What M20 Technology does

M20 Technology, LLC is a privately-held, New York-based professional services firm founded in 2015 that operates as an Atlassian Gold Solution Partner. The company helps enterprises implement, customize, optimize, and support Atlassian collaboration and work-management tools — primarily Jira, Confluence, Jira Service Management, and Atlassian Rovo AI — through customized software development, training, and ongoing support engagements. Its stated service lines include information architecture, digital transformation strategy, collaboration and knowledge sharing optimization, and a dedicated Rovo AI implementation practice covering Rovo Search, Rovo Chat, and agent configuration across the Atlassian ecosystem.

The firm's business model is professional services revenue, sold via quote-based engagements with multi-year contract cadences and no public pricing. Go-to-market combines direct enterprise sales, inside-sales consultation booking, and the Atlassian partner network for referrals and co-marketing. Target buyers span software teams, IT/service teams, and non-technical business teams, with an emerging AI-enablement use case around enterprise knowledge management. The company is bootstrapped (no disclosed funding), small (1-10 employees), founder/president-led (Michael Kalnicki), and maintains a broad listed partner ecosystem including Atlassian, Adaptavist, Tempo, Appfire, SmartBear, and others. Named clients include ADMIS, Cowan Debaets Abrahams Sheppard LLP, and Aires.

Name

M20 Technology

Legal name

M20 Technology, LLC

Website

https://m20tech.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

M20 Technology is a New York-based Atlassian Gold Solution Partner that implements, customizes, and supports Atlassian tools — Jira, Confluence, Jira Service Management, and Rovo AI — for enterprise software, service, and business teams.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Atlassian Consulting & Implementation Services: Professional services including customized software development, training, and support for Atlassian products. Helps companies create technology platforms that foster collaborative culture.
2. Atlassian Tools Optimization Services: Optimization services to help organizations set up Atlassian tools in ways that employees want to use them, including configuration, customization, and workflow design.
3. Atlassian Rovo Implementation: Specialized implementation services for Atlassian Rovo AI, including setup, agent configuration, and ecosystem integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

M20 Technology is an Atlassian Gold Solution Partner that delivers customized software development, training, and support for the Atlassian product suite, including Jira, Confluence, Jira Service Management, and the Atlassian Rovo AI platform. The firm helps enterprises implement, configure, and optimize these collaboration and knowledge management tools, while also providing information architecture, digital transformation strategy, and collaboration enablement services.

Product overview

M20 Technology is an Atlassian Gold Solution Partner specializing in implementing, customizing, and supporting Atlassian tools. The core product offering is Atlassian Rovo, an AI-powered knowledge management platform. The company also resells and implements Atlassian's collaboration and project management tools including Confluence (web-based collaboration and documentation), Jira Service Management (ITSM), and Jira (agile project management). Services include information architecture, digital transformation, and collaboration optimization. All products are delivered through M20's service practice of customized software development, training, and support.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlassian Rovo Implementation Services Implementation and enablement services for Atlassian Rovo, an AI-powered enterprise knowledge management platform that helps teams find information across SaaS apps, learn through conversational AI, and act faster with customizable virtual agents. Targeted at enterprises seeking to deploy Rovo Search, Rovo Chat, and Rovo Agents on top of the Atlassian Teamwork Graph.
• Atlassian Services (Jira, Confluence, Jira Service Management)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AtlassiancoreChannel Partner/ Reseller/ DistributorM20 Technology is an Atlassian Gold Solution Partner, providing consulting, implementation, training, and support for Atlassian products including Jira, Confluence, Jira Service Management, and Rovo AI. This is their primary vendor and certification relationship.
• Pledge 1%minorStrategic or Co-development PartnerPledge 1% offers turnkey tools and best practices for corporate philanthropy. M20 Technology has pledged 1% of their profits or time to charitable causes.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Praecipio Consulting: Atlassian consulting and managed services firm offering implementation, customization, and ongoing support for Atlassian tools. Comparable service portfolio and target customer base to M20.
• Contegix: Atlassian Platinum Enterprise Cloud Partner delivering cloud migrations, managed hosting, and Atlassian consulting. Overlaps with M20 in Atlassian implementation and optimization services for enterprise clients.
• Isos Technology: Atlassian Platinum Solution Partner focused on enterprise tooling, DevOps, and Agile-at-scale implementations. Directly comparable to M20's services around Jira, Confluence, and broader Atlassian deployments.
• Old Street Solutions: Atlassian Solution Partner providing training, consulting, and implementation for Jira and Confluence. Comparable boutique-scale Atlassian services firm to M20.
• Valiantys: Global Atlassian Platinum Solution Partner providing consulting, migration, and managed services for Atlassian tools. Comparable to M20 in service scope but significantly larger in scale and geographic reach.
• Adaptavist: Large Atlassian Platinum Enterprise Solution Partner specializing in Atlassian tooling, custom apps, and platform integration. Directly competes with M20 for Atlassian implementation and integration work and is already listed as a M20 partner.
• Service Rocket: Atlassian Gold/Platinum partner offering consulting, training, and managed services around Jira, Confluence, and the broader Atlassian stack. Directly comparable to M20 as a professional services firm in the Atlassian ecosystem.

Broad incumbents

• Cprime (formerly CTS): Larger Agile/DevOps and Atlassian consulting firm with broader enterprise transformation practice. Overlaps with M20's digital transformation and Atlassian optimization services but operates at significantly larger scale.

Others

• Appfire: Major Atlassian Marketplace app vendor providing enterprise collaboration and workflow tools for the Atlassian ecosystem. Listed as a M20 partner; adjacent rather than directly competing as a services firm.
• Tempo Software: Atlassian Marketplace app vendor offering time tracking, resource planning, and budget management for Jira. Already a M20 partner; an ecosystem enabler rather than a direct consulting competitor.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M20 Technology