Portable Restroom Operator - PROMonthly.com - Portable toilet service supplies, news & products.

What Portable Restroom Operator - PROMonthly.com - Portable toilet service supplies, news & products. does

PRO Monthly (Portable Restroom Operator) is a B2B trade publication serving the portable sanitation industry, operated by COLE Publishing, Inc., a privately held Wisconsin corporation. Founded in 2008 and headquartered in the Eagle River / Three Lakes, Wisconsin area with 9 employees, the publication is positioned as the only trade magazine dedicated exclusively to portable restroom operators, providing industry-specific news, equipment reviews, operational guidance, business strategy, and safety information to owners, operators, and technicians across the U.S., Canada, and Mexico.

The product surface centers on a monthly print magazine and digital e-zine delivered free to subscribers, supplemented by a podcast (Pumper Pro Installer Podcast on Spotify and Apple Music), a video library, webinars, whitepapers, and a classifieds marketplace for buying and selling equipment. Distribution is multi-channel: the website (promonthly.com), email newsletters, social media (Facebook, X, Instagram, LinkedIn, TikTok), YouTube, and on-site coverage of the WWETT (Waste & Environmental Service and Technology) trade show. The combined print and digital footprint reaches over 50,000 viewers monthly. The underlying technology is a standard digital publishing platform with web content delivery, email distribution, podcast hosting, and social integration; no proprietary software products, API, or mobile application is offered.

PRO Monthly's revenue model is advertising-led. Income is generated from manufacturers, equipment dealers, and service providers who advertise to reach the portable sanitation audience, plus paid classified listings that appear in both print and digital channels reaching over 50,000 combined viewers monthly. Readers access content free of charge under a freemium pricing model. The business has no disclosed venture capital or private equity backing, operates as part of COLE Publishing's portfolio, and shows no evidence of AI/ML capabilities, mobile applications, or third-party platform integrations beyond standard social and podcast distribution channels.

Name

Portable Restroom Operator - PROMonthly.com - Portable toilet service supplies, news & products.

Legal name

COLE Publishing, Inc.

Website

https://promonthly.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

PRO Monthly is a niche B2B trade publication serving portable sanitation industry operators and equipment advertisers with a free print magazine, e-zine, podcast, classifieds marketplace, and digital content reaching over 50,000 combined viewers monthly across North America.

Ownership category

akta.pro rank

Product category

Trade Publication / Industry Media

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAM

Business, Finance & Industry Trade Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Portable sanitation industry news
• Trade publication publishing
• Equipment classifieds marketplace
• Industry podcast media
• Trade magazine advertising

Headquarters

HQ city

Eagle River

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: Revenue generated from advertisers including equipment manufacturers, truck builders, and service providers who target the portable sanitation industry readership.
2. Classified Advertising: Paid classified listings for equipment sales, trucks, and services within the portable sanitation industry, with ads appearing both in print and online reaching over 50,000 combined viewers monthly.
3. Subscription Services: Free print subscriptions distributed in the U.S., Canada, and Mexico, with digital content accessible through the website and e-zine newsletters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

PRO Monthly publishes a monthly trade magazine (print and digital e-zine editions) and accompanying website dedicated exclusively to the portable sanitation industry, delivering news, equipment reviews, business strategies, operational guidance, and safety information for portable restroom operators. The publication is supplemented by a podcast, video content, webinars, whitepapers, electronic newsletters, and a classifieds marketplace where industry participants list and purchase trucks, trailers, vacuum tanks, and supplies.

Product overview

PROMonthly.com is a trade publication/magazine for the portable sanitation industry. The core offering is the PRO Monthly Magazine (print and digital editions), supplemented by a podcast series, video content library, webinars, whitepapers, and case studies. The platform also operates a classifieds marketplace for buying/selling industry equipment and provides coverage of industry events like the WWETT Show. The publication serves owners, operators, and technicians with expert insights on equipment, technology, and business strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• PRO Monthly Magazine (Print Edition) Monthly print trade magazine mailed free to portable sanitation industry professionals in the U.S., Canada, and Mexico, delivering equipment reviews, business strategies, operational guidance, and industry news.
• PRO Monthly E-zine Digital edition of the PRO Monthly magazine delivered via email to subscribers, accessible on the website with current and archived issues.
• PRO Monthly Website Web content portal featuring industry news, articles, product spotlights, and archived content across multiple trade categories, reaching over 50,000 combined viewers monthly.
• Pumper Pro Installer Podcast Industry podcast featuring interviews and discussions on portable sanitation topics, available on Spotify and Apple Music.
• Classifieds Marketplace Paid online and print classifieds platform where third parties list equipment for sale including trucks, trailers, vacuum tanks, portable restroom units, and supplies; listings reach over 50,000 combined viewers each month.
• Whitepapers and Case Studies Industry research documents and case studies published for professional development of portable sanitation operators.
• Webinars Video-based professional training and educational webinars covering portable sanitation industry topics.
• Video Content Library Video library covering portable sanitation equipment, service techniques, and business strategies.
• PRO Monthly E-news Newsletter Electronic newsletter delivering current portable sanitation industry news and updates to subscribers.
• Dirty Drops Newsletter Newsletter focused on water and wastewater entry-level workers, delivering industry basics and resources.
• WWETT Show Coverage Editorial coverage and information about the WWETT (Wastewater Equipment, Treatment, and Transport) Show industry trade show.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RoutewarecoreGTM or Marketing PartnerFeatured as sponsor in the Business & Technology section of PRO Monthly. Routeware provides fleet management and route optimization software for the portable sanitation industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cleaner Times: Cleaner Times is a long-running trade publication for the portable sanitation and industrial cleaning industry, covering closely overlapping operator, equipment manufacturer, and service provider audiences. It is the closest legacy competitor in the niche.
• Pumper Magazine: Pumper Magazine is the most direct peer, serving the same portable sanitation and septic pumping professionals with news, product information, and industry coverage. It competes head-on with PRO Monthly for the same operator and vendor audience.
• Onsite Installer: Onsite Installer focuses on the onsite wastewater/decentralized systems industry (septic systems, installers), serving a closely adjacent operator audience to PRO Monthly's portable restroom readers. Vendor categories overlap heavily.

Broad incumbents

• MSW Management Magazine: MSW Management covers municipal solid waste and recycling, with overlapping equipment categories (trucks, vacuum systems, sanitation). It targets a broader but adjacent waste-services professional audience with similar advertiser base.
• Plumbing & Mechanical Magazine: Plumbing & Mechanical serves plumbing contractors with editorial coverage of pumps, tanks, and service vehicles that overlap with portable sanitation equipment. It competes for plumbing-adjacent manufacturer advertising dollars.
• Water & Wastes Digest (W&WD): W&WD covers the broader water and wastewater industry, including municipal and industrial segments adjacent to PRO Monthly's portable sanitation focus. It serves overlapping vendor advertisers and overlaps in audience interests (pumps, tanks, vacuum trucks).

Others

• COLE Publishing sister publications: COLE Publishing, Inc. (PRO Monthly's parent) operates related niche trade titles in the wastewater, plumbing, and environmental services sectors, providing portfolio cross-promotion and shared advertiser relationships. They are siblings under the same corporate umbrella.
• WWETT Show (Wastewater Equipment, Treatment & Transport): The WWETT Show is the largest industry trade show that PRO Monthly actively covers, serving as the dominant in-person event for portable sanitation, septic, and wastewater professionals. They are ecosystem partners (publication covers the show) rather than direct competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/promonthly
• YouTubeyoutube.com/user/promonthly
• Facebookfacebook.com/promonthly
• LinkedInlinkedin.com/company/portable-restroom-operator-magazine
• Instagraminstagram.com/promonthly
• TikToktiktok.com/@promonthly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portable Restroom Operator - PROMonthly.com - Portable toilet service supplies, news & products.