What Catalog Machine does

Catalog Machine is a Toronto-based SaaS company, founded in 2011 by Andriy Solovey, that provides a self-serve platform for creating, hosting, and sharing online and PDF product catalogs. The platform is built around a centralized product database, a drag-and-drop catalog builder with 50+ industry templates (apparel, jewelry, beauty, food, home, supply), a searchable product showroom, automated catalog updates, and built-in online ordering via Stripe. Its 2024 launch of AI Concierge adds multimodal ingestion — users can describe products in plain text, upload CSV/Excel files, paste website URLs, or upload images and PDFs, and the system auto-generates structured product data and complete catalog layouts without design expertise.

The product integrates natively with Shopify, Etsy, eBay, WooCommerce, Magento, and PrestaShop for product import, and with Zapier plus a REST API for workflow automation, positioning the company as a cataloging layer on top of existing e-commerce stacks. The business operates on a freemium subscription model with tiers at Free (20 products), Lite ($19/mo), Pro ($49/mo), and Premium ($199/mo), with a 40% discount for annual billing and AI credits bundled per tier. GTM is product-led: users sign up online, start with templates or AI Concierge, and upgrade organically.

The company is privately held, bootstrapped since founding, with 1-10 employees, and serves a diversified long-tail customer base spanning apparel, food, industrial supply, beauty, and home goods. Platform-level scale metrics show 4,372 active catalogs, 297,231 products, 321,030 monthly views, and 30,519 monthly orders, indicating a working but sub-scale SMB-focused business with no disclosed revenue, funding, or institutional investors.

Name

Catalog Machine

Legal name

Catalog Machine

Website

https://catalogmachine.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Catalog Machine is a Toronto-based SaaS platform, founded in 2011, that enables SMBs and wholesalers to create, host, and share online and PDF product catalogs without design skills, using AI-powered automation and native e-commerce integrations.

Ownership category

akta.pro rank

Product category

Product Catalog Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Catalog & Metadata Management (HDAEADAC)

akta.pro secondary industry

Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement) (EDAEAIAO)

Keywords

• Product catalog software
• Online catalog builder
• AI catalog creator
• Wholesale catalog maker
• Line sheet generator

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly or annual subscription tiers (Lite $19/mo, Pro $49/mo, Premium $199/mo). Users can upgrade or downgrade at any time. Free trial available with limited features.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Catalog Machine is a cloud-based SaaS platform for creating, hosting, and sharing online and PDF product catalogs without design skills. It combines a centralized product database, a drag-and-drop catalog builder with 50+ templates, an AI Concierge that turns text, CSV, URLs, or images into structured catalogs, product showrooms with search, online ordering and payments via Stripe, inventory management, analytics, multi-user teams, and native integrations with Shopify, Etsy, eBay, WooCommerce, Magento, PrestaShop, and Zapier.

Product overview

Catalog Machine is a SaaS platform for creating online and PDF product catalogs. The core offering consists of a Product Database for managing products and images, a Catalog Builder & Publisher for designing catalogs with drag-and-drop functionality, and a Product Showroom for searchable product microsites. The platform includes 50+ customizable templates across industries (Apparel, Jewelry, Beauty, Food, Home, Supply), AI Concierge for automated catalog creation from descriptions/CSV/URLs/images, Online Ordering & Payments with Stripe integration, Inventory Management, Analytics, and Multi-user Teams functionality. The platform integrates with major e-commerce stores (Shopify, Etsy, eBay, WooCommerce, Magento, PrestaShop) and automation tools (Zapier). Pricing tiers (Lite at $19/mo, Pro at $49/mo, Premium at $199/mo) scale from 100-10,000 products and 5-50 catalogs with varying AI credits.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Concierge Built-in AI assistant that creates products and professional PDF and online catalogs from conversations. Users describe products, upload CSV/spreadsheets, paste website URLs, or upload images; AI extracts names, prices, descriptions, categories, variants, and template choices, and assembles a finished catalog automatically.
• Product Database Centralized online database for managing products and images, supporting custom fields, variants, options, barcodes, and bulk imports from e-commerce stores, CSV, Excel, or Google Docs.
• Catalog Builder & Publisher Drag-and-drop page builder with predefined layouts that lets users assemble PDF, online flipbook, and shareable catalogs by dragging products into placeholders, editing in-place, and exporting.
• Product Showroom Searchable, browsable product microsite that lets the public discover products by category with custom templates, dynamic product pages, and PDF download or quote-request actions.
• Catalog Automation Automation engine for building low-maintenance catalogs: collect products into collections, auto-update catalogs and Table of Contents when data changes, compose master catalogs that include other catalogs, and import prices at multiple price levels.
• Design Templates Library of 50+ customizable catalog templates and page layouts across industries, with text editing, fonts, image handling, and design elements, plus industry-specific bundles such as the Apparel Pack.
• Online Ordering & Payments Embedded online ordering forms that capture customer orders from catalogs, combined with Stripe-powered payment processing for direct checkout, and inventory-aware availability checks.
• Inventory Management Inventory tracking for products and variants with stock-quantity display in templates, in-stock filtering for catalogs and Showroom, and automatic inventory reduction on online payments.
• Analytics Catalog and Showroom analytics that track page views over date ranges and segment them by geography, referrals, social networks, and browsers.
• Multi-user Teams & Agency Mode Collaboration tools that let teams jointly build catalogs and update products, with role-based permissions, and an Agency Mode that consolidates multiple client accounts under one login.
• REST API Programmatic REST API for importing, scheduling, and synchronizing product data and images and for instant catalog rebuilds when products change, enabling external automation of catalog and order workflows.
• Image Collections Centralized image library that imports images from desktop, web, Google Drive, Dropbox, and data URIs, organizes them in folders, supports resize and crop, and turns uploaded images into products.

Quantifiable outcome

• Create professional catalogs in minutes vs hours/days with traditional tools
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative integration allowing users to import products from their Shopify store into Catalog Machine. One-click import brings entire store into the platform.
• EtsycoreTechnology or IntegrationIntegration for importing products from Etsy stores into catalog creation platform.
• eBaycoreTechnology or IntegrationIntegration allowing product import from eBay for catalog creation.
• WooCommercecoreTechnology or IntegrationIntegration with WordPress/WooCommerce stores for product import into catalogs.
• MagentocoreTechnology or IntegrationIntegration with Magento e-commerce platform for product synchronization.
• ZapiercoreTechnology or IntegrationZapier integration enables automation workflows connecting Catalog Machine with thousands of other applications. Users can automate product, catalog, and order workflows.
• StripecoreTechnology or IntegrationPayment processing integration enabling users to accept payments directly from their catalogs. Stripe handles secure credit card processing.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FlippingBook: FlippingBook converts PDFs into interactive flipbooks with sharing and lead capture, commonly used for digital catalogs and brochures. It targets the same online and PDF catalog publishing use case as Catalog Machine.
• Flipsnack: Flipsnack is a flipbook and catalog maker SaaS that converts PDFs into interactive online catalogs. Catalog Machine competes with Flipsnack on the same SMB catalog creation and distribution use case.
• Issuu: Issuu is a digital publishing platform widely used to host and distribute online catalogs, lookbooks, and magazines. It is comparable as a SaaS for SMB catalog publishing and reader analytics.
• Plytix: Plytix is a PIM and product content platform built for SMB and mid-market brands, with similar self-serve pricing and catalog output use cases. Catalog Machine competes most directly on the catalog-building workflow Plytix serves.
• Lucidpress (now Marq): Lucidpress/Marq is a brand templating platform that lets teams create on-brand marketing collateral including catalogs and price lists. It overlaps on the SMB and mid-market catalog/template creation workflow.

Broad incumbents

• inRiver: inRiver is an established PIM platform focused on brand manufacturers and distributors with multi-channel syndication. It is comparable as a broader incumbent in the same product information and catalog management category.
• Salsify: Salsify is a product experience management network used by brands to publish enriched product content to retailers and channels. It overlaps with Catalog Machine on multi-channel catalog syndication and integrations with major e-commerce platforms.
• Canva: Canva is a broad design platform with catalog, lookbook, and price list templates used by SMB merchants and marketers. It is an adjacent incumbent that competes for the same SMB catalog design budget.
• Akeneo: Akeneo is a leading enterprise PIM platform that helps brands and manufacturers centralize product data and syndicate catalogs. It represents the upscale PIM competitor that Catalog Machine could face when SMB customers grow into mid-market needs.

Emerging players

• Designhill Catalog Maker: Designhill offers an online catalog maker as part of its creative marketplace. It overlaps with Catalog Machine on SMB self-serve catalog creation but is more design-freelancer oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCa7Ku6qw6A-zwgVUORD5Qag
• Xx.com/catalogmachine
• Facebookfacebook.com/catalogmachine
• LinkedInlinkedin.com/company/catalog-machine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalog Machine