What Stroohm does

Stroohm BV is a Belgian engineering consultancy and EV charging solutions provider headquartered in Schelle, Belgium (company registration BE.0716.75.58.63). The company advises and supports businesses transitioning to electric mobility, delivering end-to-end services from technical audit and hardware supply through installation, independent inspection, online monitoring, and multi-year maintenance contracts with guaranteed intervention times. Its customer base is segmented across four use cases: company car fleets (including employee home, office, and on-the-go charging with reimbursement), visitor and customer parking, electric vans and light commercial vehicles, and heavy-duty electric trucks, buses, and machinery (DC charging up to 400 kW).

The core technology is the STROOHM Platform, a cloud-based fleet charging management system that provides real-time insight into charging sessions, costs, and vehicle State-of-Charge, with geofencing, maximum charging rate controls, and an employee-facing mobile app. Hardware offerings span AC charge points (3.7 kW to 22 kW) and DC fast chargers (up to 400 kW), with installation delivered through a network of own and partner certified installers. Add-on modules include public charge cards, home charging reimbursement automation, and remote monitoring.

Stroohm operates a direct enterprise sales motion with quote-based, multi-year contracts and primary geographic focus in Belgium, and is a subsidiary of Belgian retail and wholesale conglomerate Colruyt Group following an acquisition/investment tied to prior pilot projects with energy and fuel supplier DATS 24. Revenue is generated across hardware sales, professional installation services, recurring monitoring/maintenance subscriptions, managed home-charging reimbursement services, and distribution of public charge cards.

Name

Stroohm

Legal name

STROOHM BV

Website

https://stroohm.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Stroohm is a Belgian EV charging solutions provider offering hardware (AC and DC up to 400 kW), proprietary fleet charging software, installation, and recurring maintenance services to enterprises electrifying company car fleets, visitor parking, light commercial vehicles, and heavy-duty electric trucks.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

NAICS

Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)

Keywords

• EV charging infrastructure
• Fleet charging management
• DC fast charging
• Charging installation services
• Smart charging solutions

Headquarters

HQ city

Schelle

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hardware Sales: Sale of AC charging stations (3.7 kW to 22 kW) and DC fast chargers (up to 400 kW) for business fleets, visitor parking, transport, and heavy-duty applications.
2. Installation Services: Full installation services from technical audit through independent inspection, covering both employee home charging and company site installations.
3. Monitoring and Maintenance Services: Ongoing online monitoring and maintenance contracts with guaranteed intervention times for charging infrastructure.
4. Home Charging Reimbursement: Services for reimbursement of employees' home charging costs, enabling fleet charging programs.
5. Public Charge Cards: Distribution of public charging cards enabling employees to charge on the go across public charging networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stroohm advises and supports businesses in their transition to electric mobility by supplying AC charge points (3.7–22 kW) and DC fast chargers (up to 400 kW) alongside the STROOHM Platform for fleet charging management. The company delivers end-to-end services including consultation, technical audit, installation, online monitoring, home charging reimbursement, and maintenance contracts with guaranteed intervention times.

Product overview

Stroohm offers a unified EV charging ecosystem combining hardware (AC charge points ranging from 3.7 kW to 22 kW, and DC fast chargers up to 400 kW) with the STROOHM Platform as the core software layer. The platform integrates with the company's service portfolio—including Fleet Charging, Retail/Visitor Charging, Transport Solutions, and Heavy Duty DC Charging—to provide businesses with end-to-end eMobility support. Additional modules include public charge cards for roaming access, home charging reimbursement, online monitoring, and maintenance contracts with guaranteed response times. The company serves company car fleets, retail/customer parking, light commercial vehicles, and heavy-duty applications.

Differentiator

Problem solved

Functional benefit

Brands

• STROOHM Platform: A platform providing real-time insights into fleet charging sessions, costs, and State-of-Charge, with features including geofencing and maximum charging rate controls.

Products and services

• STROOHM Platform Central software platform that enables businesses to monitor and optimise EV fleet charging, providing real-time insights into charging sessions, costs, and state-of-charge, with controls for geofencing and charging rate limits. For businesses managing EV fleets.
• Fleet Charging Solutions Comprehensive charging solutions for company car fleets, enabling employees to charge at home, at the office, or on the go, including supporting services. For businesses operating company car fleets transitioning to electric vehicles.
• Charging for Visitors (Retail) Charging stations designed for company customer and visitor parking lots. For retailers and commercial property operators wanting to provide EV charging amenities.
• Transport Solutions (LCV) AC and DC charge points and associated services for electric vans and light commercial vehicles (LCVs). For fleet operators with electric vans and LCVs in delivery and logistics operations.
• Heavy Duty: DC Charging DC charging infrastructure and services for heavy electric trucks, buses, and machinery, delivering up to 400 kW. For heavy transport operators, bus depots, and industrial operators.
• Installation Services Full installation services from initial technical audit through independent inspection, covering both employee home charging and company site installations, performed by certified installers. For businesses deploying EV charging infrastructure.
• Public Charge Cards Public charge cards distributed to employees enabling access to public charging networks while traveling. For businesses with employees who need to charge company vehicles on the go.
• Maintenance Contracts Recurring service contracts that guarantee specific intervention times for charge point maintenance and repair. For businesses operating charging infrastructure that require reliable uptime.
• Online Monitoring Remote online monitoring of charge points providing real-time visibility into charging status and performance. For businesses that need continuous oversight of their charging infrastructure.
• Home Charging Reimbursement Services Managed service enabling automated reimbursement of employees' home charging costs as part of fleet charging programs. For businesses with employees who charge company vehicles at home.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Certified InstallerscoreImplementation/ SI/ Consulting PartnerNetwork of own and partner certified installers ensuring safe, compliant installation of charging infrastructure. The company emphasizes reliance on certified installers and high-quality products for safety.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wallbox: Wallbox provides smart EV chargers and the myWallbox platform for residential and business/fleet charging management. Comparable product architecture (smart charger + cloud platform) and similar focus on managed charging experiences for end users.
• GreenFlux: GreenFlux is a European smart-charging software platform serving charge point operators, OEMs, and fleet operators. Directly comparable as a software/services layer competitor to the STROOHM Platform, though GreenFlux is software-only without direct hardware/installation services.
• Last Mile Solutions: Dutch-based provider of EV charging management software and services for businesses, fleets, and charge point operators across Europe. Closely comparable on the CPMS / managed-services layer that complements Stroohm's STROOHM Platform.
• Allego: Allego operates a pan-European public and fleet EV charging network with its own charging management software (Allego Cloud). Highly comparable to Stroohm as a fleet-focused charging operator, though Allego operates at much larger scale and across more countries.
• EVBox: EVBox manufactures and sells AC/DC EV chargers and offers the Everon charging management platform for businesses and fleets. Closely mirrors Stroohm's combined hardware-plus-software-plus-services approach, with broader geographic reach across Europe.

Broad incumbents

• Vattenfall InCharge: Vattenfall InCharge is the EV charging arm of Swedish utility Vattenfall, offering public and business/fleet charging across Northern Europe. Comparable fleet-charging proposition but backed by a much larger utility parent with broader geographic and capital reach than Stroohm.
• ABB E-mobility: ABB E-mobility is a global manufacturer of AC and DC fast chargers (including high-power depot/truck charging) and offers connected services. Comparable on hardware range (including heavy-duty DC) but at industrial scale; competes with Stroohm on the high-power charging segment.
• Shell Recharge: Shell's EV charging business operates public and workplace/fleet charging across multiple European countries. A broad incumbent offering overlapping fleet-charging services as part of a much larger energy and mobility portfolio.
• TotalEnergies (EV Charging): TotalEnergies provides EV charging solutions for fleets and businesses across Europe, leveraging its energy-supply footprint. Overlaps with Stroohm's fleet and depot charging positioning, but at vastly larger scale and geographic scope.

Regional players

• EnBW mobility+: EnBW's mobility+ offering provides public and fleet EV charging across Germany and parts of Europe. Comparable fleet/business charging proposition, primarily serving German-speaking markets rather than Benelux, making it more of a regional adjacency than direct overlap.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stroohm