Dimes
- Company typePublic
- Founded1963
- HeadquartersIstanbul
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Dimes firmographics
Firmographics- Name
- Dimes
- Legal name
- Dimes Gıda Sanayi ve Ticaret Anonim Şirketi
- Website
- https://dimes.com.tr
- Company type
- Public
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Dimes industry classification
Industry- Product category
- Fruit Juice and Beverage Manufacturing
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
Keywords
Where Dimes is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices5 records
Markets served
Dimes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Fruit Juice and Nectar Sales: Core revenue from fruit juice products including nectar, 100% juice, and squeezed juices sold through retail channels in Turkey and export markets
- Dairy and Cold Coffee Products: Sales of OBSESSO cold brew coffee, milkshakes, and dairy beverages
- International Export: Export to over 100 countries, supplying products to major airlines including China Eastern Airlines, generating foreign exchange revenue
- DRINKE E-commerce Platform: Online beverage sales through company's own e-commerce platform Drinke
Go-to-market motion1 record
Distribution channels5 records
Marketing channels14 records
Dimes product offering
Product offeringCore offering
Dimes manufactures and sells a diversified portfolio of fruit juices, nectars, milkshakes, smoothies, lemonade, and cold-brewed coffee products under the DİMES and OBSESSO brands through three Turkish production facilities (Tokat, İzmir, Aydın). The company sells its products to end consumers via retail (modern and traditional trade), its own DRINKE e-commerce platform, and international partners (100+ countries) and supplies airlines such as China Eastern Airlines with in-flight beverages.
Product overview
Dimes is Turkey's leading beverage company offering a diversified portfolio of fruit juices, nectars, and innovative beverages. The product portfolio includes the main DİMES brand ( İçecek Bi' Şey) with fruit nectars and juices in multiple variants, the DİMES COOL and COOL Mix line for trendy flavored beverages, DİMES Sıkma (fresh-squeezed style juices), DİMES Milkshake and Smoothie for dairy-based beverages, DİMES %100 pure juices, and the OBSESSO sub-brand for cold coffee products including the new OBSESSO Shot Konsantre Cold Brew. The company operates three production facilities in Tokat, Aydın, and İzmir, processing approximately 100,000 tons of fruit annually. Dimes also launched the Drinke online shopping platform to expand its digital commerce presence.
Differentiator
Problem solved
Functional benefit
Brands
- OBSESSO: Cold coffee brand featuring Latte, Mocha, and Black varieties, produced with real milk at Izmir factory.
- DRİNKE
Products and services
- DİMES İçecek Bi' Şey Main DİMES brand fruit nectar and juice products offered in multiple fruit variants including peach, mixed fruit, orange, apple, cherry, pomegranate, apricot, grape, pineapple, watermelon-strawberry, tomato, mango, and mixed fruit, sold to consumers through retail and e-commerce.
- DİMES 200ml Compact 200ml format fruit nectar products designed for children and convenient consumption occasions.
- DİMES COOL Mix Refreshing flavored beverage line featuring lime mix and berry mix variants, positioned as a new generation trendy product and recognized as a NielsenIQ BASES Top Breakthrough Innovation.
- DİMES Sıkma Fresh-squeezed style fruit juices including orange, pomegranate, white grape, and apple varieties made from locally sourced Turkish fruits without added sugar or preservatives; flagship product holds 58% market share in the squeezed juice category (2018).
- DİMES Milkshake Flavored milk beverages in strawberry white chocolate, banana cookie cream, and cola aromatic varieties designed for fun consumption moments.
- DİMES Smoothie Thick fruit-based beverages containing natural fruit purees without added sugar, positioned as breakfast alternative or snack, available in banana-strawberry, pineapple-banana-coconut, and black mulberry-blackberry varieties.
- DİMES %100 100% pure fruit juice products including tomato juice and mixed fruit juice without any additives.
- DİMES POP Charm Flavored fruit beverage in berry-lime variant, designed for young consumers seeking trendy beverages.
- DİMES Limonata Lemonade beverage in plain (and additional) variants, part of the core product portfolio.
- OBSESSO Cold Coffee Cold brew coffee brand made with real milk, available in Latte, Mocha, and Black varieties. Turkey's first and Europe's third largest producer of high-mount cold coffee brewed in real milk without disrupting milk structure.
- OBSESSO Shot Konsantre Cold Brew Concentrated cold brew coffee product made from Arabica beans via a 16-hour cold brewing process, packaged in 310ml carton allowing preparation of 5 glasses of cold coffee.
- DRINKE Online Beverage Shopping Platform Online beverage shopping platform launched by Dimes that allows consumers to order their favorite beverages directly, supporting the company's globalization journey.
Quantifiable outcome
- Turkey's largest fruit juice producer with 3 factories
- +2 more outcomes
Companies that use Dimes
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Dimes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dimes partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and major.
- ESCON EnerjiminorEnergy service company for İzmir facility efficiency improvements. Achieved 73.4% reduction in cooling group electricity consumption and 571 tons carbon reduction.
- China Eastern AirlinescoreDİMES supplies products to China Eastern Airlines for in-flight service to First Class and Business Class passengers. 5-year agreement with products also sold through airline's online catalog.
- Güney Bağımsız Denetim ve Serbest Muhasebeci Mali Müşavirlik A.Ş.minorIndependent audit firm registered with BDK/2013/035, providing audit services for DİMES Gıda Sanayi ve Ticaret Anonim Şirketi.
- Yemek.commajorContent partnership for 'Sesli Komut' (Voice Command) project enabling users to control recipe videos with voice commands. Project won multiple international awards.
- SpotifymajorMusic streaming partnership for '90'lara Başka Bak' campaign featuring 90s Turkish pop playlists and curated content.
- Reklamania CreativecoreLong-term creative agency partner responsible for 'DİMES Kapışması', 'Tadına Düştük', and 'Göründüğünden Daha Fazlası' campaigns. Created 'Akışkan Marka' (Fluid Brand) doctrine.
- Concept İstanbulmajorCreative agency partner for OBSESSO 'O Zaman OBSESSO' campaign and Shot Konsantre Cold Brew launch.
- Medina Turgul DDBmajorCreative agency for OBSESSO advertising films including 'Gerçek Sütlü Soğuk Kahve' campaign.
- ThinkNeuromajorNeuroscience research partner for strategic consumer insights. Collaborated on 'Stratejik NöroBulmaca' project winning Baykuş Awards.
- Standby Creative GroupminorCreative agency partner for Beşiktaş Kahvaltıcılar Sokağı project at Muse Creative Awards.
- Wunderman ThompsonminorCreative agency for OBSESSO advertising film starring Burak Yörük.
- Diren Holding A.Ş.coreParent company of DİMES Gıda Sanayi ve Ticaret A.Ş. Also encompasses Nobel Pazarlama, Kazova Vasfi Diren Tarım, and Semes Gıda.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
Dimes competitors and assessment
Company assessmentDirect peers
- Coca-Cola İçecek (CCI): Bottler of Coca-Cola brands across Turkey and surrounding markets, also selling the Cappy juice/nectar line; the most direct competitor to DİMES in Turkish juice, soft drinks, and increasingly chilled beverages.
- PepsiCo: Global beverage and snacks major with Tropicana and juice/nectar brands; competes with DİMES via Pepsi, Tropicana, Lipton and other beverages distributed through Turkish modern trade and international retailers.
- Tamek Gıda: Long-established Turkish fruit juice, concentrate, and processed food producer with adjacent categories; competes with DİMES domestically and in export markets on fruit-based beverages.
- Ak Gıda (İçim): Turkey's largest dairy company under Yıldız Holding, with UHT milk, yogurt, and beverage adjacencies that compete for DİMES' retailer shelf space and consumer share-of-throat across chilled and ambient categories.
- Hacıoğlu Gıda: Turkish fruit-based beverage and concentrate producer with overlap in juice, nectar, and private-label manufacturing; directly comparable in product mix and export footprint.
- Pınar (Yaşar Holding): Turkish dairy and beverage producer (Pınar Su, Pınar Juice) under Yaşar Holding; an established peer in juice and bottled water categories overlapping with DİMES' dairy-beverage extensions.
- AGRANA Beteiligungs-AG: Austrian fruit juice concentrate and starch/sugar group supplying B2B customers globally; comparable as a vertically integrated fruit processor with concentrate capabilities similar to DİMES/SEMES.
- Hero Group: Swiss international food company active in juices, smoothies, and baby/family nutrition (Hero, Innocent in some markets); comparable for multi-geography juice/nectar distribution and chilled/ambient SKU mix.
Broad incumbents
- Nestlé: Global F&B conglomerate operating across juices (Nesquik, fruit juice brands), coffee (Nescafé), and dairy beverages; competes with DİMES' juice and OBSESSO cold coffee on international shelves.
- Lavazza: Italian coffee major with growing RTD and cold-brew lines in European retail and HoReCa; directly comparable to OBSESSO in premium packaged cold coffee competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dimes social profiles
Digital presenceDimes compliance and trust
Trust signalCompliance7 records
Dimes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dimes leadership team
Management profileNumber of profiles
Profiles7 records
Dimes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dimes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dimes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dimes
What does Dimes do?
Dimes manufactures and sells a diversified portfolio of fruit juices, nectars, milkshakes, smoothies, lemonade, and cold-brewed coffee products under the DİMES and OBSESSO brands through three Turkish production facilities (Tokat, İzmir, Aydın). The company sells its products to end consumers via retail (modern and traditional trade), its own DRINKE e-commerce platform, and international partners (100+ countries) and supplies airlines such as China Eastern Airlines with in-flight beverages.
Is Dimes a public or private company?
Dimes is a public company. It is classified as public and is currently operating.
When was Dimes founded?
Dimes was founded in 1963. It employs 501 to 1,000 people.
Where is Dimes based?
Dimes is headquartered in Istanbul.
How does Dimes make money?
Four revenue lines are on record. Fruit Juice and Nectar Sales are the primary driver. The others are dairy and Cold Coffee Products, international Export and DRINKE E-commerce Platform.
Who are Dimes's main competitors?
Direct peers on record are Coca-Cola İçecek (CCI), PepsiCo, Tamek Gıda, Ak Gıda (İçim), Hacıoğlu Gıda, Pınar (Yaşar Holding), AGRANA Beteiligungs-AG and Hero Group. Broad incumbents are Nestlé and Lavazza.
Does Dimes have an API?
No public API is recorded for Dimes.
What industry is Dimes in?
Dimes's product category is Fruit Juice and Beverage Manufacturing. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks). Its NAICS code is 3121 and its SIC code is 2080.