968. It employs 501 to 1,000 people.
Where is Aroma based?
Aroma is headquartered in Gürsu.
How does Aroma make money?
One revenue line is on record: fruit Juice and Beverage Sales.
Who are Aroma's main competitors?
Hamidiye Su is listed as a regional player. Direct peers are Dimes Gıda, Tamek Gıda, Uludağ İçecek and Erikli Su. Broad incumbents are Pınar (Yaşar Holding), PepsiCo Turkey, Coca-Cola İçecek (CCI), Danone Türkiye and Nestlé Türkiye.
Does Aroma have an API?
No public API is recorded for Aroma.
What industry is Aroma in?
Aroma's product category is Fruit Juice and Beverage Manufacturing. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of AFAFABAM, Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing. Its NAICS code is 3121 and its SIC code is 2080.