Realty One Group Sterling

What Realty One Group Sterling does

Realty ONE Group Sterling is a regional real estate brokerage franchise operating under the Realty ONE Group brand, with its Sterling headquarters at 254 N 114th St in Omaha, Nebraska, and a secondary office in Woodbine, Iowa. The firm fields a network of 60+ licensed agents serving the Omaha metro and western Iowa markets, with co-owners Jeremy Murray and operational leadership from James Reisz (Qualifying Broker and Sterling Office Leader) and Patty Reisz (Managing Broker, Woodbine). The core business is residential real estate brokerage for buying and selling single-family homes, condos, townhouses, land, and acreage, with a complementary property management division serving HOA/COA communities and rental properties.

The product surface combines a consumer-facing website with property search, an instant home valuation tool, a mortgage calculator, and market reports, alongside agent-facing tools including the Realty ONE Group Toolchest productivity platform and a Commission Calculator. Property management is operated through a ManageBuilding-powered resident portal that handles rent collection, maintenance requests, HOA dues, and tenant verification. Distribution is multi-channel: corporate website, agent personal websites and social media, MLS-driven organic search, and walk-in offices. A referral partnership with Aspire Mortgage provides co-marketed lending services, and the firm is associated with Sterling Title for title and escrow.

Revenue is generated through standard real estate transaction commissions on completed sales, with agents retaining a portion of gross commission income and the brokerage earning a split as a Realty ONE Group franchisee. GTM is sales-led via the agent network; agents source leads through personal networks, individual websites, and social media, while the corporate website functions as a self-serve lead capture and property search channel. Pricing is transaction-based and not publicly disclosed; traditional 5-6% commission norms apply, split between listing and buy-side, with franchise fees flowing up to Realty ONE Group International. The firm is privately held with no disclosed funding, ownership, or financial history beyond franchise affiliation.

Name

Realty One Group Sterling

Legal name

Realty ONE Group

Website

https://realtyonegroupsterling.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Realty ONE Group Sterling is a regional real estate brokerage franchise operating 60+ agents across offices in Omaha, NE and Woodbine, IA, delivering residential sales, property management, and mortgage referral services to home buyers, sellers, and investors in the Omaha metro and western Iowa markets.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYFSAEAJAN

Property Management Advisory & Leasing Administration

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate
• Property brokerage
• Home buying selling
• Property management
• Real estate agents

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on property transactions. Agents earn commissions on completed sales; the brokerage takes a split as a franchise member of Realty ONE Group.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Realty ONE Group Sterling is a residential real estate brokerage franchise providing home buying and selling services across the Omaha, Nebraska metro area and western Iowa markets. The firm operates with approximately 60+ licensed agents across two offices (Omaha Sterling Office and Woodbine Office), supported by Realty ONE Group's brand, training, and agent productivity tools. In addition to brokerage, the firm offers full-service property management for HOA/COA communities and individual rental owners, and refers mortgage lending to partner Aspire Mortgage.

Product overview

Realty ONE Group Sterling is a real estate brokerage firm operating as a single-office franchise under Realty ONE Group. The core offering is residential real estate brokerage services for buying and selling homes in the Omaha, Nebraska metro area and southwestern Iowa. The company provides a complementary suite of tools including a home valuation tool for instant property estimates, a mortgage calculator, and a property management service for landlords including maintenance requests, rent collection, and HOA/COA management. Agent-facing tools include the Toolchest productivity platform and Commission Calculator. The company also partners with Aspire Mortgage for lending services and offers a rental property portal for available listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services

Quantifiable outcome

• Lee Curtis has helped more than 150 families and nearly $50 million in real estate volume
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Aspire MortgageminorGTM or Marketing PartnerReferral partnership for mortgage services. The website links to aspire-mtg.com for mortgage services, suggesting a preferred lender relationship for homebuyers needing financing.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Re/Max: Global residential real estate franchise with multiple Omaha-area offices. Comparable because it operates on a similar franchise economics and commission-based agent model targeting the same home buyer/seller segment.
• Century 21 Real Estate: Global residential real estate brokerage franchise with regional offices serving Midwest markets. Comparable because it competes on the same franchise and commission-based brokerage model with similar agent recruiting and consumer branding approach.
• Keller Williams Realty: Large agent-based residential brokerage franchise active across Nebraska and Iowa. Directly comparable as a competitor with the same commission-split model, agent training focus, and residential buyer/seller value proposition.
• Coldwell Banker: National residential real estate brokerage franchise with offices in Nebraska and Iowa. Comparable as a direct competitor offering the same commission-based, agent-driven brokerage services to home buyers and sellers.
• Better Homes and Gardens Real Estate: Residential real estate franchise affiliated with Better Homes and Gardens. Comparable as a franchise-based brokerage offering similar commission-driven agent services to home buyers and sellers in the Midwest.
• Berkshire Hathaway HomeServices Ambassador Real Estate: Operates a residential real estate brokerage franchise in the Omaha metro under the Berkshire Hathaway HomeServices brand. Directly comparable because it competes for the same buyer/seller pool with the same commission-based model and similar agent-driven distribution.

Emerging players

• Redfin: Tech-enabled residential brokerage and iBuyer expanding into Midwest metros. Comparable as a tech-driven alternative that pressures traditional commission models and competes for the same buyer/seller leads in adjacent metros.
• eXp Realty: Cloud-based residential brokerage with a low-overhead, revenue-share model and growing agent base in the Midwest. Comparable as an emerging competitor using a different cost structure that may attract agents away from traditional franchises like Sterling.

Regional players

• Weichert Realtors: Residential real estate franchise with a stronger footprint in the eastern U.S. and limited Midwest presence. Comparable as a franchise-based brokerage model similar in structure, though not a direct competitor in Sterling's primary geographies.

Broad incumbents

• Realty ONE Group International: Parent franchisor of Realty ONE Group Sterling. Comparable as the brand, technology (Toolchest), and operating system provider; sets franchise fees and standards that Sterling operates under, while also competing indirectly through other franchisees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/realtyonesterling
• LinkedInlinkedin.com/company/realty-one-group-sterling

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realty One Group Sterling