Noble Crust

What Noble Crust does

Noble Crust is a privately held, multi-location restaurant group operating a "Deep South Italian" dining concept — fine Italian cooking fused with Southern ingredients — across three locations in the Tampa Bay area of Florida: Carrollwood (Tampa), St. Petersburg (headquarters), and Wesley Chapel. Founded circa 2015, the company runs full-service casual dining for brunch (Saturday and Sunday, 10am–3pm), lunch (Tuesday–Friday), and dinner, with an open kitchen, bar program of crafted cocktails and wines on tap, indoor/outdoor seating, and a year-round retractable-roof patio. The menu rotates seasonally and emphasizes locally grown ingredients, and the group also operates a sister concept, Noble Tavern, and is linked to Fat Beet Farm (likely a sourcing partner).

The core product is the in-restaurant dining experience, with signature items such as Southern Fried Chicken ($19), Rigatoni + Steak ($32), Rigatoni + Beef Ragu ($23), Shrimp & Grits ($22.50), and craft cocktails ($5–$12). The technology stack is a curated set of third-party platforms rather than proprietary systems: Popmenu powers the website, online ordering, and a customer review sweepstakes; Resy handles reservations; Toast processes gift cards across locations; and Level Access supports website accessibility compliance.

Revenue is generated almost entirely through direct-to-consumer restaurant transactions — dine-in food and beverage, weekend brunch traffic, to-go family-style bundles (Fried Chicken Family Dinner, Noble Family Pizza Pack, Southern Brunch Bundle at $49–$60), private events and catering managed by a dedicated Events Director, and gift card sales. Marketing runs through the company's own website, Facebook, Instagram, and an opt-in VIP email and SMS program, supplemented by review-driven promotional sweeps. Customer concentration is diffuse (individual diners across three Tampa Bay locations), with no enterprise or named-account segment disclosed.

Name

Noble Crust

Legal name

Noble Crust

Website

https://noble-crust.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Noble Crust is a privately held, three-location casual-dining restaurant group in Florida's Tampa Bay area serving a "Deep South Italian" menu — Italian cooking fused with Southern, locally sourced seasonal ingredients — across brunch, lunch, dinner, private events, and to-go family meals targeting weekend brunch crowds and local diners.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Core revenue from food and beverage sales at three restaurant locations. Revenue generated through table service during brunch (10am-3pm Saturday and Sunday), lunch (Tuesday-Friday 11:30am), and dinner service. Bar sales include craft cocktails, quality wines on tap, and crafted beers.
2. Online Ordering and Takeout: Digital ordering through Popmenu platform allowing customers to order food for pickup across all three locations.
3. Private Events and Catering: Revenue from private party bookings and catering services. Events Director works with customers to customize dinner menus, Noble Brunch set menu, and Noble Cocktail Hour menu for events of various sizes.
4. Gift Cards: Gift card sales through Toasttab platform across all three locations with balance checking functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Noble Crust operates a multi-location casual dining restaurant chain serving a "Deep South Italian" cuisine that fuses fine Italian cooking with Southern ingredients and locally grown seasonal produce. The company provides full-service brunch (weekends), lunch, and dinner service featuring signature dishes, craft cocktails, and wines on tap, complemented by to-go family meals, private event catering, gift cards, and a VIP loyalty program across three Tampa Bay area locations.

Product overview

Noble Crust is a Deep South Italian restaurant with three Florida locations (Carrollwood/Tampa, St. Petersburg, and Wesley Chapel) offering brunch, lunch, and dinner service. The restaurant features a seasonal menu combining Italian cuisine with Southern ingredients, complemented by craft cocktails, craft beers, and quality wines on tap. Core offerings include the full dining experience with brunch service (weekend 10am-3pm), lunch (Tuesday-Friday), and dinner nightly. Add-on offerings include Noble Family Style Dinners (to-go family packages), Private Events/Party catering with customizable menus, a VIP loyalty program, gift cards through Toast Tab, and catering services. The menu features signature dishes like Southern Fried Chicken, Our Pepperoni Pizza, Rigatoni + Beef Ragu, Shrimp & Grits, Impossible Meatballs, and Crispy Fried Chicken Wings, along with specialty craft cocktails.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep South Italian Restaurant Dining Full-service casual dining restaurant blending Southern and Italian cuisines with seasonal locally-grown ingredients, featuring brunch, lunch, and dinner menus with cocktails across three Florida locations (Carrollwood, St. Petersburg, Wesley Chapel).
• Weekend Brunch Service Weekend brunch served Saturdays and Sundays from 10:00am to 3:00pm, featuring Southern-style dishes like Shrimp & Grits, fried chicken, and specialty cocktails including $2 Mimosas and $4 Bloody Marys.
• Family-Style To-Go Dinner Bundles To-go family meal packages including Fried Chicken Family Dinner ($49), Noble Family Pizza Pack ($49), and Southern Brunch Bundle ($60) available for takeaway across all three locations.
• Private Events & Catering Services Catering services for private events including signature dinner menus, Noble Brunch set menu, and Noble Cocktail Hour menu. Customizable for cocktail parties, happy hours, and brunch socials with dedicated Events Director available across all three locations.
• Noble Crust Gift Cards Digital and physical gift cards available for purchase across all three locations (St. Petersburg, Wesley Chapel, Carrollwood) through Toast Tab platform with balance checking functionality.
• VIP Loyalty Program Customer loyalty program offering updates on rewards, exclusive offers, and marketing communications. Includes text message marketing opt-in for promotions; customers can opt in via phone or email.
• Noble Happy Hour Program Happy hour menu featuring $2 off draft beer and barrel fresh wines, $5 premium spirits, and $6 bar specials including frozen cocktails and Noble Sangria. Available Monday-Thursday 4-7pm and Friday 4-6pm across all three locations.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PopmenucoreTechnology or IntegrationPopmenu provides the website platform, online ordering system, customer review functionality, and sweepstakes program for Noble Crust. This is a core operational technology partnership powering the restaurant's digital customer experience.
• ResycoreTechnology or IntegrationResy provides the reservation booking platform for Noble Crust across all three locations. Customers can book tables through the Resy integration on the website.
• Noble TavernminorStrategic or Co-development PartnerNoble Tavern is a related restaurant concept under the same ownership/founders. Referenced on the Our Concepts page with separate website (nobletavern.com) and social media presence.
• Fat Beet FarmminorStrategic or Co-development PartnerFat Beet Farm is a related concept mentioned on the Our Concepts page. Noble Crust's menu features locally grown seasonal ingredients which may be sourced from Fat Beet Farm.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• First Watch: Daytime brunch-focused restaurant chain with strong Florida presence. Comparable as a multi-location brunch-driven casual dining operator with similar price points and weekend traffic emphasis, though focused exclusively on breakfast/brunch/lunch.
• Another Broken Egg Cafe: Brunch-focused casual dining chain with Florida roots and franchised multi-location model. Comparable for brunch specialization, weekend traffic strategy ($2-$4 drink specials), and menu items like shrimp & grits similar to Noble Crust's offerings.
• Seasons 52: Darden-owned fresh grill and wine bar concept with seasonal rotating menu, craft cocktails, and farm-fresh sourcing. Directly comparable in menu philosophy (seasonal, locally-sourced), price point ($20-$35 entrees), and bar program emphasis on wines and cocktails.
• Brio Italian Grille: Upscale casual Italian restaurant chain by Bravo Brio Restaurant Group. Closest direct peer — similar "polished yet warm" Italian dining experience with comparable entree price points ($16-$30) and full bar/cocktail program, though without Noble Crust's Southern fusion element.
• Cooper's Hawk Winery & Restaurants: Multi-concept restaurant operator combining scratch kitchen dining with wine/cocktail program, private events, gift cards, and loyalty program. Comparable for the diversified revenue approach (dine-in + events + retail/gift cards) and craft beverage emphasis.

Broad incumbents

• Olive Garden: Largest U.S. casual Italian chain (Darden). Comparable only in the broadest sense as Italian casual dining — represents the scale incumbent Noble Crust competes against on Italian occasions, though with very different price positioning and concept.
• Bonefish Grill: Bloomin' Brands casual upscale chain with strong Florida presence. Comparable as a multi-location Florida casual dining operator with full bar, weekday happy hour, and entree price points in the $20-$35 range — broader portfolio incumbent to Noble Crust's niche Italian-Southern concept.
• Carrabba's Italian Grill: National casual Italian dining chain owned by Bloomin' Brands. Comparable as a multi-location Italian casual dining operator serving similar family-style dinner and lunch occasions, though much larger and more standardized than Noble Crust's regional fusion concept.

Emerging players

• The Lure Group / Noble Tavern: Sister concept under shared ownership with Noble Crust. Most directly comparable as a related concept in the same Tampa Bay market with similar full-service dining, craft cocktails, and Italian-leaning menu approach — useful as the closest operational comp.

Regional players

• Ford's Garage: Florida-based casual dining chain with strong Tampa Bay presence. Comparable as a regional Florida casual dining concept operating multiple locations with themed branding, full bar, and lunch/dinner service at similar price points.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Xx.com/noblecrustfl
• Facebookfacebook.com/NobleCrustFL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noble Crust