ATV

Private Television Broadcastingatv.at

ATV is an Austrian private television broadcaster operated by ProSiebenSat.1 PULS 4 GmbH, delivering reality TV, infotainment, documentaries, and news to Austrian viewers via free ad-supported streaming on the Joyn platform.

Company typePrivate
Founded-
HeadquartersVienna, Austria
Headcount101–250
GTM typeB2C
OfferingServices

What ATV does

ATV is an Austrian private television broadcaster operating the ATV and ATV2 channels, run as a brand within ProSiebenSat.1 PULS 4 GmbH and ultimately owned by the ProSiebenSat.1 Media SE group. The channel targets Austrian viewers with a programming mix of reality TV, infotainment, documentaries, and a dedicated news line that ATV describes as the most successful in Austrian private television. Signature franchises include Bauer sucht Frau (hosted by Arabella Kiesbauer across 20+ seasons), Teenager werden Mütter, Tinderreisen, Forsthaus Rampensau, and the ATV die Reportage documentary strand, supplemented by infotainment formats such as Pfusch am Bau, Mein Recht, and Mein Gemeindebau, plus daily news (ATV Aktuell), election coverage (ATV Meine Wahl), and weather programming.

The technical and distribution layer is built around the Joyn streaming platform, which serves as ATV's exclusive digital delivery channel. Joyn enables free live TV streaming, on-demand catch-up via the ATV Mediathek, and selective pre-broadcast premieres for registered users, with apps across Samsung and LG Smart TVs, Android TV, Google TV, Apple TV, Amazon Fire TV, iOS, Android, and web browsers. The company does not operate its own streaming infrastructure; it relies on the ProSiebenSat.1 group's shared platform.

Commercially, ATV operates a free ad-supported model with no paid subscription tier. Revenue is generated entirely through advertising, with ad sales routed through the group's SevenOne Media division. The company is headquartered in Vienna, has 101-250 employees, and serves a single-country Austrian market. Customer-facing brand and marketing activity is conducted through the Joyn platform interface and across social channels (Instagram, TikTok, Facebook, YouTube).

ATV firmographics

Firmographics

Name: ATV
Legal name: ProSiebenSat.1 PULS 4 GmbH
Website: https://atv.at
Company type: Private
Operating status: Operating
Headcount range: 101–250 employees
Short description: ATV is an Austrian private television broadcaster operated by ProSiebenSat.1 PULS 4 GmbH, delivering reality TV, infotainment, documentaries, and news to Austrian viewers via free ad-supported streaming on the Joyn platform.
Ownership category
akta.pro rank

ATV industry classification

Industry

Product category: Private Television Broadcasting
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
akta.pro secondary industry: Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG)

Keywords

Austrian television broadcasting
Free ad-supported streaming
Reality TV programming
Live TV streaming
On-demand video content

Where ATV is headquartered

Location

Headquarters

HQ city: Vienna
HQ country: Austria
HQ region: Europe

Offices1 record

Markets served

ATV business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

Advertising Revenue: ATV generates revenue through advertising, as evidenced by being part of the ProSiebenSat.1 media group which operates commercial television channels. The free streaming model on Joyn is supported by ad placements during and between program content.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free ad-supported streaming

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

ATV product offering

Product offering

Core offering

ATV is an Austrian private television channel that broadcasts and streams German-language entertainment, reality, documentary, infotainment, and news programming to viewers in Austria. The channel is operated by ProSiebenSat.1 PULS 4 GmbH and distributed free of charge via the Joyn streaming platform, providing both live linear TV and an on-demand Mediathek with catch-up episodes, classic archives, and pre-broadcast content across Smart TVs, mobile devices, streaming devices, and web browsers.

Product overview

ATV is an Austrian private television channel operated by ProSiebenSat.1 PULS 4 GmbH, offering a diverse portfolio of entertainment programming. The channel's core product is its broadcast television service featuring reality shows (Bauer sucht Frau, Teenager werden Mütter, Tinderreisen, Forsthaus Rampensau), documentary and infotainment formats (ATV die Reportage, Pfusch am Bau, Mein Recht, Mein Gemeindebau), and news programming (ATV Aktuell, ATV Meine Wahl). All content is made available for streaming through the Joyn platform, which serves as the digital distribution channel for live TV and on-demand viewing across multiple devices.

Differentiator

Problem solved

Functional benefit

Products and services

ATV Television Channel Austrian private television channel offering German-language entertainment, reality, documentary, infotainment, and news programming (including ATV Aktuell, ATV die Reportage, Pfusch am Bau, Mein Recht, Mein Gemeindebau, Bauer sucht Frau, Forsthaus Rampensau, Teenager werden Mütter, Tinderreisen, ATV Meine Wahl, and ATV Wetter/Klima) targeted at Austrian viewers.
ATV Mediathek on Joyn Free, ad-supported on-demand streaming service for ATV content, accessible via the Joyn platform on web, Smart TVs, streaming devices, and mobile apps, providing full episodes, season catch-up, classic archives, and pre-broadcast access to selected ATV highlights for Austrian viewers.

Quantifiable outcome

ATV is described as the most successful news channel in Austrian private television

Companies that use ATV

Customer profile

Segments2 records

Ideal customer profiles2 records

ATV technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

ATV partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

JoyncoreChannel Partner/ Reseller/ DistributorJoyn is the exclusive streaming platform partner for ATV content. Through this partnership, ATV content is distributed via the Joyn platform (joyn.at), enabling free streaming of live TV and on-demand content. Joyn provides the streaming infrastructure, apps for multiple devices (Smart TVs, streaming devices, mobile, web), and serves as the primary access point for ATV programming including new releases before TV broadcast and classic archives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

ATV competitors and assessment

Company assessment

Direct peers

PULS 4: Austrian private TV channel also operated by ProSiebenSat.1 PULS 4 GmbH, distributed via Joyn, and targeting the same Austrian mass-market audience with a comparable entertainment/news mix.
ServusTV: Austrian private TV competitor owned by Red Bull, offering German-language entertainment, sport, and documentary programming; competes directly for Austrian viewers and advertisers.
RTL Austria: Austrian arm of RTL Group operating private TV channels, including news and entertainment, distributed via RTL+; direct competitor for Austrian audiences and ad budgets.

Broad incumbents

SAT.1: German mass-market entertainment channel within ProSiebenSat.1 Media SE; comparable mass-market entertainment positioning and shared group-level monetisation stack.
Netflix Austria: Global SVOD incumbent with strong Austrian subscriber base; competes for share-of-time and ad budgets in the same Austrian household video market as ATV.
kabel eins: Sister channel of ATV within ProSiebenSat.1, focused on factual/documentary entertainment; comparable streaming distribution via Joyn and shared ad-sales infrastructure.
ORF (Österreichischer Rundfunk): Austrian public broadcaster with the largest audience share; competes for news, entertainment, and digital video viewership and dominates Austrian linear and streaming consumption.
ProSieben: Flagship German entertainment channel of ProSiebenSat.1 Media SE; operates the same Joyn streaming infrastructure and shares content and ad-sales leverage relevant to ATV.

Emerging players

Joyn: DACH-region AVOD streaming platform that is ATV's exclusive distribution partner; a peer in the Austrian free-streaming category where global SVODs also compete.
RTL+: Streaming platform of RTL Group in DACH offering free and paid tiers; directly competes with Joyn/ATV for Austrian streaming attention and ad inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

ATV financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ATV leadership team

Management profile

Number of profiles

ATV funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ATV M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATV

What does ATV do?

Is ATV a public or private company?

ATV is a private company. It is classified as corporate owned and is currently operating.

When was ATV founded?

ATV was founded in -1. It employs 101 to 250 people.

Where is ATV based?

ATV is headquartered in Vienna, Austria, in the Europe region.

How does ATV make money?

One revenue line is on record: advertising Revenue.

Who are ATV's main competitors?

Direct peers on record are PULS 4, ServusTV and RTL Austria. Broad incumbents are SAT.1, Netflix Austria, kabel eins, ORF (Österreichischer Rundfunk) and ProSieben. Emerging players are Joyn and RTL+.

Does ATV have an API?

No public API is recorded for ATV.

What industry is ATV in?

ATV's product category is Private Television Broadcasting. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of HDAIAJAG, Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use). Its NAICS code is 51621 and its SIC code is 4833.