Futurety

What Futurety does

Futurety is a privately held data analytics and digital marketing agency founded in November 2014 and headquartered in Columbus, Ohio. The firm serves healthcare systems, government agencies, regulated industries, restaurants, retail companies, and global non-profits, with named engagements including OSU Wexner Medical Center, Tourism Ohio, and Sbarro. Its core offerings span data analytics services (dashboarding and visualization using Tableau, Microsoft Power BI, and Google Looker Studio; data engineering; data governance; data repository; and GA4 transition support) and digital marketing services (paid search, SEO/AEO/GEO, paid social, email, and audience analysis). The firm holds SOC-2 Type 2 certification and HIPAA compliance, a combination that materially narrows the field of agencies qualified to handle healthcare and government client work.

The company's most distinctive technology asset is HUCKLE, a wholly owned consumer-data SaaS platform that matches client first-party data (emails, loyalty program records, website visits) against a database of over 280 million US profiles to generate buyer personas and audience insights without third-party cookie dependence. HUCKLE originated as an internal tool, launched commercially in 2022, and operates as an adjacent subsidiary with self-serve distribution via huckleinsights.com, while Futurety itself runs a separate enterprise and mid-market direct sales motion. The technology stack is largely orchestration-oriented, integrating third-party analytics and BI platforms with R, Python, SQL, and DataBricks.

Futurety's revenue model is primarily professional services — project-based engagements and multi-year retainer contracts with quote-based, non-public pricing — supplemented by HUCKLE's recurring SaaS subscription revenue. The company is bootstrapped, explicitly stating it has no outside investors or board of directors, and operates with an inverted talent ratio (approximately 10 analysts per 1 content creator). Management is founder-led, with CEO Bill Balderaz and a newly appointed Chief Medical Officer, Dr. Sandeep Palakodeti, signaling strategic emphasis on the healthcare vertical.

Name

Futurety

Legal name

Futurety

Website

https://futurety.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Futurety is a Columbus, Ohio-based data analytics and digital marketing agency serving healthcare systems, government agencies, regulated industries, retail, restaurants, and non-profits, with a proprietary SaaS platform called HUCKLE that matches customer data against 280M+ US profiles.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Data Analytics Services: Professional services including dashboarding and visualization, data engineering, data governance, and data repository solutions. Delivered as project-based engagements and ongoing retainer arrangements for enterprise clients.
2. Digital Marketing Services: Comprehensive digital marketing including paid search, SEO/AEO/GEO, paid social, email marketing, and audience analysis. Offered as ongoing managed services and project-based implementations.
3. HUCKLE SaaS Platform: Subscription-based consumer data analytics platform providing buyer persona generation and audience insights through a software-as-a-service model.
4. Service Contracts: Individual service agreements or contracts outlining specific scope, deliverables, and fees for data and digital marketing services including data analytics, digital advertising, content marketing, and social media management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Futurety is a data analytics and digital marketing agency that delivers professional services in dashboarding and visualization, data engineering, data governance, data repository management, and GA4/HIPAA-compliant analytics, alongside digital marketing services including paid search, SEO/AEO/GEO, paid social, email marketing, and audience analysis. Its proprietary HUCKLE consumer data SaaS platform matches customer first-party data against a database of over 280 million US profiles to deliver buyer-persona insights through an interactive dashboard.

Product overview

Futurety is a data analytics and digital marketing agency offering a portfolio of services rather than a unified software product. The core offerings include Data Analytics Services (covering dashboarding/visualization, data engineering, data governance, and GA4/HIPAA compliance) and Digital Marketing Services (including paid search, SEO/AEO/GEO, paid social, email marketing, and audience analysis). Their notable sub-brand is HUCKLE, a consumer data SaaS platform that matches customer data with a database of over 280 million US profiles to build buyer personas. Additional services include data visualization dashboard solutions using Tableau, Power BI, and Looker Studio, as well as GA4 transition/migration support.

Differentiator

Problem solved

Functional benefit

Brands

• HUCKLE: Consumer data on-demand platform - a SaaS platform that takes customer data (emails, loyalty programs, website visits), matches it with Futurety's database of over 280 million US profiles, and provides an interactive dashboard to build precise buyer personas and understand customer demographics and preferences.

Products and services

• HUCKLE Consumer Data Platform Subscription-based consumer data SaaS platform that takes customer first-party data (emails, loyalty programs, website visits) and matches it against a database of over 280 million US profiles to deliver an interactive dashboard with precise buyer personas and audience insights, enabling personalized marketing without third-party cookie tracking.
• Data Analytics Services Professional services covering dashboarding and visualization, data engineering, data governance, data repository management, and GA4/HIPAA-compliance consulting, delivered as project-based engagements and ongoing retainer arrangements for enterprise, healthcare, and government clients.
• Digital Marketing Services Full-service digital marketing including paid search (PPC on Google Ads and social platforms), SEO plus AI Engine Optimization (AEO) and Generative Engine Optimization (GEO), paid social campaigns, email marketing, and audience analysis, offered as managed services and project-based implementations.

Quantifiable outcome

• 298% average annual revenue growth over three years
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TalentID Group / TalentID AcademycoreStrategic or Co-development Partner · 1 January 2021Futurety partnered with TalentID Group to launch TalentID Academy, a program recruiting graduating high school seniors and unemployed/underemployed adults for training in marketing data analytics. The program licensed proven college curriculum, brought on qualified instructors, and successfully launched its first cohort in partnership with Franklinton High School. All graduates from the first cohort secured employment at great jobs.
• Franklinton High SchoolminorStrategic or Co-development PartnerFirst cohort of TalentID Academy launched in partnership with Franklinton High School, providing technical career training for students as an alternative to traditional college paths.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, PPC, analytics, and marketing technology services to mid-market and enterprise clients at a comparable scale to Futurety.
• Disruptive Advertising: Mid-market digital marketing agency of similar size offering paid media, SEO, and analytics services to enterprise and mid-market clients; comparable operating model to Futurety's core agency services.
• Rise Interactive: Data-driven digital marketing agency with a strong analytics and media-buying offering; very similar operating model to Futurety's combination of analytics services and digital marketing delivery.
• Single Grain: Mid-size digital marketing agency offering SEO, paid media, and content services to SaaS and enterprise clients; comparable in scale and service mix to Futurety.
• Directive: B2B-focused digital marketing agency of similar headcount that sells paid media, SEO, and revenue-driven marketing services; competes for the same mid-market and enterprise buyer that Futurety targets.
• Ignite Visibility: Mid-market digital marketing agency offering SEO, paid media, and analytics services of comparable size and customer profile to Futurety.

Broad incumbents

• Acxiom: Large-scale consumer data and audience platform with deep US profile coverage; overlaps with HUCKLE's buyer-persona capabilities and competes for analytics-driven marketing budgets.
• Publicis Sapient: Global digital transformation and marketing consultancy inside Publicis; overlaps with Futurety's Big Five consulting alternative positioning for large healthcare and enterprise analytics engagements.
• Tinuiti: Larger independent performance marketing agency offering paid media, SEO, and analytics at significantly greater scale; competes with Futurety for enterprise paid-media and analytics mandates.

Emerging players

• LiveRamp: Data connectivity and audience platform that performs first-party data onboarding and identity resolution at scale; directly comparable to HUCKLE's consumer data-matching functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/futuretyhc
• LinkedInlinkedin.com/company/10069044

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futurety