ArcStone Technologies

What ArcStone Technologies does

ArcStone Technologies (legal entity The ArcStone Group, GBC) is a Minneapolis-based digital agency founded in 1996/1997 that designs accessible WordPress websites and delivers digital marketing services primarily to nonprofit organizations, government agencies, and mission-driven brands in the U.S. state of Minnesota. Its delivery stack centers on WordPress with Advanced Custom Fields for content modeling, with 98% of designed sites hosted on its own managed WordPress hosting infrastructure, creating an integrated design-build-host-support offering. The service portfolio comprises seven service lines spanning web design and development, accessibility and inclusive design (WCAG 2.1/2.2 AA), digital marketing and Google Ad Grants management, fractional marketing, virtual events, managed hosting and email, and membership management. Per-project pricing runs $15,000-$20,000+ for websites and $2,900+ for digital marketing engagements, supplemented by recurring revenue from hosting, fractional engagements, and membership management.

Commercially, the firm sells primarily through direct sales to nonprofit executive directors and communications teams, inbound website inquiries, and a Minnesota referral network built across 28 years. Named customers include the Minneapolis Park & Recreation Board, HealthPartners, Minnesota Corn Growers Association, Loaves and Fishes, Decoding Dyslexia Minnesota, Emma Norton Services, and 20+ additional Minnesota organizations spanning housing, food security, education, agriculture, and workforce development. The firm has productized two internal capabilities into separate offerings: Insi, a cloud-based WCAG scanning platform and WordPress plugin commercialized as a standalone SaaS, and the 2026 Web Accessibility Toolkit, a free downloadable bundle of five AI-assisted accessibility utilities. ArcStone completed B Lab certification in August 2024 and operates as a General Benefit Corporation under Minnesota law, holding SBA WOSB federal certification. Leadership comprises co-founder Lisa Hirst Carne (VP Marketing) and David Carnes (President and CEO). The firm is privately held with no disclosed external equity financing and operates from a single Minneapolis headquarters location.

Name

ArcStone Technologies

Legal name

The ArcStone Group, GBC

Website

https://arcstone.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ArcStone Technologies is a Minneapolis-based digital agency specializing in accessible WordPress website design, development, digital marketing, and managed hosting for nonprofit organizations, government agencies, and mission-driven brands, primarily in Minnesota. Founded in 1997, it also commercializes the Insi accessibility scanning platform and operates as a Certified B Corporation and SBA-certified Women-Owned Small Business.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Design Agency

NAICS

Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industry

On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)

Keywords

• WordPress web design
• Nonprofit digital marketing
• Web accessibility services
• Managed web hosting
• Inclusive design services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Website Design and Development: WordPress website design and development services ranging from $15,000 for smaller websites to $20,000+ for larger complex implementations with more functionality and integrations.
2. Digital Marketing Services: Digital marketing engagements ranging from $2,900 and up depending on objectives. Includes strategy, marketing campaigns, and ongoing digital marketing support.
3. Web Hosting and Email Services: Managed hosting services for websites they design and code, providing security, speed, and ongoing support.
4. Fractional Marketing: Fractional marketing services providing part-time marketing leadership to organizations.
5. Virtual Events and Experiences: Virtual event production and management services for nonprofits.
6. Membership Management: Services supporting nonprofit membership programs and management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ArcStone Technologies is a Minneapolis-based digital agency that designs and develops accessible WordPress websites, delivers digital marketing and SEO/Google Ad Grants strategy, and provides accessibility (WCAG 2.1/2.2 AA) and inclusive design services for nonprofit organizations, government agencies, and purpose-driven brands. The company supplements its project work with managed WordPress hosting (covering 98% of sites it builds), fractional marketing leadership, virtual event production, and membership management services, and has commercialized an Insi cloud-based accessibility scanning platform spun out of its internal practice.

Product overview

ArcStone Technologies is a digital marketing and web development agency founded in 1997, operating as a majority woman-owned Certified B Corporation based in Minneapolis. The company specializes in WordPress-powered websites and digital marketing strategy for nonprofit organizations and purpose-driven brands. Its core offerings are centered around WordPress Web Design & Development — the primary service delivering custom, accessible, mobile-first websites with advanced custom fields — supplemented by Digital Marketing & Strategy (including Google Ad Grants management), and Accessibility & Inclusive Design (WCAG 2.1/2.2 AA compliance). The company's service portfolio spans six additional modules: Fractional Marketing (part-time strategic marketing leadership), Virtual Events & Experiences, Web Hosting & Email (managed hosting covering 98% of sites ArcStone builds), and Membership Management. ArcStone has also built and commercialized two distinct products: Insi, a cloud-based accessibility scanning platform and native WordPress plugin that originated from ArcStone's internal need for reliable accessibility monitoring; and the 2026 Web Accessibility Toolkit, a free downloadable collection of five AI-assisted accessibility tools (GA4-informed analytics, color contrast generator, PDF-to-HTML converter, vendor content statement generator, and QA checklist). The company also operates the Unleash the Good Grant program, providing $15,000 in in-kind services to select nonprofit organizations for website redesigns.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Web Design & Development Custom WordPress website design and development for nonprofits and purpose-driven brands, built with Advanced Custom Fields, mobile-first responsive layouts, and WCAG accessibility compliance built in from the start. Priced from $15,000 for smaller sites to $20,000+ for larger complex implementations.
• Digital Marketing & Strategy Digital marketing services including SEO, content strategy, Google Ad Grants management, and campaign design intended to help nonprofits drive awareness, donations, and community engagement.
• Accessibility & Inclusive Design Accessibility audits, WCAG 2.1 AA and 2.2 AA remediation planning, inclusive design, and ongoing accessibility monitoring to make websites usable by people with disabilities.
• Insi Accessibility Scanning Platform Cloud-based accessibility scanning platform and WordPress plugin offering visual WCAG violation identification, contrast issue evaluation, and ongoing in-dashboard monitoring; uses virtual browser technology to scan sites the way real users experience them and is offered as a standalone product.
• Fractional Marketing Part-time senior marketing support for nonprofits that need strategic marketing leadership without the cost of a full-time hire, including campaign strategy and execution delivered on a recurring engagement.
• Virtual Events & Experiences Virtual event design and production services for nonprofits, including platform selection, accessibility considerations, and attendee engagement strategies.
• Web Hosting & Email Managed WordPress hosting with security, speed, and long-term support, covering 98% of the sites ArcStone designs and codes, delivered as a recurring service.
• Membership Management Membership management solutions for nonprofits, including platform consulting and integration to support donor and member engagement workflows on a recurring basis.

Quantifiable outcome

• Internal support requests dropped by 60% after website launch

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

One partnership is on record.

• InsicoreTechnology or IntegrationInsi is ArcStone's spinoff accessibility scanning company. The Insi platform uses virtual browser technology to scan websites the way real users experience them, catching accessibility issues that traditional code-only scanners miss. Insi is offered as a separate product with special GAAD discounts for nonprofits.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartCause Digital: Digital agency serving nonprofits with Google Ad Grants management, PPC, and analytics. Comparable as a nonprofit-focused digital marketing specialist.
• Barkley: Kansas City-based independent agency and Certified B Corp offering brand, digital, and media services. Comparable B Corp positioning and integrated agency model, though serving a broader client base including for-profits.
• Forum One: DC-based digital agency specializing in WordPress, Drupal, and web strategy for nonprofits, foundations, and government. Closest comparable in vertical focus, accessibility expertise, and CMS-first delivery model.
• Big Duck: NYC-based communications firm focused exclusively on nonprofit branding, websites, and marketing strategy. Comparable in deep nonprofit specialization and integrated brand-to-digital offering.
• Whole Whale: Digital agency specializing in nonprofit and impact-focused clients, with services spanning websites, digital marketing, and analytics. Direct vertical peer in nonprofit digital strategy.

Emerging players

• accessiBe: AI-powered web accessibility automation platform serving SMBs and enterprises. Emerging competitor to ArcStone's Insi platform in the automated accessibility scanning category.
• UserWay: AI-driven web accessibility widget and scanning platform. Competes with Insi on automated WCAG compliance scanning, with broader market reach but less deep WordPress integration.

Broad incumbents

• Fenton Communications: National social-impact PR and communications firm serving nonprofits, foundations, and cause-driven brands. Broader incumbent serving overlapping mission-driven clients with PR-led rather than web-led delivery.

Regional players

• Hahn Consulting: Minneapolis-based marketing and communications agency serving nonprofits and purpose-driven organizations. Regional peer with overlapping vertical focus but broader marketing scope.
• Elevate Creative: Minneapolis-based digital and creative agency serving regional nonprofits and brands. Local competitor for the same Minnesota client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/arcstonetech
• Facebookfacebook.com/arcstone
• LinkedInlinkedin.com/company/99108
• Instagraminstagram.com/arcstonemn
• Xx.com/arcstone

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArcStone Technologies