Sarape Social

What Sarape Social does

Sarape Social, legally PROYECTOS SARAPEROS S.A.P.I. DE C.V., is a Guadalajara-headquartered private Mexican social and environmental innovation agency founded in 2010. It delivers ESG consulting, social responsibility program design and implementation, environmental consulting with circular economy and Agenda 2030 alignment, communication for social change including documentary and audiovisual production, and development cooperation services. The core methodology is built on transdisciplinary project teams, impact measurement frameworks integrating ESG criteria, and behavior change approaches combining gamification, behavioral economics, and neuroscience. The company has expanded its footprint to four offices across Mexico (Guadalajara and Ciudad de México), Spain (Madrid), and Guatemala (Ciudad de Guatemala), with project reach extending into parts of Africa and campaigns touching four continents.

Sarape Social operates as part of a broader Sarape group of creative companies that includes Sarape Films (audiovisual production), Sarape Circulab (circular economy and environmental transformation), Manto (regenerative transitions, carbon credits, and biodiversity), and El Telar de Sarape A.C. (a cultural and educational non-profit). Its customer base is hybrid: large multinational enterprises (Kellanova, VASS, City Express, Warner Music España via Fundación The Music Station), international organizations and foundations (R4V+ACNUR, Heifer International, Fundación Grupo Modelo, UNICEF), and municipal and state government agencies (Gobierno de Zapopan, Secretaría de Igualdad Sustantiva Jalisco, CONECULTA Chiapas). Go-to-market is direct enterprise and institutional sales with no productized self-serve channels; engagements are custom-designed consulting and implementation projects initiated through website contact, direct outreach, and RFP processes.

Revenue is generated entirely through professional services fees on customized engagements. Pricing is not publicly disclosed and is determined per project based on scope, duration, and requirements. The company holds B Corp certification since 2018, is a UN Global Compact member, and obtained the Sello Púrpura gender perspective certification in 2024; it has accumulated 73 awards and recognitions between 2015 and 2023 across Effie Awards Latin America, AMAPRO, B Lab, CEMEFI, and Social Project Institute competitions. Documented social outcomes include 10.2 million people reached through the Acortemos Distancias refugee integration campaign, 40,000+ people impacted by the Nación Modelo responsible consumption program, and 1.5 million indirect beneficiaries across programs.

Name

Sarape Social

Legal name

PROYECTOS SARAPEROS S.A.P.I. DE C.V.

Website

https://sarapesocial.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sarape Social is a Guadalajara-based social and environmental innovation agency that delivers ESG consulting, social responsibility programs, environmental consulting, and communication for change to multinational enterprises, international organizations, and government agencies across Latin America, Europe, and Africa.

Ownership category

akta.pro rank

Product category

Sustainability and ESG Consulting Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB), Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO), Infrastructure, Housing & Community Development (BPAGABAL)

Keywords

• ESG consulting
• Social marketing
• Environmental consulting
• Sustainability strategy
• Social impact campaigns

Headquarters

HQ city

Jalisco

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ESG Consulting Services: Advisory services helping enterprises integrate sustainability practices, develop ESG strategies, and produce sustainability reports aligned with international standards.
2. Social Responsibility Program Design and Implementation: End-to-end development and execution of social responsibility programs, corporate volunteering initiatives, and community engagement campaigns.
3. Communication for Social Change: Strategic communication campaigns, documentary series, and media production services focused on social and environmental causes.
4. Environmental Consulting: Circular economy solutions, responsible waste management, environmental education programs, and corporate sustainability alignment with Agenda 2030.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sarape Social is an international marketing and social/environmental innovation agency that delivers a complete transformation cycle for clients: ESG consulting, social responsibility program design and implementation, environmental consulting, communication for social change, territorial experiences, and development cooperation. The agency serves enterprises, governments, and international organizations across Latin America, Europe, and Africa through customized projects, integrating creativity, behavioral economics, and sustainability criteria.

Product overview

Sarape Social is an international marketing and social/environmental innovation agency operating as part of the Sarape group of creative companies. The portfolio consists of the core agency Sarape Social offering a complete transformation cycle including ESG consulting, social responsibility programs, environmental consulting, communication for social change, territorial experiences, and development cooperation. Supporting this are three sub-brands: Sarape Films (audiovisual production), Sarape Circulab (circular economy and regenerative environmental solutions), and El Telar de Sarape A.C. (cultural and educational programs). Together they deliver integrated social impact projects for clients across Latin America, Europe, and Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Sarape Films: Film production arm of the Sarape group
• Sarape Circulab
• Manto
• El Telar de Sarape A.C.

Products and services

• ESG Consulting Advisory service helping enterprises integrate sustainability practices, develop ESG strategies, and produce sustainability reports aligned with international standards (e.g., European Green Taxonomy). Targeted at large enterprises and multinational corporations.
• Social Responsibility Program Design and Implementation End-to-end development and execution of corporate volunteering initiatives, community engagement campaigns, and corporate social responsibility programs. Targeted at corporations, foundations, and public institutions.
• Environmental Consulting Circular economy solutions, responsible waste management, environmental education programs, and corporate sustainability alignment with the UN Agenda 2030. Targeted at companies seeking to reduce environmental impact and adopt regenerative practices.
• Communication for Social Change Strategic communication campaigns, documentary series, and media production services focused on driving social and environmental behavior change. Targeted at NGOs, governments, and corporations running social cause campaigns.
• Territorial Experiences Design and execution of territorial experiences and experiential initiatives that catalyze collective regenerative action in communities. Targeted at foundations, governments, and companies working on place-based social and environmental impact.
• Development Cooperation Advisory and program support that elevates organizational commitment to the UN Sustainable Development Goals (Agenda 2030) through cooperation projects. Targeted at international organizations, NGOs, governments, and companies engaged in international development.

Quantifiable outcome

• 10,247,411 people reached through refugee integration campaign (Acortemos Distancias)
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and important.

• Heifer InternationalcoreStrategic or Co-development Partner · 1 January 2023Partnership to develop sustainable mezcal production model supporting 11 agave producer communities in Oaxaca with fair trade practices and circular economy approach.
• Fundación The Music Station (Warner Music España)importantStrategic or Co-development Partner · 1 January 2023Partnership to build Mola Tu Flow music education program for youth aged 12-16 in vulnerable communities in Spain, using music as a tool for creativity and social development.
• Instituto de Neurociencias de JaliscoimportantStrategic or Co-development Partner · 1 January 2023Academic partnership providing neuroscience expertise for Nación Modelo program, combining brain science with communication strategies for behavior change.
• Fundación Grupo ModelocoreStrategic or Co-development Partner · 1 January 2022Collaboration on Nación Modelo responsible alcohol consumption initiative, combining communication, neuroscience, and gamification approaches across 9 clinics and 46 schools.
• R4V + ACNUR (UNHCR)coreStrategic or Co-development Partner · 1 January 2021Collaboration on Acortemos Distancias documentary series addressing refugee and migration issues in Latin America and the Caribbean. The campaign reached over 10 million people, promoting xenophobia awareness and migrant integration.
• VASScoreStrategic or Co-development Partner · 1 January 2021Long-term ESG consulting partnership including sustainability reporting, European Green Taxonomy alignment, ESG strategy development, and DEI protocol for the IT company.
• KellanovacoreStrategic or Co-development Partner · 1 January 2020Partnership for Mejores Días food security program in Guatemala, implementing family gardens, food donations, and nutrition education in vulnerable communities.
• Gobierno de Zapopan (Dirección de Movilidad y Transporte)coreStrategic or Co-development Partner · 1 January 2019Long-term partnership on Luchadores Viales road safety campaign, evolving from theatrical school performances to animated series promoting pedestrian and cyclist safety.
• UNICEF + CONECULTA ChiapasimportantStrategic or Co-development Partner · 1 January 2019Collaboration on Estrategia 1,2,3 Juguemos a crear otra realidad - artistic and educational program for children's rights at Museo de la Niñez in Tuxtla Gutiérrez.
• Secretaría de Igualdad Sustantiva Entre Hombres y Mujeres de JaliscoimportantStrategic or Co-development Partner · 1 January 2019Three editions of Sextiéndete comprehensive sex education program with gender perspective, implemented in schools across Jalisco with artistic and cultural activities.
• United Nations Global Compact NetworkimportantOthers · 1 January 2018Member of UN Global Compact network, committing to universal sustainability principles and contributing to achieving UN Sustainable Development Goals.
• B Lab (B Corp)coreOthers · 1 January 2018Certified B Corporation since 2018, recognized as Best for the World in Governance (2019, 2021) and Customers (2021) categories.
• City ExpressimportantStrategic or Co-development Partner · 1 January 2017Sustainability consulting engagement including employee engagement program development and sustainability communication strategy for corporate team.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Edelman: Edelman is the world's largest PR firm with a dedicated Edelman Trust and sustainability practice serving multinational ESG mandates. Comparable in providing ESG strategy and stakeholder engagement services for enterprise and international organization clients.
• BSR: BSR is the largest global sustainability advisory network, helping enterprises integrate ESG strategy and human rights practices. Directly comparable to Sarape's ESG consulting services segment, though much larger in scale and global footprint.
• LLYC (Llorente y Cuenca): LLYC is a leading Spanish-language PR, communications, and corporate affairs firm with strong presence in Iberia and Latin America. Comparable given overlapping geographies (Spain/LatAm) and growing sustainability/ESG communications practice competing for Sarape's client base.

Emerging players

• GreenMomentum: Latin American sustainability consultancy and venture builder operating across Mexico, Colombia, and Spain. Comparable given overlap in geographic regions and ESG/circular-economy advisory services that compete with Sarape Circulab and Manto offerings.
• Another Option: Los Angeles-based sustainability consulting and creative agency focused on ESG strategy and communications for consumer brands. Comparable target customers (enterprise F&B/CPG like Grupo Modelo, Kellanova) and overlap in ESG reporting and creative.

Direct peers

• Futerra: Futerra is a sustainability creative agency that helps brands launch purpose-led campaigns and sustainability strategies. Highly comparable to Sarape's combination of strategic communication and social impact creative work for large enterprises.
• Salterbaxter: Salterbaxter is a specialized ESG and sustainability communications consultancy serving multinational corporates. Comparable to Sarape's ESG strategy, reporting, and stakeholder engagement services for enterprise clients (e.g., VASS engagement).
• Republic of Everyone: Australia-based creative agency specializing in behavior change campaigns and sustainability communications for nonprofits and purpose-led brands. Comparable offering footprint including award-recognized social impact campaigns and strategy work.
• Tandemic: Tandemic is a social change and purpose-driven agency that designs behavior-change campaigns and social impact programs. Closely comparable to Sarape's communication-for-social-change programs, gamification methodology, and UN/NGO client mix.

Regional players

• El Novillo de Imagen Pública: Mexican public affairs and ESG communications agency focused on corporate reputation, sustainability strategy, and public policy engagement. Direct regional peer given market overlap in Mexico and comparable service mix to Sarape's ESG consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sarapesocial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarape Social