Peuterey
Peuterey is an Italian premium fashion brand founded in 2002 that designs and retails technical outerwear, leather goods, and apparel for men, women, and children through a direct-to-consumer e-commerce platform (Salesforce Commerce Cloud) and physical retail stores, primarily serving customers in Europe and the United States.
- Company typePrivate
- Founded2002
- HeadquartersAltopascio, Italy
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Peuterey does
Peuterey S.r.l. is an Italian premium fashion brand founded in 2002, headquartered in Milan (registered office Via Tortona, 31) and operating from Altopascio. The company designs, produces, and retails apparel and accessories across women's, men's, and baby & kids categories, with a strategic specialization in technical outerwear (puffer jackets, leather jackets, bombers, trench coats, windbreakers) and leather goods. Its product portfolio includes the core outerwear and clothing/accessories lines, an "Icons" collection of signature styles, and the newly launched SS26 "Première" sub-brand featuring sartorial pieces, alongside limited special-project collaborations with football clubs ACF Fiorentina and Feyenoord.
The business operates a direct-to-consumer model powered by Salesforce Commerce Cloud (Demandware), with regional e-commerce storefronts for the US and European markets, complemented by physical retail stores discoverable via an integrated store-locator service. The technology stack relies on standard third-party integrations for payments (Klarna, PayPal), marketing automation (Klaviyo, SaleCycle), analytics (Google Analytics, Microsoft Clarity), and advertising (Meta, Google, Criteo, DoubleClick), with a joint-controller data relationship with digital operator Digital Boite S.r.l. for online order processing.
Revenue is generated through one-time retail sales of apparel and accessories at price points ranging from approximately $98 USD (entry T-shirts) to approximately $820 USD (premium leather outerwear), with seasonal discount events offering around 30% off selected SKUs. The customer base targets fashion-conscious men and women seeking refined Italian design combined with functional weather-protective materials, with stated geographic focus on Italy/Europe and the United States. The company employs 101-250 staff and does not disclose revenue figures.
Peuterey firmographics
Firmographics- Name
- Peuterey
- Legal name
- Peuterey S.r.l.
- Website
- https://peuterey.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Peuterey is an Italian premium fashion brand founded in 2002 that designs and retails technical outerwear, leather goods, and apparel for men, women, and children through a direct-to-consumer e-commerce platform (Salesforce Commerce Cloud) and physical retail stores, primarily serving customers in Europe and the United States.
- Ownership category
- akta.pro rank
Peuterey industry classification
Industry- Product category
- Premium Outerwear
- NAICS
- Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Handbags & Leather Goods (CRAAAFAD)
Keywords
Where Peuterey is headquartered
LocationHeadquarters
- HQ city
- Altopascio
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Peuterey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for apparel and accessories through e-commerce and retail stores. Customers buy individual items at listed retail prices with occasional seasonal sales and promotions.
- Retail Store Sales: Physical retail stores operating under the Peuterey brand, with products also available through store locator service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-Price Retail |
| One time/ perpetual license | Pay-as-you-go | Sale/Discounted Items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Peuterey product offering
Product offeringCore offering
Peuterey is an Italian premium fashion brand that designs, distributes, and sells high-performing outerwear, leather goods, and apparel for women, men, and children. Its core product lines are women's and men's outerwear (puffer jackets, leather jackets, trench coats, bombers, windbreakers) and complementary clothing and accessories (denim, knitwear, shirts, trousers, footwear). The brand sells directly to consumers through its own e-commerce website with regional sites for the US and Europe, and through physical retail stores findable via a store locator.
Product overview
Peuterey is an Italian fashion brand offering a unified e-commerce platform for premium clothing, outerwear, and accessories across women's, men's, and children's categories. The product portfolio centers on the Women's and Men's outerwear lines (including puffer jackets, leather jackets, bombers, trench coats, and windbreakers), complemented by clothing and accessories collections (denim, knitwear, T-shirts, shirts, trousers, and footwear). The SS26 seasonal collection introduces a quiet luxury aesthetic inspired by New England's yacht clubs. Key sub-brands include Icons (core iconic products) and the new Première line (sartorial premium pieces). The brand also offers sale/discounted items across all categories and has launched special project collaborations with ACF Fiorentina and Feyenoord football clubs.
Differentiator
Problem solved
Functional benefit
Brands
- Première: A sartorially inspired selection of standout pieces with a contemporary, understated elegance, designed for modern, polished looks.
- Icons
Products and services
- Women's Outerwear Range of women's outerwear including puffer jackets, padded vests, windbreakers, leather jackets, trench coats, bombers, and overshirts, designed with refined lines and elevated tailoring for fashion-conscious women seeking premium quality outerwear.
- Men's Outerwear Range of men's outerwear including puffer jackets, padded vests, windbreakers, leather jackets, bomber jackets, field jackets, trench coats, and overshirts, crafted from premium materials for fashion-conscious men seeking versatile, durable outerwear.
- Women's Clothing & Accessories Women's clothing and accessories line including denim, knitwear, T-shirts, polos, shirts, trousers, skirts, and accessories, designed for women seeking versatile, premium-quality wardrobe pieces.
- Men's Clothing & Accessories Men's clothing and accessories line including denim, knitwear, sweatshirts, T-shirts, polos, shirts, trousers, bermuda shorts, footwear, swimwear, and accessories, designed for men seeking versatile, premium-quality wardrobe pieces.
- Premi\u00e8re Collection Premium sub-brand collection featuring sartorially inspired pieces with contemporary, understated elegance, designed for modern, polished looks. Available for both women and men as part of the Spring-Summer 2026 season.
- Icons Collection Featured collection of iconic Peuterey products for women and men, representing the brand's core aesthetic, signature outerwear styles, and timeless designs.
- Rainwear Water-resistant outerwear category designed for rainy conditions, available for both women and men, featuring Peuterey's technical fabric construction.
- Denim & Leather Collection Focused collection featuring premium denim and leather pieces for both men and women, emphasizing Peuterey's leather craftsmanship and denim offerings.
Quantifiable outcome
- 24-month warranty on products
Companies that use Peuterey
Customer profileSegments3 records
Ideal customer profiles3 records
Peuterey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Peuterey partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ACF FiorentinaminorFootball club collaboration creating a special project collection featuring the Fiorentina club branding on apparel items such as Bermuda shorts and pleated trousers, blending sports heritage with fashion design.
- FeyenoordminorFootball club collaboration listed under special projects on the Peuterey website, creating limited-edition apparel pieces featuring Feyenoord branding and colors.
- Digital Boite S.r.l.coreE-commerce and digital operations partner serving as joint data controller with Peuterey for online product sales, order processing, product delivery, collection, and invoicing activities. Based in Milan, Italy.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Peuterey competitors and assessment
Company assessmentDirect peers
- Woolrich: Heritage American outdoor brand with a strong European footprint in premium outerwear; competes with Peuterey on premium parkas, woolens, and lifestyle outerwear.
- Canada Goose: Premium performance outerwear brand competing with Peuterey in the high-end down-jacket and weather-protective coat category, with overlapping DTC and retail-channel strategies.
- Parajumpers: Italian premium outerwear specialist with a similar focus on technical, weather-protective jackets; directly comparable on category, price band, and European-led distribution.
- Stone Island: Italian premium technical outerwear and sportswear label; closely comparable to Peuterey on Italian heritage, technical-fabric positioning, and menswear-led premium pricing.
- Moncler: Italian luxury outerwear house and Peuterey's most direct competitor, with a shared heritage in premium down jackets, leather outerwear, and DTC flagship retail across Europe, the US, and Asia.
- Herno: Italian heritage outerwear brand focused on premium jackets and technical laminates; similar category mix, premium Italian positioning, and DTC retail approach to Peuterey.
Emerging players
- Save The Duck: Italian premium outerwear label with a sustainability-led positioning; intersects with Peuterey in premium jackets and DTC, but differentiates on cruelty-free/animal-free materials rather than heritage craftsmanship.
Broad incumbents
- Burberry: British luxury heritage house with a storied outerwear business (trench coats, wool outerwear); overlaps with Peuterey in premium coats and DTC but operates across a much broader luxury portfolio.
- Brunello Cucinelli: Italian luxury brand with a strong outerwear and ready-to-wear assortment; shares the refined, understated-luxury aesthetic and Italian craftsmanship narrative that Peuterey is pursuing with SS26 and Première.
- Loro Piana: Italian ultra-luxury fashion house (LVMH-owned) with a deep outerwear and knitwear range; comparable on Italian craftsmanship, premium materials, and quiet-luxury positioning, though at a higher price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peuterey social profiles
Digital presencePeuterey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peuterey leadership team
Management profileNumber of profiles
Peuterey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peuterey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peuterey
What does Peuterey do?
Peuterey is an Italian premium fashion brand that designs, distributes, and sells high-performing outerwear, leather goods, and apparel for women, men, and children. Its core product lines are women's and men's outerwear (puffer jackets, leather jackets, trench coats, bombers, windbreakers) and complementary clothing and accessories (denim, knitwear, shirts, trousers, footwear). The brand sells directly to consumers through its own e-commerce website with regional sites for the US and Europe, and through physical retail stores findable via a store locator.
Is Peuterey a public or private company?
Peuterey is a private company. It is classified as unknown and is currently operating.
When was Peuterey founded?
Peuterey was founded in 2002. It employs 101 to 250 people.
Where is Peuterey based?
Peuterey is headquartered in Altopascio, Italy, in the Europe region.
How does Peuterey make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Store Sales.
Who are Peuterey's main competitors?
Direct peers on record are Woolrich, Canada Goose, Parajumpers, Stone Island, Moncler and Herno. Save The Duck is listed as an emerging player. Broad incumbents are Burberry, Brunello Cucinelli and Loro Piana.
Does Peuterey have an API?
No public API is recorded for Peuterey.
What industry is Peuterey in?
Peuterey's product category is Premium Outerwear. Its primary akta.pro industry code is CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 315 and its SIC code is 5600.